PIEDMONT REGIONAL ASSOCIATION OF REALTORS INC

What PIEDMONT REGIONAL ASSOCIATION OF REALTORS INC does

Piedmont Regional Association of REALTORS Inc (PRAR) is a 501(c)-style nonprofit professional trade association founded in 1946 and headquartered at 1612 Ebenezer Road in Rock Hill, South Carolina. The organization serves real estate professionals across York, Lancaster, and Chester Counties, representing more than 800 REALTORS and affiliate business professionals. PRAR operates within the three-tier National Association of REALTORS (NAR) / South Carolina REALTORS (SCR) / PRAR federation, requiring REALTOR members to also hold NAR membership and subscribe to the NAR Code of Ethics, and holds an exclusive agreement with SCR to adjudicate all local grievances and professional standards complaints.

PRAR's core products are membership-based and centered on three pillars: education, advocacy, and member services. Education offerings include SC-approved continuing education classes (33 events covering ethics, fair housing, pricing, listing visibility, property management, and seller-direct transactions), NAR-mandated Code of Ethics training (2 hours 30 minutes every 3 years), free annual Fair Housing training, and support for 10+ REALTOR designations (ABR, CRS, GRI, SRES, etc.). Advocacy is delivered via the REALTORS Political Action Committee (RPAC), regional legislative updates, and housing-policy research including the Missing Middle Housing Scan of York County. Member services are operationalized through third-party platforms: Canopy MLS for listing access, REALTORS Property Resource (RPR) for market data, FOREWARN for identity verification, and GrowthZone for member management, event registration, and the member portal.

PRAR's business model is subscription-based with diversified ancillary revenue. Primary revenue comes from annual REALTOR membership dues (which bundle NAR and SCR portions, including $92.50 of non-deductible lobbying allocations), Affiliate Membership at $100/year plus a $250 one-time fee, and a four-tier sponsorship ladder (Silver $250, Gold $500, Platinum $1,000, plus $1,000 per event). Event registration fees and $25 no-show fees provide transactional revenue. The go-to-market motion is direct membership application through members.prar.com, complemented by consumer-facing campaigns like REALTORS Know More (a partnership with Canopy MLS and 12 local associations). Leadership is provided by an elected Board of Directors; Colleen Coesens served as 2025 President, with Billie Prater as key staff contact under [email protected]. The organization is independently operated, non-venture-backed, and not affiliated with a parent company.

Name

PIEDMONT REGIONAL ASSOCIATION OF REALTORS INC

Legal name

Piedmont Regional Association of REALTORS Inc

Website

https://prar.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Piedmont Regional Association of REALTORS Inc is a 1946-founded nonprofit trade association serving more than 800 REALTORS and affiliate members across York, Lancaster, and Chester Counties, South Carolina, providing continuing education, advocacy, MLS access, and ethics enforcement under the NAR federation.

Ownership category

akta.pro rank

Headquarters

HQ city

Rock Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. REALTOR Membership Dues: Annual membership dues for licensed real estate professionals to join as REALTOR members. Members must complete Code of Ethics training and orientation. Dues include NAR and SCR portions that are non-deductible for lobbying purposes.
2. Affiliate Membership Dues: Annual membership dues of $100 plus $250 one-time fee for business affiliates who want to connect with REALTORS and market their services to the real estate community.
3. Event Registration Fees: Revenue from continuing education classes and membership events. Some events charge fees for non-members, with $25 no-show fees for registrants who do not attend.
4. Sponsorship Revenue: Affiliate members can purchase sponsorship levels including Silver ($250/year), Gold ($500/year), Platinum ($1,000/year), and event sponsorship ($1,000/event).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PRAR is a non-profit local trade association that sells REALTOR and Affiliate memberships, providing members with continuing education, Code of Ethics and Fair Housing training, professional standards enforcement, RPAC political advocacy, MLS and market data access, networking events, and consumer-facing real estate resources across York, Lancaster, and Chester Counties of South Carolina.

Product overview

PRAR is a regional real estate trade association serving over 800 REALTORS in York, Lancaster, and Chester Counties, SC. The organization offers a membership-based service model combining professional development (continuing education, Code of Ethics training, Fair Housing training, REALTOR designations), advocacy (RPAC political fundraising, legislative updates), market resources (market reports, housing studies), and member support (MLS access, professional standards, legal resources). Affiliate membership provides business partnership opportunities for real estate service providers. The association also conducts housing research initiatives and community advocacy programs.

Differentiator

Problem solved

Functional benefit

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, strategic initiative and supporting.

• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerPRAR is a local association affiliated with NAR. All PRAR REALTOR members must be NAR members and subscribe to the Code of Ethics. PRAR participates in NAR initiatives including RPAC, Fair Housing training, research tools, and advocacy campaigns.
• South Carolina REALTORS (SCR)coreStrategic or Co-development PartnerPRAR works with SCR for state-level advocacy, legal hotline services, continuing education approval, and professional standards handling. PRAR has an agreement with SCR to handle all Grievances and Professional Standards Complaints through SCR.
• Opticos Design, Inc.strategic initiativeStrategic or Co-development PartnerDeveloped the Missing Middle Housing Scan of York County for PRAR, examining housing types between detached single-family homes and large apartment complexes.
• South Carolina Community AlliancesupportingStrategic or Co-development PartnerProvided grant support for the Missing Middle Housing Scan of York County in partnership with PRAR and York County Planning Department.
• York County Planning DepartmentsupportingStrategic or Co-development PartnerPartnered with PRAR, Opticos Design, and SC Community Alliance on the Missing Middle Housing Scan study.
• Canopy MLScoreTechnology or IntegrationPRAR partners with Canopy MLS and 12 local associations for the REALTORS Know More Consumer Advocacy Campaign, educating consumers on benefits of working with REALTORS and advantages of Canopy MLS.
• GrowthZonesupportingTechnology or IntegrationWebsite platform and member management system provider for PRAR's website, event calendar, membership portal, and member communications.
• REALTORS Insurance PlacesupportingChannel Partner/ Reseller/ DistributorInsurance partner offering products specifically designed for REALTORS and their clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greater Greenville Association of REALTORS: Another South Carolina-based local NAR affiliate covering the Greenville metro. Directly comparable as a same-state peer association with similar member-services, education, and advocacy offerings to PRAR.
• Charlotte Regional Realtor Association: Local NAR-affiliated REALTOR association serving the Charlotte metro, which is directly adjacent to PRAR's York County territory. Operates the same member-services/education/advocacy model for a larger member base, making it the closest comparable in geography and structure.
• Coastal Carolinas Association of REALTORS: South Carolina-based local NAR affiliate covering the coastal/Hilton Head region. Same NAR/SCR affiliation structure and same core service offering as PRAR, differing mainly in geography.
• Midlands Association of REALTORS: South Carolina-based local NAR affiliate covering the Columbia metro. Operates a similar member-driven trade association model with comparable revenue mix (dues, education, events, affiliate sponsorships).
• Spartanburg Association of REALTORS: Another South Carolina-based local NAR affiliate covering the Spartanburg area. Comparable in scale and structure to PRAR and a direct peer within the same state association structure.
• Orlando Regional REALTOR Association: Florida-based NAR affiliate operating in a high-growth metro with a similar member-services/education/advocacy model. Comparable in function to PRAR, though serving a different real estate market profile.

Regional players

• Atlanta REALTORS Association: Large NAR-affiliated local association serving metro Atlanta. Operates the same model but in a different state and at materially larger scale, making it a useful regional peer for benchmarking what a scaled-up PRAR could look like.

Broad incumbents

• South Carolina REALTORS (SCR): State-level NAR affiliate that PRAR is a member of and that handles all grievances and professional standards complaints for PRAR. Operates at a broader geography and provides the services PRAR delegates upward, making it a clear umbrella peer.
• National Association of REALTORS (NAR): The national trade association to which every PRAR member must belong. Provides RPAC, Code of Ethics, Fair Housing training, RPR research, and the REALTOR® trademark that PRAR distributes locally. Functions as the broad incumbent in the same product category.

Others

• Canopy MLS: Regional multiple listing service and ecosystem partner of PRAR. Not a competing trade association but a closely adjacent infrastructure provider whose listing platform PRAR's REALTOR members rely on for daily transactions.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PiedmontRegionalAssociationRealtors
• LinkedInlinkedin.com/company/piedmont-regional-association-of-realtors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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