Loeb Holding Ag

What Loeb Holding Ag does

Loeb Holding AG is a Swiss family-controlled retail group that operates the Loeb department store brand across three Swiss cities — Bern (flagship under the historic arcades at Spitalgasse 47-51), Biel/Bienne, and Thun — together with the MAGGS concept store and the LOEB Lebensmittel gourmet food hall, both in Bern. Founded in 1881 by four brothers and now in its fifth generation of Loeb family leadership, the company celebrated its 145th anniversary in 2025. Through core subsidiary Loeb AG, the group runs a multi-category traditional department store assortment spanning fashion, accessories, beauty and perfumery, home and living, specialty food, and on-site dining, complemented by experiential services such as Personal Shopping, the Event Kitchen cooking school, the Nähkaffee sewing café, LOEB Lounges, and the iconic 50-square-meter Schaufensterbox window display stage.

The retail operation is supported by a Shopware-based e-commerce storefront at loeb.ch, which delivers within Switzerland with free shipping above CHF 50 and a CHF 8 fee below. Digital marketing relies on standard tooling — Google Analytics, Google Ads, Facebook Custom Audiences, and Trusted Shops for verified reviews — with SIX Payment Services handling card processing and Bar Informatik providing hosting. The publicly listed holding company (OTC-X, B-Aktien CH0002045471 and Partizipationsscheine CH0002045497) does not disclose revenue or headcount in available materials.

Revenue is generated primarily through one-time retail and F&B transactions across categories, supplemented by gift cards (Geschenkkarte) starting at CHF 50 and themed baskets, plus a free two-tier loyalty program (LOEB Club / LOEB Gold Club) that issues Goldpunkte redeemable for vouchers at 500 points = CHF 5. The customer base spans general fashion, beauty, home/living, and grocery shoppers across the Canton of Bern region, with no disclosed enterprise or B2B anchor accounts. The company also maintains a corporate social responsibility program (LOEB Cares), most recently partnering with integration-workplace organization Culinaria in 2026.

Name

Loeb Holding Ag

Legal name

Loeb Holding AG

Website

https://loeb.ch

Company type

Public

Founded year

1881

Operating status

Operating

Short description

Loeb Holding AG is a fifth-generation, family-controlled Swiss department store group founded in 1881, operating three Loeb stores (Bern, Biel, Thun), the MAGGS concept store, and a Lebensmittel gourmet food hall in Bern, serving mass-market Swiss consumers across fashion, beauty, home, food, and dining with loyalty and e-commerce channels.

Ownership category

akta.pro rank

Product category

Department Store Retail

NAICS

Department Stores (45511), General Merchandise Retailers (455), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Department Stores (5311), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Regional Mid-Tier Department Stores (CRAGAFAB)

akta.pro secondary industry

Mid-Tier Department Stores (Apparel-Led) (CRAGACAB)

Keywords

• Department store retail
• Fashion and accessories
• Beauty and perfumery
• Specialty grocery retail
• Customer loyalty programs

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Retail Sales - Department Stores: Core revenue from selling fashion, beauty, home goods, toys, and general merchandise through 3 department stores and MAGGS Store. Wide product assortment across multiple categories including exclusive brands. Physical retail experience enhanced with personal shopping services.
2. E-commerce / Online Shop: Online sales through loeb.ch website. Delivery to Swiss addresses only, with shipping fee of CHF 8 for orders under CHF 50 and free shipping above. Payment via credit cards (Master Card, VISA, Diners Club, JCB, Maestro, Union Pay), Postfinance Card, and Loebkarte.
3. Food & Beverage: LOEB Lebensmittel grocery store, restaurants (Atarshii, Energy Kitchen, Williams Butchers Table, Smith & Smith, Dunkin' Donuts, Energy Bar, Nido), bars, and take-away services. Includes specialty food counters: fish & sushi, butcher, cheese counter, fruits & vegetables, Italian specialties, Asian specialties, Bio & Reform, wine & spirits, bakery.
4. Gift Cards: LOEB Gift Cards (Geschenkkarten) and themed gift baskets sold online and in-store. Gift cards available in variants starting from CHF 50.
5. LOEB Club Membership: Free loyalty program with Goldpunkte rewards. Members Stufe 1 earn 2 Goldpunkte per CHF 1 spent; Members Stufe 2 (Gold Club) earn 4 Goldpunkte per CHF 1 spent. Points convertible to vouchers (500 points = CHF 5). Additional exclusive offers, monthly discounts, event invitations, and LOEB Magazine delivered to members.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Loeb operates traditional Swiss department stores offering multi-category assortments of fashion and accessories, beauty and perfumery, home and living goods, toys, and specialty foods alongside in-store dining, personal shopping services, and experiential spaces. Revenue is generated primarily through retail sales across the Bern, Biel, and Thun department stores, the MAGGS concept store, LOEB Lebensmittel grocery, and the loeb.ch online shop, supplemented by gift cards and a free tiered loyalty program.

Product overview

Loeb AG operates as a traditional department store retail group with physical stores in three Swiss cities (Bern, Biel, Thun) plus a MAGGS concept store. The company offers a diversified product portfolio spanning fashion & accessories for men and women, beauty & perfumery, home & living/housewares, children's products, and specialty food (Lebensmittel) with multiple in-store dining options. The core offering is complemented by experiential services including Personal Shopping, the LOEB Event Kitchen (cooking classes), sewing café, and the iconic Schaufensterbox window display. The company maintains a loyalty program (LOEB Club) and operates an e-commerce platform alongside its physical retail presence.

Differentiator

Problem solved

Functional benefit

Brands

• MAGGS: A concept store operated by Loeb, located at Bubenbergplatz 15, Bern.
• LOEB Lebensmittel
• LOEB Club
• LOEB Cares

Products and services

• LOEB Department Store (Bern, Biel, Thun) Traditional multi-category department store retail offering fashion, accessories, beauty, home goods, and specialty food departments across three locations.
• LOEB Beauty Beauty and perfumery department offering cosmetics, skincare, and fragrance products with regular promotional events such as Beauty Days.
• LOEB Lebensmittel (Specialty Food) Gourmet food hall with specialty counters including fish & sushi, butcher, cheese, fruit & vegetables, Italian and Asian specialties, Bio & Reform, wine & spirits, and Bäckerei Bohnenblust bakery.
• MAGGS Store Concept store at Bubenbergplatz 15, Bern, offering curated lifestyle and fashion products under a separate brand identity from the main LOEB stores.
• LOEB Onlineshop E-commerce platform for purchasing fashion, beauty, home, and food products for home delivery within Switzerland, with free shipping on orders over CHF 50 and a 10-day return policy.
• LOEB Club Loyalty Program Free loyalty program where members earn Goldpunkte (2 points per CHF 1 spent; 4 points per CHF 1 for Gold tier), receive vouchers (500 points = CHF 5), monthly or quarterly vouchers at higher tiers, and exclusive offers. Gold Club status requires CHF 2,400 spend in 24 months.
• Personal Shopping Individual fashion and styling consultation with dedicated personal shoppers to assist customers with wardrobe selection and personal style advice.
• LOEB Event Kitchen Event space hosting cooking classes and culinary experiences led by professional chefs, including sushi master classes, baking workshops, and international cuisine courses.
• LOEB Lounges Relaxation lounges in Bern and Thun locations offering seating areas with views, suitable for meetings or breaks during shopping visits.
• Nähkaffee (Sewing Café) Sewing café on the 3rd floor of LOEB Bern providing sewing machines, overlockers, and sewing supplies with complimentary machine usage and refreshments.
• LOEB Geschenkkarte (Gift Cards) and Themed Gift Baskets Gift cards starting from CHF 50 and themed gift baskets such as Little Italy (from CHF 92), Regional Treasures (from CHF 530), and LOEB Batzen with Samt-Säckli (from CHF 25), sold online and in-store.
• Bars & Restaurants (Atarshii, Energy Kitchen, Williams Butchers Table, Smith & Smith, Dunkin' Donuts, Energy Bar, Nido) and Take-Away On-site dining and take-away concepts within LOEB department stores covering sushi, healthy and burger concepts, butchery-driven dining, wine and spirits bar, donuts, and family-oriented offerings, plus dedicated take-away outlets (Seav, Bern Kebab, Mama's).

Quantifiable outcome

• Gold Club tier requires CHF 2400 spend in 24 months (minimum)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered minor.

• CulinariaminorOthers · 1 January 2026Social partner for 2026. Culinaria is a social integration organization providing 45 workplace integration positions for people facing employment challenges. LOEB supports through Päcklifenster proceeds (gift wrapping service donations) and 1% of second Sunday sales. Culinaria distributes rescued food to approximately 72 households (250+ individuals, including 94 children) weekly.
• USM Haller / Anliker HomeminorStrategic or Co-development PartnerCollaboration with Swiss furniture brand USM Haller and interior design store Anliker Home for 'LOEB × USM × ANLIKER HOME' window display installation. Combined installation of USM furniture in LOEB's window stage.
• Berner Design StiftungminorOthersPartnership for '30 Jahre Berner Design Stiftung' window display (June 2025), celebrating the foundation's 30th anniversary with themed visual presentation.
• DeurocosminorChannel Partner/ Reseller/ DistributorExternal beauty brand operator with counter in LOEB store. Currently hiring for Parfümerie sales consultant (80-100%) as listed in LOEB jobs page.
• Energy KitchenminorChannel Partner/ Reseller/ DistributorRestaurant operator within LOEB store. Currently hiring for Restaurant Manager/Host (80-100%) as listed in LOEB jobs page.
• Aqua di Parma (LVMH)minorChannel Partner/ Reseller/ DistributorLuxury fragrance brand with counter in LOEB. Counter Manager position (60%) listed on LVMH careers page.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nordstrom: Nordstrom is a US-based premium department store chain with personal shopping services, loyalty programs, and curated brand assortments. Comparable to Loeb on premium positioning, personal shopping, and tiered loyalty (LOEB Club).
• KaDeWe: KaDeWe (Kaufhaus des Westens) is a landmark European department store in Berlin offering luxury fashion, beauty, and gourmet food halls. Comparable to Loeb on premium department store positioning, gourmet food hall strategy, and experiential retail.
• Selfridges Group: Selfridges operates iconic premium department stores in the UK and internationally. Comparable to Loeb on heritage positioning, premium brand curation, and experiential/event-driven retail (e.g., Schaufensterbox cultural programming).
• El Corte Inglés: El Corte Inglés is Spain's largest department store group with a multi-format retail strategy spanning fashion, gourmet food halls, and services. Comparable to Loeb on multi-category department store plus gourmet food hall combination.

Direct peers

• Schild: Schild is a regional Swiss department store chain founded in 1880, anchored in Lucerne. Comparable to Loeb as a heritage Swiss department store with family heritage, multi-category assortment, and regional Swiss presence.
• Manor: Manor is Switzerland's largest department store chain with ~50 stores across all major Swiss regions. Directly comparable to Loeb as a multi-format Swiss department store offering fashion, beauty, home goods, and food halls.
• Magazine zum Globus (Globus): Globus operates premium Swiss department stores emphasizing luxury fashion, beauty, and gourmet food (Globus Deluxe). Comparable to Loeb as a traditional Swiss department store focused on premium brands and experiential retail.
• PKZ: PKZ is a long-established Swiss fashion retailer specializing in menswear and womenswear. Comparable to Loeb as a heritage Swiss retail brand with strong apparel selection and physical retail presence in Swiss cities.
• Jelmoli: Jelmoli is a Zurich-based premium department store offering fashion, beauty, and home goods with a focus on luxury brands. Directly comparable as a Swiss department store competitor in the premium segment.

Others

• Gebrüder Weiss Lederwaren / Boutique retail peers: Galaxus (Digitec Galaxus) is Switzerland's largest online retailer with broad general merchandise and growing fashion/grocery lines. Comparable to Loeb as a Swiss general-merchandise retailer competing for category spend, primarily in the online channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/loeb_ag
• LinkedInlinkedin.com/company/loeb-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loeb Holding Ag