The New York Society For The Prevention Of Cruelty To Children

What The New York Society For The Prevention Of Cruelty To Children does

Healing New York (formerly The New York Society for the Prevention of Cruelty to Children, NYSPCC), founded in 1875, is the nation's first child protection agency and operates as a 501(c)(3) nonprofit headquartered at 520 Eighth Avenue in Manhattan. The organization provides free, trauma-informed clinical services — including a Trauma Recovery Program (using Trauma-Focused Cognitive Behavioral Therapy supplemented by play and creative arts therapies), Therapeutic Supervised Visitation for court-mandated families, and a Crisis Debriefing & Bereavement Program — to abused and neglected children and families in New York City, alongside prevention education through the trademarked Safe Touches workshop for K-3 students. The Training Institute, established in 2012, delivers in-person, virtual, and self-paced online courses (including NY State-approved mandated reporter training at $35 per course and child abuse in educational settings training at $30) to child welfare and education professionals, with crisis debriefing services priced at $150 per hour per facilitator.

Its business model combines philanthropic support — individual donations, foundation grants from the Hearst Foundations, Achelis & Bodman, Robin Hood, Horace Mann, New York Community Trust, and others, plus corporate sponsorships and special events — with earned revenue from fee-based training programs and the Train-the-Trainer licensing model that has reached 90,000+ trainees globally since 2012. Distribution is hybrid: direct clinical service at headquarters, school-based delivery for Safe Touches (NYC Public Schools approved vendor), a 2026-opened 4,000-square-foot Family Healing Center providing concrete resource navigation, and digital self-serve channels for online courses with group subscription discounts. Leadership was refreshed in 2024-2025 with the appointment of a new President & CEO (Aysha E. Schomburg, J.D., ex-U.S. Children's Bureau) and a new Board Chair (Lincoln Frank, founder of education-focused PE firm Quad Partners), coinciding with the January 2026 rebrand and 150th anniversary.

Name

The New York Society For The Prevention Of Cruelty To Children

Legal name

The New York Society for the Prevention of Cruelty to Children

Website

https://nyspcc.org

Company type

Private

Founded year

1875

Operating status

Operating

Headcount range

11–50 employees

Short description

Healing New York (formerly NYSPCC), founded in 1875, is a New York City nonprofit that delivers free trauma-informed clinical services to abused children and families, alongside fee-based professional training and the Safe Touches child sexual abuse prevention program for K-3 students.

Ownership category

akta.pro rank

Product category

Child Welfare Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

akta.pro secondary industry

Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD)

Keywords

• Child welfare services
• Trauma therapy
• Child abuse prevention
• Professional training programs
• Family support services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting child protection and trauma recovery services. Multiple giving options including one-time gifts, recurring monthly donations, memorial/tribute gifts, and planned giving.
2. Foundation and Corporate Grants: Funding from institutional supporters including foundations and corporate partners. Partners include Achelis and Bodman Foundation, Edith Glick Shoolman Children's Foundation, The Hearst Foundations, and others.
3. Online Course Fees: Revenue from self-paced online training courses for professionals including Mandated Reporter Training ($35) and Child Abuse in Educational Settings training ($30). Group subscriptions available at discounted rates.
4. Crisis Debriefing Services: $150 per hour per facilitator for Crisis Debriefing and Bereavement Program services provided to child welfare and social service organizations.
5. Donor-Advised Funds and Planned Giving: Qualified Charitable Distributions (QCDs) from IRAs for donors 70½ or older, gifts of stock, and planned giving vehicles including charitable lead trusts, charitable remainder trusts, and real estate donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Healing New York (formerly NYSPCC) delivers trauma-informed clinical services free of charge to New York City families impacted by abuse and neglect, including the Therapeutic Supervised Visitation Program, Trauma Recovery Program, and Crisis Debriefing & Bereavement Program. The organization also operates a Training Institute providing evidence-based prevention workshops such as the Safe Touches program for K-3 children, online certification courses for mandated reporters, and professional training that has reached over 90,000 individuals globally since 2012.

Product overview

Healing New York (formerly The New York Society for the Prevention of Cruelty to Children) operates as a nonprofit child welfare organization offering a comprehensive suite of trauma-informed services. The organization provides clinical services through its Therapeutic Supervised Visitation Program, Trauma Recovery Program, and Crisis Debriefing & Bereavement Program. The Training Institute offers professional development and prevention education including the Safe Touches Program, which is an evidence-based child sexual abuse prevention workshop for K-3rd grade students. Additional offerings include online courses for mandated reporters, the Student Internship Program for graduate-level social work and mental health counseling students, and the Family Healing Center which provides holistic family support including emergency assistance and resource navigation. The organization was incorporated in 1875 and is the nation's first child protection agency.

Differentiator

Problem solved

Functional benefit

Brands

• Training Institute: Established in 2012, the Training Institute provides educational opportunities for professionals working with children and young people, offering in-person and virtual training across New York with national and international reach, having trained over 90,000 individuals globally.
• Safe Touches
• Restoring Resiliency Response (RRR)
• Family Healing Center

Products and services

• Therapeutic Supervised Visitation Program Free clinical service that works with families to promote safe, healthy and consistent parent-child relationships after family trauma and separation, providing weekly visits, parent and child coaching sessions, and parent groups for families with court-ordered supervised visitation in cases of child physical abuse, sexual abuse, neglect, or domestic violence.
• Trauma Recovery Program Free trauma-focused therapy for children, teens, and young adults (ages 0-21) who have experienced physical abuse, sexual abuse, neglect, domestic violence, homicide, or community violence. Uses Trauma-Focused Cognitive Behavioral Therapy supplemented by play and creative arts therapies.
• Crisis Debriefing & Bereavement Program Paid crisis debriefing and bereavement services for child welfare and social service professionals exposed to primary and secondary traumatic stress. Uses the proprietary Restoring Resiliency Response (RRR) model to reduce negative impact of traumatic incidents and accelerate recovery. Sessions are 60-90 minutes in group or individual format at $150 per hour per facilitator.
• Safe Touches Program Evidence-based, interactive child sexual abuse prevention workshop for kindergarten through third grade students, using puppets and puppet skits to teach children the difference between safe and not safe touches. Available in-person or virtually, in English and Spanish, and adapted for children with autism and similar disabilities through NYU collaboration.
• Training Institute Professional development division providing in-person trainings at Healing New York facilities, virtual trainings, and self-paced online courses for child welfare and education professionals. Includes mandated reporter certification, CEU-eligible courses, and Train-the-Trainer licensing for Safe Touches and RRR programs. Group subscriptions offered at discounted rates.
• Restoring Resiliency Response (RRR) Model Proprietary crisis debriefing model for child protection workers experiencing secondary traumatic stress following critical incidents. Focuses on stress reactions, coping strategies, and support systems without requiring staff to retell incident details. Offered as a Train-the-Trainer licensing model for agencies nationally.
• Family Healing Center Free family support facility providing Family Support Navigators who help families access critical resources such as food, housing, and healthcare, along with small emergency cash grants, reading programs, art activities, parent-child support groups, and unstructured playtime to strengthen family connections.
• My Body Belongs to Me Workbook Children's activity booklet designed to help parents and caregivers talk to their children about sexual abuse and body safety, reinforcing key concepts from the Safe Touches workshops. Available in English and Spanish, and adapted for children with autism.
• Student Internship Program Educational partnership with accredited master's-level Social Work and Mental Health Counseling Programs that provides graduate interns with comprehensive clinical guidance in the Therapeutic Supervised Visitation Program and Trauma Recovery Program.
• Online Courses (Mandated Reporter Training) Self-paced online certification courses priced at $35 (NY State Mandated Reporter Training, 2.5 hours) and $30 (Child Abuse in Educational Settings, 1 hour). Provides CEU credits for select courses and fulfills annual training requirement under NY State's Education Law Article 23-B. Group subscriptions available at discounted rates for schools and organizations.

Quantifiable outcome

• Over 2 million children served since 1875
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and significant.

• NYC Public SchoolscoreStrategic or Co-development PartnerApproved vendor with NYC Public Schools for Safe Touches prevention workshops; Program meets annual requirement under NY State's Erin’s Law
• New York University Nest Support ProjectcoreStrategic or Co-development PartnerCollaborated with NYU experts to adapt Safe Touches curriculum for children with autism and similar disabilities in 2022
• Pennsylvania State UniversitysignificantStrategic or Co-development PartnerPartnership to replicate Safe Touches program and bring workshops to over 14,000 second graders in Pennsylvania from 2018-2020; Showed children significantly increased knowledge with retention at 12-month follow-up

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Childhelp: National nonprofit operating the Childhelp National Child Abuse Hotline, advocacy programs, and residential treatment villages. Comparable as a direct child abuse prevention and intervention peer with hotline, advocacy, and treatment services overlapping Healing New York's clinical and prevention portfolio.
• Prevent Child Abuse America: National child abuse prevention organization delivering prevention education, advocacy, and Pinwheels for Prevention campaigns. Directly comparable as a national child abuse prevention nonprofit with training and awareness programs, though Healing New York operates more clinical services.
• Child Mind Institute: NYC-based nonprofit providing pediatric mental health care, school consultation, and clinician training. Directly comparable as a children's mental health and clinical training peer serving NYC families and educators with overlapping TF-CBT and school-based mental health programming.
• Darkness to Light: National nonprofit focused on child sexual abuse prevention training, particularly its Stewards of Children program. Directly comparable because both organizations deliver evidence-based sexual abuse prevention curricula and train adults (mandated reporters, educators, youth-serving professionals) using structured workshops.

Broad incumbents

• National Children's Alliance: National accrediting body and advocacy organization for Children's Advocacy Centers responding to child abuse. Comparable as a broader incumbent in the child abuse prevention ecosystem; Healing New York's Safe Touches is approved by NCA, indicating ecosystem-level overlap.
• Child Welfare League of America: National membership organization for child welfare agencies providing training, advocacy, and standards. Comparable as a broad incumbent in the child welfare nonprofit ecosystem with professional training offerings analogous to Healing New York's Training Institute.

Regional players

• Safe Horizon: NYC-based social services nonprofit addressing domestic violence, child abuse, and trafficking with counseling, shelters, and court-based programs. Highly comparable as a NYC-region social services peer operating clinical and court-referral services for survivors of abuse, though broader in scope.

Emerging players

• Sandy Hook Promise: National school-based violence prevention and mental health nonprofit offering programs like Say Something and Start With Hello. Comparable as a school-based prevention training nonprofit targeting K-12, with overlap in mandated reporter / youth-serving professional training.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NYSPCC
• LinkedInlinkedin.com/company/new-york-society-for-the-prevention-of-cruelty-to-children
• Instagraminstagram.com/nyspcc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The New York Society For The Prevention Of Cruelty To Children