Kreuzbergkind

What Kreuzbergkind does

Kreuzbergkind GmbH is a Berlin-based creative advertising agency operating from Berlin-Kreuzberg (Graefestraße 71, 10967 Berlin) and led by Managing Directors Marcus Bank and Paul Brandi. The firm is structured as a private German GmbH and delivers work across five service pillars: brand development, integrated campaigns, digital, print, and live communication. It serves enterprise B2B clients including Ritter Sport, GASAG, Commerzbank, Vattenfall, Uber, Rothaus, Lidl, and Babbel, alongside government and nonprofit engagements, with international delivery for cross-market brands such as Babbel.

The agency's product surface is its creative output rather than a software platform. Notable technical components include AI-generated video deployed in the GASAG 2026 campaign and AI-assisted music composition (the Karls Original Sinfonie) developed with a university partner, indicating applied use of generative tools across video and audio. These capabilities are integrated into traditional campaign deliverables rather than sold as standalone products.

Kreuzbergkind operates on a project-based professional services revenue model, monetizing through campaign fees and retainers from large-brand clients. Its go-to-market is sales-led and portfolio-driven, relying on a publicly visible case study base to attract enterprise prospects. Capacity is delivered through a small agile in-house team supplemented by a freelance network, with active hiring at the senior creative tier (Creative Director, Senior Texter) signaling buildout.

Name

Kreuzbergkind

Legal name

Kreuzbergkind GmbH

Website

https://kreuzbergkind.com

Company type

Private

Operating status

Operating

Short description

Berlin-based creative advertising agency delivering brand development, integrated campaigns, digital, print, and live communication services to large German and international enterprise brands across consumer, financial, energy, and public sectors.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Creative advertising services
• Brand development strategy
• Integrated campaign production
• TV and online spots
• Digital creative services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Creative Agency Services: B2B professional services revenue from integrated advertising campaigns, brand development, TV/online production, and creative strategy engagements with corporate clients. Services include campaign development, brand positioning, corporate design, and cross-media communication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kreuzbergkind GmbH is a Berlin-based creative advertising agency that develops brand strategies, integrated cross-media campaigns, and creative productions for large corporate clients. The agency operates across five interconnected service pillars — brand development, integrated campaigns, digital, print, and live communication — delivering strategy, creative concept, and production under one roof. Work spans TV and online spots, social media, packaging, employer branding, and brand identity for clients such as Ritter Sport, GASAG, Commerzbank, Vattenfall, Uber, Lidl, Babbel, and Rothaus.

Product overview

Kreuzbergkind GmbH is a Berlin-based creative advertising agency operating as a single unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of five interconnected service pillars: (1) Brand Development Services for positioning, strategy, corporate design and identity; (2) Integrated Campaign Services for 360-degree cross-media campaigns across online, social, TV, and audio; (3) Digital Services for websites, apps, and online shops; (4) Print Services for advertising materials and publications; and (5) Live Communication Services for events and exhibitions. These services are offered as an integrated creative agency model, typically bundling strategic planning, creative concept development, and production across multiple touchpoints for each client campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Development Services Brand development offering covering positioning and strategy, corporate design and identity, brand naming, claims, logos, and business stationery for enterprise clients.
• Integrated Campaign Services Integrated and cross-media campaign services including 360° communication, creative leadership ideas, online and social media campaigns, TV and online spots, content creation, image and product videos, and radio spots.
• Digital Services Digital strategy, design and programming of websites, online shops, and apps, plus newsletters and display advertising for enterprise brand clients.
• Print Services Conception, design, and copywriting of print advertising materials including advertisements, brochures, flyers, mailings, sales folders, and annual reports.
• Live Communication Services Idea development and conception for events and live communication, spatial communication, and exhibitions for brand clients.

Named customers19 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Kempertrautmann: Hamburg-based creative agency comparable in scale and offering integrated brand, campaign and digital services for enterprise brands. Closely comparable independent creative competitor.
• Grabarz & Partner: Hamburg-based independent creative agency of comparable size specializing in integrated campaigns and brand work for major German clients. Similar boutique positioning and target market.
• Jung von Matt: Major German independent creative network with Berlin offices delivering integrated, digital and brand campaigns. Closely comparable creative output and target client base; also a prior employer of Kreuzbergkind's leadership.
• Thjnk: Hamburg/Berlin creative agency with similar integrated campaign, brand and digital offering for enterprise clients. Comparable boutique positioning and explicitly named as a prior employer of Kreuzbergkind's senior team.
• Scholz & Friends: Berlin-based independent creative agency of comparable scale working with German enterprise brands on integrated campaigns. Closely comparable boutique-to-mid-size competitor in the same talent and client pool.
• Kolle Rebbe: Hamburg-based creative agency of similar scale focusing on brand, campaign and digital work for German and international brands. Comparable boutique creative competitor.
• Heimat (TBWA): Berlin-headquartered creative agency known for integrated campaigns and brand development for major German and international brands. Direct competitor that Kreuzbergkind's founding team has historically worked at.
• antoni (Antoni Advertising): Berlin-based creative agency spun out of Jung von Matt, with comparable integrated campaign, brand and content offerings for enterprise clients. Similar boutique-to-mid-size positioning in Berlin.

Broad incumbents

• Serviceplan Group: Largest independent German agency group offering integrated communications, digital, media and creative services from multiple offices including Berlin. Broader incumbent competing for the same enterprise brand mandates.
• DDB Germany: Berlin and Düsseldorf offices of the global DDB network offering integrated advertising, brand and digital services. Larger incumbent that overlaps in target clients and creative scope; also a prior employer of Kreuzbergkind talent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xtwitter.com/kreuzbergkind
• LinkedInlinkedin.com/company/kreuzbergkind
• Instagraminstagram.com/kreuzbergkind

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreuzbergkind