Joe's Refrigeration
Joe's Refrigeration Inc. is a privately held, authorized dealer and professional installer of DeLaval, Afimilk, Mueller, and other dairy equipment brands, serving dairy farms across Wisconsin and surrounding regions since 1958 with robotic milking, cooling, herd management, animal comfort, and facility hygiene solutions supported by 24-hour emergency service.
- Company typePrivate
- Founded1958
- HeadquartersWithee, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Joe's Refrigeration does
Joe's Refrigeration Inc. is a privately held, family-operated regional dairy equipment dealer and installer headquartered in Withee, Wisconsin, founded in 1958 and serving dairy farming operations across Wisconsin and surrounding regions. The company is an authorized dealer of DeLaval, Afimilk, Mueller, and several specialized brands, and it sells and professionally installs a comprehensive line card spanning robotic milking systems (DeLaval V300), rotary milking (DeLaval E500), conventional parlors, milk cooling and storage (Mueller towers from 7,000 to 40,000 gallons, bulk tanks, plate coolers, HiPerForm Plus cloud controls), herd management platforms (DelPro, AfiFarm, AfiCollar/AfiAct, Afi2Go mobile), animal comfort and feeding equipment (swinging cow brushes, feed pusher robots, calf feeding systems, waterbeds, rubber flooring), and facility hygiene solutions (teat dips, chlorine dioxide systems).
Joe's operates a sales-led go-to-market built on direct field engagement with dairy farmers, supported by free consultations, project design, multi-year equipment contracts, and a 24-hour emergency service capability that monetizes the installed base through ongoing service and technical support. Revenue is generated through hardware sales (equipment and installation) and recurring service/maintenance streams. The product architecture follows a platform-plus-modules structure, where milking and cooling hardware serve as core infrastructure and herd management software, monitoring sensors, and animal welfare add-ons are layered onto a single farm deployment — anchored by partnerships with global dairy technology manufacturers rather than proprietary R&D. The company carries no disclosed headcount, no external investors, no M&A activity, and limited digital presence, operating as a stable regional integrator rather than a scaling technology business.
Joe's Refrigeration firmographics
Firmographics- Name
- Joe's Refrigeration
- Legal name
- Joe's Refrigeration Inc.
- Website
- https://joesrefrigerationinc.com
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Joe's Refrigeration Inc. is a privately held, authorized dealer and professional installer of DeLaval, Afimilk, Mueller, and other dairy equipment brands, serving dairy farms across Wisconsin and surrounding regions since 1958 with robotic milking, cooling, herd management, animal comfort, and facility hygiene solutions supported by 24-hour emergency service.
- Ownership category
- akta.pro rank
Joe's Refrigeration industry classification
Industry- Product category
- Dairy Farm Equipment Installation and Service
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Farm Machinery & Equipment (3523), Wholesale-Machinery, Equipment & Supplies (5080), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps) (AFAAAIAC)
- akta.pro secondary industry
- Milking Parlor & Dairy Farm Support Services (Non-veterinary) (AFAEALAK)
Keywords
Where Joe's Refrigeration is headquartered
LocationHeadquarters
- HQ city
- Withee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Joe's Refrigeration business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- Equipment Sales and Installation: Joe's Refrigeration sells and professionally installs DeLaval and other dairy equipment including robotic milking systems, rotary milking systems, milking parlors, cooling systems, and herd management solutions. Revenue is generated from equipment sales, installation services, and ongoing technical support.
- Service and Support: Ongoing service including 24-hour emergency service, herd management technical support, and maintenance for installed dairy equipment
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom equipment packages based on farm requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Joe's Refrigeration product offering
Product offeringCore offering
Joe's Refrigeration is an authorized dealer and installer of dairy farm equipment, primarily representing DeLaval and several other manufacturers. The company sells, installs, and services milking systems (robotic, rotary, and parlor), milk cooling systems, herd management software, and animal comfort/hygiene solutions for dairy operations. They also provide free facility and project design services, financing support, and 24-hour emergency service to dairy farmers.
Product overview
Joe's Refrigeration is a dealer of DeLaval and related dairy technology brands, offering a comprehensive portfolio of dairy farming solutions. The core offerings include robotic milking systems (DeLaval V300), rotary milking systems (DeLaval E500), and milking parlors (parallel and herringbone configurations). These are supported by an integrated herd management ecosystem centered on the DeLaval DelPro Farm Management Platform, which aggregates data from DelPro Activity Meters, DelPro Companion, and DeLaval Plus Behavior Analysis ear tags. Complementary herd management is available through Afimilk products including AfiFarm software, AfiCollar, AfiAct, and Afi2Go mobile app. Cooling and storage solutions include DeLaval Compact Chillers, Mueller Milk Towers, bulk milk tanks (500-8,000 gallons), and Accu-Therm plate coolers, controlled by Mueller HiPerForm Plus. Animal comfort products encompass DeLaval Swinging Cow Brushes, DeLaval OptiDuo feed refreshers, Robivec Ranger feed pushers, Holm & Laue calf feeding equipment, DCC Waterbeds, KRAIBURG rubber flooring, and Agromatic freestall systems. Hygiene products include DeLaval teat dips, Acepsis chlorine dioxide technologies (NOVA SMART system, AquaSoar), and facility cleaning agents. The portfolio represents a platform-plus-modules architecture where milking and cooling systems serve as core infrastructure, while herd management software and animal welfare products function as integrated add-ons.
Differentiator
Problem solved
Functional benefit
Products and services
- Robotic Milking Systems DeLaval-branded automated robotic milking systems sold and installed by Joe's Refrigeration for dairy farm operators seeking labor-efficient, automated milking solutions.
- Rotary Milking Systems DeLaval E500 rotary milking parlor systems designed for high-throughput dairy operations, supplied and installed by Joe's Refrigeration.
- Milking Parlors DeLaval P500 parallel, HD Herringbone, HB30 and HB50 herringbone parlor configurations sold and installed for dairy farms of varying herd sizes, along with complementary parlor accessories.
- Milk Cooling Systems Bulk milk tanks, chillers, ice builders, plate coolers, and ice water/recirculation cooling towers designed to rapidly cool milk for quality and regulatory compliance on dairy farms.
- Herd Management Platform (DelPro) DeLaval DelPro farm management software that connects milking, feeding, cooling, and animal health data into a single platform for dairy operators to monitor herd performance and productivity.
- Animal Comfort & Feeding Solutions Free stalls, DCC Waterbeds, KRAIBURG mats, rubber flooring, scrapers, and automated feeding solutions from partners such as Holm & Laue, Calf Star, Agromatic, and ROVIBEC to improve cow welfare, comfort, and feed management.
- Animal & Facility Hygiene Solutions Hygiene products including teat dips, udder hygiene solutions, and Acepsis hoof-care products designed to maintain cow health, udder health, and facility cleanliness on dairy operations.
Quantifiable outcome
- DeLaval Swinging Cow Brush proven to reduce clinical mastitis by up to 34%
- +3 more outcomes
Companies that use Joe's Refrigeration
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Joe's Refrigeration technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature9 records
Joe's Refrigeration partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- DeLavalcoreJoe's Refrigeration is a proud authorized dealer of DeLaval, providing robotic milking systems, rotary milking systems, milking parlors, cooling systems, and related dairy equipment to dairy farming operations. DeLaval is a leading global provider of dairy farming technologies.
- AfimilkcoreAfimilk provides advanced herd management software (AfiFarm), cow monitoring solutions (AfiCollar, AfiAct), milk analyzers (AfiLab), and parlor automation. Joe's Refrigeration installs and supports Afimilk solutions as part of their dairy automation offerings. Penterman Farm case study demonstrates successful implementation.
- Paul Mueller CompanycorePaul Mueller Company (Mueller) provides milk cooling and storage equipment including Milk Towers, milk coolers, condensing units, plate coolers, and heat recovery systems. Joe's Refrigeration specializes in Mueller milk cooling and storage solutions.
- Holm & LauesupportingHolm & Laue provides calf feeding and calf management equipment including Milk Taxi and Calf Expert. Joe's Refrigeration offers these products as part of their calf care solutions.
- Calf StarsupportingCalf Star provides calf feeding products including high temp/low time pasteurizers and instant calf facilities. Joe's Refrigeration offers these products as part of calf care solutions.
- DCC WaterbedssupportingDCC Waterbeds provides waterbed solutions for dairy cow comfort. Joe's Refrigeration offers these products as part of animal comfort solutions.
- KRAIBURGsupportingKRAIBURG provides rubber flooring, stall mats, and parlor mats for cow comfort since 1968. Products use recycled materials for environmental sustainability.
- AgromaticsupportingAgromatic provides RELAX Flexible Freestall System and FreeFEED Natural Feeding System for improved cow comfort and natural feeding positions.
- ROVIBECsupportingROVIBEC provides feeding solutions mentioned in Joe's Refrigeration's animal comfort and feeding product offerings.
- AcepsissupportingAcepsis provides chlorine dioxide technologies for facility hygiene including NOVA SMART Milking Hygiene System, AquaSoar water treatment, and HabiStat facility hygiene products. These complement Joe's animal and facility hygiene solutions.
- Tech For AgsupportingTech For Ag provides crowd gates in stainless or galvanized options driven by air or electric motors. Joe's Refrigeration offers these as part of parlor solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
Joe's Refrigeration competitors and assessment
Company assessmentBroad incumbents
- GEA Group: One of the world's largest dairy equipment manufacturers (milking parlors, robotics, milk cooling, herd management). Competes head-to-head with the DeLaval portfolio that Joe's Refrigeration distributes in the Midwest.
- Lely: Leading robotic milking OEM (Astronaut) and broader dairy automation supplier. Competes with DeLaval V300 and represents the most credible alternative brand a Wisconsin dealer could carry against Joe's Refrigeration's installed offering.
- DeLaval: Global dairy farming technology OEM and Joe's Refrigeration's primary supplier. Directly comparable as the manufacturer of the robotic milking, rotary, parlor, cooling, and DelPro herd management products that Joe's installs across Wisconsin.
- Dairymaster: Ireland-based dairy equipment manufacturer with growing US presence in parlors, robotic milking, and milk cooling. Competes for the same mid-to-large dairy farm modernization projects that Joe's Refrigeration targets.
- BouMatic: North American dairy equipment OEM offering parlors, robotics, milk cooling, and hygiene. Sells through regional dealer networks comparable to Joe's Refrigeration and directly contests farm-level equipment decisions.
- Fullwood Packo: European dairy milking and cooling equipment manufacturer with US dealer network. Competes with the DeLaval/Mueller cooling and milking portfolio that Joe's Refrigeration currently bundles for Wisconsin dairies.
Direct peers
- Paul Mueller Company: Manufacturer of Mueller Milk Towers, bulk coolers, plate coolers, condensing units, and HiPerForm controls. Direct equipment supplier that Joe's Refrigeration resells and installs across its Wisconsin service territory.
- Afimilk: Provider of AfiFarm herd management software, AfiCollar/AfiAct cow monitoring, and AfiLab inline milk analysis. Direct technology partner of Joe's Refrigeration (Penterman Farm case study) and competing software stack against DeLaval DelPro in farm-level automation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Joe's Refrigeration social profiles
Digital presenceJoe's Refrigeration financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joe's Refrigeration leadership team
Management profileNumber of profiles
Joe's Refrigeration funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joe's Refrigeration M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joe's Refrigeration
What does Joe's Refrigeration do?
Joe's Refrigeration is an authorized dealer and installer of dairy farm equipment, primarily representing DeLaval and several other manufacturers. The company sells, installs, and services milking systems (robotic, rotary, and parlor), milk cooling systems, herd management software, and animal comfort/hygiene solutions for dairy operations. They also provide free facility and project design services, financing support, and 24-hour emergency service to dairy farmers.
Is Joe's Refrigeration a public or private company?
Joe's Refrigeration is a private company. It is classified as family owned and is currently operating.
When was Joe's Refrigeration founded?
Joe's Refrigeration was founded in 1958. It employs 11 to 50 people.
Where is Joe's Refrigeration based?
Joe's Refrigeration is headquartered in Withee, United States, in the North America region.
How does Joe's Refrigeration make money?
Two revenue lines are on record. Equipment Sales and Installation is the primary driver. The others are service and Support.
Who are Joe's Refrigeration's main competitors?
Broad incumbents on record are GEA Group, Lely, DeLaval, Dairymaster, BouMatic and Fullwood Packo. Direct peers are Paul Mueller Company and Afimilk.
Does Joe's Refrigeration have an API?
No public API is recorded for Joe's Refrigeration.
What industry is Joe's Refrigeration in?
Joe's Refrigeration's product category is Dairy Farm Equipment Installation and Service. Its primary akta.pro industry code is AFAAAIAC, Milk Cooling, Storage & Transfer Equipment (Bulk Tanks, Plate Coolers, Pumps), with a secondary code of AFAEALAK, Milking Parlor & Dairy Farm Support Services (Non-veterinary). Its NAICS code is 423740 and its SIC code is 3523.