What Minty Media does

Minty Media is a full-service WordPress web agency headquartered in Haarlem, Netherlands, founded in 2013. The company designs and develops custom WordPress websites, WooCommerce webshops, web applications, and dashboards for Dutch small and medium-sized businesses (SMBs) across retail, real estate, hospitality, nonprofit, and government segments. Client work spans UX/UI design, theme and plugin development, and API integrations, with the agency explicitly positioning itself as an end-to-end provider rather than a point solution.

The technical stack is anchored on WordPress and WooCommerce, augmented by Elementor Pro, Advanced Custom Fields, PHP, MySQL, and Laravel. Minty Media's differentiating capability is its portfolio of proprietary API integrations (branded "API Koppelingen") with major Dutch platforms — Bol.com (via the BolSync plugin), MplusKASSA, ACA Winstore Online, and Realworks — where the firm holds official API partner or Ambassador status. A wholly-owned subsidiary, Minty Hosting, provides domain registration, shared hosting, VPS, and private server infrastructure, allowing Minty to control the full deployment stack from design through hosting. Other notable technical work includes custom Trees API and Hotels API for the Hotels for Trees Foundation, and AI-assisted multilingual translation for that same platform.

The business model combines one-time project-based revenue (custom development, design) with recurring monthly subscriptions across four streams: Minty Hosting, website maintenance subscriptions, management-and-adjustments retainers, and SaaS-style plugin subscriptions (notably BolSync at €44/month excluding VAT, plus Realworks at undisclosed pricing). The go-to-market is sales-led and primarily inbound via the portfolio website, Google Business reviews (4.5/5.0 from 36 reviews), and referral traffic from platform partners. Online marketing services are resold through specialist partners, meaning margin profile on that line is intermediary in nature. The company is bootstrapped and founder-led, with no disclosed external funding and a headcount of approximately 13 team members with 5 active vacancies.

Name

Minty Media

Legal name

Minty Media

Website

https://mintymedia.nl

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Minty Media is a Dutch WordPress web agency in Haarlem founded in 2013 that develops custom WordPress websites, WooCommerce webshops, and API integrations for Dutch SMBs. It holds official API partnerships with Bol.com, MplusKASSA, ACA Winstore, and Realworks.

Ownership category

akta.pro rank

Product category

WordPress Web Development Agency

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Blogging & CMS Content Platforms (BPAMAJAG)

akta.pro secondary industries

Blogging & Website Publishing Platforms (MPACAIAB), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

• WordPress website development
• WooCommerce webshop development
• API integration services
• Managed WordPress hosting
• Website maintenance subscriptions

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Web Development: One-time project-based revenue from designing and developing custom WordPress websites, WooCommerce webshops, and web applications. Pricing varies by project scope and complexity.
2. WordPress Hosting (Minty Hosting): Recurring revenue from web hosting services including domain registration, shared hosting, VPS hosting, and private servers. Provides stable, fast hosting optimized for WordPress websites.
3. Website Management & Maintenance: Monthly subscription services for website updates, security, backups, and minor content adjustments. Includes standard maintenance and custom management tiers.
4. BolSync Plugin Subscription: Monthly SaaS subscription for Bol.com WooCommerce synchronization plugin at €44/month (excl. VAT). Includes 14-day free trial with unlimited Bol accounts and products.
5. API Integration Services: Custom development and monthly subscription fees for API integrations including Realworks, MplusKASSA, and ACA Winstore. Customization available for specific business requirements.
6. Online Marketing Services: Outsourced to specialist partners including SEO, Google Ads, social media advertising, and email marketing. Minty Media acts as intermediary coordinating full-service digital marketing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Minty Media is a full-service WordPress web agency that designs, develops, and maintains custom WordPress websites and WooCommerce webshops for Dutch SMBs. The offering includes UX/UI design, custom API integrations connecting POS systems (MplusKASSA, ACA Winstore), marketplaces (Bol.com), and real estate platforms (Realworks), along with managed hosting via its subsidiary Minty Hosting and ongoing website maintenance subscriptions.

Product overview

Minty Media is a full-service WordPress bureau (agency) in Haarlem, Netherlands, founded in 2013. Their core offering is custom WordPress website and WooCommerce webshop development built on the open-source WordPress platform. The product portfolio centers on: (1) Core development services - WordPress Website Development and WooCommerce Webshop Development; (2) UX/UI Design services; (3) API Koppelingen (API Links) - a suite of pre-built integration plugins including BolSync (Bol.com), MplusKASSA WooCommerce Koppeling, ACA Winstore Online WooCommerce Link, and Realworks WordPress Koppeling; (4) Minty Hosting - their subsidiary hosting service; (5) Maintenance and management subscriptions (Website Onderhoud, Beheer en Aanpassingen, Maatwerk Beheer en Onderhoud); (6) Dashboard development; and (7) Online Marketing and Online Strategy services through specialist partners. The offering uses a platform-plus-modules architecture where WordPress/WooCommerce serves as the core platform with specialized plugins and integrations extending functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• WordPress Website Development Custom WordPress website development service for businesses, including responsive design, UX/UI design, theme development, and plugin customization. Targeted at Dutch SMBs and organizations seeking a tailored web presence on the open-source WordPress platform.
• WooCommerce Webshop Development End-to-end e-commerce website development on WooCommerce platform, including product configuration, checkout optimization, payment integration, and custom API connections to POS systems and marketplaces. Targeted at Dutch retailers and brands requiring integrated online and offline commerce.
• UX/UI Design User experience and interface design service including website design, webshop design, corporate identity, logo design, and custom web design for businesses requiring fresh, distinctive visual identities and user-centered digital experiences.
• API Development Custom API development and integration service connecting external systems, platforms, and services with WordPress and WooCommerce. Targeted at businesses requiring bespoke data exchange between their website and third-party platforms.
• Minty Hosting Managed web hosting service offering domain registration, shared hosting, VPS hosting, private servers, backups, and speed optimization, fully optimized for WordPress websites. Operated as a wholly-owned subsidiary of Minty Media.
• Website Maintenance Monthly subscription service covering WordPress, WooCommerce, theme, and plugin updates, backups, security measures, and monitoring. Targeted at businesses needing reliable ongoing technical upkeep of their WordPress websites.
• Management and Adjustments Monthly subscription for ongoing website modifications including content updates, new features, layout adjustments, and technical support. Targeted at businesses needing continuous, hands-on website evolution beyond standard maintenance.
• BolSync (Bol.com WooCommerce Integration) Official Bol.com partner WooCommerce plugin providing real-time synchronization of inventory, pricing, and product information between WooCommerce and Bol.com. Includes multi-account support (Netherlands and Belgium), automatic product adding, order processing with packing slips, and shipper integration. Sold as self-service SaaS at €44/month excluding VAT with a 14-day free trial. Targeted at WooCommerce retailers selling on Bol.com.
• MplusKASSA WooCommerce Integration Official MplusKASSA API partner integration synchronizing products, customers, orders, and invoices between MplusKASSA POS systems and WooCommerce. Includes multi-branch inventory synchronization, gift card module, and points saving module. Customized for hospitality, retail, specialty stores, bakeries, sports, care facilities, and snack bars. Targeted at Dutch multi-location retailers using MplusKASSA.
• ACA Winstore Online WooCommerce Integration Official ACA Winstore Online API partner integration synchronizing products, inventory, customers, orders, invoices, and images between ACA Winstore POS and WooCommerce. Supports multi-branch stock synchronization with a 'never out of stock' module. Targeted at Dutch fashion, retail, and wholesale businesses.
• Realworks WordPress Plugin WordPress plugin for real estate agents automatically synchronizing property listings (housing, new construction, BOG) from Realworks to WordPress, including photos, pricing, area, facilities, energy labels, and Funda Business synchronization. Sold by monthly subscription (price on request). Targeted at Dutch real estate brokerages.
• Dashboard Development Custom dashboard development service providing real-time data visualization, API integration, and business intelligence tools tailored to specific organizational requirements. Targeted at organizations needing custom internal or external data dashboards.
• Online Marketing Coordinated digital marketing services spanning SEO, Google Ads (SEA), social media advertising, and email marketing, outsourced to specialist partner agencies with Minty Media acting as the intermediary. Targeted at businesses seeking a comprehensive digital marketing strategy from a single point of contact.
• Online Strategy Digital strategy consulting service covering goal setting, audience identification, channel selection, performance measurement, and optimization recommendations. Targeted at businesses needing strategic clarity for their digital presence investments.

Quantifiable outcome

• Automated inventory synchronization eliminates manual data entry and reduces errors
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ACA Winstore OnlinecoreTechnology or IntegrationOfficial API Partner of ACA Winstore Online, providing WooCommerce integration for fashion, retail, and wholesale businesses. Synchronizes products, inventory, customers, and orders across multiple store branches.
• MplusKASSAcoreTechnology or IntegrationOfficial API Partner of MplusKASSA, providing WooCommerce integration for hospitality, retail, and specialty stores. Includes exclusive gift card and points saving module. MplusKASSA recommends Minty Media as official API partner on their website.
• Bol.comcoreTechnology or IntegrationOfficial Bol.com partner (BolSync) providing WooCommerce-Bol.com synchronization plugin. Minty Media is listed as official Bol partner on partnerplatform.bol.com with Ambassador status.
• RealworkscoreTechnology or IntegrationWordPress plugin development partnership providing Realworks integration for real estate agents, synchronizing properties with Funda Business and enabling automated property listings on WordPress websites.
• Buro JungminorStrategic or Co-development PartnerCreative agency partnership for Dravet Foundation project where Buro Jung handled branding and visual identity while Minty Media provided technical development and web design.
• SBB (Stichting Beroepsonderwijs)minorOthersRecognized learning company (Erkend Leerbedrijf) approved by SBB for providing internships to MBO and HBO students in web development and design.

Scale indicators4 records

Direct peers

• Van Ons: Dutch digital agency building custom WordPress, Laravel, and WooCommerce solutions for SMB and mid-market clients, with proprietary plugin products. Comparable on stack diversification and platform-led services.
• Yindigo: Haarlem-based digital agency providing WordPress website development, WooCommerce webshops, and online marketing for Dutch SMBs. Comparable geographically (same city), in service mix, and in customer segment.
• Carbon Websites: Dutch WordPress and WooCommerce agency offering custom development, hosting, and maintenance for Dutch SMBs. Closely comparable on service mix (build, host, maintain), recurring revenue model, and Dutch SMB target market.
• Pronamic: Dutch digital agency specializing in WordPress development, WooCommerce integrations, and custom plugin work for Dutch SMBs and publishers. Highly comparable in stack, customer segment, and integration-led go-to-market approach.
• Level Level: Dutch WordPress agency with strong enterprise and government client base, focused on custom WordPress builds, performance, and accessibility. Directly comparable on platform focus, project-based services, and Dutch mid-market customer overlap.

Broad incumbents

• Happy Horizon: Large Dutch digital agency network offering web development, marketing, technology, and data services. Competes for the same Dutch mid-market and enterprise clients but with a much wider portfolio and substantially larger team.
• WP Engine: Large global managed WordPress hosting provider serving SMBs and agencies. Comparable to the Minty Hosting subsidiary business specifically, with overlapping platform but very different go-to-market (global SaaS vs. local agency bundle).
• Lukkien: Established Dutch full-service agency offering web development, design, content production, and digital marketing. Comparable on Dutch SMB-to-mid-market customer base and full-service digital offering, but larger scale and broader scope.
• Dept Agency: Large global digital agency with Dutch roots offering end-to-end digital services including web development, marketing, and technology. Overlaps with Minty Media on web development and platform services but operates at significantly larger scale and broader scope.

Others

• Bol.com: Largest Dutch and Belgian online marketplace and official integration partner for Minty Media's BolSync plugin. Included as an ecosystem partner rather than a competitor — they drive inbound demand for Minty's integration services.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/minty-media

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minty Media