Open Mind Consulting srl

What Open Mind Consulting srl does

Open Mind Consulting srl is a Turin-headquartered Italian limited liability company (Srl) founded in 2001 that provides communication, marketing, public relations, press office, social media, sales representation, and event organization services exclusively to the tourism sector. Its client base spans national and regional tourism boards (VisitMalta, Slovenian Tourist Board, Polish Tourism Organization, Regione Siciliana, Regione Autonoma Valle d'Aosta, The Bahamas, Cook Islands Tourism Corporation), tour operators and cruise/resort brands (Star Clippers, Avalon Waterways, Sandals Resorts, Monterosa Ski, Viaggigiovani.it, African Explorer, Viaggia con Carlo), and cultural foundations (Fondazione LEM, Italian Royal Experience), giving the firm an international footprint despite operating with a headcount of 1–10 employees.

The firm's business model is professional services: engagements are direct, quote-based, and customized per client, with five interconnected service lines (Social Media Marketing, Ufficio Stampa & PR, Marketing & Roadshow, Rappresentanze, Eventi) that are sold as a unified integrated-communication offering. The firm operates as a direct service provider that works alongside client internal teams, relying on over 20 years of tourism-specific know-how and an international network of partner communication agencies to deliver cross-border campaigns. GTM is sales-led and event-driven, with thought leadership conducted through a bilingual (Italian/English) blog and a dedicated press room used for client PR activations.

The technology stack is human-centric service delivery with no disclosed proprietary platform, AI/ML capability, API, or productized software. Revenue is not disclosed, no external funding has been raised, and the firm is independently owned with no parent company or institutional investors. Recent strategic activity centers on deepening Italian regional mandates and a 2026 partnership with Somewhere Tours & Events for the 'Storie a Corte' program, alongside the PA Awards 2026 'Best of the Best' recognition for the Effetto Venezia festival promoted by Fondazione LEM.

Name

Open Mind Consulting srl

Legal name

Open Mind Consulting Srl

Website

https://openmindconsulting.it

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Open Mind Consulting srl is a Turin-based Italian consultancy providing communication, marketing, PR, social media, and event management services exclusively to tourism operators, destinations, and cultural organizations across Europe, the Caribbean, and Oceania.

Ownership category

akta.pro rank

Product category

Tourism Marketing and PR Services

NAICS

Marketing Consulting Services (541613), Advertising Agencies (541810), Public Relations Agencies (541820), Media Representatives (541840)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

akta.pro secondary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Tourism marketing consulting
• Destination public relations
• Press office services
• Social media marketing
• Event organization agency

Headquarters

HQ city

Torino

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Communication and Marketing Consulting Services: Professional consulting services for tourism operators and entities, including strategic communication, brand development, and integrated marketing solutions. Operates as a direct service provider offering expertise to clients while supporting their internal resources.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Open Mind Consulting provides communication, marketing, public relations, press office, social media marketing, and event organization services exclusively for tourism operators, destinations, and cultural organizations. The firm works as a direct service provider, embedding alongside client internal teams to deliver branding, integrated PR campaigns, territorial promotion, and sales representation for tourism clients across more than 20 countries.

Product overview

Open Mind Consulting srl is a communication and marketing consulting firm specializing in tourism. The company operates as a unified service offering with five interconnected service lines: Social Media Marketing, Ufficio Stampa & PR (Press Office & Public Relations), Marketing & Roadshow, Rappresentanze (Tourism Sales Representation), and Eventi (Events organization). These services work together to provide integrated communication solutions for tourism authorities and operators, combining digital marketing, traditional PR, sales representation, and event management under one consultancy. With over 20 years of experience supporting tourism entities globally, the firm positions itself as a direct service provider that works in synergy with clients to achieve agreed-upon goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing Digital communication strategies and social media management for tourism operators, including content creation, community management, and strategic planning for platforms such as Instagram and TikTok. Offered to tourism authorities, tour operators, resorts, and cultural organizations.
• Ufficio Stampa & PR (Press Office and Public Relations) Press office and public relations services for trade and consumer press, creating tailor-made projects for tourism clients. The firm cites 20 years of experience in the sector and serves both trade publications and consumer outlets.
• Marketing & Roadshow Customized marketing plans with attention to operational processes and daily relationships with end consumers and industry professionals. Roadshow-oriented marketing supporting tourism clients in trade and consumer outreach.
• Rappresentanze (Tourism Sales Representation) Tourism sales representation with day-by-day activity management and strategic vision for relationships with industry professionals and end consumers. Provided to tourism operators and destinations seeking outsourced trade representation.
• Eventi (Events) Event organization agency specialized in events for diverse audiences, from press conferences to public presentations of individual projects. Provided to tourism authorities, cultural organizations, and tourism operators.

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Somewhere Tours & EventscoreStrategic or Co-development Partner · 22 June 2026Somewhere Tours & Events is a Turin-based DMC and incoming tour operator with over 27 years of experience in cultural, experiential, and incoming tourism in Turin and Piedmont. They curate and manage the 'Storie a Corte' thematic itinerary program for Italian Royal Experience, providing operational organization and guided tour services for 40 planned itineraries from June 2026 to December 2027.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Edelman: Edelman is a global communications marketing firm with a strong travel and tourism practice serving destinations, hospitality groups, and consumer brands. As a broad incumbent, it competes with Open Mind Consulting on large-scale tourism authority RFPs where global reach and budget matter.
• Weber Shandwick: Weber Shandwick is a global public relations and communications firm with a dedicated Travel & Tourism practice. It is a broader incumbent competing for destination marketing and PR mandates from tourism boards and hospitality brands globally.
• Finn Partners: Finn Partners is a large global PR and integrated marketing firm with a dedicated Travel & Tourism practice serving destinations, hospitality, and aviation. It is a broader incumbent offering tourism communications alongside many other industry verticals, competing for the same national tourism authority mandates.
• Havas Group: Havas Group is a global marketing and communications group with a tourism and hospitality practice. As a broad incumbent, it competes with Open Mind Consulting for integrated tourism marketing mandates while serving a much wider portfolio of clients across industries.

Direct peers

• VoX International: VoX International is a tourism marketing and PR agency serving destinations, hotels, cruise lines, and attractions globally. Its focus on tourism board clients and integrated marketing services closely mirrors Open Mind Consulting's positioning with national tourism authorities and operators.
• MMGY Global: MMGY Global is a US-headquartered integrated marketing firm exclusively dedicated to the travel, tourism, and hospitality sectors. It is the most direct competitor to Open Mind Consulting given its end-to-end destination marketing, PR, and digital services for tourism authorities and operators worldwide.
• Aviareps: Aviareps is a global tourism and aviation representation firm providing sales, marketing, and PR services to tourism boards, airlines, and hospitality clients. It competes directly with Open Mind Consulting's 'Rappresentanze' (sales representation) service line for international tourism clients.

Emerging players

• SEC Newgate: SEC Newgate is a global communications and research consultancy with tourism and destination marketing capabilities across Italy and Europe. It is an emerging specialist player overlapping with Open Mind Consulting's tourism PR and stakeholder engagement services in their shared Italian market.

Regional players

• Comin & Partners: Comin & Partners is an Italian PR and strategic communications firm headquartered in Milan. It is a regional Italian peer competing for PR mandates in tourism, fashion, and lifestyle, with comparable service offerings to Open Mind Consulting's Ufficio Stampa & PR practice.
• AdHoc Communication: AdHoc Communication is an Italian PR and communications agency with a focus on lifestyle, tourism, and consumer brands. It is a regional Italian peer offering PR, press office, and digital services that overlap with Open Mind Consulting's core service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/openmind-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Open Mind Consulting srl