Meadow Brook Country Day Camp Inc

What Meadow Brook Country Day Camp Inc does

Meadow Brook Country Day Camp Inc is a privately held, owner-operated traditional summer day camp located on a 50+ acre campus at 73 E. Valley Brook Road in Long Valley, New Jersey. The company serves children ages 3 through 14 (Pre-K through 9th grade), organized into three core programs: Tiny Toons (Pre-K and Kindergarten), Main Camp (1st–6th grade), and Travel Camp (7th–9th grade). Supporting offerings include a swim program built on the American Red Cross Learn-to-Swim curriculum across three heated pools and two private lakes, plus a proprietary character-development framework branded the TIGER Philosophy (Teamwork, Integrity, Generosity, Enthusiasm, Respect).

The business operates on a direct-to-consumer model, with families self-enrolling through a CampBrain-powered portal, scheduling private tours via Calendly, and receiving communication through email newsletters and active Facebook/Instagram channels. All-inclusive summer tuition covers daily activities, hot lunch, door-to-door transportation on a fleet of state-inspected buses with CDL-employed drivers serving 60+ towns across 8 New Jersey counties (Morris, Middlesex, Somerset, Sussex, Warren, Hunterdon, Essex, Union), photos, and day trips — with before-care (7:30am) and after-care (until 6pm) available as add-ons. Disclosed ancillary revenue streams include the On-The-Go mobile party van service ($75 per booking, 40-minute sessions at private homes) and optional overnight travel excursions for 7th–9th graders priced $395–$695 per camper.

Commercially, the camp monetizes through a primarily recurring seasonal tuition model, supplemented by transaction-based fees for the mobile party service and overnight trips. The facility includes a 9,000 sq ft heated pool complex, a 6,600 sq ft indoor field house, athletic fields, lakes, and a challenge course. The business has held continuous American Camp Association (ACA) accreditation for over 20 years and reports an 80%+ first-time camper return rate. Ownership transitioned to Mason Goldberg and Alissa Duffy in 2018, with both residing on-site year-round alongside a long-tenured leadership team.

Name

Meadow Brook Country Day Camp Inc

Legal name

Meadowbrook Country Day Camp

Website

https://meadowbrookdaycamp.com

Company type

Private

Operating status

Operating

Short description

Meadow Brook Country Day Camp Inc is a privately held, owner-operated summer day camp on a 50+ acre campus in Long Valley, New Jersey, serving children ages 3–14 across three age-tiered programs (Pre-K/K, grades 1–6, travel grades 7–9) with bundled door-to-door transportation, swim instruction, and character development.

Ownership category

akta.pro rank

Product category

Children's Day Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (7212)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Summer day camp
• Youth childcare services
• Swim instruction
• Character development programs
• Camper transportation

Headquarters

HQ city

Long Valley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Summer Camp Tuition: All-inclusive summer camp tuition covering daily camp activities, door-to-door transportation, hot lunch, photos, and day trips. No separate fees for core services.
2. On The Go Party Service: Mobile party van service bringing camp activities to private homes. Fee charged per booking.
3. Optional Overnight Trips: Additional fee-based overnight trips for Travel Campers (7th-9th grade) including destinations like Hersheypark ($495), Club Getaway ($395), Connecticut Adventure ($450), Baltimore/DC ($595), Boston ($595), Ohio ($695).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Meadow Brook Country Day Camp Inc runs an all-inclusive traditional summer day camp on a 50+ acre campus in Long Valley, NJ, for children from Pre-K through 9th grade. Tuition bundles door-to-door bus transportation, daily hot lunch, swim instruction, athletics, creative arts, challenge courses, and day trips, with optional overnight excursions and a separately priced mobile party van service called Meadowbrook On-The-Go. The camp markets directly to families via its website, on-site tours, and referral channels, leveraging continuous American Camp Association accreditation.

Product overview

Meadow Brook Country Day Camp Inc operates a traditional day camp with three core programs organized by age group: Tiny Toons (Pre-K/K), Main Camp (1st-6th grade), and Travel Camp (7th-9th grade). Supporting programs include a Red Cross-based Swim Program and the TIGER Philosophy character development initiative. An optional add-on service called Meadowbrook On-The-Go offers mobile party experiences. The camp offers door-to-door transportation included in tuition and operates from a 50-acre facility in Long Valley, NJ.

Differentiator

Problem solved

Functional benefit

Products and services

• Tiny Toons Program Day camp program for Pre-K and Kindergarten campers (ages 3-5) offering age-appropriate facilities, higher counselor ratios, and additional swim lessons as part of Meadowbrook's all-inclusive summer day camp.
• Main Camp Program Day camp program for campers entering 1st through 6th grade, offering athletic, aquatic, creative arts, and ropes/challenge course activities with age-appropriate facilities and 10 daily activity periods customized by age.
• Travel Camp Program Travel day camp program for campers entering 7th through 9th grade, combining in-camp activities with regional out-of-camp trips and optional overnight excursions to destinations like Hersheypark, Club Getaway, and Boston.
• Swim Program Comprehensive swim instruction based on the American Red Cross Learn-to-Swim Program, including instructional swim, free swim, and waterfront activities across three heated pools and two private lakes, with each camper swimming at least twice daily.
• TIGER Philosophy Program Character development program teaching five core values - Teamwork, Integrity, Generosity, Enthusiasm, and Respect - with daily recognition and weekly awards integrated across the camp's programs.
• Meadowbrook On-The-Go Mobile party van service from Meadowbrook that brings a 40-minute camp-style party experience - including a portable gaga pit, laser tag, crafts, and games - directly to private homes and residences, charged at a flat $75 per booking.
• Door-to-Door Transportation Service Door-to-door bus pickup and drop-off service included in camp tuition, operated via state-inspected buses with CDL-licensed drivers who are direct Meadowbrook employees, serving 60+ towns across Morris, Middlesex, Somerset, Sussex, Warren, Hunterdon, Essex, and Union counties in New Jersey.
• Optional Overnight Trips Optional fee-based multi-day overnight excursions for Travel Campers (7th-9th grade) to destinations such as Hersheypark, Club Getaway Resort, Connecticut Adventure, Baltimore/DC, Boston, and Ohio, priced per camper and including meals, lodging, admissions, and travel T-shirts.

Quantifiable outcome

• Over 80% of first-time campers return each year
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• American Camp AssociationcoreOthersACA accreditation demonstrates compliance with over 280 standards for health, safety, and program quality. Meadowbrook maintains continuous accreditation for over 20 years and has ACA visitors and administrators on staff to help maintain best practices.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tomahawk Day Camp: Family-owned day camp in New Jersey offering transportation-included programming, swim, sports, and arts for a similar age range. Direct competitor for the same NJ family market with comparable all-inclusive model and tiered age groups.
• Camp Lakota: Multi-activity camp in Wurtsboro, NY that, like Meadowbrook, offers a structured progressive program across age groups with strong swim, athletics, and adventure components. Comparable scale and ACA-accredited programming with similar family-camp orientation.
• Fairview Country Day Camp: Long-established New Jersey day camp located in Fairfield, NJ, serving a similar preschool-through-9th-grade market with transportation, swim, sports, and specialty programming. Direct in-state competitor for the same NJ family demographic and premium all-inclusive price point.
• Camp Ramaquois: Multi-activity day camp in Pomona, NY with similar age range, transportation, swim instruction, and ACA accreditation. Closely comparable operating model in the same NY metro catchment, with similar tiered program structure (younger campers through travel camp).
• Camp Towanda: Established sleepaway camp in Honesdale, PA operating a multi-activity program (sports, swim, adventure, arts) with strong brand recognition in the Tri-State family market. Comparable in scale, program breadth, and target demographic, with similar family-owned heritage.
• Camp Westmont: Family-owned sleepaway camp in Pocono Pines, PA offering a multi-activity traditional program with a comparable age range and family-camp marketing approach. Similar ACA-accredited, family-operated operating philosophy targeting the same Tri-State family market.
• Deer Mountain Day Camp: Family-owned multi-activity day camp in Pomona, NY serving a similar 3-15 age range with transportation, swim, athletics, and arts programs. Operates in the same NY/NJ metro day-camp category as Meadowbrook with comparable pricing, facility footprint, and ACA accreditation.

Broad incumbents

• Frost Valley YMCA: Large YMCA-operated residential and day camp in Claryville, NY offering a comparable multi-activity traditional program. Broader-scope incumbent (not-for-profit) with deeper program breadth but serving an overlapping Tri-State family market with a similar character-development ethos.
• Steve & Kate's Camp: National multi-site day-camp chain offering self-directed programming for K-12 across multiple US locations. Broader incumbent in the same day-camp category with a flexible all-inclusive pricing model and similar parent convenience positioning, but at significantly larger scale and lower price point.

Emerging players

• Club SciKidz: National STEM-focused summer camp operator with multiple locations and franchise affiliates. Represents the emerging specialty camp category that competes for the same 5-14 age range, particularly for older campers who may be drawn away from traditional multi-activity camps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MeadowbrookRocks/?fref=ts
• Instagraminstagram.com/meadowbrookcountrydaycamp
• LinkedInlinkedin.com/company/meadowbrook-country-day-camp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadow Brook Country Day Camp Inc