Action Entertainment, Inc.

What Action Entertainment, Inc. does

Action Entertainment, Inc. operates Anderson Speedway, a privately held, quarter-mile high-banked asphalt racing venue located on 35+ acres at 1311 Martin Luther King Blvd. in Anderson, Indiana. The track was originally constructed in 1948 as Sun Valley Speedway by legendary promoter Joe Helpling and has hosted continuous racing for over 60 years under current owner Rick Dawson (30 years). The venue features 17-degree banking in the corners, 10,000 seats arranged 360 degrees around the track, and VIP luxury suites in turn one. Its core business is hosting live motorsports events — weekly Saturday night racing from April to October, plus signature annual events including the Little 500 (500-lap sprint car race, 78th annual in 2026), the Redbud 400 (60th annual), Figure 8 Madness, and Monster Truck Throwdown.

The company serves three primary customer segments: racing enthusiasts and families (consumer ticket buyers), corporate sponsors (track naming rights, billboards, division and event sponsorships), and event promoters (track rental for concerts, tent sales, and group gatherings). Revenue is generated through ticket sales (via Showpass and at the gate), corporate sponsorship packages (sold direct by the marketing team), track and suite rentals, and merchandise (Little 500 gear sold online and at the facility). Marketing is conducted through the company website, direct email, Facebook (~19,700 fans), Twitter (~3,500 followers), and local media partnerships with regional outlets and racing publications. Pricing is not publicly disclosed. No public ticker, no institutional investors, no disclosed headcount, and no publicly disclosed financials are present in the source material.

Name

Action Entertainment, Inc.

Legal name

Action Entertainment, Inc.

Website

https://andersonspeedway.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

Action Entertainment, Inc. operates Anderson Speedway, a privately held quarter-mile high-banked asphalt racing venue in Anderson, Indiana, hosting weekly racing events, the annual Little 500 sprint car race, Redbud 400, and corporate hospitality, serving racing fans, families, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Motorsports Entertainment / Live Racing Venue

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC)

akta.pro secondary industries

Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Live motorsports entertainment
• Short track racing
• Sprint car racing
• Racing venue operations
• Corporate hospitality suites

Headquarters

HQ city

Anderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from admission tickets for weekly racing events and special events including the annual Little 500, Redbud 400, Monster Truck Throwdown, and Figure 8 Madness events
2. Corporate Sponsorships: Track naming rights, trackside billboards, division entitlement sponsorships, weekly program ads, individual event sponsors, and special suite options
3. Track Rental/Leasing: Available to outside promoters on a per lease basis for events including concerts, tent sales, and group gatherings
4. Merchandise Sales: Little 500 gear and branded merchandise sold through the facility and online

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Action Entertainment, Inc. operates Anderson Speedway, a quarter-mile high-banked asphalt racing venue in Anderson, Indiana, hosting weekly Saturday-night racing plus marquee annual events including the Little 500 sprint car race, Redbud 400, Figure 8 Madness, and Monster Truck Throwdown. The company sells event admission tickets, corporate sponsorships and trackside advertising, VIP suite rentals, track leasing to outside promoters, on-site camping, and branded Little 500 merchandise.

Product overview

Anderson Speedway is a physical racing venue featuring a quarter-mile, high-banked asphalt track with 17-degree banking in the corners. The venue operates as a platform hosting multiple racing divisions and events including the signature Little 500 (500-lap sprint car race), Redbud 400 (late model race), weekly racing programs, and special events. Additional offerings include track rental for external promoters, VIP suite rentals for corporate events, camping facilities, and marketing/sponsorship programs. The venue accommodates approximately 10,000 seats around the track.

Differentiator

Problem solved

Functional benefit

Products and services

• Little 500 The annual Little 500 is the signature event at Anderson Speedway, held each Memorial Day weekend. It features 33 sprint cars racing for 500 laps on the quarter-mile high-banked oval and is recognized internationally as a premier pavement sprint car race.
• Redbud 400 The annual Redbud 400 is a major late model racing event held at Anderson Speedway on the quarter-mile high-banked track.
• Weekly Saturday Night Racing Program Weekly Saturday night racing program from April through October featuring multiple racing divisions including Super Trucks, Street Stocks, Figure 8s, Legends, and stock cars under multiple national sanctioning bodies.
• Figure 8 Madness An annual special event at Anderson Speedway featuring figure-8 racing, typically held around the Fourth of July with fireworks.
• Suite Rental VIP luxury suites located in turn one providing corporate outing and party venues with views of the racing action.
• Track Rental Venue leasing service available to outside promoters on a per-lease basis for events including concerts, tent sales, and group gatherings.
• Marketing and Sponsorship Programs Corporate marketing offerings including track naming rights, trackside billboards, division entitlement sponsorships, individual event presenting sponsorships, weekly program ads, and special suite options.
• Camping Facilities On-site camping facilities available to Anderson Speedway event attendees.
• Little 500 Branded Merchandise Official Little 500 branded gear and merchandise available for purchase online and at the track.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Hoosier Racing TirescoreTechnology or IntegrationOfficial tire supplier for Anderson Speedway events including the Little 500. Hoosier provides specialized racing tires designed for high-banked quarter-mile tracks.
• Sherwin-WilliamscoreGTM or Marketing PartnerPresenting sponsor for Saturday Night Racing events, providing major event marketing support and branding presence.
• O'Reilly Auto PartsmajorGTM or Marketing PartnerPresenting sponsor for Triple 50's event and other racing programs. Provides marketing and promotional support for events.
• Best Way DisposalmajorGTM or Marketing PartnerPresenting sponsor for Figure 8 Madness event - major annual event sponsorship with naming rights.
• ED Martin Automotive GroupcoreGTM or Marketing PartnerPresenting sponsor for the Little 500 (78th Annual Unified Group Services Little 500 Presented by ED Martin Automotive Group).
• Unified Group ServicescoreGTM or Marketing PartnerTitle sponsor for Little 500 event, major annual event supporter.
• CB FabricatingmajorGTM or Marketing PartnerSponsor for the annual Redbud 400 event (60th Annual CB Fabricating Redbud 400).
• Pay LesscoreGTM or Marketing PartnerLong-time sponsor for Little 500 (historically Pay Less Little 500), major retail partner.
• Meldon HVACminorGTM or Marketing PartnerSponsor for Saturday night racing events and spring championship events.
• Knapp SupplyminorGTM or Marketing PartnerSponsor for Ford Division events including Figure 8 and other weekly divisions.
• McGunegill Engine PerformancemajorGTM or Marketing PartnerTitle sponsor for Late Model division - major weekly racing division sponsorship.
• The Scrounge AroundminorGTM or Marketing PartnerPresenting sponsor for Figure 8 Madness events.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Winchester Speedway: Historic half-mile paved high-banked oval in eastern Indiana operating weekly short track divisions and specialty events. Same geographic market and similar weekly-event plus special-event format as Anderson.
• Knoxville Raceway: Premier half-mile sprint car dirt track in Iowa, home to the Knoxville Nationals. Directly comparable as a venue whose identity is anchored by an iconic annual sprint car event, like Anderson's Little 500.
• Myrtle Beach Speedway: Half-mile paved short track in South Carolina hosting weekly NASCAR Whelen All-American series events. Comparable regional short-track venue operator running weekly races and special touring events.
• Lucas Oil Indianapolis Raceway Park: Multi-purpose motorsports facility in Indianapolis hosting NHRA drag racing and short track oval events. Same Indiana motorsports market, comparable venue-operating business model combining facility rentals with annual racing series.
• Berlin Raceway: Half-mile paved oval in Marne, Michigan running weekly late model and modified divisions plus marquee events. Comparable regional Midwest short-track venue operator with family-style weekly programming.
• Salem Speedway: High-banked, half-mile paved oval in southern Indiana that hosts ARCA, late model, and special events. Closest structural and geographic analog to Anderson Speedway in terms of facility type and regional motorsport positioning.
• Eldora Speedway: Iconic half-mile high-banked dirt track in Ohio owned by Tony Stewart, hosting Dirt Late Model Dream and Eldora Speedway events. Comparable business model as a high-profile short track operator running weekly shows plus prestigious annual events.
• Volusia Speedway Park: Half-mile dirt track in Barberville, Florida hosting the WoO Sprint Car and Late Model events. Comparable short-track event operator focused on annual marquee premier races plus weekly programs.
• Toledo Speedway: Half-mile paved oval in Ohio operating weekly ARCA late model and stock car programs. Closely comparable as a regional short-track operator with annual touring series events in the Midwest.
• I-55 Raceway: Third-mile high-banked dirt oval in Pevely, Missouri hosting weekly World of Outlaws events. Comparable regional Midwest venue operator running touring and weekly racing classes.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/AndersonSpeedwy
• Facebookfacebook.com/AndersonSpeedwy
• LinkedInlinkedin.com/company/anderson-speedwy

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Action Entertainment, Inc.