Plant of Life

What Plant of Life does

Plant of Life Inc. is a privately held Canadian corporation that develops, manufactures, and sells plant-based wellness products under the Plant of Life brand. The company's core product line centers on cannabinoid (CBD, CBN, CBG) oils, gummies, vape pens, and topical heal sticks, formulated in Full Spectrum, Broad Spectrum, and THC-Free Isolate variants. The portfolio has expanded into adjacent functional wellness categories including five mushroom+CBD/CBG/CBN capsule SKUs, Himalayan Shilajit resin, and a dedicated pet line of oils and functional treats (Calming, Allergy, Omega, Probiotic, Mobility). Underlying technology is botanical rather than algorithmic: supercritical CO2 extraction, organic non-GMO hemp inputs sourced from Canadian West Prairies farms, and third-party Certificate of Analysis testing for potency, pesticides, heavy metals, and microbes, with COAs surfaced on product pages and via QR codes on packaging. Manufacturing is performed in Ontario.

Plant of Life operates a direct-to-consumer e-commerce model through plantoflife.co (Shopify-hosted), supplemented by a wholesale program for retailers, a subscription/save-20% program, a loyalty rewards program, an affiliate referral program, and earned media coverage in Canadian consumer publications. The company serves health-conscious consumers, pet owners, and athletes across Canada, and ships only domestically. Pricing is unit-based across SKUs ranging from approximately $33.99 (small pet oil) to $199.99 (3000mg full spectrum oil), with pre-configured bundles priced at $120-$225. The company claims 'Canada's No 1 Premium CBD Oil' positioning and reports 2,000+ verified 5-star reviews across its catalog of 33+ products.

The business is bootstrapped with no disclosed external funding rounds, no parent company, and no executive team surfaced in the data. Operating geographies are restricted to Canada. The operating posture is a niche premium Canadian wellness brand extending its catalog horizontally into adaptogens and pet wellness while maintaining a vertically integrated, locally sourced supply chain.

Name

Plant of Life

Legal name

Plant Of Life Inc.

Website

https://plantoflife.co

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Plant of Life Inc. is a privately held Canadian DTC wellness brand that formulates, manufactures, and sells organic CBD oils, gummies, vapes, topicals, mushroom capsules, Shilajit, and pet products to Canadian health-conscious consumers and pet owners through plantoflife.co.

Ownership category

akta.pro rank

Product category

Hemp-derived CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), CBD/Hemp Pet Products Retail (CRANAHAF), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Hemp CBD products
• Organic CBD oils
• CBD wellness supplements
• Full spectrum CBD
• Cannabinoid pet products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct-to-Consumer CBD Products: E-commerce sales of CBD oils, gummies, vape pens, topical heal sticks, pet products, mushroom capsules, and Shilajit supplements. One-time purchase model with tiered pricing based on product type and potency. Loyalty rewards program drives repeat purchases. 20% discount available during gifting season.
2. Subscription/Bundle Program: Subscribe and save program offering 20% off every order with options to skip, swap, or cancel. Pre-configured wellness bundles (Daily Heal Kit, Pet Doctor Kit, Life Essentials Kit, Sweet Dreams Bundle) for bundled product sales. Money-back guarantee and discounted $2.99 shipping for subscribers.
3. Wholesale Program: Wholesale purchasing option available for retailers and businesses wanting to carry Plant of Life products.
4. Affiliate Program: Affiliate referral program offering commissions for customers who refer new buyers through personalized tracking links.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

Plant of Life is a Canadian CBD wellness company that manufactures and sells organic hemp-derived CBD products including full spectrum and THC-free CBD oils, gummies, vape pens, topical heal sticks, pet oils and treats, mushroom-based adaptogen capsules, and Shilajit resin. The company sells directly to consumers through its own e-commerce website and to retailers via a wholesale program, all manufactured in Ontario from hemp sourced in the Canadian West Prairies.

Product overview

Plant of Life is a Canadian CBD wellness company offering a comprehensive portfolio of plant-based wellness products. The core product line centers on CBD oils (Full Spectrum and THC-Free variants in multiple potencies), CBD gummies (edibles), CBD vape pens (disposable and rechargeable), CBD topical heal sticks, mushroom capsules, and Shilajit supplements. The company also offers specialized products for pets including CBD oils and functional treats. Product bundles and kits combine multiple products for targeted wellness outcomes (sleep, calm, daily healing, pet health). All products are formulated from organic, non-GMO, vegan, and third-party lab-tested hemp sourced from Canadian farms.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Spectrum Organic CBD Oil Canada's No 1 Premium Full-Spectrum CBD oil made from 100% GMO-free organic hemp, available in 300mg, 500mg, 1000mg, 2000mg and 3000mg potencies, containing less than 0.3% THC for the Entourage Effect. Targeted at adults seeking relaxation, inflammation relief and sleep support.
• THC Free Organic CBD Oil (Broad Spectrum) Zero-THC broad spectrum CBD oil made from 100% organic hemp extract in 500mg, 1000mg, 2000mg and 3000mg potencies, designed for consumers seeking daily calm and stress relief without any THC exposure.
• Full Spectrum Organic CBD Oil – Sleep Sleep-focused full spectrum CBD oil with 1200mg CBD plus melatonin and a calming essential oil blend (chamomile, lavender, ylang ylang, valerian), formulated for deep relaxation and restorative sleep in adults.
• Full Spectrum Organic CBD Oil – Calm Calm-focused full spectrum CBD oil blended with lavender, rose, bergamot and vanilla essential oils, designed to support everyday calm and emotional balance.
• Full Spectrum Organic CBD Gummies Vegan full spectrum CBD gummies made from 100% GMO-free organic hemp with 20mg CBD per gummy in Blue Raspberry, Dragon Fruit and Golden Pineapple flavors; contains less than 0.3% THC. 25 gummies per jar.
• THC Free Organic CBD Gummies (Isolate) Vegan THC-free CBD gummies using CBD isolate, with 20mg CBD per gummy, no refined sugar, available in Blue Raspberry, Dragon Fruit and Pineapple flavors. 25 gummies per jar.
• Tart Cherry CBN Sleep Gummies Melatonin-free vegan sleep gummies combining 500mg CBD and 250mg CBN with tart cherry infusion, formulated to support deep, restorative Stage 2 NREM sleep without morning grogginess.
• Broad Spectrum Organic CBD Heal Stick+ (1000mg) Pain-relief topical with 1000mg broad spectrum CBD per stick, formulated with beeswax, coconut oil, menthol crystals, arnica and essential oils for muscle recovery and localized joint relief.
• Broad Spectrum Organic Lavender CBD Heal Stick+ (700mg) Calming topical with 700mg broad spectrum CBD and lavender essential oil, designed for soothing application with natural aromatherapy benefits.
• Broad Spectrum Organic CBD Heal Stick (300mg) Entry-level topical with 300mg broad spectrum CBD combined with menthol, arnica and essential oils in a clean beeswax base for everyday natural comfort.
• Full Spectrum CBD Vape Pen 700mg (Rechargeable) Rechargeable full spectrum CBD vape pen with 700mg CBD, available in six terpene-rich strain profiles (Blue Dream, Premium Jack, Granddaddy Purple, Biscotti, OG Kush, Super Lemon Haze) for adult consumers seeking a vaping format.
• Broad Spectrum Disposable CBD Vape Pen 300mg (2-Pack) Zero-THC disposable CBD vape pens sold in 2-packs with 300mg broad spectrum CBD per pen in six flavors (Blueberry, Grape, Mango, Peppermint, Strawberry, Watermelon), delivering approximately 1-2mg CBD per puff.
• Full Spectrum Organic Pet CBD Oil Veterinarian-approved full spectrum CBD oil for pets made from 100% GMO-free organic hemp, available in Small Animals (250mg), Medium Animals (500mg) and Large Animals (1000mg) variants with less than 0.3% THC.
• THC Free Organic Pet CBD Oil THC-free broad spectrum CBD oil for pets made from 100% organic hemp, designed to support mobility, calm and everyday balance in dogs, cats and large animals.
• Calming CBD Pet Treats Zero-THC pet treats with 7.5mg CBD per treat (60 treats per pouch), formulated with passion flower, L-theanine and chamomile for anxiety and stress relief in dogs and cats.
• Allergy CBD Pet Treats Functional CBD pet treats formulated to support allergy relief and immune health in dogs and cats.
• Omega CBD Pet Treats CBD pet treats combined with omega fatty acids to support overall pet health and coat condition in dogs and cats.
• Probiotic CBD Pet Treats Digestive health pet treats combining probiotics with CBD for gut health support in dogs and cats.
• Mobility CBD Pet Treats Joint and mobility support CBD pet treats designed for aging or active dogs and cats.
• Lion's Mane Capsules with CBG – Mindful Nootropic capsule combining Lion's Mane mushroom with CBG to support mental clarity and focus.
• Chaga Capsules with CBD and CBN – Digest Functional capsule combining Chaga mushroom with CBD and CBN to support digestion and immune health.
• Cordyceps Capsules with CBG – Perform Performance capsule combining Cordyceps mushroom with CBG to support physical stamina and vitality.
• Reishi Capsules with CBD and CBN – Youth Anti-aging capsule combining Reishi mushroom with CBD and CBN for longevity and wellness support.
• Turkey Tail Capsules with CBD and CBN – Immune Immune-support capsule combining Turkey Tail mushroom with CBD and CBN for holistic wellness.
• Shilajit Mineral Resin Pure Himalayan Shilajit resin supplement containing 15-20% fulvic acid and over 84 minerals, marketed for energy, detoxification and vitality.
• Full-Spectrum Daily Heal Kit (Bundle) Pre-configured wellness bundle combining a full spectrum CBD oil (potency selectable from 300mg to 3000mg) with full spectrum CBD gummies, sold at tiered bundle pricing ($120 to $225) for daily health support.
• THC Free Daily Heal Kit (Bundle) THC-free wellness bundle combining THC-free CBD oil with THC-free CBD gummies, for consumers requiring zero-THC products.
• Sweet Dreams Bundle Sleep-focused pre-configured bundle combining Plant of Life CBD products for nighttime relaxation and restorative sleep, priced at $150 (regular bundle value $179.98).
• Life Essentials Kit Essential wellness kit combining a Plant of Life CBD vape pen with mushroom capsules for on-the-go balance and focus, priced at $152 (regular bundle value $189.97).
• Full Spectrum Pet Doctor Kit Pet wellness bundle combining full spectrum pet CBD oil with a functional pet treat (Omega, Probiotic or Allergy variant) for comprehensive pet health.
• THC Free Pet Doctor Kit THC-free pet wellness bundle combining THC-free pet CBD oil with a functional pet treat, for pet owners who require zero-THC options.
• Full Spectrum CBD Gummies Sample Pack (3pcs) Three-piece trial sample of full spectrum CBD gummies offered to new customers to try the product before buying a full 25-count jar.
• Plant of Life Organic Tote Bag Branded organic cotton tote bag sold as merchandise through the Plant of Life online store.

Quantifiable outcome

• Dogs showed 83% reduction in stress and anxiety levels when given CBD (Cornell University study referenced in pet wellness blog)
• +1 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Canopy Growth Corporation: Large Canadian licensed producer offering CBD and THC wellness products, vapes, and beverages across multiple brands. Operates broadly in the same Canadian cannabis/CBD category as Plant of Life but as a multi-brand incumbent rather than a single CBD-focused DTC brand.
• Aurora Cannabis: Canadian licensed producer with medical cannabis and CBD product lines, including oils and softgels. Adjacent in product format and geography to Plant of Life but as a much larger, multi-category incumbent.
• Tilray Brands: Global cannabis and hemp wellness company with Canadian operations spanning CBD, THC products, and vapes. Competes with Plant of Life for the Canadian CBD wellness consumer but as a broad, multi-category incumbent.

Direct peers

• Lazarus Naturals: Vertically integrated U.S. CBD brand selling full spectrum and THC-free oils, topicals, capsules, and pet products through DTC and wholesale with strong potency-tier pricing — closely mirrors Plant of Life's tiered CBD oil lineup and lab-test transparency.
• cbdMD: U.S.-listed CBD wellness company offering premium CBD oils, gummies, topicals, sleep/calm blends, and pet products through DTC e-commerce and wholesale — directly comparable category mix and brand positioning to Plant of Life.
• CBDistillery: Vertically integrated CBD brand selling full spectrum and THC-free CBD oils, gummies, topicals, and pet products DTC with third-party lab testing transparency — a near-identical business model to Plant of Life.
• Charlotte's Web Holdings: Largest dedicated U.S. CBD wellness brand selling full spectrum and THC-free CBD oils, gummies, topicals, and pet products through DTC e-commerce — the same core product formats, channels, and customer segments as Plant of Life.
• Green Roads: Pharmacist-founded CBD wellness brand selling oils, gummies, topicals, pet products, and sleep/calm SKUs through DTC, wholesale, and affiliate channels — overlaps with Plant of Life on product format, transparency messaging, and multi-channel GTM.
• NuLeaf Naturals: Premium full spectrum CBD oil specialist selling directly to consumers with a small, focused SKU range and emphasis on organic, lab-tested formulations — comparable to Plant of Life's hero premium CBD oil positioning.

Emerging players

• Manitoba Harvest: Canadian hemp foods and CBD brand owned by Tilray, selling hemp seeds, oils, and CBD supplements. Comparable to Plant of Life in Canadian hemp-derived wellness positioning but with a stronger hemp-foods and grocery distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0kdZr8_XxzldRh_wuqvymg
• Facebookfacebook.com/PLANTOFLIFECBD
• LinkedInlinkedin.com/company/plant-of-life?originalSubdomain=ca
• Instagraminstagram.com/plantoflife.co?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plant of Life