PBS Animal Health

What PBS Animal Health does

PBS Animal Health is a privately held, independently owned animal health products retailer and distributor founded in 1941 and headquartered in Massillon, Ohio. The company sells a broad catalog of pharmaceuticals, vaccines, dewormers, health supplements, and barn/husbandry supplies across nearly every major livestock and companion animal category — dairy cattle, beef cattle, horses, sheep and goats, swine, poultry, dogs, cats, and niche animals (alpaca/llama, beekeeping, whitetail deer). Its core operations span an e-commerce storefront at pbsanimalhealth.com, a phone-based inside sales channel (800-321-0235), an AutoShip recurring subscription program, integrated prescription pharmacy fulfillment with veterinarian verification, and four Ohio retail locations (Massillon, St. Henry, Wilmington, Wooster) backed by a 90,000 sq ft corporate offices and distribution center in Massillon.

The business runs on a multi-channel distribution model combining direct-to-consumer e-commerce, physical retail, and subscription delivery. Revenue mechanics are split across one-time product sales, recurring AutoShip subscriptions with promotional onboarding incentives (e.g., AUTOSAVE50), and professional prescription pharmacy services. The pricing model is unit-based with free UPS/FEDEX shipping on orders over $75, volume discounts on bulk quantities, and a low-price guarantee that matches advertised competitor pricing. Proprietary differentiators include the 5-Point Quality Promise vaccine assurance program, the catalog-based quick order system, and the integrated prescription workflow (customer adds prescription item, provides vet info, PBS contacts veterinarian, ships to door). Marketing is anchored by a Learning Center educational blog, a Summer 2026 print and digital catalog, email marketing, and Facebook.

The customer base is fragmented across primary segments (dairy and beef cattle producers) and secondary segments (horse, sheep/goat, swine, poultry, and pet owners), with no enterprise or institutional anchor customers disclosed. The company holds BBB accreditation and safe.pharmacy certification, and has operated continuously under the PBS Animal Health brand for 85 years alongside registered sub-brands Dairy Health USA® and Horse Health USA®. In February 2026, PBS permanently closed its Circleville retail store, leaving four operating locations. No funding rounds, M&A activity, partnerships, or leadership changes are disclosed in the source data.

Name

PBS Animal Health

Legal name

PBS Animal Health

Website

https://pbsanimalhealth.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Animal Health Products Retail

NAICS

Pet and Pet Supplies Retailers (45991), Support Activities for Animal Production (1152)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Biological Products, (No Disgnostic Substances) (2836)

akta.pro primary industry

Pharmacy, Biologics & Veterinary Supply Dispensing (Farm Animal) (AFACADAM)

akta.pro secondary industries

Veterinary Vaccines (HLAIAEAH), Vaccination, Parasite Control & Immunization Programs (AFACADAG), Veterinary Public Health, Biosecurity & Disease Control Services (AFAEANAI), Treatment & Therapeutics Administration (Antimicrobials, Supportive Care, Protocol-Based) (AFACALAF)

Keywords

• Animal health products
• Livestock pharmaceuticals
• Veterinary supplies
• Animal vaccines
• Pet health products

Headquarters

HQ city

Massillon

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: PBS Animal Health generates revenue through the sale of animal health products including pharmaceuticals, vaccines, dewormers, health supplies, and equipment for dairy cattle, beef cattle, horses, sheep, goats, swine, poultry, and pets. Products range from antibiotics and vitamins to milking supplies and animal handling equipment.
2. AutoShip Subscription: Recurring subscription program offering automatic delivery of regularly purchased products with discounted pricing (e.g., 50% off first AutoShip order). Provides predictable recurring revenue and customer lock-in.
3. Prescription Services: Pharmacy services for filling livestock, equine, and pet prescription medications. Includes prescription verification, veterinary contact, and temperature-controlled shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PBS Animal Health is a multi-channel retailer and distributor of animal health products serving U.S. livestock producers, equine owners, and pet owners. It sells its own catalog of pharmaceuticals, vaccines, dewormers, supplements, grooming products, barn and handling supplies, and equipment for dairy cattle, beef cattle, horses, sheep, goats, swine, poultry, and pets (dogs and cats), supported by prescription pharmacy services, an AutoShip subscription program, and a 5-Point Quality Promise for vaccine handling.

Product overview

PBS Animal Health is an animal health products e-commerce retailer and distributor offering a comprehensive online marketplace with four Ohio retail store locations. The company sells thousands of animal health products across multiple categories including Dairy Cattle Products, Beef Cattle Products, Horse Health Products, Sheep & Goat Products, Pet Products (Dog and Cat), Swine Products, Poultry Products, and More Animals (Alpaca/Llama, Beekeeping, Whitetail Deer, Human). Key service offerings include a Prescription Pharmacy service, Vaccine Superstore with over 500 vaccine options and 5-Point Quality Promise, Quick Order catalog system, AutoShip subscription program, free shipping on orders $75+, and Low Price Guarantee. The company operates from a 90,000 sq ft home/corporate offices and distribution center in Massillon, Ohio, with retail stores in Massillon, St. Henry, Wilmington, and Wooster. Founded in 1941, PBS Animal Health serves as a one-stop shop for animal health products with a focus on livestock, equine, and companion animals.

Differentiator

Problem solved

Functional benefit

Products and services

• Vaccine Superstore

Quantifiable outcome

• 500+ vaccine options available through Vaccine Superstore
• +1 more outcomes

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Covetrus: Global animal-health distribution and practice solutions provider serving veterinarians and livestock producers. Overlaps with PBS in veterinary pharmaceutical distribution and pharmacy services, but at significantly larger scale and breadth.
• Tractor Supply Co. Nation's largest rural lifestyle retailer with 2,000+ stores selling animal health products, farm supplies, and pet care. Carries overlapping categories (vaccines, dewormers, livestock equipment) but as part of a much broader assortment aimed at rural consumers, not specialized livestock health.
• Chewy: Largest online pet supplies retailer in the US with an expanding pharmacy and veterinary care offering. While primarily pet-focused, Chewy competes with PBS in companion animal health categories and brings scale advantages in shipping, assortment, and technology.

Direct peers

• Jeffers Pet: Catalog and online retailer of livestock, equine, and pet supplies including vaccines, dewormers, and farm equipment. Serves the same small-farm and rancher customer base as PBS and comparable in scale and assortment philosophy.
• Valley Vet Supply: Direct mail-order and online catalog competitor focused on livestock, equine, and pet health products with a similar product breadth and B2B/B2C farm-customer base. Operates its own pharmacy and is widely regarded as the closest analog to PBS in the animal health distribution space.
• Revival Animal Health: Catalog and online retailer of animal health products including vaccines, medications, and reproduction supplies for livestock, equine, and pets. Comparable in product mix and target customer (small-to-mid producers and breeders).
• QC Supply: Livestock and poultry supply distributor with catalog and online operations serving commercial and small-scale producers. Comparable assortment profile in animal health and farm equipment, with overlap in the same Midwest customer base.
• KV Supply (KV Vet Supply): Catalog and online retailer of animal health products for livestock, equine, and companion animals, with a similar focus on vaccines, pharmaceuticals, and farm supplies. Competes head-to-head with PBS in the Midwest and eastern US farm belt.
• Premier1Supplies: Direct-to-farm supplier of livestock equipment, fencing, and animal health products with strong catalog and online presence. Overlaps with PBS on health supplies, dewormers, and livestock handling equipment sold to small and mid-sized producers.

Regional players

• Blain's Farm & Fleet: Midwest-based farm and fleet retail chain selling animal health products, farm supplies, and rural lifestyle goods. Competitor in geographic footprint (Wisconsin/Iowa/Illinois/Michigan) with overlapping categories in livestock health and pet care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Pbsanimalhealth
• LinkedInlinkedin.com/company/pbs-animal-health

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PBS Animal Health