MAD | MadAboutDigital
MAD | MadAboutDigital is a Cluj-Napoca, Romania-based boutique digital marketing agency founded in 2022, providing measurement-led media buying and data-driven campaign strategy to brand clients with a team of 1-10 employees.
- Company typePrivate
- Founded2022
- HeadquartersCluj-napoca, Romania
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MAD | MadAboutDigital does
MAD | MadAboutDigital is a privately held digital marketing services firm headquartered in Cluj-Napoca, Romania, founded in 2022. According to its stated positioning, the company delivers measurement-led digital marketing, media buying, and data-driven campaign strategy for brand clients, framing its value proposition around analytics and performance accountability rather than creative or content production.
The firm operates at a small scale, with reported headcount of 1-10 employees, consistent with a boutique agency or freelance-consolidated services entity. Its geographic base in Cluj-Napoca — a notable Romanian technology and services hub — provides access to a regional talent pool for digital marketing, paid media, and analytics functions, though the firm's actual client reach and operating geographies are not documented in the available material. The company maintains a web presence at madaboutdigital.net; however, the site currently resolves only to a CDN verification/loading page, so no product catalog, service descriptions, case studies, pricing, technology stack, or team profiles can be confirmed from primary sources.
Its business model, inferred from the agency-style service description, is most likely fee-for-service or retainer-based billing on digital marketing engagements (media planning/buying, campaign execution, and measurement), but no pricing details, customer segments, contract terms, or revenue mechanics are disclosed. No funding rounds, investors, ownership structure, M&A activity, management team, partnerships, awards, or product launches are documented. The overall information set is extremely thin, and the investment-relevant signal rests almost entirely on the firm's self-described service positioning.
MAD | MadAboutDigital firmographics
Firmographics- Name
- MAD | MadAboutDigital
- Website
- https://madaboutdigital.net
- Company type
- Private
- Founded year
- 2022
- Headcount range
- 1–10 employees
- Short description
- MAD | MadAboutDigital is a Cluj-Napoca, Romania-based boutique digital marketing agency founded in 2022, providing measurement-led media buying and data-driven campaign strategy to brand clients with a team of 1-10 employees.
- Ownership category
- akta.pro rank
MAD | MadAboutDigital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), Paid Social Advertising (BPAFACAB)
Keywords
Where MAD | MadAboutDigital is headquartered
LocationHeadquarters
- HQ city
- Cluj-napoca
- HQ country
- Romania
- HQ region
- Europe
Markets served
MAD | MadAboutDigital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
MAD | MadAboutDigital product offering
Product offeringCore offering
MAD | MadAboutDigital is a digital marketing agency that delivers measurement-led digital marketing, media buying, and data-driven campaign strategy services to brand clients. The firm focuses on planning and executing performance-oriented digital campaigns for businesses seeking marketing support.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing Services Measurement-led digital marketing services delivered to brand clients.
- Media Buying Media buying services across digital channels for brand clients.
- Data-Driven Campaign Strategy Data-driven campaign strategy and planning services for brand clients seeking performance-oriented digital marketing.
Companies that use MAD | MadAboutDigital
Customer profileIdeal customer profiles1 record
MAD | MadAboutDigital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAD | MadAboutDigital partnerships and signals
Strategic signalRecent moves1 record
MAD | MadAboutDigital competitors and assessment
Company assessmentDirect peers
- Performics: Global performance marketing agency within Publicis Groupe focused on data-driven paid media, SEO and analytics. Directly comparable to MAD's stated measurement-led digital marketing and media buying offering.
- Jellyfish: Global digital marketing agency within Brandtech Group offering media planning/buying, content and technology-enabled marketing services. A like-for-like peer for a boutique performance and media buying agency.
- DAC Group: Data-driven digital marketing agency specialising in paid media, SEO and analytics for multi-location and enterprise brands. Comparable in operating model — measurement-led, paid-media centric — to MAD.
- Brainlabs: Independent digital media agency built around data science and programmatic buying across paid search, social and programmatic. Comparable as a measurement-led, paid-media specialist competing in the same category as MAD.
- Croud: Independent, tech-enabled performance media agency combining in-house teams with a crowdsourced expert network for paid search, social and programmatic. Closely aligned with MAD's boutique performance-buying and measurement model.
Broad incumbents
- GroupM: World's largest media investment group (WPP) managing media planning, buying and analytics at massive scale. Sets the benchmark and competitive context for any measurement-led digital buying agency.
- Publicis Groupe: Global communications group housing Performics, Digitas and Starcom. Provides the broad-incumbent reference point for a measurement-led digital agency pitching similar clients.
- WPP: Largest global advertising holding company with GroupM, Ogilvy and specialist performance units. Frames the competitive ceiling MAD faces in measurement-led media buying.
Regional players
- Zitec: Romanian digital and software services company offering digital marketing, e-commerce and custom development across CEE. Comparable as a Romania-headquartered peer combining digital marketing with technology services.
Others
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks3 records
Key highlights3 records
Customer concentration
MAD | MadAboutDigital social profiles
Digital presenceMAD | MadAboutDigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAD | MadAboutDigital leadership team
Management profileNumber of profiles
MAD | MadAboutDigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAD | MadAboutDigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAD | MadAboutDigital
What does MAD | MadAboutDigital do?
MAD | MadAboutDigital is a digital marketing agency that delivers measurement-led digital marketing, media buying, and data-driven campaign strategy services to brand clients. The firm focuses on planning and executing performance-oriented digital campaigns for businesses seeking marketing support.
Is MAD | MadAboutDigital a public or private company?
MAD | MadAboutDigital is a private company. It is classified as founder individual operated bootstrapped.
When was MAD | MadAboutDigital founded?
MAD | MadAboutDigital was founded in 2022. It employs 1 to 10 people.
Where is MAD | MadAboutDigital based?
MAD | MadAboutDigital is headquartered in Cluj-napoca, Romania, in the Europe region.
Who are MAD | MadAboutDigital's main competitors?
Direct peers on record are Performics, Jellyfish, DAC Group, Brainlabs and Croud. Broad incumbents are GroupM, Publicis Groupe and WPP. Zitec is listed as a regional player. Dentsu International is listed as an others.
Does MAD | MadAboutDigital have an API?
No public API is recorded for MAD | MadAboutDigital.
What industry is MAD | MadAboutDigital in?
MAD | MadAboutDigital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 54181 and its SIC code is 7311.