What JOHN FLOWERS LIMITED does

John Flowers Limited is a UK regional specialist roofing contractor founded in 1977 and headquartered in Washington, Tyne and Wear, operating as part of F&I Group. The company delivers pitched and flat roofing, roof joinery, leadwork and flashing, heritage restoration, chimney repairs, re-pointing and brickwork, roof inspection and maintenance, and windows and doors, alongside single-ply, felting, and green roof systems. It serves local authorities, housing associations, private developers, heritage and listed-property owners, commercial clients, residential homeowners, and trade professionals, with named anchor projects including the South Tyneside Re-Roofing Programme (430 properties), the Livin re-roofing programme (88 properties), the Beyond Housing SHDF programme (70 properties), the Story Homes Mown Meadows development (256 new-build homes), and the Blandford House/Discovery Museum heritage restoration.

The company employs over 100 trained professionals and runs a purpose-built warehouse and trade counter offering more than 2,000 roofing products with free local delivery. Its business model is project-based: bespoke quotations for commercial, residential, and heritage contracts complemented by retail/trade counter sales. Distribution is direct — via in-house sales for enterprise frameworks and a counter/phone channel for smaller and trade buyers — with no third-party reseller layer. The company also operates a separate sub-brand, John Flowers (Flat & Industrial Roofing), extending its service surface into flat and industrial systems, and collaborates with sister F&I Group entities (Flowing Energy Solutions, Flowing Construction Services, Ingleford Scaffolding) to deliver integrated roofing-plus-solar PV packages.

Revenue is not publicly disclosed and no external funding rounds have been identified. The company carries a dense set of UK construction accreditations — NFRC, ConstructionLine, SafeContractor, CHAS, MCS, PAS 2030, NASC, CITB, NAPIT, CSCS, RECC, ACAD, CQMS, and SIKA Approved status — many of which are prequalification prerequisites for public sector and housing association frameworks. Geographic coverage is concentrated across the North East, North West, and Yorkshire of England, supported by a strategic A1/A19 corridor location.

Name

JOHN FLOWERS LIMITED

Legal name

John Flowers Ltd

Website

https://johnflowers.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Short description

John Flowers Limited is a UK regional roofing contractor, founded in 1977 and part of F&I Group, delivering pitched roofing, flat roofing, heritage restoration, and building services to local authorities, housing associations, developers, commercial clients, and homeowners across the North East, North West, and Yorkshire.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Roofing Contract Services: Primary revenue from roofing installation, repair, and restoration services across commercial, heritage, and residential properties. Projects include large-scale re-roofing programmes for housing associations and councils, new build housing developments, and commercial buildings. Revenue is project-based with individual contracts varying in size from residential repairs to multi-property frameworks.
2. Trade Counter Sales: Trade counter operation offering over 2,000 roofing products to trade professionals and consumers with free local delivery. Provides competitive pricing through strong buying power.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

John Flowers Ltd is a specialist roofing contractor delivering pitched and flat roofing services including tiling, slating, leadwork and flashing, roof joinery, heritage restoration, chimney repairs, re-pointing, roof inspections, single ply and green roof installations. The company serves commercial, heritage, residential, and public sector clients across North East, North West, and Yorkshire, and operates a trade counter supplying over 2,000 roofing products to trade professionals and consumers.

Product overview

John Flowers Ltd is a specialist pitched roofing contractor offering a comprehensive portfolio of roofing and building services. The core offering comprises eight distinct service lines: Tiling & Slating, Leadwork & Flashing, Roof Joinery, Heritage Restoration, Chimney Repairs & Rebuilds, Roof Inspection & Maintenance, Re-Pointing & Brickwork, and Windows & Doors. These services are delivered across commercial, heritage and residential sectors, often in combination on larger projects. The company also offers complementary capabilities including single-ply systems and green roofs, and operates a trade counter with over 2,000 products. A separate sub-brand, John Flowers (Flat & Industrial Roofing), handles flat and industrial roofing requirements. Services are frequently deployed together on programmes such as the South Tyneside Re-Roofing Programme (using full Marley systems) and the Livin Re-Roofing Programme (Redland tiles and dry-fix systems), and integrated with sister-company offerings including solar PV installation through Flowing Energy Solutions.

Differentiator

Problem solved

Functional benefit

Brands

• John Flowers (Flat & Industrial Roofing): Separate sub-brand operating at johnflowersflat.co.uk, focusing on flat and industrial roofing services.

Products and services

• Tiling & Slating

Quantifiable outcome

• South Tyneside Re Roofing Programme completed 430 properties
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Howarth Litchfield ArchitectsminorImplementation/ SI/ Consulting PartnerHowarth Litchfield Architects led the design for the £3 million restoration project at Blandford House (Discovery Museum) in Newcastle. John Flowers Ltd acted as contractor on this heritage restoration project, working to the architect's specifications for preserving Victorian features including copper domes and Lakeland slate roof.
• Ingleford ScaffoldingminorStrategic or Co-development PartnerSister company within F&I Group. Listed as partner on SHDF Leam Lane project alongside John Flowers, Ingleford Scaffolding, Flowing Construction Services, and Flowing Energy Solutions, indicating collaborative project delivery.
• Flowing Construction ServicesminorStrategic or Co-development PartnerSister company within F&I Group. Listed as partner on SHDF Leam Lane and Mown Meadows projects, indicating collaborative project delivery within the group.
• Flowing Energy SolutionsminorStrategic or Co-development PartnerSister company within F&I Group. Listed as partner on multiple projects including SHDF Leam Lane, Mown Meadows, and Tanfield, providing integrated solar PV and energy solutions alongside John Flowers roofing services.
• F&I Group (Parent Company)coreStrategic or Co-development PartnerJohn Flowers is part of F&I Group, a collection of construction and home improvement companies sharing values of reliability, integrity, and excellence. The group includes Ingleford Scaffolding, Flowing Construction Services, Zenith Safety Systems, Flowing Energy Solutions, Flowing Home Improvements, and John Flowers Flat Roofing. The group provides shared resources, buying power, and cross-company project collaboration.

Scale indicators6 records

Recent moves10 records

Broad incumbents

• Mitie: Large UK facilities management and infrastructure services company whose portfolio includes roofing, building fabric, and energy-efficiency services. A scaled incumbent that competes with John Flowers for large public-sector frameworks but across a much broader service range.
• Kier Group: Major UK construction and infrastructure group delivering building, housing, and maintenance services to councils and developers. Competes with John Flowers on social-housing frameworks as part of a much broader construction portfolio.

Direct peers

• Briggs Amasco: Established UK roofing contractor with strong flat and pitched roofing capability and a long operating history serving commercial, public sector, and heritage clients. Closely comparable to John Flowers on service breadth and B2B/government customer base.
• Avonside Group: One of the UK's largest roofing contractors offering pitched roofing, flat roofing, solar PV, and heritage services across multiple regions. Directly comparable to John Flowers in scope, customer mix (councils, developers, housing associations), and renewable-integration capabilities.
• PermaRoof UK: UK pitched and flat roofing contractor with both installation services and a strong trade-counter / e-commerce materials business. Highly comparable given John Flowers' dual contracting and trade-counter model.
• Hallmark Roofing Services: Regional UK roofing contractor delivering pitched roofing, slating, tiling, and repair services to commercial and residential clients. Comparable mid-sized peer competing for similar local authority and developer frameworks.
• Longley Group: UK roofing contractor offering pitched and flat roofing, slating, tiling, and commercial roofing services. Comparable mid-sized regional peer with similar service portfolio and customer segments.

Others

• BMI Group: UK and European manufacturer of pitched and flat roofing systems (including the Marley and Redland brands that John Flowers installs). Comparable through shared materials specification rather than direct service competition; an upstream supplier and ecosystem partner.
• Wienerberger UK: UK manufacturer of clay and concrete roofing tiles as well as building envelope solutions. Ecosystem supplier rather than competitor, but shares the pitched-roofing specification ecosystem with John Flowers.
• Sika UK: UK arm of Sika, manufacturer of roofing membranes, sealants, and waterproofing systems. John Flowers is a SIKA Approved Contractor, making Sika a close ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flowingenergysolutions
• LinkedInlinkedin.com/company/john-flowers-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JOHN FLOWERS LIMITED