Pgd Polska Sp Z O O

What Pgd Polska Sp Z O O does

PGD Polska Sp. z o.o. is a Polish nationwide wholesale distributor of fast-moving consumer goods, specializing in cosmetics, household chemicals, hygiene products, and food. Founded in 1991 in Wrocław by Krzysztof and Marzena Gradecki, the company operates through seven logistics centers, five cross-docks, approximately 24,500 m² of storage space, a daily fleet of around 150 vehicles, and 600 fixed delivery routes. It distributes a catalog of more than 30,000 SKUs sourced from over 200 suppliers — including Unilever, L'Oreal, Henkel, Nivea, Nestlé, and Mondelez — to a customer base of more than 15,000 retailers, wholesalers, and institutional buyers across Poland. The company employs approximately 1,000 people and reports annual revenue of approximately 700 million PLN (roughly $175 million USD), with stated equity capital of 65 million PLN.

The company's operations are organized across multiple channels: a field sales force of more than 200 representatives covering traditional independent retailers, the E-Hurtownia B2B ordering platform, the Central Cosmetics Warehouse (CMK) for centralized procurement and fulfillment, a dedicated Food Division, and an institutional sales unit. PGD has built a private label portfolio of more than 600 SKUs across 10+ own brands and operates a number of related subsidiaries, including the Drogerie Jasmin franchise drugstore chain, PGD-Rovita (food distribution), and Bergson (outdoor clothing).

PGD Polska generates revenue primarily through wholesale distribution margins on branded FMCG, complemented by higher-margin private label sales, supply and franchise arrangements with Drogerie Jasmin stores, and service fees from the E-Hurtownia B2B platform. The company is a family-owned private limited company headquartered operationally in Wrocław and registered in Poznań, with a senior management team that includes several board members who have been with the firm since 1994, signaling governance stability.

Name

Pgd Polska Sp Z O O

Legal name

PGD POLSKA Spółka z ograniczoną odpowiedzialnością

Website

https://pgdpolska.pl

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

501–1,000 employees

Short description

PGD Polska Sp. z o.o. is a Polish nationwide B2B wholesale distributor of cosmetics, household chemicals, hygiene products, and food, serving more than 15,000 retail and institutional customers across seven logistics centers and 30,000+ SKUs from over 200 suppliers.

Ownership category

akta.pro rank

Product category

Wholesale Distribution of Consumer Goods

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Frozen Foods Wholesale (Packaged & Private Label) (AFAIAHAA)

akta.pro secondary industries

Private Label Beverage Manufacturing (Retail/Brand-Owned Formulations) (AFAFAIAL), Private Label & White-Label Agrochemical Manufacturing (AFABAIAH)

Keywords

• Cosmetics wholesale distribution
• Household chemicals distribution
• Hygiene products wholesale
• B2B wholesale ordering
• Private label consumer goods

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Cosmetics and Household Chemicals Distribution: Core distribution business - cosmetics, household chemicals, hygiene products, industrial goods, children's items, and seasonal products. Over 30,000 products distributed through 7 logistics centres. Revenue approximately 700 million PLN annually.
2. Food Distribution: Distribution of food products including sweets, coffee, tea, drinks, cereal products, processed fruit/vegetables, spices, ready meals, canned goods, dairy. Operates in 5 voivodeships (Małopolskie, Świętokrzyskie, Lubelskie, Łódzkie, Podkarpackie) with 3,500+ customers and 30 sales representatives.
3. Private Label Products: Over 600 private label products across brands including Cashmir, Tak!, Avans, Cari, Mati, Pyza, Addeus, Cirrus, 360 Pro. Products span hygiene, household chemicals, cosmetics, accessories, food storage, and candles. Turnover of several tens of millions of PLN.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

PGD Polska is a nationwide Polish wholesale distributor of cosmetics, household chemicals, hygiene products, and selected food categories. The company operates 7 logistics centers and 5 cross-docks serving over 15,000 retail and institutional customers through a B2B electronic ordering platform (E-Hurtownia), a 200+ person field sales force, and a portfolio of more than 600 own private label SKUs spanning brands such as Cashmir, Tak!, Avans, Cari, Mati, Pyza, and Addeus.

Product overview

PGD Polska is a nationwide distributor of household chemicals, cosmetics, and hygiene products operating through a network of 7 logistics centres and 5 cross-docks. Its core digital product is the E-Hurtownia B2B electronic ordering platform (accessible at pgd.ehurtownia.pl) offering 24/7 access to approximately 30,000 products across categories including chemistry, cosmetics, hygiene, industrial goods, children's items, and seasonal items. The platform includes a Mobile App with EAN code scanning (Mobile Basket function). The company also operates the Centralny Magazyn Kosmetyczny (CMK), a dedicated cosmetics warehouse within its Wrocław logistics centre serving 4,000 drugstore operators monthly. PGD Polska's private label portfolio includes 10+ brands: CASHMIR (hygiene), Tak! (household chemicals), Avans (men's cosmetics), Cari (affordable cosmetics), Mati (cleaning accessories), PYZA (food storage/baking), Addeus (candle refills), Cirrus, and 360 Pro. The Food Division distributes sweets, coffee, tea, drinks, and other grocery categories through 3,500+ customers with own brands Kitka, Dogi, Zdrovita, and Specjały Galicyjskie.

Differentiator

Problem solved

Functional benefit

Brands

• Cashmir: Hygiene products including toilet papers, kitchen towels, tissues, sanitary towels, cosmetic pads, cotton buds, and baby wet wipes.
• Tak!
• Avans
• Cari
• Mati
• Pyza
• Addeus
• Cirrus
• 360 Pro
• Kitka
• Dogi
• Zdrovita
• Specjały Galicyjskie

Products and services

• E-Hurtownia B2B Ordering Platform
• Central Cosmetics Warehouse (Centralny Magazyn Kosmetyczny, CMK)
• PGD Polska Food Distribution Division
• Cashmir Private Label Brand
• Tak! Private Label Brand
• Avans Private Label Brand
• Cari Private Label Brand
• Mati Private Label Brand
• Pyza Private Label Brand
• Addeus Private Label Brand

Quantifiable outcome

• Nearly 700 million PLN annual turnover
• +4 more outcomes

Named customers2 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• Drogerie JasmincoreChannel Partner/ Reseller/ Distributor · 1 January 2010Franchised drugstore chain established in 2010 as successor to Drogerie Aster (1999). PGD Polska management board member Marcin Bartoszyński also sits on the Drogerie Jasmin board.
• Polish Drugstore Group (Polska Grupa Drogeryjna)coreStrategic or Co-development Partner · 1 January 2008The consolidation of more than a dozen significant wholesale companies from all parts of Poland in mid-2008 created the Polska Grupa Drogeryjna. This formed the basis of PGD Polska as a nationwide distributor.
• Pollena Lechia (today Nivea)coreChannel Partner/ Reseller/ Distributor · 1 January 1991One of the first suppliers of PGD Polska from its founding in 1991. Pollena Lechia (now Nivea Polska) was among the initial business partners establishing the distribution relationship.
• KolastynacoreChannel Partner/ Reseller/ Distributor · 1 January 1991Early supplier partner from the company's founding period. Established long-standing distribution relationship.
• Wizamet (today Gillette)coreChannel Partner/ Reseller/ Distributor · 1 January 1991Initial supplier partner from the company's founding in 1991. Long-standing distribution relationship for personal care products.
• L'OrealcoreChannel Partner/ Reseller/ Distributor · 1 January 1990Major cosmetics supplier. Joined the group of trusted business partners in the following years after founding, representing leading international brands.
• UnilevercoreChannel Partner/ Reseller/ Distributor · 1 January 1990Leading international consumer goods company. Major supplier partner providing wide range of household and personal care products.
• HenkelcoreChannel Partner/ Reseller/ Distributor · 1 January 1990Key supplier partner for adhesives, beauty care, and laundry products. Long-standing distribution relationship.
• SorayaminorChannel Partner/ Reseller/ Distributor · 1 January 1990Polish cosmetics brand. Long-term supplier partnership.
• BielendaminorChannel Partner/ Reseller/ Distributor · 1 January 1990Polish cosmetics manufacturer. Distribution partner for beauty and skincare products.
• PharmaCFminorChannel Partner/ Reseller/ Distributor · 1 January 1990Supplier partner in the cosmetics and pharmaceutical category.
• NestlecoreChannel Partner/ Reseller/ DistributorMajor food supplier for the food distribution division. Distributes Nestle products including confectionery, beverages, and prepared foods.
• MondelezcoreChannel Partner/ Reseller/ DistributorKey food distribution supplier. Provides chocolate, biscuits, and other confectionery products.
• TchibocoreChannel Partner/ Reseller/ DistributorCoffee and beverage supplier for food division. Distributes Tchibo coffee products.
• MokateminorChannel Partner/ Reseller/ DistributorCoffee and tea supplier for food division. Polish manufacturer of coffee and tea products.
• WrosebaminorChannel Partner/ Reseller/ DistributorCoffee manufacturer. Supplier partner for food distribution in southeastern Poland.
• KupiecminorChannel Partner/ Reseller/ DistributorFood products supplier. Distributes grain products and cereals.
• JDE (Jacobs Douwe Egberts)coreChannel Partner/ Reseller/ DistributorGlobal coffee company. Key supplier for food division coffee category.
• StraussminorChannel Partner/ Reseller/ DistributorFood and beverage supplier. Distributes coffee and ready-to-drink products.
• SlavicaminorChannel Partner/ Reseller/ DistributorPolish manufacturer of water, cosmetics, and personal care products. Supplier of Time Out dry shampoo brand and thermal water products.

Scale indicators16 records

Recent moves12 records

Expansion highlights4 records

Direct peers

• Eurocash Group: Poland's largest wholesale distributor of fast-moving consumer goods to independent retailers, with a franchise and cash-and-carry network. Closest direct comparable to PGD Polska in terms of wholesale distribution model, customer base (independent retailers), and Polish market footprint.
• Makro Cash & Carry Poland: Polish arm of METRO AG's cash-and-carry wholesale business serving HoReCa, retailers, and small businesses. Highly comparable on wholesale/cash-and-carry model and multi-category FMCG distribution, though focused on food/HoReCa more than drugstore categories.
• Selgros Cash & Carry Poland: Cash-and-carry wholesaler operating across Poland under the Transgourmet/Coop banner, serving retailers, HoReCa, and institutional buyers. Comparable on multi-channel wholesale model and broad FMCG assortment.

Regional players

• Stokrotka: Polish grocery chain with a strong footprint in eastern and central Poland, overlapping with PGD Polska's food division geography. Comparable as a customer/competitor in the regional grocery distribution space.

Others

• Dino Polska: Rapidly expanding Polish mid-size grocery chain with a strong presence in small-town and rural areas. Relevant as a downstream customer for food and household goods distribution, and as a benchmark for grocery-led growth in Poland.
• Biedronka (Jeronimo Martins Polska): Largest grocery chain in Poland, owned by Portuguese-listed Jeronimo Martins. Relevant as the dominant modern-format buyer in Polish FMCG, indirectly setting competitive benchmarks and procurement standards that affect PGD Polska's customer base.
• Netto Polska: Danish-owned discount grocery chain expanding in Poland. Relevant as a modern-format competitor shaping the same retail shelves that PGD Polska's customers stock, and as a benchmark for scaled foreign retail entry.

Broad incumbents

• METRO AG: German-listed parent of Makro Cash & Carry and a major European wholesale group. Comparable at a strategic level as a multi-country wholesale platform operator with similar category breadth and HoReCa/retail customer mix.
• Rossmann (Rossmann Supermarkety Drogeryjne Polska): Largest drugstore chain in Poland and one of PGD Polska's downstream customers. Comparable as the dominant scaled buyer in the same drugstore/cosmetics category, though Rossmann operates retail stores rather than distribution.

Emerging players

• Hebe: Polish drugstore chain owned by Jeronimo Martins group, operating across cosmetics, pharmacy-adjacent, and health categories. Comparable as a growing drugstore retailer competing for the same end-consumer wallet and sourcing overlapping supplier brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pgd Polska Sp Z O O