Mourning Family Foundation, Inc

What Mourning Family Foundation, Inc does

The Mourning Family Foundation, Inc. is a 501(c)(3) nonprofit public charity founded in 1997 in Miami, Florida by NBA Hall of Famer Alonzo Mourning and his wife Tracy Mourning (originally operating as Alonzo Mourning Charities before rebranding in 2013). The foundation supports youth development through education, enrichment, health and wellness programming, anchored by three core programmatic assets: the Overtown Youth Center (a state-of-the-art facility in Miami's Overtown neighborhood serving children from second grade through graduation with tutoring, mentoring, and recreational activities); Honey Shine, Inc. (a wholly-owned mentoring program for at-risk girls aged 8-18, expanded to Los Angeles and Dallas); and the Educational Scholarship Fund (launched in 2016 to support Miami-Dade County high school seniors pursuing four-year colleges). Health and wellness initiatives include Zo's Winter Groove, a multi-day family event held during MLK Weekend, and a partnership with the President's Council on Fitness, Sports & Nutrition.

The foundation operates without any proprietary technology stack — no app, no API, no integrations, no software product — functioning instead as a traditional community-based nonprofit whose primary deliverables are in-person programming and beneficiary outcomes. It has cumulatively raised over $25 million since inception across individual donations, planned giving, event-based fundraising, and corporate sponsorships. The revenue model relies on tax-deductible individual contributions, structured sponsorship packages ranging from $5,000 to $150,000 tied to signature events (Zo's Celebrity Golf Classic and A Tee Off Affair: Denim & Diamonds, held at the Biltmore Hotel in Coral Gables), and legacy gifts via wills, trusts, and charitable gift annuities. Customer/beneficiary segments are youth aged 8-25 in South Florida's low socioeconomic communities, particularly in Overtown, with 700+ currently served and 5,000+ cumulative program participants. Operating geographies are South Florida as the primary base, with Honey Shine's secondary presence in Los Angeles and Dallas. The organization is run by a small team (1-10 employees) under a board and led by a President (Bill Diggs, since 2013), with sub-brand CEOs including Tina Brown at OYC Miami and Tracy Mourning at Honey Shine.

Name

Mourning Family Foundation, Inc

Legal name

Mourning Family Foundation, Inc.

Website

https://mourningfamilyfoundation.org

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Mourning Family Foundation is a 501(c)(3) nonprofit founded in 1997 by NBA Hall of Famer Alonzo Mourning and Tracy Mourning, supporting youth development through the Overtown Youth Center, Honey Shine mentoring program, educational scholarships, and health and wellness initiatives serving underserved youth in South Florida.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

akta.pro secondary industries

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Community Fundraisers & Charity Events (Gala/Walks excluded) (MPAGAEAK)

Keywords

• Youth development programs
• Community foundation services
• Educational scholarship programs
• Charitable fundraising events
• Nonprofit youth services

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting youth development programs
2. Event-Based Fundraising: Annual charity events including Zo's Celebrity Golf Classic and A Tee Off Affair: Denim & Diamonds generate sponsorship revenue and ticket sales
3. Corporate Sponsorships: Sponsorship packages ranging from $5,000 to $150,000, offering brand visibility, media coverage, and exclusive experiences
4. Planned Giving: Legacy gifts including wills, living trusts, retirement plan beneficiaries, charitable gift annuities, and life insurance policies

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Mourning Family Foundation, Inc. operates charitable youth development programs serving Miami-area children and families. Its primary programs include the Overtown Youth Center (OYC Miami), the Honey Shine girls' mentoring initiative, an Educational Scholarship Fund, and Health & Wellness Programs. Operations are funded by donations, corporate sponsorships, and signature fundraising events including Zo's Celebrity Golf Classic, A Tee Off Affair: Denim & Diamonds, the Honey Shine Jewel Summit, and Zo's Winter Groove.

Product overview

Mourning Family Foundation is a nonprofit 501(c)(3) charitable organization founded in 1997 by NBA Hall of Famer Alonzo Mourning and his wife Tracy Mourning. The foundation operates a portfolio of youth development programs including Overtown Youth Center (OYC Miami), a state-of-the-art educational hub for inner-city youth providing tutoring, mentoring, and recreational activities; and Honey Shine, a mentoring program for girls ages 8-18 that has expanded to Los Angeles and Dallas. Additional programs include an Educational Scholarship Fund for Miami-Dade County graduating seniors and Health & Wellness initiatives featuring Zo's Winter Groove. The foundation also hosts signature fundraising events including Zo's Celebrity Golf Classic and A Tee Off Affair: Denim & Diamonds. Since inception, the foundation has raised over $25 million to support youth and families in South Florida's low socioeconomic communities.

Differentiator

Problem solved

Functional benefit

Brands

• Overtown Youth Center: A state-of-the-art educational hub for inner-city youth providing tutoring, mentoring, and educational resources.
• Honey Shine
• Zo's Celebrity Golf Classic
• Zo's Winter Groove
• A Tee Off Affair: Denim & Diamonds

Products and services

• Overtown Youth Center (OYC Miami)

Quantifiable outcome

• Over $25 million raised since foundation inception
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Biltmore HotelcoreStrategic or Co-development Partner · 26 January 2025The Biltmore Hotel in Coral Gables serves as the primary venue for Zo's Celebrity Golf Classic and A Tee Off Affair: Denim & Diamonds events. The historic hotel provides event space for the foundation's signature fundraising weekend.
• AcordismajorGTM or Marketing Partner · 7 November 2023Acordis, a technology and solutions provider, serves as the official Bag Sponsor for Zo's Celebrity Golf Classic 2024, providing top-of-the-line golf bags for tournament participants.
• American AirlinesmajorGTM or Marketing PartnerAmerican Airlines is a sponsor for Zo's Celebrity Golf Classic events, supporting the foundation's youth development programs.
• Warren Henry Auto GroupmajorGTM or Marketing PartnerWarren Henry Auto Group sponsors foundation events, supporting youth development initiatives.
• President's Council on Fitness, Sports & NutritionmajorStrategic or Co-development PartnerZo's Winter Groove Health & Wellness Family Fun Day is part of the President's Council on Fitness, Sports & Nutrition initiative, promoting health and wellness for families.
• Housing Trust GroupcoreStrategic or Co-development PartnerMourning partnered with Housing Trust Group to develop Courtside Family Apartments, an affordable housing project in the Overtown neighborhood.
• Weinberg, Wheeler, Hudgins, Gunn and DialminorGTM or Marketing PartnerLaw firm sponsors foundation events.
• SwireminorGTM or Marketing PartnerCorporate sponsor for Zo's Celebrity Golf Classic events.
• Seacoast BankminorGTM or Marketing PartnerBanking sponsor for foundation events.
• Perry Ellis InternationalminorGTM or Marketing PartnerFashion brand sponsors foundation events.
• The Tank Brewing CompanyminorGTM or Marketing PartnerLocal brewery sponsors foundation events.
• Fratarcangeli Wealth ManagementminorGTM or Marketing PartnerWealth management firm sponsors foundation events.
• National Kidney Foundation of FloridamajorStrategic or Co-development PartnerSuccessfully advocated for the Alonzo Mourning Access to Care Act, which offers qualified individuals guaranteed enrollment in Medicare for kidney disease treatment.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• I Have A Dream Foundation: National nonprofit providing long-term mentoring, tutoring, and college scholarships to cohorts of youth from under-resourced communities — closely comparable to MFF's Educational Scholarship Fund and mentoring model.
• 100 Black Men of America: National mentoring and youth development organization through local chapters, including 100 Black Men of South Florida — directly comparable to MFF's mentoring focus, and notably a prior employer/network of Bill Diggs, MFF's President.
• Boys & Girls Clubs of America: National youth development nonprofit operating club-based educational, mentoring, and recreational programs for young people from low-income communities — directly comparable to Mourning Family Foundation's OYC and broader youth programming model.
• Girls Inc. National nonprofit inspiring all girls to be 'Strong, Smart, and Bold' through mentoring, enrichment, and STEM programming — directly comparable to Honey Shine's girls-focused mentoring approach.
• Big Brothers Big Sisters of America: Largest youth mentoring nonprofit in the U.S., pairing adult mentors with youth for long-term relationships — directly comparable to the Honey Shine mentoring model targeting at-risk girls aged 8-18.

Regional players

• Miami Children's Initiative (Connect Familias / Overtown Children's Collaborative): Place-based collective impact initiative focused on the Overtown neighborhood in Miami — directly comparable geography and population to OYC, though structured as a collaborative rather than a single foundation.
• YMCA of South Florida: Regional YMCA serving the same South Florida geography with youth development, before/after-school care, mentoring, and wellness programs — overlapping mission and overlapping service area with MFF.
• Urban League of Greater Miami: Regional Urban League affiliate serving Black and underserved communities in South Florida with youth development, workforce, and education programming — directly comparable mission and Miami-Dade footprint.

Broad incumbents

• United Way Miami: Major Miami-Dade funder and convener of youth, education, and family services — overlapping service geography with MFF and a potential peer in fundraising scale, though operating as a broad funder rather than direct service provider.

Emerging players

• After-School All-Stars: National nonprofit providing comprehensive after-school programs to youth in under-resourced communities — directly comparable to the OYC and Honey Shine after-school enrichment offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mourning-family-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mourning Family Foundation, Inc