Mr and Mrs Powersports

What Mr and Mrs Powersports does

MLS Powersports LLC is a privately held, family-owned powersports dealership operating from a single retail showroom at 2080 Cynthiana Road in Georgetown, Kentucky. The company is positioned as a high-volume authorized dealer for Can-Am, Kawasaki, and Suzuki, while also servicing and sourcing parts for Arctic Cat, Polaris, Honda, Yamaha, ROXOR, and Kymco. Its product portfolio spans new and pre-owned ATVs, side-by-sides/UTVs, motorcycles, SCAG and Spartan zero-turn mowers, and Big Tex and Gatormade trailers, with the dealership claiming one of the largest pre-owned ATV/UTV and motorcycle inventories in Kentucky and drawing customers from Ohio and surrounding states.

The business operates a horizontally segmented customer model targeting recreational powersports enthusiasts, rural property owners, and landscaping professionals. Revenue is generated through six streams: new and pre-owned vehicle sales (including truckload-special discounted overstock), OEM parts and accessories, a full-service repair department, secured consumer financing, commercial-grade mower sales, and trailer sales. Pricing on the new vehicle side ranges from approximately $5,000 to $45,000+, with mowers ranging from $4,000 to $25,000+ and a flat $99 documentation/title fee plus applicable sales tax.

The technology stack is conventional dealer infrastructure: DX1 powers the website, inventory, pricing, and dealership operations; Google Analytics and AdWords support paid and organic acquisition; YouTube API embeds product video; SMS handles transactional customer communications. The company is CCPA-compliant and partially conformant with WCAG 2.0 Level AA accessibility. No AI/ML capabilities, proprietary technology, patents, funding history, or institutional ownership are disclosed.

Name

Mr and Mrs Powersports

Legal name

MLS Powersports LLC

Website

https://mlspowersports.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MLS Powersports is a family-owned powersports dealership in Georgetown, Kentucky, selling new and pre-owned ATVs, side-by-sides, motorcycles, SCAG and Spartan mowers, and Big Tex and Gatormade trailers, with full service, parts, and consumer financing, serving customers across Kentucky and Ohio.

Ownership category

akta.pro rank

Product category

Powersports Vehicle Retail

NAICS

Recreational Vehicle Dealers (44121), Outdoor Power Equipment Retailers (44423)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

Motorcycle & Powersports Finance (FSAKADAG), Recreation Vehicles & Powersports Accessories Distribution (ATV/UTV, Moto, Snowmobile) (CRAOAJAJ)

Keywords

• Powersports vehicle sales
• ATV and UTV dealership
• Motorcycle retail
• Zero turn mower sales
• Powersports service and parts

Headquarters

HQ city

Georgetown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales: New and pre-owned powersports vehicles including ATVs, side-by-sides, motorcycles. Sales include both standard MSRP pricing and truckload special discounted pricing.
2. Parts and Accessories: OEM parts for all major powersports brands, accessories, and related components.
3. Service and Repair: Service department providing maintenance and repair for all major brands of ATVs, side-by-sides, and motorcycles.
4. Financing Services: Secure financing options for ATV, utility vehicle, and motorcycle purchases through online application process.
5. Mower Sales: High-end zero turn mowers from Scag and Spartan brands.
6. Trailer Sales: Big Tex trailers including equipment trailers, sport utility trailers, utility trailers, and specialty trailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MLS Powersports is a family-owned powersports dealership that sells new and pre-owned ATVs, side-by-side utility vehicles (UTVs), and motorcycles from major brands such as Can-Am, Kawasaki, and Suzuki. The dealership also carries zero-turn lawn mowers from SCAG and Spartan, trailers from Big Tex, and provides full-service maintenance, OEM parts, secure financing, custom builds, and trade-in valuations to recreational and rural customers in Central Kentucky.

Product overview

MLS Powersports is a local, family-owned powersports dealership operating as a high-volume dealer for Can-Am, Kawasaki, and Suzuki, while also carrying products from Arctic Cat, Polaris, Yamaha, Honda, Mahindra ROXOR, and Kymco. The company offers a comprehensive portfolio of vehicles including ATVs, side-by-side/UTVs, and motorcycles, complemented by zero-turn lawn mowers from SCAG and Spartan, and trailers from Big Tex and Gatormade. Beyond vehicle sales, MLS provides full-service maintenance, OEM parts through online finders, secure financing options, custom builds, and trade-in valuation services. The dealership positions itself as a one-stop destination for powersports enthusiasts, attracting customers from surrounding states with its large pre-owned inventory—one of the largest in Kentucky.

Differentiator

Problem solved

Functional benefit

Products and services

• New Powersports Vehicles New ATVs, side-by-side/UTVs, and motorcycles from major manufacturers sold at MSRP with available factory promotions, including Can-Am Maverick R X RC and Kawasaki MULE SX and Teryx KRX lines.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Can-AmcoreChannel Partner/ Reseller/ DistributorAuthorized Can-Am dealership offering new Can-Am ATVs, side-by-side utility vehicles, and motorcycles. High-volume Can-Am dealer with extensive in-stock inventory.
• KawasakicoreChannel Partner/ Reseller/ DistributorAuthorized Kawasaki dealership featuring ATVs, motorcycles, and utility vehicles including MULE and Teryx lines.
• SuzukicoreChannel Partner/ Reseller/ DistributorAuthorized Suzuki dealership offering ATVs, motorcycles, and scooters with extensive Suzuki inventory including truckload specials.
• SCAG Power EquipmentcoreChannel Partner/ Reseller/ DistributorDealer for SCAG zero turn mowers including Cheetah II, Freedom Z, Liberty Z, Patriot, Tiger Cat II, Turf Tiger II, V-Ride, and utility equipment lines.
• Spartan MowerscoreChannel Partner/ Reseller/ DistributorAuthorized Spartan Mowers dealer offering residential and commercial zero turn mowers.
• Big Tex TrailersminorChannel Partner/ Reseller/ DistributorDealer for Big Tex trailers including equipment trailers, sport utility trailers, dump trailers, car haulers, and specialty trailers.
• Arctic CatcoreChannel Partner/ Reseller/ DistributorAuthorized Arctic Cat dealer offering ATVs and side-by-side vehicles.
• PolariscoreChannel Partner/ Reseller/ DistributorProvides service and parts for Polaris vehicles. Website uses Polaris tracking technologies for analytics.
• HondaminorChannel Partner/ Reseller/ DistributorProvides service and parts for Honda powersports vehicles.
• YamahaminorChannel Partner/ Reseller/ DistributorProvides service and parts for Yamaha powersports vehicles.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Polaris: Major powersports OEM whose vehicles (Ranger, RZR, Sportsman, Indian) MLS services and sells. Comparable as an upstream brand owner competing for the same end-customer wallet within the category.
• Scag Power Equipment: Premium commercial-grade zero-turn mower OEM for which MLS is an authorized dealer. Relevant adjacency peer given MLS's significant mower revenue stream targeting landscapers and rural property owners.
• Kawasaki Motors USA: OEM for the MULE, Teryx, and Ninja/Mule lines MLS retails. As a manufacturer with captive retail strategies, it competes for category share and influences MLS's inventory and pricing.
• BRP (Bombardier Recreational Products): Parent of Can-Am (one of MLS's core franchise partners). Operates broadly in the same category and competes for the same enthusiast customer across ATVs, side-by-sides, and motorcycles.

Direct peers

• St. Louis Powersports: Multi-brand powersports dealer with comparable vehicle, parts, and service structure. Same authorized-dealer business model targeting recreational off-road and on-road riders.
• RideNow Powersports: One of the largest multi-rooftop powersports dealer groups in the U.S., carrying the same major OEM brands (Can-Am, Kawasaki, Suzuki, Yamaha, Honda, Polaris). Highly comparable in product mix and customer base; differs mainly by scale and geographic footprint.
• Wild West Motorsports: High-volume authorized powersports dealer with a similar multi-brand vehicle lineup, in-house service, parts, and financing. Directly comparable in product offering and DTC retail model.
• Columbia Powersports: Regional multi-brand powersports dealer offering new and pre-owned ATVs, UTVs, and motorcycles with full service and parts. Closely mirrors MLS's combination of vehicle sales, service, OEM parts, and financing.

Regional players

• Motorcycle/Scooter/Powersports dealership peers — Central KY/OH region: Smaller independent powersports dealers operating in Kentucky and Ohio within the same I-75 / I-71 draw area (e.g., Bluegrass Motorsport, St. Matthews Powersports). Direct competitors for the same regional customer base across overlapping OEM lineups.

Others

• Synchrony Financial: Provider of retail financing programs commonly used in powersports, mower, and trailer dealerships. Adjacent enabling player that competes with and supports MLS's in-house financing offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mls-powersports-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mr and Mrs Powersports