What Tootak - L'expert du podcast learning does

Tootak is a French B2B podcast learning platform that delivers audio-based corporate training and internal communication to large enterprises. Its core product, Tootak Academy, comprises 285 audio-learnings and over 350 episodes structured as 7-10 episode programs (4-5 minutes each, totaling 40-60 minutes per program), with narrative formats spanning fiction, docurama, narration, and interviews. Content is accessible via a proprietary iOS/Android mobile application or downloadable to corporate LMS systems, and is positioned as a complement to in-person training rather than a video-e-learning replacement. Production quality is a stated differentiator, drawing on TV series screenwriters, professional voice actors (including Comédie-Française comedians), and sound designers.

The business operates on 12-month enterprise subscriptions priced at 20 K€ per year (early adopter) or 75 K€ per year ex-tax (standard), each covering unlimited learner connections. A bespoke content arm, Tootak Premium, builds custom programs using client voice, emotion, and internal testimonials; Tootak Communication Interne extends the platform to internal messaging. In 2024 the company launched Tootak Emotion (Factory IA), a generative-AI capability that localizes podcast content into 20 languages. Founder and CEO Pierre Denis leads the company, which has been strategically anchored since July 2022 by Kea & Partners, a French strategy consulting firm that holds an equity stake. Named enterprise customers include Allianz, BNP Paribas, L'Oréal, Clarins, Orange, Veolia, La Poste, Canal+ International, EDF, Auchan, E.Leclerc, Pernod Ricard, Vinci, and others. Go-to-market is enterprise direct sales supplemented by partnerships with consulting firms (Learn Assembly, Thomas More Partners, Arkos-groupe Kéa) for credibility and lead generation, with the company self-positioning as the first podcast learning organization in France.

Name

Tootak - L'expert du podcast learning

Legal name

Tootak

Website

https://tootak.fr

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Tootak is a French B2B podcast learning platform that produces audio-based corporate training and internal communication programs, sold as annual enterprise subscriptions and delivered via mobile app or corporate LMS to large organizations.

Ownership category

akta.pro rank

Product category

Corporate Audio Learning / Podcast Learning Platform

NAICS

Other Sound Recording Industries (512290), Software Publishers (5132), Sound Recording Studios (51224)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Audio Production & Podcasting (BPAFAIAE), Podcast Distribution Directories & Listening Apps (MPACADAC)

Keywords

• Corporate podcast learning
• Audio e-learning platform
• Employee training content
• LMS-integrated microlearning
• Internal communication podcasts

Headquarters

HQ city

Malakoff

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Annual Subscriptions: 12-month subscription licenses sold to enterprises for a determined number of learners. Pricing tiered with early adopter rates (20 K€/year/company vs standard 75 K€ ht). Unlimited learner connections included.
2. Custom/Bespoke Content Development: Custom podcast learning programs designed specifically for client needs. Collaborative process including architecture design, script validation, and production using client's voice, emotion, and internal testimonials.
3. LMS Integration and Licensing: Content downloadable to corporate LMS systems. Private connection security for enterprise deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tootak produces and distributes audio-based corporate learning programs (podcasts of 4–5 minutes, packaged in 7–10 episode programs of 40–60 minutes) for enterprise training, compliance, leadership, cybersecurity awareness and internal communication. Content is sold as 12-month enterprise subscriptions from a catalog of 285+ audio-learnings, as custom/bespoke scripted programs, and through licensing into corporate LMS systems, accessible via a mobile app or LMS integration.

Product overview

Tootak is a podcast learning platform specializing in corporate training and internal communication. The core offering is Tootak Academy, a library of 350+ audio-learning episodes structured as 5-10 minute podcasts forming complete learning paths. The platform is complemented by Tootak Premium (custom training), Tootak Emotion (AI-powered multilingual content factory), internal communication solutions, and blended learning options. Programs are accessible via the mobile app (iOS/Android) or downloadable to corporate LMS platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Tootak Emotion: AI-powered factory that transforms podcasts into multilingual learning content using generative AI technology.
• Tootak Academy
• Tootak Premium

Products and services

• Tootak Academy Library of 285+ audio-learnings and 350+ episodes organized into structured learning paths of 5–10 podcasts of 5 minutes each, in fiction, docurama, narration and inspiring interview formats. Sold as 12-month enterprise subscriptions with unlimited learner connections at 20 K€/year (early adopter) or 75 K€/year ht (standard), accessible via the Tootak mobile app or downloadable into corporate LMS systems.
• Tootak Premium (Custom Podcast Learning) Bespoke scripted podcast learning programs designed for an enterprise's specific transformation, management, compliance or internal communication needs. Tootak co-designs the architecture with the client, validates scripts, and produces the audio using the company's voice, emotion, internal testimonies and sound design. Sold via custom engagement pricing for clients such as Clarins, BNP Paribas and Veolia.
• Tootak Emotion (AI Factory) Generative-AI factory that transforms existing podcasts into multilingual learning content across 20 languages, preserving emotional tone, attention, immersion and accessibility while capitalizing on existing expertise. Sold as an enterprise add-on to Tootak Academy and Tootak Premium to extend the reach of internal trainers and content to global workforces.
• Tootak Internal Communication Podcast-based internal communication solution for corporations, using emotional, nuanced and deep audio content to humanize internal messaging, reach remote workers and make corporate communications more engaging and accessible.
• Blended Training Program Hybrid training combining Tootak podcast audio content (asynchronous, distributed before and after sessions) with in-person workshops for action-oriented learning, spaced repetition and operational skill development. Implemented in partnership with blended-learning consultants such as Arkos-groupe Kéa.
• Diriger au sommet (Executive Audio Collection) Premium audio collection targeting senior executives, Comex members and aspiring Comex members. Provides two learning paths covering strategy, decision-making, energy management, arbitration, onboarding and long-term vision, designed for time-constrained leaders who can listen during travel.
• Tootak Mobile Application (iOS/Android) Native iOS and Android mobile application that distributes Tootak podcast learning content to enterprise learners. Supports private secure connections, unlimited replay, customizable episode order, and downloads in 2 minutes; available on Apple App Store and Google Play Store.
• Les Essentiels du Management (PANACEE) Management essentials training program structured around the PANACEE acronym (Porteur de sens, Animer la performance, Nouer des liens, Animer son équipe, Communiquer, Elever les talents, Evaluation). Composed of 7 episodes mixing narration and fiction, designed as a standalone training path or as pre/post-work for blended manager training.

Quantifiable outcome

• 94% of programs are listened to completion, vs industry averages for e-learning of 15-30%
• +2 more outcomes

Named customers26 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Learn AssemblycoreStrategic or Co-development PartnerTootak and Learn Assembly, an L&D consulting firm that accompanies transformation of skills development actors, partnered to produce a white paper on professional training transformation challenges, complemented by audio testimonials. This joint intellectual property development establishes thought leadership.
• Thomas More PartnersminorStrategic or Co-development PartnerThomas More Partners, a leadership consulting firm, partnered with Tootak to produce 'Les voix du leadership authentique' (Voices of Authentic Leadership) series featuring 15 executives sharing perspectives on authentic leadership. Tootak handles production while Thomas More provides content expertise and access to executive network.
• Orange Campus CyberminorStrategic or Co-development PartnerPartnership with Orange Campus Cyber for cybersecurity training content. Tootak produces cybersecurity awareness podcasts in partnership with Orange's cyber expertise, creating thriller audio content to prevent cyber attacks.
• Arkos-groupe KéaminorImplementation/ SI/ Consulting PartnerArkos-groupe Kéa, led by President Corinne Patarin, provides consulting on blended learning methodology. Partnership focuses on training design combining podcast learning with in-person sessions for optimal pedagogical outcomes.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MasterClass: Premium audio/video learning platform featuring celebrity-taught courses with high production values. Comparable in its emphasis on entertainment-grade production quality for learning content and audio-led delivery, though primarily consumer/B2C rather than enterprise-focused.
• Skillsoft: Global enterprise learning platform offering content, virtual instruction, and learning experience technology. Comparable as a major incumbent in the same enterprise L&D budget that Tootak targets, with a much broader content library across multiple modalities.
• Degreed: Enterprise learning experience platform aggregating content from multiple providers and tracking skill development. Comparable as a technology layer in enterprise L&D, addressing the same buyer (L&D leaders at large organizations) but with a broader platform approach versus Tootak's content-first model.
• Coursera for Business: Enterprise arm of Coursera offering curated learning content and credentials to corporate L&D buyers. Comparable as a large-scale enterprise learning content provider competing for the same corporate training budgets, with academic content focus rather than podcast-based corporate training.
• CrossKnowledge: European leader in digital learning and blended leadership development programs for large enterprises. Comparable as a corporate learning vendor targeting global enterprise L&D buyers, with much broader content and delivery scope than Tootak's podcast-only offering.
• LinkedIn Learning: LinkedIn's enterprise learning platform integrated with the world's largest professional network. Comparable as a large incumbent selling learning subscriptions to enterprise L&D and HR buyers, with broad video-based content versus Tootak's audio-specialized approach.

Direct peers

• 360Learning: French-founded enterprise learning platform focused on collaborative and engaging corporate training. Directly comparable to Tootak as a French-headquartered company selling modern learning experiences into large enterprise L&D budgets, though 360Learning emphasizes peer learning versus Tootak's podcast/audio format.
• Teach on Mars: French mobile-first learning platform for enterprise frontline workers. Comparable as a French-headquartered mobile learning vendor targeting large enterprises with subscription-based content delivery, sharing Tootak's emphasis on learner experience and mobile-first delivery.
• Coorpacademy: European corporate digital learning platform offering curated content and learning paths for large enterprises. Comparable as a B2B learning content platform targeting enterprise L&D buyers with a content + technology stack, though focused on video/interactive formats rather than podcast.

Emerging players

• Curio: Audio journalism and learning platform producing professionally narrated long-form audio content. Comparable in its premium audio content production model and focus on learning/intellectual engagement through audio, though primarily consumer-focused rather than enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/tootak_audio
• Facebookfr-fr.facebook.com/TootakApp
• LinkedInlinkedin.com/company/tootak-l-expert-du-podcast-learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tootak - L'expert du podcast learning