X-fittt

What X-fittt does

X-Fittt is a Dutch B.V. (private limited company) that operates the X-Fittt GLI — a RIVM-recognized Combined Lifestyle Intervention (Gecombineerde Leefstijl Interventie) program targeting adults with overweight and obesity. The program is a 24-month structured lifestyle coaching intervention requiring GP referral, with the full cost reimbursed through Dutch basic health insurance under the national GLI framework. Delivery is conducted in-person through a network of 55+ accredited partner locations across the Netherlands, staffed by BLCN-accredited lifestyle coaches.

The product stack combines in-person coaching sessions with digital extensions: the Voedingsapp for food and nutrition tracking between sessions, and E-Gym equipment integration at partner locations. Operational integration with Zorgdomein and VIP Live — the dominant Dutch healthcare referral platforms — embeds X-Fittt into the standard GP-to-provider workflow, making it a default referral destination for eligible patients. An academic research partnership with Wageningen University and HAN supports outcome validation and program credibility.

The business model is reimbursement-driven: participants are referred by GPs, enroll in the 24-month program at no direct cost, and X-Fittt bills Dutch basic health insurance under the GLI tariff structure. To date, 11,000+ participants have completed the program. The company has not disclosed external funding, and growth has been operational rather than capital-driven, with revenue scaling tied to referral volume, partner location expansion, and coach credentialing capacity rather than marketing spend or geographic expansion outside the Netherlands.

Name

X-fittt

Legal name

X-Fittt B.V.

Website

https://x-fittt.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

X-Fittt is a Dutch healthcare company operating a RIVM-recognized 24-month Combined Lifestyle Intervention (GLI) program for adults with overweight/obesity, delivered through 55+ partner locations nationwide and reimbursed via Dutch basic health insurance upon GP referral.

Ownership category

akta.pro rank

Product category

Lifestyle Intervention Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Weight Management & Behavior Change Education (EDAAAHAF)

Keywords

• Lifestyle intervention
• Weight management
• Health coaching
• Behavioral change
• Medical fitness

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Healthcare Insurance Reimbursement: The 24-month GLI program is fully reimbursed through the Dutch basic health insurance (basisverzekering). X-Fittt handles billing and claims directly with health insurers, with no costs or deductible excess charged to participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

X-Fittt delivers a 24-month Combined Lifestyle Intervention (GLI) program recognized by RIVM, the Dutch National Institute for Public Health and the Environment, for adults with overweight (BMI 25+ with health risk) or obesity (BMI 30+). The program addresses four lifestyle pillars — movement, nutrition, sleep, and stress — through personal coaching by dieticians, physiotherapists, and lifestyle coaches at 55+ partner fitness locations across the Netherlands. Participation is fully reimbursed through Dutch basic health insurance following GP referral.

Product overview

X-Fittt GLI is a single unified healthcare product—a 24-month RIVM-recognized combined lifestyle intervention program. The program offers personalized one-on-one coaching with a dedicated lifestyle coach, combining exercise plans, nutritional guidance, and behavioral change support. Participants access the program at 55+ partner locations across the Netherlands including sports halls and fitness centers. The entire program is fully covered by Dutch basic health insurance with no deductible. Key features include personal intake sessions, regular progress measurements, group workshops, and a mobile food tracking app. The program serves adults (16+) with overweight or obesity and requires a physician referral.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Fittt Combined Lifestyle Intervention (GLI) program

Quantifiable outcome

• Average weight loss of 10-40 kg per participant over the 24-month program
• +2 more outcomes

Named customers8 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and major.

• BLCN (Beroepsvereniging Leefstijlcoaches Nederland)coreOthersProfessional association for lifestyle coaches in the Netherlands. X-Fittt requires coaches to have accreditation from BLCN or equivalent qualifications (physiotherapist or dietitian with lifestyle coach certification). The association provides accreditation standards for education and continuous development.
• 55+ Partner Fitness and Healthcare CenterscoreChannel Partner/ Reseller/ DistributorNetwork of fitness centers, sports facilities, and healthcare centers across the Netherlands hosting the X-Fittt GLI program. Partners include Basic-Fit, Anytime Fitness, Snap Fitness, Formupgrade, and independent health centers. Partners receive administrative support, coaching staff, and referral connections from healthcare providers.
• Healthcare Providers and GPs (via Zorgdomein/VIP Live)coreChannel Partner/ Reseller/ DistributorNetwork of GPs and healthcare providers who refer eligible patients to the X-Fittt GLI program. Referrals are made through Zorgdomein (supplementary care) or VIP Live platforms, or on paper. Healthcare providers receive progress updates and outcome reports.
• Wageningen Universiteit & HAN HogeschoolmajorStrategic or Co-development PartnerAcademic research partners. The X-Fittt GLI program is continuously researched by Wageningen University and HAN University of Applied Sciences (Hogeschool van Arnhem en Nijmegen) to ensure evidence-based methodology and ongoing improvement.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SLIMMER (Stichting SLIMMER): Another RIVM-recognized Dutch combined lifestyle intervention (GLI) program targeting overweight adults with coaching on nutrition, exercise, and behavior — directly competing with X-Fittt for GP referrals, RIVM recognition status, and basic health insurance reimbursement.
• BeweegKuur: RIVM-recognized Dutch lifestyle intervention combining exercise, nutrition, and behavioral coaching, delivered via GP referrals. Competes with X-Fittt in the same reimbursed GLI category with overlapping BMI eligibility and program structure.

Others

• Basic-Fit: Largest low-cost fitness chain in the Netherlands and listed distribution partner of X-Fittt. While a partner today (hosting the GLI program), Basic-Fit's scale and brand could allow it to launch an in-house or partner-swap GLI offering, displacing X-Fittt.
• Dietistenpraktijk / NVD-registered dietitians: Network of Dutch dietitians who deliver partially insured nutritional counseling (dieetadvies) to overweight patients. Adjacent providers who compete with one of X-Fittt's program pillars (nutrition coaching) for the same patient pool.

Emerging players

• Noom: Digital-first behavioral coaching and weight management platform using psychology-based habit change. An emerging player in the Dutch consumer-pay weight-loss space that could capture share if insurers shift toward app-based alternatives to in-person GLI.
• Liva Healthcare: Europe-based digital lifestyle coaching provider offering reimbursed behavior-change programs in partnership with health insurers across multiple markets — a potential cross-border competitor or partner as X-Fittt considers international expansion.
• Vivante / NIPED: Dutch lifestyle intervention provider offering RIVM-recognized programs and e-health lifestyle coaching. Has overlapping GLI program offerings with X-Fittt and competes for insurer contracts and municipal health-program budgets.
• Lifestyle4Life / HappyHealthy: Netherlands-based combined lifestyle intervention providers delivering insured coaching programs to overweight adults via GP referral — directly comparable delivery model and reimbursement pathway to X-Fittt.

Broad incumbents

• WW (Weight Watchers): Global incumbent in weight management with established Netherlands presence, combining app-based tracking with group coaching. Competes for the same overweight adult demographic, though WW relies primarily on consumer-pay rather than insurance reimbursement.

Regional players

• Coaching met GLI-aanbieders (e.g., Sportengroep, FysioHolland): Regional Dutch networks of lifestyle coaches and physiotherapists offering RIVM-recognized GLI programs in defined geographies. They compete with X-Fittt locally for GP referrals and partner fitness-center placements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@X-Fittt-GLI
• Facebookfacebook.com/profile.php?id=100057656552563
• LinkedInlinkedin.com/company/x-fittt-gli
• Instagraminstagram.com/xfitttgli

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X-fittt