Realtors Insurance Place
Realtors Insurance Place is an exclusive online insurance marketplace, operated by SASid Inc. for the 1.5 million members of the National Association of REALTORS, offering health, dental, vision, life, disability, and supplemental coverage under one platform.
- Company typePrivate
- Founded2009
- HeadquartersJanesville, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Realtors Insurance Place does
Realtors Insurance Place is a comparative online insurance marketplace operated by SASid, Inc. (an Acrisure Partner Company) as an exclusive benefit program for members of the National Association of REALTORS (NAR). Founded in 2009 and headquartered at 14 N Parker Dr #300, Janesville, Wisconsin, the platform distributes a broad portfolio of insurance products to NAR's 1.5 million members, who are typically self-employed independent contractors without employer-sponsored benefits. Product lines span ACA-compliant major medical, flexible-term short-term medical, REALTORS Core Health Insurance (limited indemnity), supplemental accident protection, group dental insurance (four tiers via the Ameritas PPO network), group vision insurance (two plans via the EyeMed network), term life, mature term life, group AD&D, guaranteed-acceptance life, and short-term disability — all underwritten by New York Life or United States Fire Insurance Company where applicable. Add-on products include Members TeleHealth (powered by Teladoc Health), pet insurance (ASPCA), identity theft protection (SecurusID powered by Experian/Aura), prescription discount card (Drug Card America), and Liberty Mutual home and auto.
The platform's underlying technology is the SASid enrollment and administration system, which powers self-service online quoting and enrollment, Olark-powered live chat, and white-glove telesales supported by licensed benefits specialists. It also embeds a HealthSherpa integration for ACA marketplace comparison and offers custom landing pages for Association Executives and broker partners (e.g., Redfin). Revenue is generated primarily through insurance carrier commissions on policies sold, supplemented by royalty fees paid by SASid to NAR for use of NAR's intellectual property. The unit-level economics are largely commission-yield dependent, with no insurance risk carried by SASid/Realtors Insurance Place. Pricing is monthly subscription-style across most lines, with annual billing on select life products; example entry prices include vision plans from $12.70/month, TeleHealth from $9.50/month, and RCHI plans from $74.30/month.
Realtors Insurance Place firmographics
Firmographics- Name
- Realtors Insurance Place
- Legal name
- SASid, Inc.
- Website
- https://realtorsinsuranceplace.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Realtors Insurance Place is an exclusive online insurance marketplace, operated by SASid Inc. for the 1.5 million members of the National Association of REALTORS, offering health, dental, vision, life, disability, and supplemental coverage under one platform.
- Ownership category
- akta.pro rank
Realtors Insurance Place industry classification
Industry- Product category
- Group Insurance Benefits Exchange (Real Estate Industry)
- NAICS
- Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
Keywords
Where Realtors Insurance Place is headquartered
LocationHeadquarters
- HQ city
- Janesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Realtors Insurance Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Insurance Commissions: Earn commissions from insurance carriers for policies sold through the platform including health, dental, vision, life, disability, and supplemental insurance products.
- NAR Royalty Fees: SASid pays royalty fees to NAR REALTOR Benefits for use of NAR intellectual property. These fees support NAR operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Two vision plan options: Premier Pro Vision Plan (PPO with EyeMed network) and Freedom Vision Plan (Non-PPO) |
| Subscription | Monthly | Three RCHI plan types: Platinum, Physician, and Value |
| Subscription | Monthly | TeleHealth subscription service with 24/7 access |
| Subscription | Monthly | Four dental plan tiers: Choice, Premier Plus, Elite, and Value |
| Subscription | Monthly | Group Term Life for ages 20-59, coverage $50,000-$1,000,000 |
| Subscription | Annual | Mature Term Life for ages 60+, coverage $10,000-$100,000 |
| Subscription | Annual | Group AD&D for ages 20-59, coverage $50,000-$500,000 |
| Subscription | Monthly | Short Term Disability coverage $1,000-$6,500/month for members under 60 |
| Subscription | Monthly | ASPCA Pet Insurance - Complete Coverage and Accident Only plans |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Realtors Insurance Place product offering
Product offeringCore offering
Operates an exclusive online private insurance exchange for members of the National Association of REALTORS® (NAR), aggregating health, dental, vision, life, disability, pet, identity theft, and home & auto insurance products from multiple top-rated carriers and delivering them at group-negotiated rates to self-employed real estate professionals. Operated by SASid, Inc., an Acrisure Partner Company, headquartered in Janesville, Wisconsin.
Product overview
Realtors Insurance Place is a comparative online insurance marketplace operated by SASid Inc. as an exclusive NAR member benefit since 2009. The platform offers a comprehensive portfolio of insurance products including health insurance (ACA major medical, flexible term, supplemental), dental insurance (with four tiered plans), vision insurance, life insurance (group term, mature term, AD&D, guaranteed acceptance), short-term disability insurance, Medicare supplemental coverage, and specialty products (pet insurance, identity theft protection, home & auto). The platform connects members with third-party networks including Teladoc Health for telehealth, HealthSherpa for ACA enrollment, Ameritas and EyeMed for dental/vision PPO networks, and is underwritten by major insurers including New York Life Insurance Company. All products are exclusively priced for NAR members with portable coverage that follows members across job changes.
Differentiator
Problem solved
Functional benefit
Products and services
- REALTORS Core Health Insurance (RCHI)
- ACA Major Medical Plans
Quantifiable outcome
- Save up to 80% on prescriptions through Drug Card America
- +3 more outcomes
Companies that use Realtors Insurance Place
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Realtors Insurance Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Realtors Insurance Place partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- SASid Inc.coreSASid (Smart and Simple insurance development) creates and administers REALTORS Insurance Place. They have been a trusted NAR partner since 2009. SASid is an Acrisure Partner Company and handles all enrollment, administration, and technology platform operations.
- National Association of REALTORS (NAR)flagshipREALTORS Insurance Place is made available through NAR REALTOR Benefits. NAR receives royalty fees from SASid for use of its intellectual property. The program is the exclusive health and wellness benefit partner for NAR's 1.5 million members.
- New York Life Insurance CompanycoreExclusive provider of life insurance and disability insurance for NAR members through REALTORS Insurance Place. Underwrites Group Term Life, Mature Term Life, Group AD&D, and Short Term Disability policies. Rated A++ AM Best, AAA Fitch, Aa1 Moody's, AA+ S&P.
- ASPCA Pet Health InsurancecoreASPCA Pet Health Insurance offers coverage for dogs and cats through REALTORS Insurance Place. NAR members receive 10% discount on plan rates. Policies underwritten by United States Fire Insurance Company, administered by C&F Insurance Agency.
- Teladoc HealthcoreTeladoc Health provides the telehealth service for NAR members - Members TeleHealth. Offers 24/7/365 access to board-certified doctors, licensed nurses, and specialists via phone, app, video, and chat.
- AmeritascoreAmeritas provides dental PPO network (390,000+ providers) and administers REALTORS Vision Insurance. Ameritas Dental PPO providers have agreed to reduced fees for member clients.
- EyeMedcoreEyeMed Select Network provides the provider network for Premier Pro Vision Plan with 42,000+ providers at over 19,000 locations including LensCrafters, Pearle Vision, Target Optical, Sears Optical, and JCPenney Optical.
- United States Fire Insurance CompanycoreUnited States Fire Insurance Company underwrites REALTORS Core Health Insurance (RCHI). Rated A (Excellent) by A.M. Best.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Realtors Insurance Place competitors and assessment
Company assessmentBroad incumbents
- Acrisure: Parent company of SASid and one of the largest insurance brokerage and financial-services platforms globally. Operates broadly across commercial, personal, and benefits lines, encompassing Realtors Insurance Place as a niche-vertical unit within a much larger portfolio.
Direct peers
- SelectQuote: Direct-to-consumer insurance distributor specializing in life, health, and senior-market products. Comparable in technology-enabled enrollment, inside-sales motion, and commission-based revenue model.
- BenefitMall: Benefits brokerage and aggregator serving small businesses, brokers, and carriers across health, dental, vision, and voluntary lines. Comparable in multi-carrier brokerage operations and group-rated distribution to small employer and individual segments.
- HealthMarkets: National insurance brokerage distributing health, Medicare, life, and supplemental products via licensed agents and online channels. Comparable captive-agent, multi-carrier model targeting individuals and small groups.
- AAA Insurance: Membership-based insurance distributor owned by the American Automobile Association. Offers auto, home, life, and ancillary products to AAA members at negotiated rates, with a comparable captive-distribution and association-endorsement model.
- Healthcare.com: Online insurance comparison and enrollment marketplace for ACA, Medicare, and ancillary products. Directly competes for the same self-employed, individual-market buyer that Realtors Insurance Place targets among NAR members.
- USAA: Member-owned financial services organization serving military-affiliated customers with insurance, banking, and investment products. Closely analogous model of exclusive-membership distribution at negotiated rates for a defined professional community.
- eHealth: Public online health insurance marketplace and broker. Competes directly in ACA, Medicare, and ancillary individual insurance distribution, overlapping with Realtors Insurance Place's technology-driven enrollment funnel and product breadth.
- GoHealth: Online health insurance marketplace focused on Medicare and ACA distribution. Overlaps with Realtors Insurance Place's Members Medicare Solutions and ACA major-medical offerings, with comparable commission-based economics.
- AARP Insurance Program (The Hartford, UnitedHealthcare): Largest association-affiliated insurance marketplace in the US, offering health, dental, vision, and life products to AARP members. Mirrors Realtors Insurance Place's vertical-exclusive, group-rated distribution model closely, differing only by audience (50+ consumers vs. real-estate professionals).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Realtors Insurance Place social profiles
Digital presenceRealtors Insurance Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realtors Insurance Place leadership team
Management profileNumber of profiles
Profiles2 records
Realtors Insurance Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realtors Insurance Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realtors Insurance Place
What does Realtors Insurance Place do?
Operates an exclusive online private insurance exchange for members of the National Association of REALTORS® (NAR), aggregating health, dental, vision, life, disability, pet, identity theft, and home & auto insurance products from multiple top-rated carriers and delivering them at group-negotiated rates to self-employed real estate professionals. Operated by SASid, Inc., an Acrisure Partner Company, headquartered in Janesville, Wisconsin.
Is Realtors Insurance Place a public or private company?
Realtors Insurance Place is a private company. It is classified as corporate owned and is currently operating.
When was Realtors Insurance Place founded?
Realtors Insurance Place was founded in 2009. It employs 51 to 100 people.
Where is Realtors Insurance Place based?
Realtors Insurance Place is headquartered in Janesville, United States, in the North America region.
How does Realtors Insurance Place make money?
Two revenue lines are on record. Insurance Commissions are the primary driver. The others are NAR Royalty Fees.
Who are Realtors Insurance Place's main competitors?
Acrisure is listed as a broad incumbent. Direct peers are SelectQuote, BenefitMall, HealthMarkets, AAA Insurance, Healthcare.com, USAA, eHealth, GoHealth and AARP Insurance Program (The Hartford, UnitedHealthcare).
Does Realtors Insurance Place have an API?
No public API is recorded for Realtors Insurance Place.
What industry is Realtors Insurance Place in?
Realtors Insurance Place's product category is Group Insurance Benefits Exchange (Real Estate Industry). Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution. Its NAICS code is 52421 and its SIC code is 6411.