Mybud Shop
Mybud Shop is a French omnichannel CBD retailer founded in 2018, selling legal hemp-derived flowers, resins, oils, infusions, and pet products through 12 physical boutiques, an e-commerce platform, a franchise network, and B2B wholesale channels across France and Europe.
- Company typePrivate
- Founded2018
- HeadquartersSaint-jeannet, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Mybud Shop does
Mybud Shop is a privately held French CBD retailer incorporated as SAS BHM, founded in 2018 by Morgan Montceau in Nancy. The company sells legal hemp-derived CBD products including flowers (Indoor, Greenhouse, Outdoor cultivation), resins, oils (Full Spectrum and Broad Spectrum with bio MCT base), infusions, cosmetics, concentrates, moonrocks, and pet formulations, with all batches certified by a French laboratory to guarantee THC content below 0.3%. Its proprietary Astéroïde product delivers 85%+ CBD through a unique coating-and-recrystallization process applied to Gelato variety flowers.
The business operates a hybrid omnichannel model combining direct-to-consumer e-commerce (mybudshop.fr), 12 physical boutique locations across France, a franchise program (€25,000 HT entry with 3.5% royalties), and B2B wholesale distribution to tobacco shops (buralistes) and other CBD brands with no minimum order quantity. Products are sourced from Switzerland, Italy, and France, and shipped via Colissimo and Chronopost. Customer base exceeds 200,000 cumulative orders with a self-reported 4.7/5 rating.
The company monetizes through one-time product sales across multiple channels, recurring franchise royalties, and wholesale volume pricing. Marketing leverages SEO (claimed #1 Google visibility in France for CBD), educational content, social media, a loyalty/referral program, and B2B outreach. Founder Morgan Montceau is active in the Union des Professionnels du CBD (UPCBD) industry association. Recent expansion includes a European platform launch (mybud-shop.com, September 2024) and a Minibud sub-brand partnership (June 2022) targeting budget-conscious buyers.
Mybud Shop firmographics
Firmographics- Name
- Mybud Shop
- Legal name
- SAS BHM
- Website
- https://mybudshop.fr
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mybud Shop is a French omnichannel CBD retailer founded in 2018, selling legal hemp-derived flowers, resins, oils, infusions, and pet products through 12 physical boutiques, an e-commerce platform, a franchise network, and B2B wholesale channels across France and Europe.
- Ownership category
- akta.pro rank
Where Mybud Shop is headquartered
LocationHeadquarters
- HQ city
- Saint-jeannet
- HQ country
- France
- HQ region
- Europe
Offices15 records
Markets served
Mybud Shop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Online Sales: Direct-to-consumer sales through mybudshop.fr online store. Products shipped via Colissimo and Chronopost with free delivery over €50. Same stock as physical stores.
- Physical Retail Stores: Revenue from 12 company-owned and franchise boutique locations across France. Customers can purchase in-store with expert advice.
- Franchise Fees: Franchise package starting at €25,000 HT including €15,000 HT personal contribution, with 3.5% royalties on monthly HT revenue. Franchisees get turnkey store setup, marketing support, and ongoing coaching.
- Wholesale B2B Sales: Bulk CBD sales to professionals including tobacco shops, other CBD brands, and businesses. No minimum order. Products sold by weight with volume pricing discounts. Includes pre-packaged retail-ready products for tobacco shops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Flowers (Indoor) |
| Unit Pricing | Pay-as-you-go | Mini Buds CBD |
| Unit Pricing | Pay-as-you-go | CBD Resins |
| Unit Pricing | Pay-as-you-go | CBD Oils |
| Unit Pricing | Pay-as-you-go | CBD Infusions |
| Unit Pricing | Pay-as-you-go | Astéroïde Premium CBD |
| One time/ perpetual license | Multi-year contract | Franchise Package |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Mybud Shop product offering
Product offeringCore offering
Mybud Shop is a French omnichannel retailer selling legal CBD products — flowers, resins, oils, infusions, pet formulations, cosmetics, concentrates, novel cannabinoids, and accessories — through 12 physical boutique stores across France, an online store at mybudshop.fr, a European platform at mybud-shop.com, a B2B wholesale channel, and a turnkey franchise program. All products contain less than 0.3% THC and are sourced from EU-regulated hemp cultivated in Switzerland, Italy, and France, with quality certified by a French specialized laboratory.
Product overview
Mybud Shop is a French omnichannel cannabis retailer operating an e-commerce platform (mybudshop.fr) and a network of 12 physical franchise boutiques across France since 2018. The product portfolio centers on a comprehensive range of legal CBD products including Fleurs CBD (Indoor/Greenhouse/Outdoor/Pre-rolls/Moonrock, up to 86% CBD), Mini Buds CBD (small-format buds from 1€/g), Résines CBD (hash and concentrates up to 60%), Huiles CBD (oils in Full/Broad Spectrum up to 20%), Tisane CBD (herbal infusions with 30% bio hemp), and CBD Animaux (Broad Spectrum pet oils at 3–5%). The offering extends to premium and novelty lines including Néocannabinoïdes (H4CBD, HHCPO, THCP, THCV), CBD Premium (ultra-high-potency products such as the 86% Astéroïde), Concentrés CBD (Wax, Rosin, Crumble, Crystals), Cosmétiques CBD (topical creams), and Accessoires CBD (vaporizers, headshop). The business also operates two B2B verticals: Franchise Mybud (turnkey franchise package from €25,000) and Grossiste CBD / CBD pour Bureau de Tabac (wholesale bulk supply for professionals with no minimum order). All products contain less than 0.3% THC and are sourced from EU-regulated hemp cultivated in Switzerland, Italy, and France.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleurs CBD (CBD Flowers) CBD flower buds from Indoor, Greenhouse, and Outdoor cultivation, with concentrations up to 80% CBD and THC below 0.3%. Available strains include Amnesia (15%), Gelato (14%), Cannatonic (12%), Banana Kush (17%), Wedding Cake (18%), California Haze (16%), Master Kush (15%), White Widow (13%), and Blueberry Haze (18%), plus Pre-rolls and Moonrock variants. Sold to individual consumers and wholesale buyers.
- Mini Buds CBD Smaller-size CBD flower buds (trimmings) offering an affordable entry point at concentrations around 11–15%, in Greenhouse and Outdoor varieties including Zkittlez, Amnesia, Orangello, Sour Diesel, and Cannatonic. Targeted at price-sensitive individual consumers.
- Résines CBD (CBD Resins) CBD hash and resin products with up to 60% CBD and THC below 0.3%, produced using traditional methods. Includes Bubble Hash Ice-O-lator (60%), Nepal Cream Charas (31%), Caramelo Premium Kief (45%), Afghan Black Charas (20%), and Amnesia Hash Kief (24%). Sold to consumers seeking concentrated effects.
- Huiles CBD (CBD Oils) CBD oil tinctures in Full Spectrum and Broad Spectrum formulas with bio MCT oil base for high bioavailability. Concentrations range up to 20% CBD. Includes CBG oils, Deep Sleep CBD+CBN with melatonin, and natural, cherry, blackcurrant, and mint flavors. For sublingual wellness use.
- Tisane CBD (CBD Herbal Infusions) Organic herbal teas and infusions containing 30% hemp, available in fruit red, mint, citrus, and Tonic Sencha flavors in single packs and bundles. Targeted at consumers seeking caffeine-free wellness drinks.
- CBD Animaux (CBD for Pets) Broad Spectrum CBD oils for cats and dogs at 3% and 5% concentrations, with salmon or beef flavoring, intended to relieve travel stress, arthritis, and support general pet wellness. Targeted at French pet owners.
- CBD Pas Cher (Budget CBD) Budget-friendly CBD product category featuring discounted flowers, mini buds, flash sales, and value bundles. Targeted at price-sensitive French consumers, leveraging the existing flower supply.
- Néocannabinoïdes (Novel Cannabinoids) Next-generation cannabinoid products including H4CBD, HHCPO, THCP, and THCV. Extends the company's offering beyond traditional CBD into novel cannabinoids for adult consumers seeking alternative experiences.
- CBD Premium High-end CBD flowers selected for superior quality, including ultra-high-concentration products such as Astéroïde (86% CBD) and Bubble Hash (60% CBD), featuring premium strains and exclusive artisan productions. Targeted at connoisseur consumers willing to pay premium prices.
- Concentrés CBD (CBD Concentrates) High-concentration CBD extracts including Moonrock, Wax, Crumble, Rosin, and CBD crystals (99%+ purity), for users seeking maximum potency with THC below 0.3%. Targeted at experienced CBD consumers.
- Cosmétiques CBD (CBD Cosmetics) CBD-infused topical skincare products including creams and balms for localized application, designed for skin wellness and targeted relief (e.g., Aczedol 100mg cream). Targeted at consumers seeking topical CBD solutions.
- Accessoires CBD (CBD Accessories) CBD consumption accessories including vaporizers, rolling papers, grinders, and headshop items to support various CBD consumption methods. Sold alongside the main CBD product lines.
- Franchise Mybud Turnkey franchise package for opening a Mybud CBD boutique, starting at €25,000 HT (including €15,000 HT personal contribution), covering interior fit-out, signage, initial stock, logistics, marketing, and training. Royalty of 3.5% on monthly HT revenue. Profitability estimated within 3 months on average. Targeted at entrepreneurs in cities of 10,000+ inhabitants.
- Grossiste CBD (Wholesale CBD) Wholesale CBD bulk purchasing service for B2B professionals — tobacco shops, CBD brands, associations, food businesses — with no minimum order quantity, bulk pricing, and delivery within France and Europe via Colissimo. Products sourced from Italy, Switzerland, and France.
- CBD pour Bureau de Tabac (Tobacconist CBD Program) B2B supply program for French tobacconists (buralistes), offering pre-packaged CBD products ready for retail sale — flowers, resins, pre-rolls, and e-liquids in branded packaging. Minimum order 50g with tiered pricing.
Quantifiable outcome
- 200,000+ orders fulfilled with 4.7/5 customer rating
- +3 more outcomes
Companies that use Mybud Shop
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Mybud Shop technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Mybud Shop partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Union des Professionnels du CBD (UPCBD)coreIndustry association for CBD professionals in France. Founder Morgan Montceau actively participates in structuring and promoting the industry professionally and ethically. Played essential role in industry organization.
- Monetico (Crédit Mutuel / CIC)coreSecure payment processing via Monetico platform from Crédit Mutuel/CIC bank. Approved by Banque de France. 3D Secure enabled for all transactions. SSL encryption for data protection.
- Viva WalletminorAlternative payment processing provider offering 3D Secure card payments and Google Pay option.
- La Poste (Colissimo)corePrimary shipping partner for order delivery across France. Free shipping for orders over €50. 24-48h delivery after preparation. Tracking number provided for each shipment.
- ChronopostminorExpress shipping option for same-day dispatch on orders placed before noon (excluding weekends and holidays). 24-48h delivery.
- Top-CBDminorMarketing partner listed on Mybud Shop website under 'Partenaires' section.
- Boutiques du WebminorE-commerce directory partner for increased online visibility and traffic generation.
- L'internet FacileminorInternet marketing services partner.
- E-com StoreminorE-commerce directory partner for online retail visibility.
- O2switchminorWeb hosting provider for mybudshop.fr website. Located at 222-224 Boulevard Gustave Flaubert, 63000 Clermont-Ferrand.
- French LaboratorycoreFrench specialized laboratory for product testing and certification. All CBD varieties are analyzed and certified to guarantee THC < 0.3% compliance and product quality.
Scale indicators8 records
Recent moves12 records
Expansion highlights6 records
Mybud Shop competitors and assessment
Company assessmentBroad incumbents
- Endoca: Established global CBD brand with broader product line (oils, capsules, topicals, raw materials) and B2B/wholesale operations. Comparable as a larger, more international incumbent operating in similar product categories.
- Sensi Seeds: Long-established European cannabis seed and hemp/CBD retailer. Comparable on European cannabis-adjacent retail and brand authority, though focused more on seeds and broader cannabis culture than pure CBD wellness.
Direct peers
- Hemnia: European CBD and hemp product retailer selling oils, flowers, and cosmetics online. Comparable on product category, European cross-border e-commerce, and wellness positioning.
- Plant of Life: European CBD and hemp retailer selling flowers, oils, and accessories via e-commerce. Comparable on product category, online-only model, and European market focus.
- Greeneo: French CBD brand and online retailer offering flowers, resins, oils, and cosmetics. Comparable to Mybud Shop on product mix, French market focus, and direct-to-consumer e-commerce positioning.
- Cibdol: European CBD brand producing and retailing oils, cosmetics, and supplements. Comparable on product breadth (oils, topicals) and cross-border European distribution, though more brand-led than multi-store retail.
- Nordic Oil: European CBD retailer and brand selling oils, cosmetics, and supplements across multiple EU markets. Comparable on cross-border e-commerce, product mix, and emphasis on lab-tested CBD.
- La Ferme du CBD: French CBD retailer operating physical stores and an e-commerce site selling flowers, resins, oils, and accessories. Closest direct competitor to Mybud Shop in terms of product range, omnichannel model, and target consumer in France.
- CBDissimo: French CBD retailer offering flowers, resins, and oils via e-commerce. Comparable DTC e-commerce model targeting French CBD consumers with similar SKU structure.
Regional players
- Nature & CBD: French CBD brand/retailer offering flowers, oils, and infusions online. Comparable product range and French market focus, though primarily online and at smaller scale than Mybud Shop's multi-store footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mybud Shop social profiles
Digital presenceMybud Shop financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mybud Shop leadership team
Management profileNumber of profiles
Profiles3 records
Mybud Shop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mybud Shop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mybud Shop
What does Mybud Shop do?
Mybud Shop is a French omnichannel retailer selling legal CBD products — flowers, resins, oils, infusions, pet formulations, cosmetics, concentrates, novel cannabinoids, and accessories — through 12 physical boutique stores across France, an online store at mybudshop.fr, a European platform at mybud-shop.com, a B2B wholesale channel, and a turnkey franchise program. All products contain less than 0.3% THC and are sourced from EU-regulated hemp cultivated in Switzerland, Italy, and France, with quality certified by a French specialized laboratory.
Is Mybud Shop a public or private company?
Mybud Shop is a private company. It is classified as family owned and is currently operating.
When was Mybud Shop founded?
Mybud Shop was founded in 2018. It employs 1 to 10 people.
Where is Mybud Shop based?
Mybud Shop is headquartered in Saint-jeannet, France, in the Europe region.
How does Mybud Shop make money?
Four revenue lines are on record. E-commerce Online Sales are the primary driver. The others are physical Retail Stores, franchise Fees and wholesale B2B Sales.
Who are Mybud Shop's main competitors?
Broad incumbents on record are Endoca and Sensi Seeds. Direct peers are Hemnia, Plant of Life, Greeneo, Cibdol, Nordic Oil, La Ferme du CBD and CBDissimo. Nature & CBD is listed as a regional player.
Does Mybud Shop have an API?
No public API is recorded for Mybud Shop.