NATIONAL POW/MIA MEMORIAL & MUSEUM

What NATIONAL POW/MIA MEMORIAL & MUSEUM does

The National POW/MIA Memorial & Museum is a 501(c)(3) public charity (ID# 31954) operated by Cecil Field POW/MIA Memorial, Inc. on a 26-acre site at the former Naval Air Station Cecil Field in Jacksonville, Florida. The institution preserves and interprets the history of American Prisoners of War and those Missing in Action through indoor exhibits (NAS Cecil Field History, DPAA Room, POW Exhibit, POWs-MIAs-Families Then and Now), outdoor memorial spaces (Heroes' Walk & Freedom Trees, the Gold Star Families Memorial, the Cecil Field Legacy Plaza), and the Chapel of the High-Speed Pass, with an original memorial dating to September 11, 1973. The site is publicly accessible only on the third Saturday of each month from 10 AM to 2 PM and is currently constructing Phase 1 of the Cecil Field Legacy Plaza, with Phase 2 of the main museum announced as starting soon.

The organization is funded through a mix of individual donations, an online merchandise store carrying accessories, apparel, challenge coins, and memorial bricks, the Memorial Brick Campaign, and targeted giving programs (Founders Program, Gold Star Families, Eighty-Two for Eighty-Two Thousand). It pursues federal recognition via H.R.3057, introduced to the 119th Congress on April 29, 2025, and operates with a small staff of 1-10 employees. Key institutional partners include the Defense POW/MIA Accounting Agency, the National League of POW MIA Families, VyStar Credit Union (presenting sponsor of Phase 1), Boeing, the Jacksonville Jaguars Foundation, the City of Jacksonville, and Wreaths Across America, alongside political endorsements from Senators Marco Rubio and the late John McCain and Representatives Aaron Bean and John Rutherford. The principal customer segments are U.S. military families and veterans, the general public, and government entities.

Name

NATIONAL POW/MIA MEMORIAL & MUSEUM

Legal name

Cecil Field POW/MIA Memorial, Inc.

Website

https://powmiamemorial.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

The National POW/MIA Memorial & Museum is a Jacksonville, Florida-based 501(c)(3) operating a 26-acre memorial and museum at the former NAS Cecil Field, honoring American Prisoners of War and those Missing in Action through exhibits, outdoor memorials, the Chapel of the High-Speed Pass, and community events for military families, veterans, and the general public.

Ownership category

akta.pro rank

Product category

Memorial and Museum Services

NAICS

Museums (712110), Historical Sites (712120)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industry

Monuments, Statues & Memorials (THAJACAB)

Keywords

• Memorial museum services
• Military history exhibits
• Veteran remembrance programs
• POW MIA commemoration
• Military heritage preservation

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: The organization operates as an IRS 501(c)(3) public charity (ID# 31954) and relies on public donations to support its mission of honoring former prisoners of war and remembering missing in action service members.
2. Online Merchandise Store: The organization operates an e-commerce store selling memorabilia including accessories, books, caps, challenge coins, cups, mugs, tumblers, decals, patches, plaques, polo/dress shirts, T-shirts, keychains, dog tags, lapel pins, magnets, picture frames, and memorial bricks. All purchases directly support the museum's mission.
3. Memorial Brick Campaign: The organization sells memorial bricks that allow donors to honor POW/MIA service members, with proceeds supporting the memorial's operations and expansion.
4. H.R.3057 National POW/MIA Memorial and Museum Act: Federal legislation introduced on April 29, 2025 to the 119th Congress to establish the National POW/MIA Memorial and Museum, potentially providing government funding support.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The National POW/MIA Memorial & Museum operates a 26-acre memorial and museum complex at the former Naval Air Station Cecil Field in Jacksonville, Florida, dedicated to honoring former Prisoners of War and remembering those Missing in Action. Core offerings include indoor museum exhibits, outdoor memorials (Heroes' Walk & Freedom Trees, Gold Star Families Memorial, Cecil Field Legacy Plaza), the Chapel of the High-Speed Pass for religious services, and educational programming on POW/MIA history. Supporting offerings include an online store selling memorabilia and a Memorial Brick Campaign enabling donors to honor service members.

Product overview

The National POW/MIA Memorial & Museum is a single-location memorial and museum complex offering both indoor and outdoor attractions. The core offering includes the main museum building with exhibits (NAS Cecil Field History, DPAA Room, POW Exhibit, POWs-MIAs-Families Then and Now), outdoor memorial spaces (Hero's Walk & Freedom Trees, Gold Star Families Memorial, Cecil Field Legacy Plaza), and the Chapel of the High-Speed Pass for religious services. Supporting offerings include an online store selling merchandise and the Memorial Brick Campaign for donations. A forthcoming book 'Making the Invisible Visible' by Jerome H. Domask will also support the mission.

Differentiator

Problem solved

Functional benefit

Products and services

• National POW/MIA Memorial & Museum Complex A 26-acre memorial and museum complex at the former Naval Air Station Cecil Field in Jacksonville, Florida, dedicated to honoring Prisoners of War and those Missing in Action; serves military families, veterans, and the general public through exhibits, memorials, and educational programming.

Quantifiable outcome

• Over 82,000 Americans still missing in action from all wars - the museum supports efforts for their fullest possible accounting

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major, core and supporting.

• VyStar Credit UnionmajorStrategic or Co-development Partner · 1 November 2021VyStar Credit Union is presented as a major sponsor of the Cecil Field Legacy Plaza and Memorial (Phase 1), which honors all who were lost while stationed at NAS Cecil Field including Naval Aviators and Aircrewman.
• Defense POW/MIA Accounting Agency (DPAA)coreStrategic or Co-development PartnerThe National POW/MIA Memorial & Museum supports the efforts of DPAA to achieve the fullest possible accounting for those still Missing in Action. The museum features a DPAA Room and directs visitors to dpaa.mil for additional information.
• National League of POW MIA FamiliescoreStrategic or Co-development PartnerThe National POW/MIA Memorial & Museum maintains a relationship with the National League of POW MIA Families, the organization that adopted the POW/MIA flag created by Mary Hoff in 1972.
• Jacksonville Jaguars FoundationsupportingGTM or Marketing PartnerThe Jacksonville Jaguars Foundation is listed as a partner of the National POW/MIA Memorial & Museum, supporting the organization's mission.
• City of JacksonvillemajorStrategic or Co-development PartnerThe City of Jacksonville is a partner supporting the memorial at the former NAS Cecil Field location, which is now known as Cecil Commerce Center.
• BoeingsupportingTechnology or IntegrationBoeing is listed as a partner of the National POW/MIA Memorial & Museum.
• Wreaths Across AmericasupportingStrategic or Co-development PartnerThe memorial participates in the Wreaths Across America program, placing wreaths to honor fallen service members at the site.
• Veterans Councils Of Duval CountysupportingStrategic or Co-development PartnerVeterans Councils Of Duval County is listed as a community partner supporting the memorial's mission.
• U.S. Senator Marco RubiosupportingOthersSenator Marco Rubio has publicly endorsed the proposal to build the Cecil Field POW/MIA Memorial, stating it is a great opportunity to honor service members who did not return home from war.
• U.S. Senator John McCain (Former)supportingOthersFormer Senator John McCain, himself a POW, gave full support to the organization's efforts, citing his own service assignments at NAS Cecil Field as pilot in VA-44 in 1966 and as Commanding Officer of VA-174 from 1976-1977.
• U.S. Representative Aaron BeansupportingOthersRepresentative Aaron Bean has endorsed the POW/MIA Memorial, stating it would serve to honor those who fought selflessly to preserve American values and serve as a haven of reverence.
• U.S. Representative John RutherfordsupportingOthersRepresentative John Rutherford endorsed the proposal, noting that Mary Hoff, creator of the POW/MIA flag, is a long-time Jacksonville resident and her husband LCDR Michael G. Hoff is memorialized at Cecil Field.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/CFPOWMIA
• YouTubeyoutube.com/channel/UCxZ_TQsPoUJwb0HMBoeGLVA
• Facebookfacebook.com/Cecil-Field-POW-MIA-Memorial-Inc-1084929864949232
• Instagraminstagram.com/cecilfieldpowmia
• LinkedInlinkedin.com/company/cecil-field-pow-mia-memorial-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NATIONAL POW/MIA MEMORIAL & MUSEUM