Vasa Park Resort

What Vasa Park Resort does

Vasa Park Resort is a private nonprofit lakeside park and event venue operating on a 15-acre parcel with approximately 1,300 feet of frontage on Lake Sammamish in Bellevue, Washington. The organization was founded in 1926 when eight lodges of the Vasa Order of America purchased a 36-acre tract; it converted to a nonprofit and opened to the public in 1945. Today the property offers sandy beaches, lifeguarded swimming areas, kayak/paddleboard/peddle-boat rentals, a boat launch, four outdoor picnic shelters, a 9,460-square-foot ballroom (built 1929), tent and RV camping, and seasonal boat/RV storage. Day-use admission is open to the general public; memberships unlock discounted or unlimited access, member-only camping, and entry to cultural events.

The resort serves five distinct customer groups: general public day visitors; Nordic cultural community members at three annual price points ($60 Associate, $125 Individual, $250 Family); private event hosts booking the ballroom ($2,200-$3,950 per event plus $1,000 deposit) and four shelter tiers ($800-$3,300 weekday, members discounted); members-only campers using short-term Campspot bookings or long-term monthly stays ($1,500-$3,500/month); and youth/families enrolling children ages 6-12 in Vasa Day Camp ($250 per camper, capped at 50 per season). Annual Nordic cultural events — Midsommar, Valborg, Pre-Midsommar Dance, Nordic Carvefest, and the Illuminating Hope 4th of July fundraiser with the Issaquah Food & Clothing Bank — anchor community programming and contribute recurring engagement.

The business operates on a diversified revenue model combining per-visit admissions, annual subscriptions (memberships), one-time event licenses (shelters and ballroom), usage-based fees (rentals, camping), and recurring storage subscriptions (winter and year-round boat/RV). Distribution is direct-to-consumer through a Squarespace website, GetCommunal for memberships, Campspot for camping, Microsoft Bookings for ballroom tours, and Monday.com for shelter inquiries, supplemented by a five-partner vendor referral network. The organization has 11-50 employees, no disclosed financials, no funding rounds, and operates from a single Bellevue location.

Name

Vasa Park Resort

Legal name

Vasa Park Resort

Website

https://www.vasaparkresort.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

11–50 employees

Short description

Vasa Park Resort is a nonprofit lakeside park on Lake Sammamish in Bellevue, WA, offering public day-use access, Nordic cultural memberships, ballroom and shelter rentals, camping, boat/RV storage, and a youth day camp program to the greater Seattle community.

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), Fitness and Recreational Sports Centers (71394)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

National/State Park Campgrounds & Public Campgrounds (THAMAJAI), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Community recreation services
• Waterfront event rentals
• Summer youth programs
• Lakefront camping facilities
• Nordic cultural events

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Park Admission & Day-Use Fees: Non-members pay per-visit day admission fees to access the park, beach, swimming areas, and boat launch. Specific pricing is shown on a 2025 pricing chart (not fully reproduced in text). This is a per-transaction, per-visit revenue stream targeting general public day visitors.
2. Membership & Season Passes: Annual Associate Membership ($60/year) provides discounted park entry, discounts on rentals and launches, and access to cultural events and youth programs. Unlimited Individual ($125/year) and Family ($250/year) memberships provide unrestricted summer access. All memberships run January 1 – December 31 annually. Membership is the primary recurring revenue relationship with repeat customers.
3. Shelter & Open Space Rentals: Four shelter options are available: Patio Shelter (up to 600 guests, with Summer Kitchen), Center Shelter (up to 400 guests), South Shelter (up to 150 guests, waterfront), and North Shelter (up to 150 guests, budget). 2026 rates are tiered by shelter and membership status, ranging from approximately $600–$3,300 for weekday rentals. Weekend rates are higher. Additional fees apply for open space overflow and large party add-ons.
4. Ballroom Event Rentals: The 9,460 sq ft ballroom with stage, commercial kitchen, and lake views is rented for weddings, corporate events, galas, and private parties. Rental fees are $2,200 (Mon–Thu), $3,100 (Fri/Sun), $3,950 (Sat), with a 12-hour window (12pm–12am). Additional hours are $225 each. A $1,000 security deposit is required. This is a high-value, one-time event rental revenue stream.
5. Camping & RV Stays: Short-term camping (under 30 days) is managed through Campspot and includes lake access and park amenities. Long-term camping (over 30 days) ranges from $1,500–$2,000/month for partial hookup and $2,250–$3,500/month for full hookup (septic included), with utilities included. All camping is exclusive to members.
6. Boat & RV Storage: Winter boat storage is $250/month. Winter RV/trailer storage is $325/month. Year-round boat storage is $3,000/year (includes free boat launches year-round; currently sold out with a waitlist).
7. Boat & Watercraft Rentals: Kayak, paddleboard, and peddle boat rentals are available through the front desk. Members receive a 20% discount. Rentals require a signed waiver and properly fitted life jacket.
8. Youth Programs — Vasa Day Camp: Vasa Day Camp is a week-long Nordic-inspired summer camp for ages 6–12 (and Counselor-in-Training/ Counselor roles for ages 13–18). Cost is $250 per camper, with a $25 early-bird discount for registrations before June 1st. Space is limited to 50 campers. Daily snacks and a camp T-shirt are included. This is a seasonal, per-camper revenue stream.
9. Community Cultural Events: The resort hosts multiple cultural events including Midsommar (free for members, $10 adults/$5 children for non-members), Pre-Midsommar Dance (donations welcome), Valborg (free for members, $10/$5 for non-members), Nordic Carvefest ($10 adults/$5 children for non-members), and Illuminating Hope 4th of July fundraiser (free admission after 6pm). Proceeds from Midsommar benefit Vasa Day Camp.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels8 records

Core offering

Vasa Park Resort is a 15-acre nonprofit lakeside park on Lake Sammamish in Bellevue, WA, offering day-use recreation, lifeguarded swimming, kayak/paddleboard/peddle boat rentals, a boat launch, picnic shelters, a 9,460 sq ft ballroom, a campground, boat/RV storage, the week-long Nordic-inspired Vasa Day Camp (ages 6–12), and Nordic cultural events such as Midsommar and Valborg. Access is available to the general public for day use, with annual memberships offering unlimited summer access, discounts, and exclusive use of camping and storage.

Product overview

Vasa Park Resort is a 15-acre waterfront park resort on Lake Sammamish in Bellevue, WA, offering a unified portfolio of recreational services centered around Nordic heritage. The core offerings include day-use park access and membership programs for swimming, beach activities, and lake access; shelter and ballroom rentals for events ranging from intimate gatherings to large corporate events; youth programming including Vasa Day Camp; camping facilities for tents and RVs with full or partial hookups; and boat/RV storage services. The resort also hosts annual community events celebrating Swedish and Nordic traditions. The various products serve both day visitors and members, with pricing and access differentiated by membership tier.

Differentiator

Problem solved

Functional benefit

Brands

• Vasa Day Camp: Nordic-inspired day camp for children ages 6-12, featuring swimming, crafts, folk dancing, drama, and language games. Also includes Counselor in Training (ages 13-14) and Counselor (ages 15-18) programs.
• Midsommar Festival
• Valborg
• Nordic Carvefest

Products and services

• Park Admission and Membership Day-use park access and annual membership programs (Associate $60, Unlimited Individual $125, Unlimited Family $250) for individuals and families to access the 15-acre waterfront park on Lake Sammamish, including swimming, beach access, lifeguard coverage, and event participation.
• Boat Launch Services Designated boat launch on Lake Sammamish offering 'Launch and Leave' and 'Launch and Stay' options with parking for vehicles and trailers, operating with safety protocols and capacity requirements.
• Watercraft Rentals (Boathouse) Kayak, paddleboard (SUP), and peddle boat rentals available through the on-site front desk, with members receiving a 20% discount. Rentals require a signed waiver and properly fitted life jacket.
• Shelter and Open Space Rentals Outdoor venue rentals including four distinct shelters (Patio Shelter with Summer Kitchen for up to 600 guests, Center Shelter up to 400, South Shelter waterfront up to 150, and North Shelter up to 150) plus open lawn spaces for picnics, reunions, and corporate events.
• Ballroom Rentals 9,460 sq ft indoor event venue with 375 black chairs, 360 sq ft stage, commercial kitchen, lake views, WiFi, microphones, and a 75-inch flat screen TV, rented for weddings, corporate events, galas, and private parties.
• Vasa Day Camp Week-long Nordic-inspired summer day camp for ages 6–12 featuring swimming, crafts, folk dancing, drama, language games, and outdoor activities, with Counselor-in-Training (ages 13–14) and Counselor (ages 15–18) programs. Limited to 50 campers at $250 per camper.
• Camping Lakeside camping experience supporting tent, car, and RV camping with 30-amp electrical and water hookups, including short-term nightly stays (managed via Campspot) and long-term monthly arrangements (over 30 days) for partial hookup or full hookup with septic. Camping is exclusive to members.
• Boat and RV Storage Seasonal and year-round storage solutions for boats, RVs, and trailers on Lake Sammamish, including winter boat storage ($250/month), winter RV/trailer storage ($325/month), and year-round boat storage ($3,000/year, currently sold out with a waitlist).
• Community Cultural Events Annual Nordic cultural celebrations including Midsommar Festival (100th anniversary in 2026), Valborg, Pre-Midsommar Dance, Nordic Carvefest, and the Illuminating Hope 4th of July fireworks fundraiser benefiting the Issaquah Food and Clothing Bank.

Quantifiable outcome

• Midsommar 2026 marks the 100th anniversary of the park's founding in 1926, making it a once-in-a-century milestone event.
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor and core.

• Action EntertainmentminorGTM or Marketing PartnerAction Entertainment is a team-building and picnic entertainment company with 25+ years of experience. They offer coordinators, Game Hosts, catering, inflatables, live reptile shows, performers, artists, crafts, and games for picnics at Vasa Park. Action Entertainment promotes Vasa Park as a preferred picnic venue to its clients and is featured on the resort's Recommended Vendors page.
• National Event ProsminorGTM or Marketing PartnerNational Event Pros is an event production company that positions clients as 'Event Partners' and provides engaging experiences for picnics and events at Vasa Park. They feature Vasa Park on their website as a featured picnic venue and generate referrals for shelter rentals and corporate events.
• Square One EventsminorGTM or Marketing PartnerSquare One Events is a party picnic planner known for choreographed games with music, an emcee, and prizes. They are listed on Vasa Park's Recommended Vendors page and promote the park as a venue for their picnic clients.
• West Coast EntertainmentminorGTM or Marketing PartnerWest Coast Entertainment has over 45 years of experience in hosted picnic games, catering, music, and full event coordination. They handle event planning so clients 'don't have to juggle multiple vendors' and are featured on Vasa Park's Recommended Vendors page, recommending the park to their event clients.
• Po'Boy & TingsminorGTM or Marketing PartnerPo'Boy & Tings is a food truck serving authentic New Orleans cuisine (po' boys, chicken wings, and Southern-style dishes). They are listed under 'Food & Drink Vendors' on Vasa Park's Recommended Vendors page and provide catering services for events held at the park.
• Skandia Folkdance SocietycoreStrategic or Co-development PartnerSkandia Folkdance Society partners with Vasa Park Resort to co-host the Pre-Midsommar Dance event. The society provides live musicians (Skandia Kapell and Hale Bill & the Bopps) and folk dance instruction for the beginner-friendly event. This is a key cultural partnership supporting the Nordic heritage mission of the resort.
• Vasa Order of America (Lodges)coreStrategic or Co-development PartnerVasa Park was originally purchased in 1926 by eight lodges of the Vasa Order. Today it maintains connections with Frihet No. 401 (Ballard), Skogsblooman No. 378 (Eastside), and Klippan No. 228 (North Seattle). These lodges participate in annual Midsommar celebrations, volunteer at events, and serve as community anchors for the park's Nordic heritage programming.
• Issaquah Food & Clothing BankcoreStrategic or Co-development PartnerThe Issaquah Food & Clothing Bank partners with Vasa Park Resort to host the annual Illuminating Hope 4th of July fireworks fundraiser. Vasa Park provides the waterfront venue for the community fireworks display, while the Food Bank benefits from parking donations and fundraising. The KLD Real Estate Group (Kritsonis Lindor Dalrymple) sponsors and matches donations of $500 or more up to $20,000. Proceeds support youth nutrition programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hipcamp: Online marketplace connecting campers to private-land campsites, RV sites, and glamping experiences. Comparable to Vasa Park's booking infrastructure for short-term camping through Campspot, and as a distribution channel for underutilized private-land recreation assets.

Regional players

• Marymoor Park (King County): Large King County park near Bellevue offering athletic fields, event space (Marymoor Park concert series), and waterfront recreation on Lake Sammamish. Comparable as a regional recreation and event venue competing for the same Puget Sound day-use and event audiences.
• Revel Events Group (Bell Harbor International Conference Center): Waterfront event and conference venue in Seattle offering ballroom-style spaces with full catering kitchens. Competes with Vasa Park's ballroom rental for the same Seattle/Bellevue wedding and corporate-event market.
• Lake Sammamish State Park: Adjacent public state park on Lake Sammamish offering swimming, boating, camping, and day-use recreation. Most direct geographic competitor to Vasa Park's day-use and camping offerings, though free/public rather than membership-based.

Broad incumbents

• Sun Outdoors (Sun Communities): Large publicly-traded operator of RV resorts and manufactured housing communities with developed sites, marinas, and event programming. Comparable to Vasa Park's combination of waterfront RV sites, storage, and resort-style amenities, but at materially larger scale.
• Snoqualmie Casino (Ballroom & Events): Large Puget Sound resort and event operator with ballroom, wedding, and conference facilities roughly 20 miles east of Bellevue. Competes with Vasa Park ballroom for the same regional wedding and corporate-event market, but at much larger scale and broader amenitization.

Direct peers

• KOA (Kampgrounds of America): North America's largest system of privately-owned campgrounds, with developed RV sites, tent camping, and event-friendly amenities. Comparable to Vasa Park on the developed-campsite and amenitized family-recreation positioning, though operating as a franchise system across many geographies.
• Battle Point Park (Bainbridge Island): Nonprofit/community-managed park on Puget Sound offering picnic shelters, event rentals, and day-use recreation in the greater Seattle area. Comparable to Vasa Park as a community-anchored park with shelter rentals and event programming serving regional families.
• YMCA Camps (e.g., YMCA Camp Colman): Nonprofit youth summer camps in the Puget Sound region offering week-long overnight and day-camp experiences with swimming, crafts, and outdoor programming. Closely comparable to Vasa Day Camp's nonprofit, mission-driven youth programming model.
• Thousand Trails: Membership-based campground and RV resort network where members pay recurring annual fees for access to a network of campgrounds. Closely comparable to Vasa Park's tiered annual membership + member-exclusive camping model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vasaparkresort
• Instagraminstagram.com/vasa.park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vasa Park Resort