What Planus S.p.a. does

Planus S.p.A. is an Italian private company founded in 2009 by Marco Giovannini that designs and manufactures toilets, macerators, and pumping systems for marine (nautical) and residential water and condensate management. The company maintains its administrative headquarters in Rome (800 m²) and operates a fully integrated manufacturing facility in Civita Castellana — Italy's historic sanitaryware district — where it produces ceramic WC units, macerating pump boxes, condensate management systems, and internally designs and assembles the electric motors and pumps used in its products. The portfolio spans four product families: Toilè toilets with patented integrated air extraction (registered as a medical device with the Italian Ministry of Health for bio-aerosol elimination); macerating WCs and pump boxes (Relax, Race, SKY, WAVE, Stiloplus, Vision, GARDA, S-Basic, Broysan 4 UP, S-Power, Geyser, Slim Fit) featuring Vortex pump technology, patented anti-cavitation, and Venturi ejector auto-restoration; the DROP condensate management line (S-Drop, Minidrop, Climadrop, CALDROP, AIRDROP) for HVAC and condensing boilers; and the All-in-One domestic toilet enabling full-bathroom drainage through a single integrated macerator.

The business model is hardware sales of finished ceramic and pump products distributed exclusively through a worldwide authorized distributor and reseller network, segmented into nautical specialists and residential specialists, with no direct e-commerce channel. Revenue is supplemented by technical support and after-sales services delivered through dedicated nautical and residential assistance portals, plus installer-facing technical documentation. Customers span boat builders, marine dealers, yacht owners, residential homeowners, plumbers, and installers, with a secondary emerging vertical in healthcare and public facilities driven by Toilè's medical-device classification and the ALTEMS/Policlinico Gemelli/ISS feasibility study. Go-to-market combines a multilingual website (Italian, English, French, German), participation in international trade fairs (Cannes Yachting Festival, MCE Milano, METS Amsterdam, Saudi Building Expo / The Big 5 Riyadh), and a 2015 collaboration with Geberit to co-develop a multifunction nautical WC. The company is privately held, founder-controlled, ISO 9001 certified, and operates without disclosed external funding.

Name

Planus S.p.a.

Legal name

Planus S.p.A.

Website

https://planus.eu

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Planus S.p.A. is an Italian privately-held manufacturer of ceramic sanitaryware, macerating toilets, pumping systems, and condensate management products, serving nautical and residential markets worldwide through an exclusive authorized distributor network, with Toilè registered as a medical device for bio-aerosol elimination.

Ownership category

akta.pro rank

Product category

Sanitaryware and Pumping Systems

NAICS

Pump and Compressor Manufacturing (33391), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Pumps & Pumping Equipment (3561), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Restroom & Hygiene Dispensing Systems (Commercial/Industrial) (IMAHALAH)

akta.pro secondary industry

Bathroom-Specific Air Care & Toilet Rim/Drop-In Deodorizers (CRAJAEAI)

Keywords

• Marine sanitaryware systems
• Macerating pump systems
• Condensate management pumps
• Ceramic toilet manufacturing
• Residential bathroom fixtures

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Sanitaryware and Ceramic Products: Planus designs and manufactures ceramic sanitaryware (toilets, bidets) with integrated technologies. These products combine macerating, air extraction, and pumping capabilities in finished ceramic fixtures sold as hardware products.
2. Macerating and Pumping Systems: Macerating pump boxes (S-Basic, Broysan 4 UP, S-Power, Geyser, Slim Fit) and integrated macerator systems for managing black water and grey water drainage. Products are sold as finished hardware units for residential and professional installation.
3. Condensate Removal Systems: DROP line of condensate removal pumps for condensing boilers, air conditioners, and heat pumps. Includes S-Drop, Minidrop, Climadrop, CalDrop, and Airdrop models with various configurations for pumping, neutralizing, and nebulizing condensate.
4. Technical Support and After-Sales Services: Technical support services for both nautical and residential sectors, including installation support, troubleshooting, and product information. Separate dedicated assistance portals for nautical and residential customers.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

Planus designs and manufactures ceramic sanitaryware and automatic pumping systems entirely in Italy at its Civita Castellana facility. Its portfolio includes toilets with integrated macerators (Relax, Race, SKY, WAVE, Stiloplus, Vision, GARDA), the Toilé line of toilets with patented integrated air extraction registered as a medical device, macerating pump boxes (S-Basic, Broysan 4 UP, S-Power, GEYSER, Slim Fit), and the DROP line of condensate management pumps (S-Drop, Minidrop, Climadrop, CALDROP, Airdrop). Products are sold globally through an authorized distributor network for both nautical/marine and residential applications.

Product overview

Planus S.p.A. is an Italian manufacturer producing sanitary ware and automatic pumping systems for marine and residential sectors. The product portfolio includes four main categories: (1) Toilé toilets with integrated air extraction technology that eliminates bad odors and contaminated bio-aerosol directly at the source; (2) WC with integrated macerators in various designs (Relax, Race, SKY, WAVE, Stiloplus, Vision, GARDA) enabling bathroom installation without traditional drainage; (3) Macerating pump boxes (S-BASIC, BROYSAN 4 UP, S-POWER, GEYSER, SLIM FIT) for managing black water and grey water drainage; (4) DROP line condensate pumps (S-Drop, Minidrop, CALDROP, Climadrop, Airdrop) for managing condensate from air conditioners, condensing boilers, and heat pumps. Products are designed and manufactured entirely in Italy at the Civita Castellana facility.

Differentiator

Problem solved

Functional benefit

Brands

• DROP: Product line dedicated to condensate disposal from air conditioners, heat pumps and condensing boilers, including systems for conveying condensate to domestic drain or controlled nebulization.
• Toilé
• GEYSER
• AIRDROP
• CALDROP

Products and services

• Toilé Toilet Line Toilets with an integrated air extractor that eliminates bad odors and contaminated bio-aerosol (viruses and bacteria) directly from the bowl during use. Available in wall-hung, floor-standing, accessible-height (50cm), and accessibility (H50 AID) variants. Features soft-close antibacterial thermosetting seats and optional presence sensors. Toilé is protected by international patent and registered as a medical device with the Italian Ministry of Health. Targeted at residential, healthcare, and public facilities requiring enhanced hygiene.
• WC Relax Floor-standing macerating toilet with comfort functions including seat heating and warm air dryer. User-specific settings (spray position, oscillation, jet intensity) are adjustable and storable via an ergonomic remote control. Enables bathroom installation in locations without traditional gravity drainage.
• Race Macerating WC and Bidet Floor-standing toilet and bidet with distinctive carbon fiber finish available in glossy or matte effects. Features an integrated patented macerating pump for installation flexibility in challenging residential drainage contexts.
• SKY Wall-Hung Macerating WC and Bidet Wall-hung toilet with an integrated macerating pump featuring stainless steel blades. Enables drainage through small-diameter pipes to nearby soil stacks. Includes a soft-close seat for residential installations.
• WAVE Macerating WC and Bidet Floor-standing toilet and bidet with rounded, soft lines evoking wave aesthetics. Combines technical macerating performance with contemporary bathroom design. Available in both floor-standing and wall-hung variants.
• Stiloplus Macerating WC and Bidet Floor-standing toilet and bidet combining comfort and style. The DUAL FLUSH system (Eco or Standard based on button press time) enables simple, intuitive water consumption management. An integrated bidet variant is also available with internal spray nozzle in the bowl and side mixer.
• Vision Macerating WC and Bidet Collection characterized by softness of form, as if shaped by water, with natural shapes and movement designed to serve body and mind. The macerating version combines aesthetics with practicality for residential installations lacking conventional drainage.
• GARDA Macerating Toilet Modernized classic line toilet with a powerful integrated Vortex pump, patented anti-cavitation system, and stainless steel blades. DUAL FLUSH supports water savings. Rear shaping facilitates hidden pipe installation.
• S-Basic Macerating Pump Box Compact macerating pump box for managing black water and grey water drainage. Combines maceration and pumping for additional bathrooms or grey water management in residential installations without conventional drainage.
• Broysan 4 UP Macerating Pump Box Macerating pump box with uprated performance. Combines maceration and pumping for flexible bathroom installation away from the main drain in challenging residential contexts.
• S-Power Macerating Pump Box High-performance macerating pump box for demanding applications. Suitable for commercial and residential use with elevated drainage requirements.
• GEYSER Grey Water Lifting System Professional high-performance system for lifting and macerating grey water up to 100°C from bathroom and kitchen, including dishwashers and washing machines. Features an external motor to handle high-temperature water without overheating risk, with a Vortex pump and stainless steel blades.
• Slim Fit Low-Profile Macerating Pump Box Low-profile macerating pump box designed for reduced height installations such as low-profile showers. Can be floor-installed or partially recessed in screed.
• S-Drop Condensate Disposal Box Automatic condensate disposal box for managing condensate from air conditioners and condensing boilers. A compact, reliable, and silent solution for residential HVAC condensate drainage.
• Minidrop Condensate Pump Pump with tank for condensate disposal from air conditioning systems. Compact design for flexible installation in residential HVAC condensate drainage applications.
• CALDROP Condensing Boiler Condensate Pump Automatic pump with integrated neutralizer for condensing boilers. Handles acidic condensate safely with IP68 waterproof protection. Compact size allows outdoor installation. A granular neutralizing agent is recommended for annual replacement.
• Climadrop Condensate Pump Pump with tank for condensate disposal from air conditioning systems. Designed for horizontal installations in residential HVAC condensate drainage applications.
• Airdrop Condensate Nebulizer Pump High-pressure automatic pump designed to nebulize condensate from air conditioners and heat pumps. Transforms condensate into micro-droplets dispersed into air after UV bactericidal sterilization. Features dual filter, IP68 protection, and simplified maintenance with removable tank.
• AIREX Marine Air Extraction System Marine-specific air extraction system that extends Toilé bio-aerosol elimination technology to on-board vessel environments. Designed for marine and nautical applications.
• AIRSTOP Marine Odor Control Device Device designed for controlling bad odors on board marine vessels. Supports onboard hygiene and comfort in nautical installations.

Quantifiable outcome

• Toilé can eliminate 100% of bio-aerosol at source during toilet use, before it disperses into the bathroom environment, as opposed to traditional wall extractors which require long air exchange times and still allow contamination.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• ALTEMS – Alta Scuola di Economia e Management dei Sistemi Sanitari, Università Cattolica del Sacro CuorecoreStrategic or Co-development Partner · 1 January 2020ALTEMS conducted a feasibility study on Planus Toilé technology in collaboration with Policlinico Universitario A. Gemelli and Istituto Superiore di Sanità, under the coordination of Prof. Americo Cicchetti. The study analyzed the potential impact of introducing Toilé in healthcare and care settings, evaluating effects of removing contaminated aerosol at source on healthcare-associated infections, patient and staff safety, and economic benefits.
• Policlinico Universitario A. GemellicoreStrategic or Co-development Partner · 1 January 2020Coordinated with ALTEMS and Istituto Superiore di Sanità on the Toilé feasibility study, providing clinical setting evaluation for the technology's effectiveness in reducing healthcare-associated infections through contaminated aerosol removal at source.
• Istituto Superiore di Sanità (ISS)coreStrategic or Co-development Partner · 1 January 2020Italian national health institute collaborating on the Toilé feasibility study alongside ALTEMS and Policlinico Gemelli, contributing scientific validation of the bio-aerosol elimination technology under the coordination of Prof. Americo Cicchetti.
• GeberitcoreStrategic or Co-development Partner · 1 January 2015In 2015, Planus entered into a collaboration with Geberit to develop a next-generation product for functionality and comfort: the first nautical toilet with a multifunction seat. This partnership combined Planus's pumping and sanitary technology with Geberit's expertise in bathroom fixtures and sanitary systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Raritan Engineering: US marine toilet and sanitation system manufacturer. Direct competitor in marine toilets with macerating/pumping functionality, serving the same boat builder and refit channel.
• Calpeda: Italian pump manufacturer with domestic, industrial, and HVAC condensate pump lines. Comparable product technology and Italian manufacturing heritage, with broader industrial reach and stronger distribution in EMEA.
• SFA Saniflo: French-headquartered global leader in macerating toilets and pumping systems for residential and commercial use. Direct competitor in the same macerating toilet, grey-water pump, and condensate-removal categories that Planus targets.

Broad incumbents

• Duravit: German designer sanitaryware manufacturer producing ceramics, bathtubs, and wellness products. Comparable in ceramic toilet and bidet production, with a premium design-focused positioning and global showrooms.
• Grundfos: Danish global pump manufacturer with submersible, dosing, and domestic pumping products. Directly comparable in pump technology and condensate handling, with broader scale and a much wider industrial/commercial portfolio.
• Ebara: Japanese pump manufacturer with industrial pumps, HVAC, and water-treatment offerings. Comparable in pump technology and condensate/drainage applications, with broader global industrial reach and deeper product breadth.
• Ideal Standard: European bathroom and sanitaryware manufacturer offering ceramics, faucets, and installation systems. Overlaps with Planus in residential bathroom fixtures and integrated systems, with broader portfolio and EMEA/Wider distribution.
• Xylem (incl. Jabsco): US-listed water-technology company with Jabsco, a leading marine toilet and pump brand. Planetus's nautical pumping and macerating systems compete directly with Jabsco in marine applications, and Xylem's other pump lines overlap in residential/light-commercial drainage.
• Roca: Spanish global sanitaryware brand with ceramics, faucets, and bathroom solutions. Competes with Planus in ceramic sanitaryware and integrated bathroom functionality, with a much wider commercial footprint and brand portfolio.
• Geberit: Swiss sanitary-technology leader active in concealed cisterns, installation systems, and sanitaryware. Competes with overlapping functionality in flushing systems and bathroom piping, and is also a Planus strategic partner from a 2015 collaboration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planus S.p.a.