B.Friend

What B.Friend does

B.Friend sp. z o.o. is a privately-held Polish creative agency, founded in 2016 and headquartered at ul. Stellera 13 in Warsaw. Operating as a self-described "smart agency," B.Friend delivers B2B event management, promotional campaign design, custom multimedia applications, and 3D animation services to shopping centers and consumer brands in Poland. Its core product suite spans Competitions (custom contest and lottery mechanisms, including a proprietary adjustable lottery device up to 7 meters tall), Events (conferences, trade shows, brand activations, and reopenings), Animations (3D and multimedia content), Hi-tech Solutions (dedicated apps such as the "Drzewo Korzyści" gamification platform), Marketing 360 (full-service campaign support), and Logistics (event equipment transport and assembly).

The company maintains a relatively small fixed headcount of 11–50 employees and supplements capacity through a curated network of freelance specialists across creative, technical, and production disciplines. Its technology stack is built around custom-developed dedicated applications and interactive multimedia presentations rather than packaged software, with partners such as IMB Asymetria (architectural visualization) and Reborn (web/design) supporting delivery. Notable engagements include multi-thousand-participant in-mall campaigns (12,000 participants and 36,000 receipts in "Drzewo Korzyści"; 19,000 photos in "Zostań Twarzą Ronda"), on-trade alcohol activations for Havana Club and Malibu via partner Touch&Try, and reopening shows for shopping-center operator Apsys.

B.Friend monetizes exclusively through project-based fees, charging clients only for ordered services and products with no published tiers or recurring contracts. White-label subcontracting for other agencies under confidentiality is an explicit service line. The company is founder-owned with no disclosed institutional investors, no disclosed parent company, a share capital of 91,000 PLN, and operations confined to a single country (Poland).

Name

B.Friend

Legal name

B.Friend sp. z o.o.

Website

https://bfriend.pl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

B.Friend is a Warsaw-based Polish creative agency (founded 2016) that delivers event management, promotional campaign design, custom multimedia applications, and 3D animations to shopping centers and consumer brands in Poland via project-based engagements.

Ownership category

akta.pro rank

Product category

Marketing & Event Management Services

NAICS

Convention and Trade Show Organizers (56192), Advertising Agencies (541810)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Event management services
• Marketing campaigns
• Brand activations
• Promotional contests
• Experiential marketing

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Marketing Services: Project-based fees for marketing campaigns, events, contests, promotions, multimedia production, and technology solutions. Clients pay only for ordered services and products.
2. Event Management: Full-service event organization including logistics, photography, entertainment, and on-site support for conferences, trade shows, and promotional events
3. White Label / Agency Subcontracting: Partial or complete event execution for other agencies under confidentiality arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

B.Friend is a Polish 'smart agency' providing 360-degree marketing services for B2B clients including shopping centers, consumer brands, and retailers. The company delivers custom marketing campaigns, contest and lottery mechanics, event management (conferences, trade shows, brand activations), 3D animations, custom multimedia applications, hi-tech marketing integrations, and event logistics. Clients pay only for ordered services and products on a quote-based, project-by-project basis.

Product overview

B.Friend is a service-based Smart Agency offering a portfolio of marketing and event services rather than a packaged software product. The core offerings include Competitions (custom contest and lottery mechanisms), Events (event management and conferences), Creative solutions, Animations (3D and multimedia content), Hi-tech solutions (dedicated applications and technology integration), Marketing 360 (full-service marketing support), and Logistics (equipment transportation). Their differentiated approach combines high quality with cost optimization by collaborating with top specialists without maintaining high on-house costs, charging clients only for ordered services and products.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 12,000 participants and 36,000 receipts in single Drzewo Korzyści campaign
• +3 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DirectorsminorStrategic or Co-development PartnerCreative agency that developed the creative concept for the 'Zostań Twarzą Ronda' photo activation campaign at Centrum Rondo shopping center.
• Touch&TrycoreStrategic or Co-development PartnerAgency partner for alcohol brand activations - Havana Club and Malibu campaigns in Sopot clubs. B.Friend executed these promotions in collaboration with Touch&Try.
• RebornminorImplementation/ SI/ Consulting PartnerWebsite design and development partner (rebornlab.com). Also mentioned as ongoing collaboration partner for creative executions.
• ApsysminorStrategic or Co-development PartnerShopping center operator providing opportunity for B.Friend to develop competition/promotional capabilities.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Platige Image: Polish creative studio specializing in 3D animation, motion design, and multimedia content for brands and entertainment. Overlaps directly with B.Friend's 3D animation and multimedia application capabilities.
• GONG Media Group: Polish creative agency and content production group covering advertising, events, and digital campaigns. Directly comparable to B.Friend's full-service creative + event offering for B2B clients in Poland.
• BBDO Warsaw: Polish office of the BBDO Worldwide creative network. Offers integrated brand and event campaigns for retail and consumer brand clients, mirroring B.Friend's full-service B2B creative + activation model.
• McCann Poland: McCann Worldgroup's Polish operations deliver advertising, brand activations, and event marketing for enterprise clients. Closely aligned with B.Friend on creative + experiential work for retail and consumer brands.
• VMLY&R Poland: Global creative agency with Polish operations combining brand strategy, creative, and customer experience work. Comparable to B.Friend in integrating creative, technology, and activations for B2B clients.
• DDB Warszawa: Polish arm of the DDB creative network, producing integrated campaigns, brand activations, and content for major Polish and international advertisers. Directly comparable in offering creative + event-driven B2B marketing services.
• Grupa Eskadra: Polish independent creative and event agency delivering integrated campaigns, brand activations, and PR support for enterprise clients. Comparable in size, geographic footprint, and service mix to B.Friend.

Broad incumbents

• Publicis Groupe Poland: Global holding-company network with a large Polish presence offering integrated advertising, PR, and digital services. Overlaps with B.Friend on B2B creative and event-driven marketing for major retail and brand clients, but at much larger scale and broader service scope.
• Ogilvy Poland: WPP-owned creative and communications network active in Poland, providing 360-degree brand campaigns including activations and experiential work. Comparable to B.Friend's full-service marketing offering for enterprise clients, though at significantly greater scale.

Emerging players

• Plej: Polish creative and events agency working on brand activations and integrated campaigns. Comparable in scale and service profile to B.Friend, particularly on experiential and event-driven retail and consumer brand work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/b.friend.agency
• LinkedInlinkedin.com/company/b-friend

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B.Friend