Coastal Carolinas Association of REALTORS

Name

Coastal Carolinas Association of REALTORS

Legal name

Coastal Carolinas Association of REALTORS

Website

https://ccarsc.org

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. REALTOR Membership Dues: Annual membership dues collected from primary members, secondary members (in-state and out-of-state), and MLS-only subscribers. Dues are paid annually with specific fee schedules for different membership categories.
2. Affiliate Membership: Annual membership fees for industry service providers who are not licensed to sell or appraise real estate but provide services to the industry.
3. Supra Key and Lockbox Fees: Annual subscription fees for Supra electronic key service ($145-$340 depending on quarter) and one-time lockbox purchases ($125).
4. MLS Fees: MLS subscription fees paid quarterly by subscribers for access to the CCMLS platform and data services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Coastal Carolinas Association of REALTORS (CCAR) is a professional trade association that provides membership services to licensed REALTORS and brokers in the Grand Strand region of South Carolina. Its core offerings include REALTOR membership, the wholly-owned CCMLS Multiple Listing Service, professional development/continuing education through CCAR Academy, market statistics, government affairs advocacy, and community outreach programs. It also resells Supra electronic lockbox services and member tools such as FOREWARN and RPR.

Product overview

Coastal Carolinas Association of REALTORS operates a unified association platform centered on its CCMLS (Coastal Carolinas Multiple Listing Service), which functions as the core product providing listing data and market information. The CCAR membership serves as the umbrella program offering access to CCMLS, professional development through CCAR Academy and Continuing Education, government affairs advocacy, and community outreach. Additional specialized divisions include the Commercial Investment Division, Leadership Academy, Young Professionals Network, and Global Business Council. Members also receive access to integrated tools including Paragon MLS platform, FOREWARN safety app, RPR analytics, Supra lockbox services, and market statistics via ShowingTime and INFOSPARKS.

Differentiator

Problem solved

Functional benefit

Brands

• CCMLS: Coastal Carolinas Multiple Listing Service - provides MLS data and services to real estate professionals in the region.

Products and services

• CCAR Membership
• Coastal Carolinas MLS (CCMLS)
• CCAR Academy
• Continuing Education
• Supra eKEY and Lockbox Services
• Market Statistics & Reports
• Commercial Investment Division
• Leadership Academy
• Young Professionals Network
• Global Business Council
• Government Affairs & Advocacy
• Community Outreach Programs
• Housing Availability Study

Quantifiable outcome

• 89% of buyers in 2019 purchased their home with help of a real estate agent or broker; 90% of buyers would recommend their agent
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature1 record

Partnerships

13 partnerships are on record, tiered presenting builder, corporate presenting partner, presenting partner, core and platinum partner.

• D.R. Hortonpresenting builderGTM or Marketing PartnerD.R. Horton, America's #1 homebuilder, is the Presenting Builder partner for CCAR. They offer new homes designed for every stage of life with smart home features, modern finishes, and industry-leading warranties. D.R. Horton supports CCAR sponsored events and classes.
• Horry Telephone Cooperative (HTC)corporate presenting partnerStrategic or Co-development PartnerHTC has connected members and the community for over 70 years with the largest fiber-optic network in the region, serving more than 100,000 subscribers in Horry, Georgetown and Marion Counties. Corporate Presenting Partner for CCAR.
• Tide Law Firmpresenting partnerGTM or Marketing PartnerTide Law Firm is committed to smooth, easy, and efficient real estate transactions. They provide legal services for home buying and selling, serving as a Presenting Partner for CCAR events.
• Greenville MLScoreTechnology or IntegrationRegional data exchange partnership allowing CCMLS subscribers to access listings from Greenville MLS in real-time through Paragon and Flex platforms. Facilitated by SourceRE and Modern.Tech.
• Lowcountry MLScoreTechnology or IntegrationRegional data exchange partnership enabling CCMLS subscribers to search listings from Lowcountry MLS (Beaufort) in real-time. Founding member of regional data exchange initiative.
• Palmetto Referral NetworkcoreTechnology or IntegrationData-sharing partnership between 6 South Carolina MLS organizations (CCMLS, Aiken MLS, Greater Greenville MLS, Greater Pee Dee MLS, Lowcountry Regional MLS, MLS of Spartanburg) enabling access to 14,600+ REALTORS across the state. Facilitated through Realtors Property Resource (RPR).
• Burr Formanplatinum partnerGTM or Marketing PartnerBurr Forman is a Platinum Partner in CCAR's resource library and video content platform (CCAR Now).
• Great Southern Homesplatinum partnerGTM or Marketing PartnerGreat Southern Homes is a Platinum Partner in CCAR's CCAR Now video resource library.
• Beverly Homesplatinum partnerGTM or Marketing PartnerBeverly Homes is a Platinum Partner in CCAR's resource library and CCAR Now video platform.
• Corning Credit Unionplatinum partnerGTM or Marketing PartnerCorning Credit Union is a Platinum Partner providing mortgage services visibility in CCAR's CCAR Now resource library.
• ShowingTimecoreTechnology or IntegrationCCAR uses ShowingTime for market statistics and trends data. ShowingTime provides the market data infrastructure that CCAR uses to deliver housing industry insights.
• South Carolina REALTORS AssociationcoreStrategic or Co-development PartnerState-level association partner under the three-way agreement. CCAR members automatically gain access to SCR benefits, advocacy, and resources alongside local and national association benefits.
• National Association of REALTORS (NAR)coreStrategic or Co-development PartnerNational association partner. Through the three-way agreement, CCAR members receive access to NAR benefits including RPR, Code of Ethics training, designation programs, RPAC advocacy, and member discounts.

Scale indicators10 records

Recent moves2 records

Broad incumbents

• National Association of REALTORS: National umbrella association and three-way agreement partner. Provides REALTOR trademark licensing, Code of Ethics, RPR, RPAC advocacy, and designation programs that flow through CCAR to its members - the direct national analog to CCAR's local role.
• South Carolina REALTORS: State-level professional REALTOR association and three-way agreement partner for CCAR. Provides statewide advocacy, CE, and member benefits that overlap with CCAR's local offerings, and serves as the umbrella association under which CCAR operates.

Direct peers

• Canopy MLS: Combined REALTOR association and MLS serving the Charlotte NC region. Operates an integrated association-MLS model very similar to CCAR/CCMLS, with comparable member scale and Carolinas coastal/metro market focus.
• Raleigh Regional Association of REALTORS: Carolinas-based REALTOR association and Triangle MLS operator. Comparable combined association-MLS structure serving a growing Carolinas metro market with similar member services and MLS scale.
• Greater Pee Dee MLS: SC regional MLS participating in the Palmetto Referral Network alongside CCMLS. Comparable South Carolina MLS with similar subscriber model and regional broker base serving adjacent markets.
• Lowcountry Regional MLS: Regional MLS serving the Beaufort SC market and Palmetto Referral Network founding member. Comparable in operating model (wholly-owned MLS subsidiary of local REALTOR association), data exchange partnership structure, and SC-specific regional focus.
• Greater Greenville MLS: Regional MLS serving the Greenville SC market and partner in the 2026 Regional Data Exchange initiative. Comparable as a South Carolina MLS organization of similar subscriber scale serving brokers and agents in an adjacent geographic market.

Others

• Realtors Property Resource (RPR): NAR's data analytics platform provided to all CCAR members. Not a direct competitor but the technology ecosystem on which CCMLS data sharing (Palmetto Referral Network) is built, making it a critical enabler of CCAR's value proposition.

Regional players

• Aiken MLS: SC regional MLS participating in the Palmetto Referral Network. Smaller-scale peer operating in an adjacent South Carolina market with a similar MLS-only or association-affiliated model to CCMLS.
• MLS of Spartanburg: SC regional MLS participating in the Palmetto Referral Network. Smaller-scale peer MLS with similar listing data exchange and broker cooperation model serving the Spartanburg SC market.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CoastalCarolinas
• Facebookfacebook.com/ccarsc
• Instagraminstagram.com/coastalcarolinasrealtors
• Xx.com/ccarsc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Carolinas Association of REALTORS