Plaad, Llc
PLAAD is a Minneapolis-based, six-person architecture firm founded in 2014 that designs high-end custom residences, retreats, and select commercial spaces across the U.S. via a five-phase design process.
- Company typePrivate
- Founded2014
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Plaad, Llc does
Plaad, LLC (PLAAD — Practice of Lasting Architecture and Design) is a Minneapolis-based, privately held architecture firm founded by Mark Stankey (Design Principal) and Matthew Byers (Managing Principal). The firm employs approximately six people and specializes in high-end custom residential architecture — including lake residences, mountain retreats, coastal homes, and multi-generational estates — alongside select commercial work, most notably the 2025 rooftop pavilion for Minneapolis law firm Winthrop & Weinstine. Its project portfolio spans Minnesota, Oregon, Colorado, Wyoming, and Idaho.
PLAAD operates through a structured five-phase design process (Pre-Design & Site Analysis, Schematic Design, Design Development, Construction Documentation, and Construction Administration), with three-dimensional modeling used extensively to guide design decisions. The firm engages clients through a consultative B2B/B2C sales approach, identifying general contractors early and coordinating closely with builders (e.g., Gardner Builders, Pinnacle Mountain Homes, Blue Spruce Builders, BCD Homes, Jackson Hole Contracting) and interior design partners (e.g., Yellow Dog Studio, Vondelinde, FRAME Design Co., Anne McDonald Design) throughout delivery.
Revenue is generated through project-based professional services fees on a quote-based, bespoke pricing model with no publicly disclosed rates. Lead generation relies on earned media and industry recognition — including Forbes 2025 Best In State Residential Architects, ELLE DECOR, Dwell, Mountain Living, RAVE Awards, ALA Design Awards, and AIA honors — rather than paid marketing. PLAAD maintains no external investment, parent company, or subsidiaries, with ownership and control resting with its founding principals.
Plaad, Llc firmographics
Firmographics- Name
- Plaad, Llc
- Legal name
- Plaad, LLC
- Website
- https://plaadoffice.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PLAAD is a Minneapolis-based, six-person architecture firm founded in 2014 that designs high-end custom residences, retreats, and select commercial spaces across the U.S. via a five-phase design process.
- Ownership category
- akta.pro rank
Plaad, Llc industry classification
Industry- Product category
- Custom Residential Architecture
- NAICS
- Architectural Services (541310), Interior Design Services (541410)
- akta.pro primary industry
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)
Keywords
Where Plaad, Llc is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Plaad, Llc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architecture Design Services: Professional architecture services billed on a project basis. The firm provides comprehensive services from initial concept through construction administration, working directly with clients on residential and commercial projects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Plaad, Llc product offering
Product offeringCore offering
PLAAD (Practice of Lasting Architecture and Design) is a Minneapolis-based boutique architecture firm providing full-service architectural design for custom residences, retreats, and select commercial spaces. The firm operates through a structured five-phase design process covering Pre-Design & Site Analysis, Schematic Design, Design Development, Construction Documentation, and Construction Administration, with three-dimensional modeling used extensively throughout.
Product overview
PLAAD (Practice of Lasting Architecture and Design) is a full-service architectural design firm offering residential architecture services. The firm operates through five design phases (Pre-Design, Schematic Design, Design Development, Construction Documentation, and Construction Administration) and provides architectural services for completed projects including Dellwood Residence, Arch Cape Residence, Winthrop & Weinstine Roof Pavilion, Penny Lane Residence, Ribbon Ridge Retreat, Copper Mountain Residence, Traditional Nordic Residence, Jackson Hole Residence, White Oaks Savanna Farmhouse, Lake Minnetonka Residence, and others spanning residential remodels, new home construction, and commercial rooftop projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services Full-service architectural design firm providing custom residential architecture services from initial concept through construction administration. Specializes in site-specific design that responds to unique landscapes and client needs, with a select portfolio of commercial projects. Serves affluent residential homeowners seeking custom homes, retreats, and multi-generational properties.
- Design Process Services Five-phase design process service including Pre-Design & Site Analysis, Schematic Design, Design Development, Construction Documentation, and Construction Administration. Uses three-dimensional modeling throughout and maintains intimate client involvement from start to finish, with construction administration services ensuring design intentions are realized on site.
Companies that use Plaad, Llc
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Plaad, Llc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plaad, Llc partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Yellow Dog StudiocoreYellow Dog Studio is the architect and interior designer for Winthrop and Weinstine's office build-out. PLAAD collaborated with Yellow Dog Studio on the rooftop pavilion project to ensure cohesive design language between the pavilion and the broader workplace environment.
- Gardner BuilderscoreGeneral contractor for the Winthrop & Weinstine Roof Pavilion project. Close coordination with the builder was critical to resolving structural constraints including cantilevered connections and MEP trade coordination.
- Pinnacle Mountain HomescoreBuilder for the Copper Mountain Residence project in Colorado.
- Blue Spruce BuilderscoreBuilder for the Ribbon Ridge Retreat project in Oregon wine country.
- BCD HomescoreBuilder for the Dellwood Residence project. Also collaborated with PLAAD with Nicole Thorson and Vondelinde on interior design.
- North Shore Homes, Inc.coreBuilder for the Arch Cape Residence project on the Oregon coast.
- Streeter Custom BuildercoreBuilder for the Traditional Nordic Residence project in Sunfish Lake, Minnesota.
- Anne McDonald DesignminorInterior designer collaboration on Traditional Nordic Residence project.
- Haris Kenjar PhotographyminorPhotography partner for Traditional Nordic Residence project.
- Jackson Hole ContractingcoreBuilder for the Jackson Hole Residence project in Wyoming.
- FRAME Design Co.minorInterior designer collaboration on Jackson Hole Residence project.
- Carrie Patterson PhotographminorPhotographer for Jackson Hole Residence project.
- Near & Streeter Custom BuildercoreBuilder for Lake Minnetonka Residence project.
- Redstone Builders Co.coreBuilder for Penny Lane Residence project in Minnesota prairie.
- Cox Contracting LLCcoreBuilder for Grant Residence project.
- Completed by ClientminorClient-partner for Lake Minnetonka Residence project finishing work.
- SpacecraftingminorPhotography services for Lake Minnetonka Residence project.
- VondelindeminorInterior design partner appearing on multiple projects including Ribbon Ridge Retreat and Dellwood Residence.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Plaad, Llc competitors and assessment
Company assessmentDirect peers
- Bohlin Cywinski Jackson: Multi-office architecture firm with significant residential portfolio including high-end custom homes. Comparable in design excellence and residential focus, though slightly larger in scale than PLAAD with offices in Seattle, San Francisco, Philadelphia, and Pittsburgh.
- Backen & Backen: Northern California architecture firm known for high-end custom residential design with regional adaptations and refined aesthetic. Comparable in boutique scale, luxury residential focus, and contextual design approach.
- SALA Architects: Minneapolis-based architecture firm with strong residential portfolio and similar boutique approach to custom homes. Direct regional peer in Minneapolis market; comparable in scale, focus, and Midwest client base.
- Lake|Flato Architects: San Antonio-based boutique architecture firm known for award-winning residential and commercial projects emphasizing sustainability and contextual design. Comparable in boutique scale, design reputation (AIA awards), and focus on site-specific architecture.
- KAA Design: Los Angeles boutique architecture firm specializing in luxury custom residential projects with refined contemporary aesthetic. Comparable in scale, high-end residential focus, and contextual design philosophy.
- Olson Kundig: Seattle-based boutique architecture firm specializing in high-end custom residential projects with industrial-inspired design led by Jim Olson and Tom Kundig. Comparable in scale (similar boutique firm size), target market (affluent residential clients), and design reputation (multiple AIA awards, national publications).
- Heliotrope Architects: Seattle-based boutique architecture firm known for contextual residential design and site-responsive architecture. Comparable in scale, design philosophy, and high-end residential focus with strong regional reputation.
- Hoedemaker Pfeiffer: Seattle-based boutique architecture firm specializing in luxury residential and resort projects. Comparable in scale, residential focus, and design-driven approach with national publication recognition.
- Aidlin Darling Design: San Francisco architecture firm known for refined residential and hospitality design with focus on craft and material expression. Comparable in boutique scale, design quality, and high-end custom residential focus.
- Stuart Silk Architects: Washington State boutique architecture firm focused on luxury custom residential projects. Comparable in scale, residential focus, and design-driven approach with strong regional reputation in Pacific Northwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Plaad, Llc social profiles
Digital presencePlaad, Llc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plaad, Llc leadership team
Management profileNumber of profiles
Profiles6 records
Plaad, Llc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plaad, Llc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plaad, Llc
What does Plaad, Llc do?
PLAAD (Practice of Lasting Architecture and Design) is a Minneapolis-based boutique architecture firm providing full-service architectural design for custom residences, retreats, and select commercial spaces. The firm operates through a structured five-phase design process covering Pre-Design & Site Analysis, Schematic Design, Design Development, Construction Documentation, and Construction Administration, with three-dimensional modeling used extensively throughout.
Is Plaad, Llc a public or private company?
Plaad, Llc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plaad, Llc founded?
Plaad, Llc was founded in 2014. It employs 1 to 10 people.
Where is Plaad, Llc based?
Plaad, Llc is headquartered in Minneapolis, United States, in the North America region.
How does Plaad, Llc make money?
One revenue line is on record: architecture Design Services.
Who are Plaad, Llc's main competitors?
Direct peers on record are Bohlin Cywinski Jackson, Backen & Backen, SALA Architects, Lake|Flato Architects, KAA Design, Olson Kundig, Heliotrope Architects, Hoedemaker Pfeiffer, Aidlin Darling Design and Stuart Silk Architects.
Does Plaad, Llc have an API?
No public API is recorded for Plaad, Llc.
What industry is Plaad, Llc in?
Plaad, Llc's product category is Custom Residential Architecture. Its primary akta.pro industry code is IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 541310.