What Buro Jung does

Buro Jung B.V. (KvK 74424556) is a privately held full-service Dutch communications bureau ("communicatiebureau") headquartered at Energieplein 11, Haarlem, Netherlands. Founded in 2019, the firm emerged from the merger of a Haarlem-based communications agency and an Amsterdam advertising agency. It operates with a lean team of approximately six full-time staff plus an intern, structured as a three-partner shop (Susanne Driessen-Huibers as account manager and partner, René de Boer as strategic advisor and partner, and Jac de Ruiter as creative partner), supported by strategists, a graphic designer, a native English copywriter, and a marketing generalist.

The agency's service portfolio is organized around eight core service lines: Corporate Communicatie, Positionering, Content Creatie, Duurzaamheidscommunicatie (sustainability/CSRD reporting), Wervingscampagnes (recruitment/employer branding campaigns), Branding, Campagnes, and Jaarverslag (annual report creation including interactive and CSRD-compliant reports). Supporting resources include five published whitepapers (CSRD, DEI, LinkedIn, change communication, and 7 CSRD lessons) and a digital Jung Magazine distributed via email. The firm has no proprietary technology platform; technology partnerships (Kinekt for interactive publishing, Minty Media for web/UX and chatbots, LeadInfo for lead intelligence) are used to extend delivery capacity.

Commercially, Buro Jung generates revenue through project-based professional services and retainer engagements under a quote-based pricing model, with no public pricing disclosure. The go-to-market is sales-led, combining direct outreach, referrals, and content-driven inbound via whitepapers and the Jung Magazine. Customer acquisition is concentrated in the Netherlands, with a notably broad roster of named enterprise and government clients across healthcare (Spaarne Gasthuis, Stichting Dravetsyndroom), government and public sector (Provincie Noord-Holland, PWN, Circulus Berkel, Omgevingsdienst NH, Recreatie NH, Gemeente Heemskerk), manufacturing and steel (Tata Steel Nederland, Schoeller Allibert, Marel, Agrico), banking (Bank ten Cate & Cie), heritage printing (JEA), IT (SimplifyNow, PCI), and consulting (Wenders). Recurring multi-year relationships (notably Schoeller Allibert's three-year ESG reporting collaboration) suggest a small base of anchor accounts alongside a longer tail of project clients. The agency holds an MVO Nederland partnership, indicating embedded positioning in the Dutch sustainability/CSR ecosystem, and an English-language Foleon microsite signals early intent to serve international clients.

Name

Buro Jung

Legal name

Buro Jung B.V.

Website

https://burojung.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Buro Jung is a privately held Dutch communications bureau in Haarlem that delivers strategic communication, branding, CSRD/sustainability reporting, recruitment campaigns, and content creation for enterprise and government clients across healthcare, manufacturing, banking, and the public sector in the Netherlands.

Ownership category

akta.pro rank

Product category

Corporate Communications and Branding Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Corporate communications services
• Brand positioning consulting
• Sustainability reporting services
• Employer branding campaigns
• Content strategy and creation

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Creative Services: Buro Jung generates revenue through project-based professional services including strategy, branding, positioning, campaigns, content creation, copywriting, design, ESG/sustainability reporting, and internal communications. Revenue is derived from client projects, retainer engagements, and consulting work rather than recurring software or subscription models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Buro Jung is a full-service Dutch communications bureau (communicatiebureau) that delivers strategic positioning, branding, content creation, multi-channel campaigns, and sustainability/CSRD reporting for Dutch B2B organizations, government bodies, and healthcare institutions. Engagements are delivered on a project or retainer basis, combining strategic counsel with creative execution across corporate communications, employer branding, internal change communication, content production, and annual/sustainability reports.

Product overview

Buro Jung is a full-service communications agency (communicatiebureau) based in Haarlem, Netherlands, offering a comprehensive portfolio of communication services rather than a unified software product. The agency's offering centers on strategic communication, positioning, and branding, delivered through specialized service lines including Corporate Communicatie (corporate communications, internal/external communication, corporate branding), Positionering (brand positioning and DNA workshops), Content Creatie (content strategy and multi-format content production), Duurzaamheidscommunicatie (sustainability reporting and CSRD-compliant integrated reporting), Wervingscampagnes (recruitment campaigns and employer branding), Branding (brand identity and visual storytelling), Campagnes (multi-channel campaign execution), and Jaarverslag (annual report creation including interactive and sustainability reports). Supporting resources include whitepapers on CSRD/ESG, DEI, LinkedIn marketing, and change communication, as well as a digital Jung Magazine published via Foleon. The services are delivered as consultancy and creative work rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communicatie Full-service corporate communications offering including communication advice, strategic communication, internal and external communication, corporate communication plans, and corporate branding for Dutch organizations.
• Positionering Brand and organizational positioning services including DNA sessions, workshops, market positioning determination, and repositioning strategies for established organizations.
• Content Creatie Content strategy development, format selection, and content production across web texts, blogs, newsletters, social media posts, videos, infographics, and whitepapers for multi-channel content marketing.
• Duurzaamheidscommunicatie Sustainability communication services including sustainability reports, CSRD-compliant integrated reporting, ESG reporting, sustainability campaigns, and content strategies derived from sustainability reports.
• Wervingscampagnes Recruitment campaign services including employer branding, effective recruitment strategies, online recruitment campaigns, LinkedIn advertising, and diversity and inclusion in recruitment communications.
• Branding Brand identity development including brand identity design, visual storytelling, rebranding programs, and brand positioning across corporate, manufacturing, healthcare, and government sectors.
• Campagnes Campaign creation and execution across digital out-of-home, social media, print, and integrated multi-channel formats, including behavioral change and public awareness campaigns such as 'Zet de groene wereld aan'.
• Jaarverslag Annual report creation including interactive digital reports, CSRD-compliant integrated reports, sustainability reports, and communicative annual reports with data visualization.

Quantifiable outcome

• Bank ten Cate campaign resulted in significant client acquisition for the private bank.
• +4 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• MVO NederlandcoreStrategic or Co-development PartnerBuro Jung is a partner of MVO Nederland (MVO = Maatschappelijk Verantwoord Ondernemen, or Corporate Social Responsibility). This partnership keeps the agency connected to sustainability peers and enables knowledge sharing in the Dutch sustainability ecosystem.
• Positivity BrandingminorStrategic or Co-development PartnerJung and Positivity Branding were jointly selected by Provincie Noord-Holland for the 'Zet de groene wereld aan' (Power the green world) campaign targeting technical career recruitment for youth.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fitzroy Amsterdam: Amsterdam-based independent creative and communications agency of comparable size, serving B2B and consumer clients with strategy, branding and content. Closest direct match to Buro Jung in terms of scale, independent ownership and integrated creative + communications offering for Dutch enterprises.
• Joe Public Amsterdam: Independent Amsterdam creative agency focused on brand strategy, campaigns and content. Comparable to Buro Jung as a similarly sized Dutch creative bureau competing for the same enterprise and brand-building briefs.
• Dawn Amsterdam: Independent Amsterdam creative agency producing brand strategy, campaigns and content for Dutch and international clients. Comparable in scale and offering to Buro Jung's strategy + creative + content stack.
• Lemz Amsterdam: Amsterdam independent creative agency working on brand strategy, design and campaigns for B2B and societal clients. Comparable to Buro Jung in size, positioning and the mix of commercial and purpose-driven Dutch enterprise work.
• Etcetera: Dutch creative and content agency working with consumer and B2B brands on campaigns, content and social. Comparable to Buro Jung as a Netherlands-based independent communications bureau delivering strategy through to creative execution for mid-market and enterprise clients.

Broad incumbents

• Dept Agency: Large Dutch-headquartered digital agency working across creative, technology and marketing for enterprise clients. Operates in adjacent territory to Buro Jung on brand and content, though with a digital/tech focus and much greater scale.
• Hill+Knowlton Strategies Netherlands: Global PR and corporate communications consultancy with a Dutch presence, serving large enterprises on reputation, sustainability and change communications. Comparable offering to Buro Jung's corporate communications and ESG reporting practice, but at significantly larger scale.
• TBWA\NEBOKO: Major Dutch creative network and part of TBWA Worldwide. Much larger than Buro Jung but addresses overlapping needs in corporate communications, campaigns and brand strategy for Dutch enterprise and government clients.
• KesselsKramer: Long-established Amsterdam creative agency with a broader portfolio across advertising, branding and campaigns. Larger and more brand-famous than Buro Jung, but competes for the same Dutch and international enterprise creative briefs.

Emerging players

• Green Communications: Dutch sustainability-focused communications consultancy helping organisations with ESG, CSR and sustainability strategy and reporting. Most directly comparable niche peer to Buro Jung's CSRD/ESG communications specialisation, competing for the same Dutch sustainability-reporting briefs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Buro-Jung-1011538115700169
• LinkedInlinkedin.com/company/burojung
• Instagraminstagram.com/buro_jung

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buro Jung