Media Cineground Inc

What Media Cineground Inc does

Media Cineground Inc, doing business as CineGround, is a Montreal-based boutique that operates two integrated service lines from a single facility at 4637 Rue Franchère in the Hochelaga-Maisonneuve neighbourhood: CineGround Camera (rental of digital cinema cameras, 35mm/Super 16mm film cameras and an extensive lens library) and CineGround Post (post-production services spanning dailies, transcoding, offline and online editing, color grading, digital delivery and LTO archiving). The company was founded around 2010 and is privately held with 1–10 employees, positioning itself as a filmmaker-owned resource center rather than a commodity rental house.

The company's technical core is its curated equipment inventory and specialty optics. Cameras span ARRI (ALEXA MINI, MINI LF, ALEXA 35), RED (Helium Monochrome, Komodo-X, Monstro, Ranger Gemini, Raptor) and Sony (Venice I/II, Burano, FX3/6/9) on the digital side, plus Aaton Penelope, ARRI 235, ARRI SR2 HS and Movicam Compact MK2 film cameras. The lens collection is the principal differentiator, organized across anamorphic, vintage spherical, modern spherical, zoom and specialty categories, and assembled through partnerships with rehousing firms (TLS, GL Optics, White Point, Zero Optik, Maison de Verre) and optical designers such as Richard Gale. The post-production facility includes three offline editing suites, two Dolby-certified color-grading rooms compliant with P3 and Rec.709, and a 24-seat screening room equipped with a Christie 4K projector, supported by in-house senior colorist Marc Boucrot.

Commercially, CineGround runs a quote-based, pay-as-you-go model with no publicly disclosed pricing. Distribution is entirely direct: clients submit project specifications via online quote forms, equipment is picked up and returned at the Montreal facility, and post-production work is delivered on-site. Marketing is organic — website (French and English), Instagram, Facebook, a project portfolio used as case-study content, and word-of-mouth within Montreal's filmmaking community. The customer base is overwhelmingly project-driven: independent and mid-budget feature films, documentaries and shorts, served through filmmaker referrals. Notable named customers on the project portfolio include Sofia Bohdanowicz (Measures For A Funeral), Henri Pardo (Kanaval), Ben Rivers (Mare's Nest) and Ameer Fakher Eldin (Yunan), with Boucrot's color work extending to Gaspar Noé-canon material.

Name

Media Cineground Inc

Legal name

Media Cineground Inc

Website

https://cineground.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

CineGround is a Montreal-based boutique rental house and post-production studio serving independent and mid-budget film productions. It offers digital and film camera rentals, a curated specialty lens library, and end-to-end post-production including Dolby-certified color grading.

Ownership category

akta.pro rank

Product category

Film Equipment Rental and Post-Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (512110)

SIC

Photographic Equipment & Supplies (3861), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industries

Post-Production Facilities & Suites (Edit/Color/Sound Stages) (MPADAGAI), Offline/Online Editorial (Picture Editing) (MPAHAAAA), Dailies & Editorial Support (DIT, Lab, Transcoding, Proxies) (MPADAGAG), Post-Production (Editorial, Color, Online Finishing) (MPAAAMAB)

Keywords

• Camera rental services
• Lens rental services
• Post-production services
• Color grading services
• Cinema equipment rental

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Camera and Lens Rentals: CineGround rents professional cinema cameras, lenses, and accessories to filmmakers and productions on a per-day/per-project basis. The rental inventory includes digital cinema cameras (ARRI ALEXA Mini, RED Helium Monochrome, Sony Venice II), film cameras (Aaton Penelope, ARRI 235, ARRI SR2 HS), and an extensive library of vintage and modern lenses (Cooke, Zeiss, Angenieux, anamorphic primes).
2. Post-Production Services: CineGround Post provides a full range of post-production services including dailies preparation, transcoding, sync and logging, offline editing support, color grading, online editing, digital delivery (DCP for theatrical, ProRes, H.264 for web/TV), and LTO archiving. Services are offered through dedicated editing suites, color-grading rooms, a cinema screening room, and coworking spaces available for rental.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CineGround is a Montreal-based boutique rental house and post-production studio serving film, television, and commercial productions. The camera division rents professional digital cinema cameras (ARRI, RED, Sony) and film cameras, plus an extensive collection of anamorphic, vintage spherical, modern spherical, zoom, and specialty lenses. The post-production division provides dailies and transcoding, offline and online editing, color grading on Dolby-certified suites with Christie 4K projection, digital delivery (DCP, ProRes, H.264), and LTO archiving.

Product overview

CineGround is a Montreal-based boutique camera rental house and post-production company offering two integrated service lines: CineGround Camera (equipment rental) and CineGround Post (post-production services). The camera division provides an extensive inventory of digital and film cameras from manufacturers like ARRI, RED, and Sony, alongside one of Canada's largest lens collections spanning anamorphic, vintage spherical, modern spherical, zoom, Super 16mm, and specialty categories. The post-production division operates three offline editing suites, a Christie 4K projector screening room, two color-grading suites (Dolby-certified for P3 and Rec.709), and coworking space, offering services from dailies through final delivery including DCP creation and LTO archiving.

Differentiator

Problem solved

Functional benefit

Products and services

• CineGround Camera (Camera and Lens Rental Service)

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Maison de VerrecoreStrategic or Co-development PartnerMaison de Verre is a key partner in sourcing rare vintage cinema lenses for CineGround's inventory. They are credited with painstakingly assembling specialty lens sets including the Kinoptik Apochromat set, the Great Wall Beijing 608 set, and the Canon K35/FD-X blended set, handpicking and matching the best vintage optics available.
• TLS (True Lens Services)coreTechnology or IntegrationTLS provides rehoused cinema lenses for CineGround's inventory, including Leica R Cinescope sets, Canon Rangefinder sets, and Canon K35/FD-X lens sets. TLS's custom rehousing work enables vintage optics to be used with modern cinema camera systems.
• GL OpticscoreTechnology or IntegrationGL Optics rehouses vintage lenses for CineGround's inventory, including Ironglass Soviet Primes MKII sets, Zeiss Contax sets, Minolta Rokkor sets, and Great Wall Beijing 608 lenses. Their rehousing work is credited across multiple vintage lens categories in CineGround's catalog.
• White Point OpticscoreTechnology or IntegrationWhite Point Optics provides custom-rehoused cinema lenses for CineGround's inventory, including the Voigtlander Zoomar 36-82mm, Elite MKIV anamorphic lenses, and Cineovision spherical lenses. Their precision rehousings enable vintage and specialty lenses to be used with standard cinema equipment.
• Zero OptikcoreTechnology or IntegrationZero Optik provides custom rehoused lenses for CineGround, including the Kinoptik 9.8mm ultra wide lens (used extensively by Kubrick) and the rehousing of vintage Canon lenses. Their work maintains the optical quality of rare vintage glass while making it compatible with modern PL-mount cinema cameras.
• Richard GaleminorStrategic or Co-development PartnerBritish optical designer Richard Gale designed the Clavius lens set, building a complete set of focal lengths (28mm, 38mm, 58mm, 88mm) based on the Helios 58mm vintage lens. His custom optical designs are available through CineGround's rental inventory.
• Old Fast GlasscoreStrategic or Co-development PartnerOld Fast Glass collaborated with Ancient Optics and Zero Optik on the Tamashii lens project — a line of new cinema lenses built from 100% vintage optics. This partnership represents a co-development of a unique lens product line now available through CineGround's rental inventory.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Panavision: The leading cinema camera and lens rental company globally with proprietary lenses (Primo, Ultra Vista, Anamorphic). Closest direct competitor to CineGround's premium rental business for prestige film productions.
• Keslow Camera: High-end cinema camera and lens rental house serving feature film, episodic, and commercial productions across the US. Directly comparable to CineGround Camera in inventory depth (ARRI, RED, Sony) and boutique-style service to cinematographers.
• William F. White International: Canada's largest film and television equipment rental company with full production service offerings. Direct competitor to CineGround Camera in the Canadian market, with broader inventory and geographic footprint.
• Picture Shop: Post-production facility group offering dailies, editing, color grading, and finishing services for feature film and episodic clients. Comparable to CineGround Post in service mix and prestige clientele focus.
• Sim Video International: Canadian cinema and broadcast equipment rental house with locations across Canada. Directly comparable to CineGround Camera in serving domestic productions with high-end digital cinema gear.
• ARRI Rental: Worldwide rental arm of ARRI providing high-end ALEXA cameras and signature lens packages to major productions. Comparable to CineGround Camera as a premium cinema rental supplier serving feature films.
• Hand-Held Films: Boutique cinema equipment rental house specializing in vintage, anamorphic, and specialty lenses alongside modern cinema cameras. Closest comparable to CineGround in boutique positioning and specialty optics focus.

Regional players

• MELS Studios: Montreal-based film production and post-production complex with sound stages, virtual production, and post services. Competes with CineGround Post within the same Montreal market on post-production and screening facilities.

Emerging players

• Heliograf: Montreal-based camera and lens rental house with a curated specialty inventory. Comparable to CineGround Camera in size, geography, and orientation toward auteur-driven productions.

Broad incumbents

• Technicolor Post: Global post-production services provider offering VFX, color grading, and finishing for film, TV, and streaming. Comparable to CineGround Post in service scope, but at significantly larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/cineground
• Instagraminstagram.com/cineground
• LinkedInlinkedin.com/company/cineground

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Cineground Inc