HOOF It! Rewards

Loyalty Rewards Platformhoofit.io

Company typePrivate
Founded2019
HeadquartersRichmond, United States
Headcount1–10
GTM typeB2C
OfferingSoftware

HOOF It! Rewards firmographics

Firmographics

Name: HOOF It! Rewards
Legal name: Amadeus Technology B.V.
Website: https://hoofit.io
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

HOOF It! Rewards industry classification

Industry

Product category: Loyalty Rewards Platform
SIC: Services-Advertising (7310)
akta.pro primary industry: Loyalty, Rewards & Incentive Programs (BPAFAMAE)
akta.pro secondary industry: Corporate & Incentive / Reward Prepaid Programs (FSAMANAD)

Keywords

Blockchain payments
Loyalty rewards platform
Mobile payment services
Fintech marketplace
Rewards SaaS

Where HOOF It! Rewards is headquartered

Location

Headquarters

HQ city: Richmond
HQ country: United States
HQ region: North America

Offices1 record

Markets served

HOOF It! Rewards business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Gaming Transaction Fees: Platform takes a margin from gaming transactions. For lottery, offers 1:99 odds (platform keeps spread). Card games and slots generate revenue through house edge built into game mechanics.
Jackpot Accumulation: Slot jackpot pools accumulate from player bets, with system retaining portion before awarding progressive jackpot prizes reaching billions of VND.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Pay-as-you-go gaming credits

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

HOOF It! Rewards product offering

Product offering

Core offering

HOOF It! Rewards is a financial services company that operates across five interrelated offerings: blockchain-based services, a SaaS platform, a mobile application, an online marketplace, and payments services. The company packages these rails into a consumer rewards product under the HOOF It! Rewards brand.

Product overview

Sunwin is an online entertainment platform operated by Suncity Group (Macau) offering a multi-product gaming ecosystem. The platform combines six core product categories: Game Bài (card games), Thể Thao (sports betting), Slots (slot machines), Lô Đề (lottery), Casino Live (live dealer casino), and Bắn Cá (fishing games). The platform operates on Native App and HTML5 technologies, serving over 10 million members across Vietnam, Thailand, Philippines, and China markets since 2019.

Differentiator

Problem solved

Functional benefit

Products and services

HOOF It! Rewards Mobile App
HOOF It! Rewards Marketplace
HOOF It! Rewards Payments Services
HOOF It! Rewards SaaS Platform
HOOF It! Rewards Blockchain Services

Quantifiable outcome

Slots RTP consistently above 96%
+4 more outcomes

Companies that use HOOF It! Rewards

Customer profile

Segments1 record

Ideal customer profiles1 record

HOOF It! Rewards technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

HOOF It! Rewards partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered core.

Suncity GroupcoreStrategic or Co-development PartnerSuncity Group (Macau) serves as the site operator and strategic partner, providing operational expertise and brand association with established Macau casino operations. Sunwin operates under Suncity Group's guidance, leveraging their casino industry knowledge and reputation.
Amadeus Technology B.V.coreTechnology or IntegrationAmadeus Technology B.V. (registered in Curaçao, Reg: 164694) is the legal owner of the Sunwin platform, providing the technology infrastructure and operating framework.
PAGCORcoreOthersPhilippine Amusement and Gaming Corporation (PAGCOR) provides regulatory licensing and oversight for the platform's international gaming operations.
Isle of Man GSCcoreOthersIsle of Man Gaming Supervision Commission (GSC) provides additional regulatory licensing and compliance oversight for the platform.

Scale indicators8 records

HOOF It! Rewards competitors and assessment

Company assessment

Direct peers

Tango Card: Tango Card (now branded Reward Link after the 2023 Tango/Blackhawk merger) is a digital rewards and incentives platform that issues prepaid cards, gift cards, and donations to employees, customers, and channel partners — directly comparable to HOOF It! Rewards' rewards + payments + SaaS positioning.
Tremendous: Tremendous is a SaaS rewards and payouts platform used by enterprises for incentives, referral payouts, and consumer rewards across 100+ countries, with a marketplace of gift cards, prepaid, and cash options — the closest functional peer to HOOF It! Rewards.
Giftogram: Giftogram is a digital gifting platform that lets businesses send gift cards in bulk with no recipient fees, used for employee recognition, client gifts, and incentives — a similar SaaS + marketplace rewards model.
Cashstar (Blackhawk Network): Cashstar is a digital gift card commerce and rewards platform serving retailers, banks, and brands — closely aligned with HOOF It! Rewards' marketplace and mobile/app-focused rewards delivery model.
Rybbon (by Blackhawk Network): Rybbon is a digital rewards platform that lets businesses send gift cards and prepaid rewards via email or API for market research, employee recognition, and incentives — directly comparable as an enterprise SaaS rewards issuer.
eGifter: eGifter is a mobile-first digital gifting and rewards app offering a marketplace of gift cards, group gifting, and corporate rewards — directly comparable to HOOF It! Rewards' mobile app + marketplace focus.

Emerging players

Awardco: Awardco is a SaaS employee recognition and rewards platform with a global reward catalog, focused on enterprise HR buyers — partially overlapping with HOOF It! Rewards' enterprise rewards ambitions but specialized on employee recognition.
Givinga: Givinga is a fintech-powered rewards and gifting platform that enables corporate philanthropy, incentives, and consumer rewards via a digital wallet and gift card marketplace — comparable as an emerging alternative to HOOF It! Rewards in the digital rewards space.

Broad incumbents

Blackhawk Network: Blackhawk Network is the largest prepaid and gift card distribution and processing company globally, with a broad rewards, incentives, and B2B payout portfolio. It overlaps HOOF It! Rewards' rewards + prepaid payments niche but operates at much greater scale across many verticals.

Regional players

SmartPay (Japan/US payouts): SmartPay is a Japan-focused prepaid/gift card and corporate rewards scheme provider. It overlaps HOOF It! Rewards' prepaid + rewards + mobile positioning but serves primarily the APAC market and is not a direct US competitor.

Market position

Strengths4 records

Weaknesses5 records

Key risks5 records

Key highlights4 records

Customer concentration

HOOF It! Rewards compliance and trust

Trust signal

Compliance2 records

HOOF It! Rewards financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HOOF It! Rewards leadership team

Management profile

Number of profiles

HOOF It! Rewards funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HOOF It! Rewards M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOOF It! Rewards

What does HOOF It! Rewards do?

Is HOOF It! Rewards a public or private company?

HOOF It! Rewards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HOOF It! Rewards founded?

HOOF It! Rewards was founded in 2019. It employs 1 to 10 people.

Where is HOOF It! Rewards based?

HOOF It! Rewards is headquartered in Richmond, United States, in the North America region.

How does HOOF It! Rewards make money?

Two revenue lines are on record. Gaming Transaction Fees are the primary driver. The others are jackpot Accumulation.

Who are HOOF It! Rewards's main competitors?

Direct peers on record are Tango Card, Tremendous, Giftogram, Cashstar (Blackhawk Network), Rybbon (by Blackhawk Network) and eGifter. Emerging players are Awardco and Givinga. Blackhawk Network is listed as a broad incumbent. SmartPay (Japan/US payouts) is listed as a regional player.

Does HOOF It! Rewards have an API?

No public API is recorded for HOOF It! Rewards.

What industry is HOOF It! Rewards in?

HOOF It! Rewards's product category is Loyalty Rewards Platform. Its primary akta.pro industry code is BPAFAMAE, Loyalty, Rewards & Incentive Programs, with a secondary code of FSAMANAD, Corporate & Incentive / Reward Prepaid Programs. Its SIC code is 7310.