Realworks
Realworks BV is an Amsterdam-based SaaS company, founded in 2004, that provides CRM, workflow automation, and the Move.nl consumer portal to roughly 80% of Dutch real estate agents, monetized through monthly subscriptions, per-seat mobile fees, and per-transaction portal charges.
- Company typePrivate
- Founded2004
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Realworks does
Realworks BV, founded in 2004 and headquartered in Amsterdam, is the leading CRM and workflow-automation provider for real estate agents (makelaars) in the Netherlands. The company reports adoption by approximately 80% of Dutch real estate agents and serves 18,000+ daily active agent users, with its Move.nl consumer portal having processed more than 2 million cumulative end-consumer dossiers across sales, purchase, viewing, bidding, and business real estate workflows.
The core product is the Realworks CRM — available in Base (€125/month) and Pro (€190/month) tiers — covering relationship management, calendar, document handling (RealPrint), property listings, valuation, and multi-agenda functionality, supported by iOS and Android mobile apps and a documented public API. Built on Java 17 with Spring Boot, Tomcat, Kubernetes and Docker, the platform runs across on-premises and AWS infrastructure and integrates with Funda (listings), NWWI (valuations), Kadaster (land registry), CBS (statistics), and Google Maps. The proprietary Move.nl client portal and surrounding module suite — Biedlogboek (transparent bid log), Wwft-check (anti-money laundering), Bezichtigingsplanner (viewing scheduling), Digitale Transactie (end-to-end digital transaction), RealTransfer, and Move.nl/Business — extend the platform into regulated transaction workflows.
Realworks operates a sales-led GTM combining field account managers (Marvin Schouten, Olivier Klaasman, Jesse Kiers), inside sales (Denice Altena, Sophie Horsley), the weekly Realtalks Live webinar series, and an in-house Academie and Trainingsdagen program. Revenue is generated entirely through recurring subscriptions, per-seat mobile app fees, per-object Move.nl transaction fees, and tiered add-on modules (NWWI €15, Workflow €20, Facturatie €25, Telefonie VOIP €30, BOG €50, Nieuwbouw €25/project/year). The company is privately held with no disclosed external investors, ~100–120 employees representing 21 nationalities, and ISO 27001-aligned / GDPR (AVG)-compliant security posture.
Realworks firmographics
Firmographics- Name
- Realworks
- Legal name
- Realworks BV
- Website
- https://realworks.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Realworks BV is an Amsterdam-based SaaS company, founded in 2004, that provides CRM, workflow automation, and the Move.nl consumer portal to roughly 80% of Dutch real estate agents, monetized through monthly subscriptions, per-seat mobile fees, and per-transaction portal charges.
- Ownership category
- akta.pro rank
Realworks industry classification
Industry- Product category
- Real Estate CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Sales Force Automation (SFA) CRM (HDAEAFAA)
- akta.pro secondary industries
- CRM Implementation & Customization Services (BPAEAGAC), CRM Managed Services & Support (BPAEAGAD), Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where Realworks is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Realworks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Realworks CRM Subscription: Monthly subscription fees for CRM software with tiered pricing based on features. Base CRM includes relationship management, email, calendar, document management, property management. Pro tier adds tasks, target groups, purchasing, mailings, RealTransfer, multi-calendar, and valuation features.
- Mobile App Subscriptions: Per-user monthly fees for CRM App with additional specialized apps like Taxatie app, Inspectie app, and Opname app available in combination with CRM Pro.
- Move.nl Module Fees: Per-object fees for Move.nl/Verkoop, per-dossier fees for Move.nl/Aankoop, and custom pricing for Move.nl/Business modules.
- Add-on Modules: Additional monthly fees for modules including NWWI koppeling (€15), Workflow (€20), Facturatie (€25), Telefonie VOIP (€30), BOG (€50), and Nieuwbouw (€25/project/year).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Realworks CRM Base - Core CRM features for real estate agents |
| Subscription | Monthly | Realworks CRM Pro - Advanced features for comprehensive real estate management |
| Per seat | Monthly | Realworks App - Mobile CRM access |
| Unit Pricing | Per transaction | Move.nl/Verkoop - Consumer portal for sales transactions |
| Unit Pricing | Per transaction | Move.nl/Aankoop - Buyer agent dossier module |
| Other | Monthly | Move.nl/Business - Commercial real estate portal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Realworks product offering
Product offeringCore offering
Realworks develops and sells a cloud-based CRM platform for Dutch real estate agents (makelaars), covering relationship management, property listings, document management, viewing scheduling, and full transaction workflows from first contact to handover. The platform is tightly integrated with Move.nl, a digital client portal that connects buyers and sellers directly to the agent's CRM, and is complemented by mobile apps (iOS/Android) and an API for programmatic access.
Product overview
Realworks is a Dutch real estate technology company offering an integrated CRM platform with associated client portal and mobile application. The core product is Realworks CRM (available in standard and Pro tiers), which provides customer relationship management, property listings, document management, and workflow automation for real estate agents. This CRM integrates with Move.nl, a digital client portal where buyers and sellers can track property transactions. The product portfolio includes add-on modules such as the Biedlogboek (bid logbook), Wwft-check (anti-money laundering compliance), Bezichtigingsplanner (viewing planner), and various mobile apps for inspection and valuation. Additional premium features include Facturatie (invoicing), Workflow automation, VOIP telephony, NWWI integration for property valuations, and an API platform for custom integrations. Realworks serves over 80% of Dutch real estate agents and is used by more than 2 million consumers.
Differentiator
Problem solved
Functional benefit
Brands
- Move.nl: A digital client portal for home buyers and sellers integrated with the Realworks CRM, allowing consumers to track the progress of property transactions, view listings, and complete digital processes.
Products and services
- Realworks CRM Cloud-based CRM platform for Dutch real estate agents providing integrated customer relationship management, contact management, email, calendar, document management, RealPrint functionality, property management and task/target group capabilities. Available in Base (€125/month) and Pro (€190/month) tiers.
- Move.nl Digital client portal that connects real estate agents with their buyers and sellers through a personal dossier where consumers can track every step of the property transaction — viewings, bidding, document signing, Wwft-checks and progress through to handover. Includes modules for Verkoop (€10/object), Koop en Bezichtiging, Aankoop/Aankoopmakelaar, Business (commercial real estate) and Biedlogboek. Used by more than 2 million consumers.
- Realworks App Native iOS and Android mobile application for real estate agents to manage listings, photos, floor plans and CRM functionality on the go. Per-seat pricing at €6/user/month, with companion apps (Taxatie, Inspectie, Opname) available alongside CRM Pro.
- Realworks API REST/API platform providing programmatic access to Realworks CRM functionality for custom integrations and automations, used by real estate agents and partners to extend the CRM with webservices and connected applications.
- Realworks Academie Training and education services including onboarding for new colleagues, recurring webinars, and customized training and setup programs. Supports customers with structured enablement for CRM, Move.nl and add-on modules, complemented by the annual Trainingsdagen event.
Quantifiable outcome
- 80% of Dutch real estate agents use Realworks as their standard CRM
- +3 more outcomes
Companies that use Realworks
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Realworks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
Realworks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NWWI (Nederlands Woning Waarde Instituut)coreIntegration with NWWI for property valuations. Available as add-on module (€15/month) to CRM Pro, allowing real estate agents to access valuation services directly within Realworks CRM.
- FundacoreIntegration mentioned for publishing property listings. Realworks enables real estate agents to publish listings directly to Funda, the primary Dutch real estate marketplace.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Realworks competitors and assessment
Company assessmentEmerging players
- Buildium: Property-management-centric SaaS platform serving small and mid-sized residential portfolios, increasingly expanding into agent and brokerage workflows. Comparable in SaaS-for-residential-real-estate positioning, though more management- than transaction-oriented.
- Casafari: European real estate data and analytics platform expanding into CRM-adjacent workflow tools for agencies and brokerages. An emerging competitor to Realworks at the data and market-intelligence layer that complements agent CRM workflows.
Direct peers
- Apimo: European vertical CRM and transaction-management software for real estate agencies, with strong presence in France and the Benelux. Closely comparable to Realworks in product scope (agency CRM + client portal + mobile) and target customer (residential brokers).
- Lofty (formerly Chime): AI-enabled CRM and marketing platform purpose-built for real estate teams, combining agent CRM, lead nurturing, and a consumer-facing dashboard. Directly comparable to Realworks' CRM-plus-Move.nl value proposition.
- Real Geeks: Real estate CRM with integrated IDX websites, lead capture, and a mobile app for agents. Comparable to Realworks in providing an end-to-end CRM + consumer-facing website stack for residential brokerages.
- kvCORE (Inside Real Estate): US-based real estate CRM, consumer portal, and lead-generation platform for residential brokerages. Closely comparable to Realworks in product architecture (CRM + branded consumer site + mobile app) and target customer (residential agents and franchises).
Broad incumbents
- Salesforce: Dominant horizontal CRM platform used by real estate brokerages alongside industry-specific apps. Competes with Realworks at the upper end of the Dutch market where larger franchises consider standardizing on Salesforce rather than a vertical CRM.
- Yardi Systems: Global real estate software platform serving residential, commercial, and property-management verticals with CRM, ERP, and analytics modules. A broader incumbent whose real estate CRM and tenant portal overlap with Realworks' agent-facing CRM and Move.nl offering.
- HubSpot: Horizontal CRM and marketing-automation platform increasingly adopted by SMB brokerages as a low-friction alternative to vertical CRMs. Poses a competitive risk for Realworks in the small/mid-brokerage segment where Pro-tier features overlap with HubSpot's free and Starter plans.
- Zoho: Broad horizontal CRM suite with cost-conscious positioning attractive to SMB real estate agencies. Competes with Realworks on price-sensitive deals and offers comparable contact, pipeline, and document-management functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Realworks social profiles
Digital presenceRealworks compliance and trust
Trust signalCompliance2 records
Realworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realworks leadership team
Management profileNumber of profiles
Profiles5 records
Realworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realworks
What does Realworks do?
Realworks develops and sells a cloud-based CRM platform for Dutch real estate agents (makelaars), covering relationship management, property listings, document management, viewing scheduling, and full transaction workflows from first contact to handover. The platform is tightly integrated with Move.nl, a digital client portal that connects buyers and sellers directly to the agent's CRM, and is complemented by mobile apps (iOS/Android) and an API for programmatic access.
Is Realworks a public or private company?
Realworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Realworks founded?
Realworks was founded in 2004. It employs 11 to 50 people.
Where is Realworks based?
Realworks is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Realworks make money?
Four revenue lines are on record. Realworks CRM Subscription is the primary driver. The others are mobile App Subscriptions, move.nl Module Fees and add-on Modules.
Who are Realworks's main competitors?
Emerging players on record are Buildium and Casafari. Direct peers are Apimo, Lofty (formerly Chime), Real Geeks and kvCORE (Inside Real Estate). Broad incumbents are Salesforce, Yardi Systems, HubSpot and Zoho.
Does Realworks have an API?
Yes. Realworks offers an API platform that enables integration with the Realworks CRM system. The API is part of the Realworks-CRM product, which includes webservices, APIs, websites and other (mobile) applications accessible through an Account. The API is used by real estate agents to manage property listings, customer relationships, and transaction processes programmatically. Developer documentation is at www.realworks.nl/api.
What industry is Realworks in?
Realworks's product category is Real Estate CRM Software. Its primary akta.pro industry code is HDAEAFAA, Sales Force Automation (SFA) CRM, with a secondary code of BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 51821 and its SIC code is 7372.