Pacific Rim Athletics, Llc

What Pacific Rim Athletics, Llc does

Pacific Rim Athletics, LLC is a privately held fitness training company headquartered in Anchorage, Alaska, founded in 2015 by Lee Weiland. The company delivers bodyweight strength, skill, and movement coaching to youth (ages 8+) and adults through two primary channels: an in-person gym in Anchorage and a global online training platform serving students in over 20 countries. Its offerings are built on a proprietary training methodology called 'Powerbatics,' which integrates six disciplines (Foundation, Handbalancing, Ninja Strength, Powermoves, Cirque, and Freerun) under a 10-pillar philosophy of body mastery (Movement, Strength, Flexibility, Skill, Endurance, Mind, Nature, Recovery, Resilience, Sustainability). Students progress through a structured 10-level system, with each level taking 8-24 weeks and an average of 3.9 years to reach Level 10.

The company monetizes through subscription-based training programs sold in 4, 6, or 12-month blocks, with custom quote-based pricing and a gated application process that limits enrollment to maintain personalization. Tiered membership structures span beginner (Explorer/Foundation), intermediate (Powerbatics), and invitation-only advanced tiers (XT). Ancillary revenue comes from Xtreme Training Retreats held internationally across at least eight countries and branded merchandise sold through a third-party Shopify storefront. The company claims to have trained more than 5,000 students over its 10+ year operating history with a reported 99% graduation rate.

Operating with a small team of 1-10 employees and no disclosed external funding, Pacific Rim Athletics runs a bootstrapped, founder-led model that emphasizes 1:1 or small-group coaching delivered by doctorate-level and elite instructors. Its go-to-market relies on direct-to-consumer application funnels, video marketing, student transformation testimonials, and scarcity-based positioning (for example, capping in-person cohorts at 30 students per fall). The technology footprint is lightweight — a Framer-built website, Cal.com for booking, Tally for application forms, and Shopify for merchandise — with no mobile app, no proprietary software platform, and no AI or ML components disclosed.

Name

Pacific Rim Athletics, Llc

Legal name

Pacific Rim Athletics, LLC

Website

https://pacificrimathletics.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Rim Athletics is an Anchorage, Alaska-based fitness company that delivers its proprietary Powerbatics bodyweight training methodology through an in-person gym and an online coaching platform serving individuals in over 20 countries.

Ownership category

akta.pro rank

Product category

Fitness Coaching Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness & Mobility Training (HSADAAAD)

akta.pro secondary industries

Strength & Conditioning / Athletic Performance Training (HSADAEAB), Sports-Specific Group Conditioning (HSADABAK), Sports Medicine, Athletic Training & Rehabilitation Services (EDALAIAH)

Keywords

• Bodyweight strength training
• Calisthenics coaching
• Ninja warrior training
• Movement mastery programs
• Athletic longevity coaching

Headquarters

HQ city

Anchorage

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Gym Training Programs: In-person training at Anchorage, Alaska facility. Programs offered in 4, 6, or 12-month blocks. Includes EXPLORER tier (group master warmup, bodyweight protocols, flexibility protocols, movement protocols, 2-5 days per week, 90-minute training blocks), ADVENTURER team (by invite for competitions/performances), and XT Extreme Training (advanced, by invitation only).
2. Online Training Programs: Remote training with 1:1 private video training weekly and daily video messaging support. Tier 1 Foundation for beginners (4, 6, or 12 month blocks), Tier 2 Powerbatics for continuing students, Tier 3 XT for advanced athletes (by invitation). Operates in 20+ countries.
3. Training Retreats: High-performance immersive experiences worldwide including Thailand, California, Florida, Alaska, France, Portugal, Spain, Japan, North Carolina, Atlanta. Premium training experiences with unique activities like Flying Trapeze, Muay Thai, archery, and Alaskan hiking.
4. Clothing Merchandise: Branded apparel sold through external Shopify storefront (vimfti-ev.myshopify.com).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Pacific Rim Athletics delivers bodyweight strength, skill, and movement coaching through its proprietary 'Powerbatics' training system, offered both in-person at its Anchorage, Alaska gym and online globally. The program combines calisthenics, ninja training, circus arts, and freerunning, structured around 10 Pillars of Body Mastery, 6 Elements of Training, and a 10-level progression system serving kids (8+), teens, and adults from beginner to advanced.

Product overview

Pacific Rim Athletics offers a unified body mastery training ecosystem centered on its proprietary Powerbatics methodology, which comprises 10 pillars (Movement, Strength, Flexibility, Skill, Endurance, Mind, Nature, Recovery, Resilience, Sustainability) and 6 elements (Foundation, Handbalancing, Ninja Strength, Powermoves, Cirque, Freerun). The core offerings are Online Training (tiered Foundation/Powerbatics/XT programs with 1:1 coaching) and Alaska Gym (in-person training with Explorer/Adventurer/XT membership tiers), supported by Xtreme Training Retreats held worldwide. All programs utilize the 10-level progression system where each level takes 8-24 weeks. The company serves 5,000+ students across 20+ countries with claims of 99% graduation rate.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Training Remote coaching program providing 1:1 video training, daily messaging support, and structured progression through bodyweight strength, handbalancing, ninja strength, powermoves, cirque, and freerun disciplines. Enrolls students from 20+ countries via tiered membership levels (Foundation, Powerbatics, XT).
• Alaska Gym (In-Person Training) In-person training facility in Anchorage, Alaska offering group and individual programs for kids (8+), teens, and adults. Features the 10-level Powerbatics system covering strength, flexibility, tumbling, handbalancing, powermoves, calisthenics, and cirque training with limited spots per cohort.
• Xtreme Training Retreats Immersive training experiences held worldwide including Thailand, California, Florida, Alaska, France, Portugal, Spain, Japan, North Carolina, and Atlanta. Includes master warmups, foundation strength, 100+ skills development, level testing, and unique activities such as Flying Trapeze, Muay Thai, archery, and Alaskan hiking.
• Branded Apparel Pacific Rim Athletics branded clothing and apparel sold through an external Shopify storefront (vimfti-ev.myshopify.com).

Quantifiable outcome

• 5,000+ students trained over 10+ years
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CrossFit: Globally scaled functional fitness brand with affiliate gym model and standardized level progression methodology. Comparable 10+ year customer retention flywheel but at vastly greater scale and breadth.
• Freeletics: Large, well-funded AI-driven bodyweight coaching app serving millions globally. Represents the broader online fitness incumbent that competes for the same digital fitness consumer spending with substantially greater marketing and tech budget.

Direct peers

• Tempest Freerunning Academy: Academy chain teaching parkour, freerunning, and acrobatics in physical gyms with tiered training programs and progression. Direct overlap on Freerun element of Powerbatics and similar age-broad coaching model.
• Calisthenics Movement: Bodyweight strength and skills training company offering online programs, equipment, and educational content. Overlaps directly with Pacific Rim Athletics on calisthenics coaching, skill progressions, and online cohort-based subscription delivery.
• Fringe Sport: Calisthenics equipment retailer and publisher of bodyweight training curriculum/programming. Comparable customer (calisthenics practitioners) and overlapping bodyweight training content; complements Pacific Rim's training business via gear and programming.
• GMB Fitness (Gold Medal Bodies): Online subscription training platform focused on bodyweight skills including handstands, calisthenics, and mobility. Closely comparable product/methodology (multi-discipline bodyweight mastery with progressive programs) and similar coach-led, application-aware delivery model.
• The Movement Athlete: Online bodyweight conditioning program with progressive handbalancing, calisthenics, and mobility curriculum. Comparable target customer (skill-focused adults) and similar app-based delivery of structured tier progressions.
• Bar Brothers: Calisthenics training methodology company with structured progression systems and online coaching. Comparable methodology positioning (multi-level bodyweight mastery) and consumer audience of dedicated intermediate-to-advanced practitioners.

Emerging players

• Kavadlo Brothers: Founders of calisthenics methodology with books, workshops, and Dragon Door affiliation. Targets overlapping calisthenics and bodyweight mastery demographic via instructional content rather than live coaching.

Regional players

• Ninja Warrior / OCR training gyms: Specialty ninja warrior and obstacle-course gyms serving broad demographics with skill-based classes. Adjacent niche with similar Ninja Strength positioning but more geographically dispersed; partial overlap on skills training product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pacific-rim-athletics-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Rim Athletics, Llc