What Spacecrafting does

Spacecrafting, Inc. is a privately held architectural photography and videography company founded in 2006 by Mike McCaw and headquartered in Chanhassen, Minnesota, in the Minneapolis-St. Paul metro area. The firm produces professional still photography, cinematic video, FAA-certified drone aerials, Matterport 3D tours, virtual staging, and twilight photography for residential and commercial properties, and has documented more than 100,000 properties photographed since inception. Spacecrafting self-describes as the largest architectural photography and video team in Minneapolis, with a team of approximately 25 photographers, editors, and support staff.

The company's product surface is organized around four buyer tracks: standardized real estate photography (priced by square footage with options such as the $70 exterior city/suburb package and $120 lakeshore/acreage package), a Builder Package tiered by home size (15-75 images, 0-9K sq ft), custom residential day-rate sessions with client art direction, and commercial photography for office, retail, hospitality, and healthcare clients. Higher-value video services range from roughly $1,250-$1,500 for Lite Lifestyle videos to $2,000-$4,000+ for Complete Lifestyle videos with live talent. All deliverables can be hosted on a proprietary Listing Page platform that consolidates photos, video, and 3D tours into a single MLS-compliant or branded shareable link.

Commercially, Spacecrafting operates a direct-to-consumer model via a self-service online ordering platform (checkout.spacecrafting.com), supplemented by phone/email support and custom quote workflows for builder and commercial accounts. The firm serves six primary customer segments, with real estate agents, home builders/remodelers, and commercial agents/developers as primary, and architects, interior designers, and homeowners as secondary. Operations span three U.S. states (Minnesota, Colorado, and SW Florida) with dedicated regional phone lines and email addresses. The company is founder-owned, has not raised external capital, and reports no M&A, restructuring, or leadership change activity in the input data.

Name

Spacecrafting

Legal name

Spacecrafting, Inc.

Website

https://spacecrafting.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Spacecrafting is a privately held architectural photography and video firm founded in 2006, serving real estate agents, builders, architects, and commercial clients across Minnesota, Colorado, and SW Florida.

Ownership category

akta.pro rank

Headquarters

HQ city

Chanhassen

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Photography Services: Project-based photography services for residential and commercial real estate properties. Pricing is based on finished square footage of the home with standardized packages. Next business day processing included, with same-day processing available for additional fee.
2. Aerial/Drone Photography: Additional aerial photography add-on for properties requiring drone coverage. Includes FAA-certified pilots and licensed equipment.
3. Video Services: Video production including Aerial Video, Architectural + Aerial Video, and Lifestyle Videos. Lite Lifestyle videos cost roughly $1,250-$1,500; complete Lifestyle videos range from $2,000 to $4,000+.
4. Matterport 3D Tours: 3D virtual tour scanning services for immersive property visualization.
5. Virtual Staging: Digital furniture staging for properties, with one courtesy edit request per order included.
6. Custom Residential and Commercial Photography: Customized photography sessions for builders, remodelers, and commercial clients. Offerings include Quarter Day, Half Day, or Full Day rates with predetermined shot lists and client art direction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Spacecrafting provides on-site architectural photography and videography services for residential and commercial properties, including interior/exterior photography, FAA-certified drone aerial photography, Matterport 3D virtual tours, twilight photography, virtual staging, and lifestyle video production. Outputs are delivered to clients via a proprietary Listing Page platform that consolidates all media assets into a single MLS-compliant shareable link for use by real estate agents, builders, architects, interior designers, and homeowners.

Product overview

Spacecrafting is a visual media production company offering a comprehensive portfolio of photography, video, and 3D services for the real estate industry. The core offering consists of Real Estate Photography services, complemented by specialized modules including Builder Package (for residential builders/remodelers), Custom Residential Photography (with art direction), Commercial Photography (for commercial portfolios), Video Services (Aerial Video, Architectural + Aerial Video, Lifestyle Video), Matterport 3D Tour, Virtual Staging, Aerial/Drone Photography, Twilight Photography, and Portrait Photography. All services are delivered through a proprietary Listing Page Platform that hosts all visual assets (photos, video, 3D tours) in a single shareable web link. The company was founded in 2006 and serves Minnesota, Colorado, and SW Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Photography Photography services for residential real estate listings, capturing interior and exterior images of properties for MLS, websites, print materials, and agent marketing; standardized packages priced by finished square footage.
• Builder Package Photography service for residential builders, remodelers, and interior designers using a hands-off approach with a professional photographer capturing 15-75 images per session, tiered by finished square footage of the home.
• Custom Residential Photography Customized photography service offering quarter-day, half-day, or full-day rates with client art direction, predetermined shot lists, and collaborative styling of each image.
• Commercial Photography Photography services for commercial real estate and portfolio projects, including creative collaboration and predetermined shot lists for showcasing commercial properties such as office buildings, retail spaces, hospitality venues, and healthcare facilities.
• Video Services Video offerings including Aerial Video, Architectural + Aerial Video, and Lifestyle Video that produce a cinematic, story-driven visual experience of properties, often featuring live talent to highlight unique attributes; priced $1,250-$1,500 for Lite Lifestyle and $2,000-$4,000+ for complete Lifestyle.
• Aerial/Drone Photography Drone photography service for capturing aerial views of properties and surrounding areas, delivered by FAA-certified aerial photographers using licensed drones with airspace verification.
• Twilight Photography Dusk/sunset photography service that captures properties in dramatic evening lighting for marketing and listing use.
• Matterport 3D Tour 3D scanning service that produces immersive virtual property tours, integrated into Spacecrafting's proprietary Listing Page platform alongside photography and video.
• Virtual Staging Digital furniture and decor staging service that adds furnishings to property photos to help buyers visualize a property's potential; includes one courtesy edit request per order.
• Portrait Photography Professional portrait photography services for real estate agents and their teams.

Quantifiable outcome

• Next business day photo delivery
• +2 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• FAA (Federal Aviation Administration)coreOthersAll aerial photographers are FAA-certified and drones are licensed with the FAA. Spacecrafting follows strict government regulations in capturing drone photography. The company uses FAA-approved maps to confirm property locations and discern whether flight restrictions apply.

Scale indicators4 records

Recent moves6 records

Broad incumbents

• Matterport: Category-defining 3D capture and virtual tour platform widely used in real estate. Spacecrafting uses Matterport technology as part of its own offering, making it both a supplier and a competitive force for the 3D tour portion of the bundle.
• Compass: National real estate brokerage with integrated in-house marketing, photography, and creative services for its agents. Relevant as a large, well-capitalized brokerage that internalizes real estate visual media services for its own agent base.
• Zillow: Largest U.S. real estate marketplace with in-house listing media capabilities and listing display infrastructure. Represents the broader platform layer that competes for agent marketing spend and influences listing-photography standards.
• Luxury Presence: Marketing platform for luxury real estate agents and brokerages offering websites, branding, photography, and video services. Comparable in serving the luxury real estate segment with bundled visual media and digital marketing solutions.

Direct peers

• HomeJab: On-demand real estate photography marketplace connecting agents with local photographers for listing photos, video, drone, and 3D tours. Comparable in service mix, customer base (real estate agents), and project-based pricing model.
• VHT Studios: National real estate photography and visual media company serving agents, builders, and brokers with photography, video, drone, and 3D tours. Directly comparable as a multi-market real estate visual media provider with standardized packages and a network of professional photographers.
• Virtuance: Real estate photography company producing HDR listing photos, video, and aerial imagery for agents and brokers. Closely comparable in core offering (professional listing photography), target customer (real estate agents), and add-on service structure.
• Real Estate Exposures: Specialized real estate photography and video provider serving residential and commercial listings. Comparable in customer segment (real estate agents), service mix (photo, video, drone), and project-based commercial model.

Emerging players

• BoxBrownie: Real estate marketing services firm offering photo editing, virtual staging, floor plans, and 3D renders. Comparable as a real estate visual content services provider, particularly overlapping with Spacecrafting's virtual staging and editing add-ons.
• Spotless: Real estate photo editing and virtual staging service provider offering AI-assisted editing, virtual staging, and image enhancement. Comparable as an adjacent visual media services provider for real estate listings, though focused on post-production rather than on-site photography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Spacecrafting
• Facebookfacebook.com/SpaceCrafting
• LinkedInlinkedin.com/company/spacecrafting-photography
• Instagraminstagram.com/spacecrafting_photography/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spacecrafting