We Are Ecommerce

What We Are Ecommerce does

We Are Ecommerce (legal name: We Are) is a Buenos Aires, Argentina-based ecommerce growth and acceleration agency operating across the LATAM region. The firm positions itself as the "1st Aceleradora de Ecommerce de LATAM" and delivers services through a proprietary 360° methodology structured in seven phases: Diagnóstico, Gestión Comercial + Proyecto HR, Potencial a 12 meses (Roadmap), Data Driven Design & Paid Media, Foco Marketplaces, Redes Sociales, and Owned Media. Rather than acting as a traditional outsourced agency, We Are embeds as a "copilot" within client in-house teams, with the explicit goal of transferring know-how and building internal ecommerce maturity rather than creating dependency.

The company's service offering spans Earn Media (paid media optimization across Google, Meta, TikTok), Own Media (email, push, WhatsApp), eCommerce platform implementation (Tiendanube, Shopify, VTEX), Marketplace management (Mercado Libre, Amazon), Data Driven Design, and Social Media. No proprietary software platform is disclosed; We Are's core intellectual property is its methodology, accumulated expertise across 85+ completed missions, and a curated partner ecosystem with the three dominant LATAM ecommerce platforms and major paid media channels. The company produces original thought leadership content through its Bitácora blog and the Digital Sessions talk show (launched 2023, hosted by CEO Alan Soria).

The business model is professional services / consulting, sold through direct enterprise engagement (website form and WhatsApp) to mid-market and enterprise brands primarily in Argentina and LATAM. Pricing is not publicly disclosed; engagements are project-based and mission-oriented. Revenue is generated entirely from consulting fees — there is no SaaS, marketplace take-rate, or transaction-based component. The company is privately held and founder-controlled (CEO & Co-Founder Alan Soria), with no disclosed external funding, parent company, or institutional investors. Customer base of 35+ named brands includes Levi's, New Balance, Topper, Café Martínez, La Dolfina, Juanita Jo, María Cher, Grisino, Naldo, Luzu, Daleplay, Piet, and Bebeshop, with a tilt toward Fashion & Apparel verticals.

Name

We Are Ecommerce

Legal name

We Are

Website

https://we-are.com.ar

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

We Are Ecommerce is an Argentina-based, LATAM-focused ecommerce acceleration agency that embeds as a copilot inside brand teams to mature their digital commerce capabilities through a proprietary 7-phase 360° methodology, serving mid-to-enterprise brands across fashion, retail, and consumer verticals.

Ownership category

akta.pro rank

Product category

Ecommerce Acceleration & Digital Commerce Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Social Media & Community Management (BPAFAAAE)

Keywords

• Ecommerce acceleration services
• Digital commerce agency
• Paid media optimization
• Marketplace management services
• Ecommerce growth consulting

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Professional Services / Consulting: We Are generates revenue by providing ecommerce acceleration services to brands. Services are delivered as a copilot model, transferring know-how to client teams through structured phases: Diagnosis, Commercial Management, 12-Month Roadmap, Data-Driven Design & Paid Media, Marketplace Focus, Social Networks, and Owned Media. Engagement is project-based and mission-oriented, with clients subscribing to a structured program designed to mature their in-house ecommerce capability.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

We Are Ecommerce is a LATAM ecommerce acceleration agency that acts as a "growth copilot" embedded within brand in-house teams. The company sells professional services structured around a proprietary seven-phase 360° methodology covering diagnostic, commercial management, 12-month roadmap, data-driven design and paid media, marketplace focus, social media, and owned media. Engagement is mission-based and project-driven, with revenue derived from consulting and execution services delivered to mid-market and enterprise brands.

Product overview

We Are Ecommerce is a full-service eCommerce growth and acceleration agency for brands operating in LATAM. It is not a software product company; it delivers consulting services structured around a proprietary 360° mission-based methodology. The methodology spans seven phases: Diagnóstico (diagnosis), Gestión Comercial + Proyecto HR (commercial management), Potencial a 12 meses Roadmap, Data Driven Design & Paid Media, Foco Marketplaces, Redes Sociales, and Owned Media (Email/Push/WhatsApp). The agency's service offerings include Earn Media / Paid Media optimization (Google, Meta, TikTok), Own Media (email marketing, automation, push notifications), eCommerce platform implementation (Tiendanube, Shopify, VTEX), marketplace management (Mercado Libre, Amazon), Data Driven Design, and social media management. It also produces original thought leadership content through its Bitácora blog and Digital Sessions talk show. The company has a partner ecosystem spanning Tiendanube, Google, Meta, TikTok, Shopify, and VTEX.

Differentiator

Problem solved

Functional benefit

Products and services

• 360° Ecommerce Growth Methodology (Mission Program) Seven-phase consulting and execution program (Diagnóstico, Gestión Comercial + Proyecto HR, Potencial a 12 meses Roadmap, Data Driven Design & Paid Media, Foco Marketplaces, Redes Sociales, Owned Media) delivered to LATAM brands to build sustainable in-house ecommerce capability.
• Earn Media (Paid Media Optimization) Optimization of paid media platforms (Google, Meta, TikTok) to maximize results, scale investment efficiently, and accelerate the main ecommerce KPIs for brand clients.
• Own Media Development of email marketing strategies, automations, push notifications, and owned content to increase recurrence, lifetime value, and real engagement for ecommerce clients.
• Implementación (Ecommerce Platform Implementation) Guided implementation of ecommerce platforms (Tiendanube, Shopify, VTEX) in collaboration with partners to ensure a scalable launch for brand clients.
• Marketplaces Management Management of marketplace operations on Mercado Libre, Amazon, and other platforms, optimizing listings, campaigns, pricing, and performance to convert marketplaces into a real growth channel for ecommerce clients.
• Data Driven Design Design of experiences, creative pieces, and content based on data and user behavior to enhance each touchpoint and improve performance for ecommerce clients.
• Redes Sociales (Social Media Management) Building an active community around the brand through conversational content aligned with the commercial strategy and tone of the ecommerce business.

Quantifiable outcome

• 85+ successful missions launched across the LATAM region
• +2 more outcomes

Named customers14 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• TiendanubecoreTechnology or IntegrationTiendanube is the leading ecommerce platform in LATAM. We Are is a certified partner and was named 'Partner Destacado Tiendanube Evolución 2025.' The company accompanies implementation of Tiendanube for clients and collaborates with the platform's partner network to ensure scalable launches.
• ShopifycoreTechnology or IntegrationWe Are supports Shopify platform implementation as part of its service offerings, alongside Tiendanube and VTEX, as a certified implementation partner for these major ecommerce platforms.
• VTEXcoreTechnology or IntegrationWe Are supports VTEX platform implementation as part of its service offerings, alongside Tiendanube and Shopify, as a certified implementation partner for these major ecommerce platforms.
• GooglecoreTechnology or IntegrationGoogle is a key partner for paid media campaigns. We Are leverages Google's advertising ecosystem (Search, Display, YouTube) as part of its Earn Media service to maximize paid media results and scale investment efficiently for client ecommerce operations.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta's advertising platforms (Facebook and Instagram) are central to We Are's paid media strategy for clients, supporting social commerce and performance marketing across these channels.
• TikTokcoreTechnology or IntegrationTikTok is identified as a key paid media channel for ecommerce growth, with We Are's blog specifically covering TikTok monetization strategies and the platform's role in the ecommerce funnel.
• Mercado LibrecoreChannel Partner/ Reseller/ DistributorMercado Libre is managed as a core marketplace channel for clients. We Are optimizes product listings, campaigns, pricing, and performance on Mercado Libre as part of its Marketplace Focus service, treating it as a key source of ecommerce growth.
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon is mentioned as a marketplace managed for clients alongside Mercado Libre. We Are optimizes marketplace presence across both platforms as part of its Foco Marketplaces service.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jellyfish: Global digital marketing agency specializing in paid media, ecommerce, and platform partnerships (Google, Meta, Amazon, TikTok). Closely comparable on the paid media optimization and commerce enablement side of We Are's offering.
• Dept Agency: Global digital agency combining creativity, technology, and data services across commerce, marketing, and product. Comparable on ecommerce acceleration, paid media, and platform engineering for enterprise brands in multiple regions.

Broad incumbents

• Huge: Digital agency specializing in customer experience, commerce, and marketing for enterprise brands, with operations across LATAM. Comparable on ecommerce strategy and platform implementation services for large brands.
• R/GA: Global digital agency with strong LATAM presence focused on brand, commerce, and product innovation. Overlaps with We Are on commerce strategy and digital experience work for enterprise brand clients.
• Accenture Song: The digital creative and commerce arm of Accenture, providing end-to-end ecommerce transformation, marketing operations, and platform implementation services globally and across LATAM. Comparable as a large incumbent competing for enterprise brand transformation engagements.
• Deloitte Digital: The digital consultancy arm of Deloitte, offering ecommerce strategy, marketing transformation, and platform implementation. Competes with We Are for enterprise brand transformation mandates, especially for large multinationals with LATAM operations.
• VML (VMLY&R): Global creative and digital agency network with LATAM presence offering commerce, brand strategy, and CRM services. Competes for the same enterprise brand engagements in ecommerce acceleration that We Are pursues, but as part of a much wider portfolio.
• Globant: Large LATAM-headquartered digital and technology services firm with significant ecommerce, digital marketing, and brand experience capabilities. Comparable as a broader incumbent offering overlapping digital commerce and brand strategy services across the same geography.

Regional players

• David (Buenos Aires): Independent creative agency headquartered in Buenos Aires serving global and regional brands with a strong creative reputation. Comparable as a top-tier Argentina-rooted agency competing for the same enterprise brand clients.
• GUT: Independent creative agency founded in Buenos Aires, with offices across LATAM and globally. Comparable as a leading Argentina-based agency serving major brands with a strong regional footprint and creative-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@weareagency/videos
• LinkedInlinkedin.com/company/weare-ecommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Are Ecommerce