Voluntas Group A/s

What Voluntas Group A/s does

Voluntas Group A/s, operating as Voluntas, is a Denmark-based management consulting firm founded in 2015 by Morten Albæk. The firm advises international organizations, corporations, investors, foundations, NGOs, and government ministries on strategy, culture, impact measurement, and the systematic measurement of meaningfulness. It positions itself as the first company in the world to systematically explore and measure meaningfulness, and operates across 10+ countries with 145 employees from 23 nationalities spanning philosophy, anthropology, psychology, economics, and political science.

The firm's core product portfolio centers on proprietary methodologies: the Meaningful Work Quotient (MWQ), Cultural Preference Assessment (CPA), Culture Due Diligence (CDD) framework, Meaningful Living Quotient (MLQ), and a Localization Framework. These are delivered through project-based advisory engagements and increasingly through the Dēlphi SaaS platform, an online subscription product that provides meaningfulness surveys, real-time dashboards, and team-level recommendations. Voluntas also publishes the Global Meaningfulness Index (2023, 2025) and the Youth Meaningfulness Index under its Voluntas Foundation, leveraging a proprietary dataset spanning 66 geographies, 25+ industries, and 30 languages.

Revenue is generated through three streams: strategic advisory consulting engagements, recurring Dēlphi platform subscriptions, and research & impact assessment services for UN agencies, governments, and intergovernmental organizations. GTM is hybrid — direct enterprise field sales for advisory work, product-led growth for Dēlphi, and institutional partnerships (UN, EU, World Bank, UNESCO, SDC, USAID-funded clients) for research and policy work. The firm has been bootstrapped since founding, with growth funded organically and through grants (e.g., EUR 3M EU grant for Tunisia violent extremism prevention), and has executed two acquisitions (JMW Consulting 2016, Sayara International 2023).

Name

Voluntas Group A/s

Legal name

Voluntās Advisory ApS

Website

https://voluntas.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Voluntas is a Denmark-based management consulting firm founded in 2015 that advises enterprises, governments, and NGOs on strategy, culture, and meaningfulness measurement via proprietary frameworks (MWQ, CPA, CDD) and the Dēlphi SaaS platform.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Business Process & Digital Transformation Consulting (BPAEAAAD)

akta.pro secondary industry

HR Service Delivery, Case Management & Employee Self-Service (BPACAPAL)

Keywords

• Management consulting services
• Organizational culture transformation
• Meaningfulness measurement
• Leadership development advisory
• Impact measurement consulting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Strategic Advisory Consulting: Evidence-based consulting services advising international organizations, companies, investors, foundations and NGOs on driving meaningful change in societies and organizations. Includes organizational culture transformation, leadership development, and strategic advisory.
2. Dēlphi SaaS Platform: Online platform subscription for meaningfulness measurement and employee engagement surveys with real-time dashboards, personalized recommendations, and organizational benchmarking capabilities.
3. Research & Impact Assessment Services: Context monitoring, thematic analysis, polling, feasibility studies, and policy briefs for UN agencies, government and intergovernmental agencies, international NGOs, and private companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Voluntās is a management consulting firm that advises organizations, governments, and international NGOs on strategy, culture, impact measurement, and meaningfulness. It delivers project-based strategic advisory engagements and provides the Dēlphi SaaS platform for measuring meaningfulness at work through proprietary frameworks such as the Meaningful Work Quotient (MWQ), Cultural Preference Assessment (CPA), and Cultural Due Diligence (CDD). Its offerings are used by C-suite executives, boards, and government leadership to drive cultural transformation and societal impact.

Product overview

Voluntās offers consulting and advisory services centered on measuring and improving meaningfulness in organizations and societies. The core product portfolio includes the Dēlphi online platform for workplace meaningfulness measurement, the Meaningful Work Quotient (MWQ) assessment framework, and specialized tools like Cultural Due Diligence (CDD) and Cultural Preference Assessment (CPA). The company also produces research indices including the Global Meaningfulness Index (GMI) and Youth Meaningfulness Index (YMI). Services span across practice areas including Leadership & Culture, Strategy & Partnerships, Brand & Communication, Sustainability & Living, and Research, Policy & Governance. The Dēlphi platform serves as the primary digital product, enabling organizations to conduct meaningfulness surveys, view real-time analytics dashboards, and receive tailored recommendations.

Differentiator

Problem solved

Functional benefit

Brands

• Dēlphi: An online platform that measures and increases meaningfulness in the workplace through surveys and dashboards tracking four factors: Purpose, Belonging, Personal Development, and Leadership.
• Youth Meaningfulness Index (YMI)
• Voluntās Foundation

Products and services

• Strategic Advisory Consulting Evidence-based consulting service advising international organizations, companies, investors, foundations, and NGOs on driving meaningful change in societies and organizations. Includes organizational culture transformation, leadership development, and strategic advisory across practice areas such as Leadership & Culture, Strategy & Partnerships, Brand & Communication, Monitoring & Social Impact, Research Policy & Governance, and Sustainability & Living.
• Dēlphi Online Platform Online SaaS platform that measures and increases meaningfulness in the workplace through detailed surveys assessing four core areas: Purpose, Belonging, Personal Development, and Leadership. Features real-time dashboards and tailored team recommendations. Designed for organizations seeking to deploy meaningfulness measurement at scale.
• Global Meaningfulness Index (GMI) Annual global research study redefining how societal progress and well-being are measured, focusing on meaningfulness as a key metric across countries and demographics. Used as a thought leadership asset and input for client advisory.
• Youth Meaningfulness Index (YMI) Initiative to explore and measure how children and youth experience meaning in their lives, designed to provide policymakers with insights to help young people increase meaning and well-being.
• Research & Impact Assessment Services Professional services offering context monitoring, thematic analysis, polling, feasibility studies, and policy briefs for UN agencies, government, intergovernmental agencies, international NGOs, and private companies.

Quantifiable outcome

• Organizations with high MWQ scores show 53% higher MWQ in teams with strong leaders and 23% better retention rates
• +3 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• ICCG (Ifrikya Center for Common Ground)coreImplementation/ SI/ Consulting Partner · 8 March 2022Co-partner in Nos Racines project implementing community dialogues and women's empowerment in Tunisia.
• FACE TunisiacoreImplementation/ SI/ Consulting Partner · 8 March 2022Co-partner in Nos Racines project focusing on resilience of at-risk youth and social/professional reintegration, especially women and youth ex-detainees.
• Saint Joseph University (Beirut)coreStrategic or Co-development PartnerAcademic partnership for knowledge creation and dissemination in fields such as positive psychology, migration, and organizational management. Involves teaching and mentoring future generations of practitioners.
• Tata Institute of Social Sciences (Mumbai)coreStrategic or Co-development PartnerCollaboration focused on exploring ESG metrics and linkages with meaningfulness and social impact. Academic research partnership.
• UN Global CompactcoreStrategic or Co-development PartnerVoluntās supports the UN Global Compact initiative, committing to champion a form of capitalism that prioritizes human values and potential.
• UN Women Empowerment PrinciplescoreStrategic or Co-development PartnerCommitment to gender equality and women's empowerment principles, supporting ethical business practices.
• ALV FoundationcoreStrategic or Co-development PartnerSupported development of Youth Meaningfulness Index to inform public policies and foster well-being for generations to come.
• UNICEF DenmarkcoreStrategic or Co-development PartnerPartnership supporting Youth Meaningfulness Index data collection from children in Denmark, India, and Norway.
• TuborgfondetcoreStrategic or Co-development PartnerPartnership on Dreams of Youth 2024 study involving 1,507 young Danes aged 16-29 to understand aspirations and concerns.
• Harvard Business SchoolminorStrategic or Co-development PartnerSupported publication of first business case on driving meaningful cultural change in organizations.
• UN Women TunisiacoreStrategic or Co-development PartnerCollaboration with UN Women Tunisia and UNDP/WHO on COVID-19 response and crisis management planning in Tunisia, including 441 CAPI interviews.
• IOM (International Organization for Migration)coreStrategic or Co-development PartnerFeasibility study on migrant regularization for IOM in Libya. Also working with IOM in Ukraine on supporting civilians.
• Sayara InternationalcoreStrategic or Co-development PartnerAcquired in Sudan in 2023, expanding presence in fragile contexts.
• Swiss Agency for Development and Cooperation (SDC) UkrainecoreStrategic or Co-development PartnerPartnership to develop localization framework measuring locally led cooperation across six dimensions in Ukraine.
• UNESCOcoreStrategic or Co-development PartnerIndependent final evaluation of 'Revive the Spirit of Mosul' USD 50.4M cultural heritage reconstruction initiative funded by UAE.
• WHO (World Health Organization)coreStrategic or Co-development PartnerWorking with WHO in Ukraine to support assistance to affected civilians.

Scale indicators11 records

Recent moves11 records

Expansion highlights17 records

Emerging players

• TinyPulse (Limeade): Lightweight employee engagement and well-being survey platform, an emerging SaaS competitor targeting similar culture measurement use cases as Dēlphi in mid-market customers.
• Humu: AI-driven employee engagement platform using behavioral science for manager nudges, an emerging tech-led competitor in the same meaningfulness/engagement space as Dēlphi.

Direct peers

• Culture Amp: Employee engagement SaaS platform combining surveys, performance, and analytics with consulting, the closest direct competitor to Dēlphi for mid-market and enterprise culture measurement deployments.
• Gallup: Gallup's Q12 and CliftonStrengths are the most widely adopted employee engagement and workplace meaningfulness surveys globally, directly competing with Voluntas's MWQ and Dēlphi offerings for enterprise HR and culture budgets.
• Great Place to Work: Operates the best-known global certification and survey methodology for workplace trust and meaningfulness, overlapping with Voluntas's MWQ and GMI research-based positioning toward enterprise HR buyers.

Broad incumbents

• Heidrick & Struggles: Global leadership and culture advisory firm whose Heidrick Consulting arm competes with Voluntas's leadership development and cultural transformation engagements, particularly in large enterprise deals.
• Deloitte (Human Capital): Deloitte's Human Capital practice delivers organization transformation, leadership, and well-being advisory, directly overlapping with Voluntas's strategy, culture, and meaningfulness offerings.
• McKinsey & Company (Culture & Change practice): Through its Organization Practice and Culture & Change work, McKinsey addresses many of the same cultural transformation, leadership, and meaningfulness themes as Voluntas, with vastly larger C-suite reach.
• Korn Ferry: Global organizational consulting firm with deep leadership, culture, and engagement practices that compete with Voluntas's Culture & Leadership and strategic advisory offerings in enterprise accounts.
• Bain & Company (Organization practice): Bain's Organization practice delivers culture, change, and operating-model advisory overlapping with Voluntas's strategy and culture work, with materially deeper enterprise relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/voluntas
• Instagraminstagram.com/voluntas_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Voluntas Group A/s