Oleo Acres Farrier Supply

What Oleo Acres Farrier Supply does

Oleo Acres Farrier Supply is a privately held specialty retailer and e-commerce distributor operating from Colorado. The company sells professional farrier tools, horseshoes, nails, rasps, hoof care products, blacksmithing equipment, and knifemaking supplies, serving primarily professional farriers and blacksmiths, with secondary customer segments of equine professionals and hobbyist knifemakers. Its product catalog aggregates 50+ professional brands including Mustad, Kerckhaert, Delta, Liberty, Kahn Forge, Vector, and Victory, spanning steel and aluminum horseshoes, various nail styles (city head, E-head, race, slim, combo), hand tools (nippers, clinchers, rasps, hoof knives), forging equipment (anvils, forges, tongs), power tools, hoof care products, and blacksmith supplies such as tool steel and welding equipment.

The business operates a hybrid distribution model combining three physical retail locations in Berthoud, Littleton, and Elbert, Colorado, with an e-commerce website that ships via UPS and offers next-day delivery throughout most of Colorado and parts of Wyoming. The underlying technology is a standard e-commerce storefront with shopping cart functionality, supported by a toll-free customer service line (1-800-994-OLEO) and a Facebook social media presence. No proprietary technology, mobile applications, APIs, or software platforms are indicated in the source material.

Revenue is generated entirely through one-time product sales on a unit-pricing basis: nails sold by the box, horseshoes by the pair, and individual tools priced individually (e.g., Mustad HammerHead Nail at $27.50/box, farrier tools ranging from $9.75 to $280+). There is no subscription model. The customer base is transactional SMB and individual consumer purchases from the regional professional tradesperson community, with no enterprise anchor accounts disclosed. Revenue figures are not publicly disclosed, and the company operates with 1-10 employees, no parent company, no venture capital backing, and no documented funding rounds.

Name

Oleo Acres Farrier Supply

Legal name

Oleo Acres Farrier Supply

Website

https://oleoacresfarriersupply.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Oleo Acres Farrier Supply is a privately held Colorado-based specialty retailer and e-commerce distributor selling professional farrier tools, horseshoes, nails, blacksmithing equipment, and knifemaking supplies from 50+ brands, serving professional farriers, blacksmiths, equine professionals, and knifemakers across Colorado and Wyoming.

Ownership category

akta.pro rank

Headquarters

HQ city

Littleton

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time product sales of farrier tools, horseshoes, nails, rasps, hoof care products, blacksmithing equipment, and related supplies. Customers purchase individual items or boxes of products at set prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Oleo Acres Farrier Supply is a specialty retailer that sells farrier, blacksmith, and knifemaking tools, horseshoes, nails, rasps, hoof care products, and related equipment to professional farriers, blacksmiths, knifemakers, and equine professionals. Products are sourced from over 50 brands and sold per unit, per box, or per pair through an e-commerce website, three Colorado retail stores, and UPS-based regional delivery.

Product overview

Oleo Acres Farrier Supply is a professional farrier and blacksmith supply retailer operating as an e-commerce platform. Their product portfolio encompasses steel and aluminum horseshoes from major manufacturers (Kerckhaert, Mustad, Delta, Diamond, EasyCare), a comprehensive range of horseshoe nails in various styles (city, E-head, race, slim, combo), professional farrier hand tools (nippers, clinchers, rasps, hoof knives), forging equipment (anvils, forges, tongs, hammers), power tools (grinders, saws, drills), hoof care products (dressings, pads, repair materials), and blacksmith supplies (tool steel, welding equipment, heat treat ovens). The company serves farriers, blacksmiths, and equine professionals with next-day delivery available throughout Colorado and parts of Wyoming.

Differentiator

Problem solved

Functional benefit

Products and services

• Steel Horseshoes Steel horseshoes from manufacturers including Kerckhaert, Mustad, Delta, and Diamond. Available in keg shoes, bar shoes, clipped and unclipped styles, sliding plates, draft shoes, and bar shoe inserts for different equine applications.
• Aluminum Horseshoes Aluminum horseshoes including performance shoes, racing plates, therapeutic aluminum shoes, ACR high performance, Denoix shoes, EDSS Freedom Shoes, Grand Circuit, and aluminum bar shoes for various riding disciplines.
• Specialty Horseshoes Specialty horseshoes including glue-on shoes, hoof boots, clogs, foal extensions, mule/pony shoes, and synthetic options for therapeutic and specialty applications.
• Horseshoe Nails Horseshoe nails in city head, E-head, race, slim, combo, combo slim, concave, copper coated, borium tipped, LX, MX, and specialty styles from brands including Mustad, Kahn Forge, Liberty, Vector, Delta, and Capewell.
• Traction Accessories Traction accessories including borium, borium tipped products, rivets, studs, ice studs, and drive-in studs to enhance horseshoe grip in various conditions.
• Shoeing Hand Tools Professional farrier hand tools including nippers, clinchers, clinch cutters, clinch blocks, creasers, fore punches, hoof/clinch gouges, hoof picks, nail cutters, nail pullers, shoe pull offs, shoe spreaders, and wing dividers from manufacturers such as Mustad, Bloom Forge, and Kahn Forge.
• Forging Equipment Forging equipment including anvils, anvil stands, forges, forge parts, fire tongs, hot fit tongs, hammers, hardy tools, pritchels, vises, coal and coke, forging brushes, tool compound, and welding compounds for hot shoeing and blacksmithing work.
• Power Tools Power tools for farriers and blacksmiths including band saws, bench grinders, drills, heat guns, rotary tools, wire wheels, and Work Sharp sharpeners.
• Hoof Care Products Hoof care products including dressings, packing materials, repair compounds, supplements, pads (foam, frog support, hospital plates, leather, plastic, pour-in), and adhesive products for equine hoof health.
• Blacksmith Supplies Blacksmith supplies including tool steel, blacksmith hammers, tongs, drifts, fullers, welding equipment, MIG wire, plasma cutters, welders, and heat treat ovens.
• Rasps and Files Rasps and files including Bellota, Heller, Mercury, Vallorbe, and Werkman brands in various styles for hoof preparation and shoe fitting.
• Abrasives and Sharpening Abrasives and sharpening supplies including flap discs, sanding discs, buffing wheels, expander wheel belts, and Work Sharp abrasives for grinder and sharpening applications.
• Hoof Knives and Sharpeners Hoof knives including double edge and hand-made styles plus hoof knife sharpeners from manufacturers such as Salcito Knives and Bassoli.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• MustadcoreChannel Partner/ Reseller/ DistributorMajor brand partner. Oleo Acres carries extensive Mustad product line including horseshoes, nails, farrier tools, nippers, hammers, clinchers, and hoof care products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smith Brothers Farrier Supply: Specialty farrier supply retailer offering horseshoes, nails, rasps, and farrier tools across multiple brands. Directly competes with Oleo Acres in the same niche and customer base.
• Valley Vet Supply: Large direct-to-consumer retailer of equine, livestock, and pet supplies, including a meaningful farrier tools and horseshoe assortment. Directly comparable to Oleo Acres as an equine-supply e-commerce retailer serving professional and individual customers.
• Anvil Brand Horseshoe Company: Manufacturer and retailer of horseshoes, farrier tools, and blacksmithing supplies with its own catalog and direct customers. Closely overlaps Oleo Acres' catalog across shoes, nails, and farrier hand tools.

Broad incumbents

• Dover Saddlery: National equestrian retailer with deep tack, apparel, and horse-care assortment. While more apparel-focused, it competes for the same equine professional and serious horse-owner customer base.
• Jeffers Equine & Pet Supply: Large catalog retailer of equine, livestock, and pet supplies with significant farrier-supply SKUs. Comparable as a broader equine retailer that competes for the same farrier and horse-owner wallet.
• PBS Animal Health: Multi-category retailer of livestock, equine, and pet health products with a farrier supply section. Comparable as a broader rural and equine supply retailer competing for the same working-farrier customer.
• SmartPak Equine: Leading equine retailer focused on supplements and supplies with an expanding tack and farrier assortment. Represents a larger, broader incumbent that overlaps at the margin with Oleo Acres' hoof-care and tool offerings.

Emerging players

• EDSS (Equine Digit Support System): Specialty farrier manufacturer of therapeutic and performance horseshoes that sells direct and through distributors. Comparable as a focused brand within Oleo Acres' specialty horseshoe category.
• EasyCare: Manufacturer and retailer of hoof boots, glue-on shoes, and specialty hoof-protection products. Competes in the same specialty-horsehoe subcategory Oleo Acres carries and sells direct to farriers.

Regional players

• North Central Farrier Supply: Regional farrier supply retailer serving the upper Midwest with horseshoes, nails, and tools. Comparable as a regional brick-and-mortar farrier specialty retailer outside Oleo Acres' footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Oleo-Acres-Farrier-Supply-Inc/169914776393508
• LinkedInlinkedin.com/company/oleo-acres

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oleo Acres Farrier Supply