National Museum Of Natural History Goulandris

What National Museum Of Natural History Goulandris does

The National Museum of Natural History Goulandris is a Greek non-profit cultural institution founded in 1982 by Angelos and Niki Goulandris, operating the country's recognized national natural history museum from two connected buildings in Kifissia, Athens (Levidou 13 and the GAIA Center at Othonos 100). It maintains eight research collections spanning botany, entomology, hydrobiology, mineralogy, herpetology, paleontology, ornithology, and mammalogy containing hundreds of thousands of specimens, and delivers three core permanent exhibitions: the Natural History Exhibition, the Climate Change and Us exhibition (17 interactive stations), and the Biodiversity exhibition (interactive digital exhibits with holographic and panoramic projections), plus add-on 360-degree immersive experiences ('Facing the Truth') and a digital dome theater. The museum serves a mixed audience of families with children, school groups from kindergarten through high school, individual members and supporters, corporate event clients, and online learners.

The technology stack is built around interactive digital media rather than traditional static exhibits: 360-degree immersive projection, dome screenings, holographic and panoramic projections, virtual tour, and a dedicated e-kids platform (e-games, e-learning, e-create, e-coloring, e-nature). The museum distributes content via five social channels, an e-ticketing platform, an e-shop, and a dedicated e-learning platform serving Greek-language schools across Europe.

The business model is a hybrid cultural institution: earned revenue comes from ticket sales (€12 adult, €7 children, free under 3 and free first Saturday monthly), a tiered Nature Team membership (€35–€500), school programs at €5–€7 per student, corporate venue hire, e-shop merchandise, and the Natu Restaurant operated in partnership with Δειπνοσοφιστήριον. Non-earned revenue is supported by donations and named foundation funding from the Stavros Niarchos Foundation, John S. Latsis Public Benefit Foundation, Athanasios K. Laskaridis Public Benefit Foundation, Sani/Ikos Group, and the Kriti Kyriakopoulou Family. The museum has no fundraising history of venture or private equity investment and is governed by a board led by President Fali Boiagtzaki.

Name

National Museum Of Natural History Goulandris

Legal name

Εθνικό Μουσείο Φυσικής Ιστορίας Γουλανδρή

Website

https://gnhm.gr

Company type

Private

Founded year

1982

Operating status

Operating

Short description

The National Museum of Natural History Goulandris is a Greek non-profit cultural institution in Kifissia, Athens, operating natural history exhibitions, climate and biodiversity interactive experiences, and educational programs for families, schools, and members across Greece and Europe.

Ownership category

akta.pro rank

Product category

Cultural and Natural History Museum Services

NAICS

Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Natural History Museums (THAJADAC)

akta.pro secondary industries

Science & Technology Museums (THAJADAD), Museum, Zoo & Attraction Gift Shops (CRALAJAG)

Keywords

• Natural history museum
• Environmental education programs
• Interactive science exhibitions
• Museum membership programs
• Cultural tourism services

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Ticket Sales: General admission tickets for museum entry including access to Natural History Exhibition, Climate Change Exhibition, and Biodiversity Exhibition. Additional tickets sold for Dome screenings and special screenings.
2. Membership Program (Nature Team): Annual membership program with tiers including Green (€80 individual, €120 dual), Explorer (€100-€150 family), Naturalist Student (€35), and Protector Corporate (€500 for 5 subscriptions).
3. E-shop and Retail Sales: Sale of museum merchandise including art objects, jewelry, books, botanical paintings, gifts, stationery, plush toys, constructions, puzzles, and souvenirs inspired by the museum's collections and founders' works.
4. Natu Restaurant: Mediterranean restaurant operated in partnership with Δειπνοσοφιστήριον, located in the museum garden, open daily from 10:00 to 2:00 AM.
5. Educational Programs for Schools: Paid educational programs and guided tours for school groups ranging from €5-€7 per student depending on program type.
6. Venue Hire: Corporate event and private venue rental services for events held at museum facilities.
7. Donations: Donations to the Nature Team program supporting the museum's environmental work.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

The National Museum of Natural History Goulandris operates natural history exhibitions covering zoology, botany, geology, paleontology, marine biology, entomology, herpetology, and ornithology, alongside interactive exhibitions on climate change and biodiversity, a 360-degree immersive theater, a digital dome planetarium, and an on-site Mediterranean restaurant. The museum sells admissions, memberships, educational programs, and merchandise through its physical locations in Kifissia, Athens, its e-ticketing system, e-shop, e-learning platform, and virtual tour.

Product overview

The National Museum of Natural History Goulandris operates as a unified natural history museum offering with interconnected exhibitions, educational programs, digital platforms, and visitor services. The core visitor experience includes permanent Natural History Exhibition (housed in two connected buildings at Levidou 13 and GAIA Center at Othonos 100) and temporary exhibitions. Supporting services include the eshop, Natu Restaurant, educational programs for schools and families, and membership program Nature Team. Digital offerings include virtual tour, e-learning, e-games, e-coloring, e-create, and e-nature platforms. The product portfolio is offered as a single unified museum experience rather than a modular platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

• Nature Team: The membership program of the museum that brings people closer to nature through activities, educational programs, events and experiences combining knowledge and entertainment.

Products and services

• Natural History Exhibition Permanent natural history exhibition featuring hundreds of thousands of specimens across zoology, botany, geology, paleontology, entomology, herpetology, ornithology, and marine biology, developed in collaboration with the British Museum of Natural History. Available to all visitors as part of general admission.
• Climate Change and Us Exhibition Interactive exhibition on climate change comprising 17 interactive stations covering energy, transport, food production, water use, waste and recycling, and scientific research. Designed by Hüttinger Interactive Exhibitions with UN SDSN Greece scientific committee.
• Biodiversity: Everything is Connected Exhibition Permanent biodiversity exhibition created with Stavros Niarchos Foundation donation, featuring interactive digital exhibits with holographic and panoramic projections, multimedia species presentations, and AI applications exploring the interconnectedness of life on Earth.
• Facing the Truth 360° Experience 360-degree immersive projection screening showing climate change impacts including extreme weather, wildfires, melting ice caps, and flooding, suitable for ages 8+. Included in general admission and produced in collaboration with Wonder Immersive and 2monochannels.
• DOME Digital Planetarium Digital dome projection system showing educational films including Dinosaurs: A Story of Survival, Kaluoka Hina, and Kitz the Cat's SuperMoon Adventure with panoramic 180-degree synchronized projections. Requires an additional €5 ticket beyond general admission.
• Virtual Tour Interactive 360-degree virtual reality tour of the museum's collections and exhibitions available online at virtualtour.gnhm.gr, enabling remote exploration of the collections.
• E-Learning Platform Online educational programs platform offering climate change and biodiversity courses for schools, available both in-person at museum facilities and online to schools throughout Greece and Greek-language schools across Europe.
• Museum E-Shop Online store selling art objects, books, botanical paintings, gifts, plush toys, stationery, minerals, and exclusive items inspired by the museum's collections and the founders' works. Includes the 2026 mascot 'GAIA' inspired by Planet Earth.
• Educational Programs for Schools Comprehensive paid educational programs and guided tours for school groups covering Natural History, Climate Change, and Biodiversity exhibitions, with age-appropriate programs from kindergarten through high school. Pricing ranges from €5 free exploration, €6 educational tour, to €7 educational program per student.
• Nature Team Membership Program Annual museum membership program with tiers including Green (€80 individual / €120 dual), Explorer (€100 individual + up to 4 children / €150 dual + up to 4 children), Naturalist Student (€35), and Protector Corporate (€500 for 5 subscriptions). Benefits include free entry, shop and restaurant discounts, exhibition inauguration invitations, and priority access to special programs.
• Natu Restaurant Mediterranean restaurant located in the museum garden, operated in partnership with Δειπνοσοφιστήριον, with cuisine by Executive Chef Dimitris Skarmoutsos. Open daily from 10:00 to 2:00 AM, with architecture designed by Stones and Walls (Afroditi Bonatsou).
• Lectures Series 'We Discuss at the Museum' Discussion series 'We Discuss at the Museum' featuring scientists addressing environmental topics and promoting nature appreciation, held at the museum as part of its public programming.
• Family Programs Weekend activities, summer camp, and creative workshops for families with children aged 2-12 years, including the 'World Tour in 10 Sundays' program of 20 experiential workshops exploring ecosystems through creative activities, supported by Sani/Ikos Group.
• Online Educational Program: Climate Change & Us Free online educational program on climate change targeting 4th-6th grade primary school students, available both in-person at museum facilities and online for Greek schools and Greek-language schools across Europe.
• Venue Hire Corporate event and private venue rental services for events held at museum facilities, leveraging the unique natural garden setting and atmospheric architecture for celebrations, business events, and special occasions.
• Research Collections Access Scientific research collections comprising Botanical, Entomological, Hydrobiological, Mineralogical, Herpetological, Paleontological, Ornithological, and Mammalogy collections containing hundreds of thousands of specimens serving as national assets for scientific research.

Quantifiable outcome

• 219 schools and 4,659 students participated in the 5th National Painting Competition
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Polina EllisminorStrategic or Co-development Partner · 1 January 2026Artist partnership for exclusive jewelry collection 'NATIONAL' featuring designs inspired by museum collections including cheetah, triton, green turtle, and bee motifs. Collection includes 2026 mascot 'GAIA' inspired by Planet Earth.
• ΔειπνοσοφιστήριονcoreStrategic or Co-development Partner · 1 July 2020Restaurant operator partnership for Natu Restaurant in museum garden. Partnership began 10 years prior to current operations. Executive Chef Dimitris Skarmoutsos provides Mediterranean cuisine. Restaurant opened July 1, 2020.
• Sani/Ikos GroupcoreStrategic or Co-development PartnerSupported the educational program 'World Tour in 10 Sundays' implemented with the support of Sani/Ikos Group. Program offers creative activities for children aged 2-6 covering ecosystems and biodiversity themes.
• Athanasios K. Laskaridis Public Benefit FoundationcoreStrategic or Co-development PartnerPartnership for Beach Adoption program under the Nature Team initiative. Foundation collaborates with the museum on environmental protection activities.
• Hüttinger Interactive ExhibitionscoreTechnology or IntegrationExhibition design partner for the 'Climate Change and Us' exhibition. Responsible for interactive exhibition design and implementation.
• DDB AthensminorGTM or Marketing PartnerAdvertising agency partner for the Climate Change exhibition communication and marketing activities.
• UN SDSN GreececoreStrategic or Co-development PartnerExternal Scientific Committee for Climate Change exhibition including Professor Foivia Kountouri (Athens University of Economics, President of EAERE, President of UN SDSN Europe), Professor Stella Apostolaki (DEREE), and Professor Chrysavgi Latsipidou (University of Thessaly).
• Wonder ImmersivecoreTechnology or IntegrationProduction partner for 'Facing the Truth' 360-degree immersive experience. Collaboration on immersive theater production with 3D graphics and sound effects.
• 2monochannelscoreTechnology or IntegrationProduction company for the 360-degree immersive theater experience 'Facing the Truth' showing climate change impacts.
• Stones and Walls (Afroditi Bonatsou)minorStrategic or Co-development PartnerArchitecture firm responsible for Natu Restaurant design with natural-inspired aesthetic using earth tones that connects environment with contemporary design references.
• TEMAKO S.A.minorOthersTechnical construction company responsible for exhibition space construction.
• A. Lignos E.E.minorOthersMuseum and exhibition space construction company responsible for Biodiversity exhibition construction.
• thedesk.studiominorOthersVisual identity design for 'Facing the Truth' immersive experience.
• Athe ConstructionsminorOthersConstruction company for the 'Facing the Truth' theater space.
• Kyriakouloudi FoundationminorStrategic or Co-development PartnerEnvironmental organization collaborating on Nature Team beach adoption initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Muséum national d'Histoire naturelle, Paris: French national natural history institution combining museum galleries, research, botanical gardens, and zoos under one public-facing umbrella. Strong analog for the integration of research collections, biodiversity education, family programming, and venue-based commerce.
• California Academy of Sciences: San Francisco natural history institution combining aquarium, planetarium, and natural history museum under one roof with a strong climate-change and biodiversity focus. Closest analog for combining immersive dome/planetarium technology with natural history collections and ecological education.
• Naturhistorisches Museum Wien: Major European natural history museum with extensive zoological, paleontological, and mineralogical collections and strong public education mission. Comparable mid-sized European museum combining classical collection display with modern interactive programming.
• Field Museum, Chicago: US natural history museum with major permanent exhibitions, traveling exhibition program, and large research collection. Comparable in its emphasis on permanent natural history galleries augmented by special exhibitions and family-focused programming.
• Natural History Museum, London: World-leading natural history museum operating permanent zoology, botany, entomology, and paleontology collections plus immersive digital exhibitions. Direct comparable in scope (research collections + interactive public galleries + educational programs) and business model (ticketed admission, membership, retail, venue hire, donations).
• Smithsonian National Museum of Natural History: US federally chartered natural history museum with hundreds of millions of specimens, major permanent and temporary exhibitions on biodiversity and earth science, and large-scale K-12 educational programming. Most directly comparable in combination of research collections and public-facing climate/biodiversity education.
• Museo Nacional de Ciencias Naturales, Madrid: Spain's national natural history museum with zoological, geological, and paleontological collections tied to the Spanish National Research Council (CSIC). Similar national-scale positioning combining research collections with public education and exhibition programming.
• Museum für Naturkunde Berlin: Germany's leading natural history museum, integrating research collections with interactive exhibits including a large immersive dinosaur hall and biodiversity programming. Closest European functional analog combining scientific collection stewardship with high-tech immersive public experience.

Regional players

• Acropolis Museum, Athens: Premier Greek cultural institution in central Athens, drawing the majority of inbound tourism to the city. Direct competitor for tourist mindshare, school group bookings, and cultural venue-hire revenue in the same metropolitan market.
• Benaki Museum, Athens: Major Athens private museum with multiple branches and broad cultural programming. Comparable non-state cultural institution competing for membership, school groups, and event hire in the same Greek market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2chDDtAvk8MjiQee-s6SCA
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/goulandris-natural-history-museum/?originalSubdomain=gr
• Instagraminstagram.com/nm_natural_history_goulandris
• TikToktiktok.com/@naturalhistorygoulandris?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

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Frequently asked questions about National Museum Of Natural History Goulandris