Ministerstwo Zieleni

What Ministerstwo Zieleni does

Ministerstwo Zieleni is a privately-held Polish B2B services company specializing in plant arrangement, care, and biophilic interior design for commercial environments. Operating under the tagline "Natura jako Usługa" (Nature as a Service), it designs, installs, and maintains green installations for offices, hotels, restaurants, shopping centers, and residential developers across Poland, with a Warsaw headquarters (ul. Trzcinowa 27 and a dedicated space at Mindspace Skyliner) and operational presence in Wrocław. The company holds the Guinness World Record for the world's largest enclosed terrarium at Galeria Północna and pioneered plant leasing on the Polish market, offering 1-3 year bundled leasing packages with professional care service. Since 2022, it is also the exclusive Polish distributor of NAAVA, a patented Scandinavian smart green wall system with sensor-based air purification and humidity control.

Name

Ministerstwo Zieleni

Legal name

Ministerstwo Zieleni

Website

https://ministerstwozieleni.pl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Ministerstwo Zieleni is a Polish B2B services company that designs, installs, and maintains biophilic plant installations and NAAVA smart green walls for commercial offices, hotels, retail centers, and developers across Poland.

Ownership category

akta.pro rank

Product category

Commercial Interior Landscaping Services

NAICS

Landscaping Services (561730), Landscaping Services (56173)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Seasonal Color, Planting & Horticultural Services (BPABADAL)

akta.pro secondary industry

Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL)

Keywords

• Commercial plant design
• Interior landscaping services
• Plant leasing rentals
• Biophilic workspace design
• Green wall installation

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Projektowanie i sprzedaż roślin: One-time sale of plants, planters, and green installations to commercial clients (offices, hotels, restaurants, shopping centers). Includes design, supply, and installation.
2. Leasing roślin (Plant Leasing): Innovative leasing model — renting plant arrangements for 1-3 year terms. Payments include planting costs, professional care service, and materials. Full warranty. First such option on the Polish market. Four packages: classic, super, premium, VIP.
3. Wynajem roślin (Plant Rental): Short-term plant rental for events, trade shows, and temporary installations. Plants transported to event venues and returned after the event.
4. Pielęgnacja roślin (Plant Care Service): Ongoing professional plant maintenance contracts covering watering, fertilizing, pruning, pest control, repotting, and seasonal refreshment. Provided as standalone service or bundled with leasing/sales.
5. NAAVA Smart Green Walls: Sale and/or leasing of NAAVA smart biofilic green walls. Since 2022, Ministerstwo Zieleni is the exclusive distributor of NAAVA products in Poland.
6. Szkolenia i warsztaty (Training & Workshops): Corporate workshops including Christmas wreath making, terrarium creation (Las w słoiku), and other plant-based team-building events. Organized at client premises or as specified.
7. NAAVA Distribution: Exclusive distributor relationship for Scandinavian NAAVA smart green wall systems in Poland. Products include Naava One, Naava Duo, and Naava Flow variants.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Ministerstwo Zieleni ("Nature as a Service") designs, installs, leases, rents, and maintains live plant arrangements for commercial spaces in Poland, including offices, hotels, restaurants, shopping centers, and residential developments. The company operates the first plant leasing program on the Polish market (1-3 year terms with bundled care), and since 2022 has been the exclusive Polish distributor of Finnish NAAVA smart biofiltration green walls. Service portfolio covers interior and exterior greenery, vertical gardens, event plant rental, and corporate plant-based workshops.

Product overview

Ministerstwo Zieleni is a Polish plant design, care, and rental company operating under the tagline 'Natura jako Usługa' (Nature as a Service). The company offers a comprehensive portfolio of green solutions for commercial spaces including professional green design services, internal and external plant maintenance, plant leasing and rental options, and the NAAVA vertical garden system (as exclusive Polish distributor since 2022). Their offerings also include training workshops and event decorations. The company primarily serves offices, hotels, restaurants, shopping malls, and residential developments, with notable clients including CBRE, Monday.com, Galeria Północna, and various Warsaw office buildings.

Differentiator

Problem solved

Functional benefit

Brands

• NAAVA: Smart biofiltration green walls - Finnish technology for air purification in indoor spaces, distributed exclusively in Poland by Ministerstwo Zieleni since 2022.

Products and services

• Projektowanie zieleni (Plant Design Service) Professional interior and exterior green space design service for offices, restaurants, hotels, shopping centers, and residential developments; creates custom plant arrangements, layouts, and atmospheric concepts tailored to client brand and space.
• Pielęgnacja wewnętrzna (Interior Plant Care Service) Comprehensive interior plant maintenance covering watering, fertilizing, pruning, pest control, repotting, and seasonal refreshment; delivered as a standalone contract or bundled with plant leasing and installations.
• Pielęgnacja zewnętrzna (Exterior Plant Care Service) External planting and care of exterior vegetation including shrubs, trees, terrace plants, and public-space greenery; pruning, fertilizing, watering, and pest protection for commercial and public sites such as Plac Europejski.
• Leasing roślin (Plant Leasing) Rental of plant arrangements for 1, 2, or 3 year terms; payments cover plantings, professional care service, materials (fertilizers, substrates), and full warranty; offered in four packages (Classic, Super, Premium, VIP) and combinable; requires upfront deposit.
• Wynajem roślin (Plant Rental) Short-term rental of plants for events, trade shows, corporate celebrations, and temporary installations; plants transported to event venues and returned afterward, including cross-border events such as EuroShop Düsseldorf.
• NAAVA Smart Green Walls Patented Scandinavian biofiltration green wall systems equipped with sensors that monitor indoor conditions and adjust watering and air purification in real time via a dedicated app; each unit acts as a living ecosystem filtering pollutants and humidifying air. Offered for sale and/or leasing to enterprise clients in Poland under exclusive distribution.
• Ogrody wertykalne (Vertical Gardens) Design and installation of vertical gardens and green walls (distinct from NAAVA-distributed systems) that create unique atmospheric spaces in commercial interiors.
• Szkolenia i warsztaty (Training and Workshops) Corporate workshops and team-building events including Christmas wreath making, terrarium ("Las w słoiku") creation, and other plant-based activities; organized at client premises or designated venues.

Quantifiable outcome

• NAAVA green walls remove 57% of harmful chemicals per air passage through the biofilter
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NaavacoreOEM/ Whitelabel/ Licensing Partner · 1 January 2022Since 2022, Ministerstwo Zieleni is the exclusive distributor of Naava smart green wall systems in Poland. Naava is a Scandinavian brand (founded 2011, HQ Helsinki) that creates biofilic green walls with patented technology. Their systems use intelligent sensors to monitor air quality and adjust purification in real time. Naava's goal is carbon neutrality by 2027. Ministerstwo Zieleni visited Naava headquarters in Helsinki to observe production of these advanced biofiltration systems.
• b.friendminorImplementation/ SI/ Consulting Partner · 1 January 2019Event agency that coordinated the exceptionally unusual butterfly house (Motylarnia) project at Galeria Północna. The butterfly house was created inside a shopping mall without natural light, requiring custom humidity and lighting systems. b.friend managed the project coordination.
• HOOFminorStrategic or Co-development PartnerCompany specializing in workplace design and creation. Partnered with Ministerstwo Zieleni on the CBRE Wrocław office project. HOOF designed the interior space, while Ministerstwo Zieleni provided plant design and installation.
• Property DesignminorGTM or Marketing PartnerPolish trade publication covering interior design and architecture. Conducted interview with Kasia Jóźwiak of Ministerstwo Zieleni on biophilic design, in conjunction with 4 Design Days event participation.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodexo: Global facilities services giant with plant care and landscaping offerings bundled into broader workplace experience contracts. Comparable because it competes for the same enterprise facility management budget for indoor greenery, though plants are one of many service lines rather than its focus.
• ISS A/S: Large European facilities services provider with integrated landscaping, plant care, and workplace services. Comparable as it offers indoor plant maintenance as part of multi-service facility contracts to enterprise clients across European geographies.
• BrightView Holdings: Largest US commercial landscaping services company with commercial maintenance, design, and tree care. Comparable in the commercial exterior landscaping and maintenance contracting layer, though its scale and US focus make it a broader rather than direct competitor.
• Rentokil Initial: Global pest control and hygiene services group that historically owned Ambius, the largest commercial interior plant services brand. Comparable as a broader incumbent whose former subsidiary historically set the benchmark for European commercial plant care contracting that Ministerstwo Zieleni now targets in Poland.
• NAAVA: Helsinki-based inventor and manufacturer of patented biofiltration smart green walls. Ministerstwo Zieleni is the exclusive Polish distributor; NAAAVA's direct sales force in other European markets and its broader product roadmap make it a peer for technology and category leadership, even as the distribution relationship ties the two together.

Emerging players

• Biotecture: UK specialist in living wall design, installation, and maintenance for commercial properties. Comparable to Ministerstwo Zieleni's NAAAVA green wall offering and external garden installations as a focused European living wall specialist.
• Russo Greenscape: European interior landscaping operator offering office plant design, rental, and maintenance. Comparable to Ministerstwo Zieleni's bundled recurring service model at a similar scale tier in adjacent markets.
• LiveWall: US designer and manufacturer of indoor and outdoor living wall systems with installation and maintenance services. Comparable as an emerging specialist competing in the same smart green wall category that Ministerstwo Zieleni accesses via NAAAVA distribution.

Direct peers

• Ambius: Global leader in interior landscaping and plant services for commercial offices, hotels, and retail. Directly comparable as it offers plant design, installation, ongoing care, and green walls to enterprise clients, operating a similar integrated service model to Ministerstwo Zieleni.
• Planteria Group: UK-based commercial plant provider offering plant rental, leasing, and maintenance contracts to corporate clients. Closely comparable because it sells subscription-style plant packages with bundled care — the same recurring-revenue model Ministerstwo Zieleni pioneered in Poland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministerstwo Zieleni