Peak Snowsports
- Company typePrivate
- Founded2018
- HeadquartersGuildford, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
Peak Snowsports firmographics
Firmographics- Name
- Peak Snowsports
- Legal name
- Peak Snowsports
- Website
- https://peaksnowsports.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Peak Snowsports industry classification
Industry- Product category
- Ski Instruction Services
- NAICS
- Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Ski & Snowboard Schools (Instruction & Coaching) (THAAAJAC)
- akta.pro secondary industries
- Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports) (MPAKAJAI), Winter Sports Schools & Activity Centers (Ski, Snowboard, Snowmobile) (THAAAKAI)
Keywords
Where Peak Snowsports is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Peak Snowsports business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ski Lessons: Private lessons (2h minimum, half-day, full-day), adult group lessons (max 8 per group, 3-hour sessions), and kids group lessons (max 6 per group, 3-4 hour sessions). Bookings managed via SkiOperator platform with deposit hold.
- GAP Instructor Course: Six-week intensive ski instructor training course covering BASI Level 1 and Level 2 qualifications. Runs two intakes yearly: autumn pre-season in Hintertux Austria, winter in Morzine France.
- Kids Ski Programs: School holiday ski lessons for ages 5-12, including mini groups (max 4) for youngest skiers and regular groups (max 6). Features PEAK level progression with sustainably-made medals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Private 2-hour session |
| Unit Pricing | Pay-as-you-go | Private half-day session |
| Unit Pricing | Pay-as-you-go | Private full-day session |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Peak Snowsports product offering
Product offeringCore offering
Peak Snowsports is a ski school that delivers private and group ski lessons, kids ski programs, off-piste and race coaching, adult ski camps, and a six-week GAP ski instructor training course. Instruction is organized around the proprietary PEAK 7-Level progression system and is delivered by BASI-qualified instructors holding French Carte Pro credentials across three resorts in the Portes du Soleil (Morzine-Avoriaz, Châtel, Les Gets).
Product overview
Peak Snowsports operates as a premium ski school offering a unified portfolio of lesson products across three resorts in the Portes du Soleil (Morzine-Avoriaz, Châtel, and Les Gets). The core offering consists of Private Ski Lessons, Adult Group Ski Lessons, and Kids Group Ski Lessons, each organized around the proprietary PEAK 7-Level System for ski progression. Specialized offerings include Off-Piste & Freeride Lessons, Race Coaching, and the Local Kids Club. The portfolio is supplemented by the GAP Course for aspiring ski instructors seeking BASI qualifications, and Adult Ski Camps for multi-day group experiences. All instruction is delivered by BASI-qualified instructors holding French Carte Pro credentials, with strict group size limits (6 max in kids groups, 8 max in adult groups, 4 max in mini groups).
Differentiator
Problem solved
Functional benefit
Brands
- GAP Course: Ski instructor training program that trains candidates to BASI Level 1 and Level 2 qualifications, run as an intensive six-week course with two intakes per year (autumn pre-season in Hintertux, Austria, and winter in Morzine).
Products and services
- Private Ski Lessons One-on-one instruction with a dedicated instructor tailored to individual goals, available for solo skiers, couples, or small groups at all skill levels across multiple duration options from 2 hours to full day, in Morzine, Châtel, and Les Gets.
- Adult Group Ski Lessons Small-group instruction for adults with a maximum of 8 skiers per group, organized across 7 skill levels from total beginner to expert, in 3-hour sessions.
- Kids Group Ski Lessons Ski lessons for children ages 5-12 during school holidays, with maximum 6 skiers per group (4 in mini groups for youngest), organized around the PEAK 7-level progression system with sustainably-made medals and ski-school lift lane access.
- Off-Piste & Freeride Lessons Specialized instruction for advanced skiers focusing on off-piste terrain, backcountry safety, and freeride techniques in the Portes du Soleil region.
- Race Coaching Structured race coaching programs for competitive skiers and those looking to improve racing techniques and performance.
- Local Kids Club Childcare and ski instruction program for young children, providing supervision and beginner ski education.
- GAP Course Ski instructor training and qualification program that prepares participants for BASI Level 1 and Level 2 certifications, featuring 100+ hours of on-snow coaching, teaching practice, outdoor first aid training, and career support.
- Adult Ski Camps Multi-day ski experience programs for adults combining daily lessons, group progression, and social skiing over multiple consecutive days.
- Accommodation Services Assistance with finding and booking ski accommodation in the Morzine area through partner networks.
Quantifiable outcome
- Strict group size limits maintained: max 4 in mini kids groups, max 6 in regular kids and adult groups
- +1 more outcomes
Companies that use Peak Snowsports
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Peak Snowsports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Peak Snowsports partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor, core and supporting.
- Douglas Elliman FranceminorLuxury real estate partner in the Alps region, mentioned in the partners section alongside Peak Performance and Le Crepu bar.
- Peak PerformanceminorOutdoor apparel brand partnership; Peak Performance outerwear recommended in FAQ for ski equipment. Partnership supports premium positioning.
- Le Crepu Bar MorzineminorLocal bar partner in Morzine, listed in the partners section of the website.
- SkiOperatorcoreBooking technology platform powering live availability and reservation management across all group lesson products. Delivers bookings and coordinates meeting point details.
- BASI (British Association of Snowsport Instructors)coreOfficial Business Partner status with BASI, the UKrecognized ski instructor qualification body. GAP course delivers BASI Level 1 and Level 2 qualifications; partner school in Champéry interviews graduates for employment.
- Equipment Rental PartnerssupportingTrusted local equipment rental partners offering discounts to Peak customers. Listed in partners section with partner logos displayed.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Peak Snowsports competitors and assessment
Company assessmentBroad incumbents
- Oxygène Ski School: Multi-resort French ski and snowboard school with private and group lessons across multiple alpine destinations. Overlaps Peak in product mix and customer targeting at greater scale.
- ESF (École du Ski Français): The historic French national ski school, operating across virtually every French resort with thousands of instructors. Directly comparable offering (private and group lessons, kids programs, instructor training) but at much larger scale and with a broader value-positioning than Peak.
- Evolution 2: Large French ski school operator with multi-resort presence and a similar product mix (private lessons, kids groups, instructor courses). A scaled competitor with broader portfolio that competes with Peak in several French Alps destinations.
Others
- British Snowsports Training (BASI-aligned schools): Network of BASI-affiliated ski schools and instructor training providers across the French and Swiss Alps. The governing ecosystem for Peak's BASI-aligned training, including competing GAP-style instructor courses.
Direct peers
- New Generation Ski School: UK-origin ski school operating in Morzine-Avoriaz, Châtel, and other French resorts with a comparable private/group/kids lesson model and similar small-group positioning. The closest direct competitor for Peak's target UK-French Alps customer.
- Freeride France: Off-piste and freeride ski school operating in the French Alps, including Morzine-Avoriaz. Directly comparable to Peak's Off-Piste & Freeride Lessons product, competing for advanced and backcountry-skier segments.
- Maison Sport: Marketplace and school network booking ski and snowboard instructors in French and Swiss resorts. Comparable private-lesson offering and overlaps Peak's UK-outbound customer acquisition, though delivered through an aggregator model.
- Progression Ski & Snowboard School: Independent ski and snowboard school operating in the Morzine-Avoriaz and wider Portes du Soleil area, offering private and group lessons with similar customer profiles. Direct head-to-head competitor in Peak's home resorts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Peak Snowsports social profiles
Digital presencePeak Snowsports compliance and trust
Trust signalCompliance2 records
Peak Snowsports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peak Snowsports leadership team
Management profileNumber of profiles
Profiles7 records
Peak Snowsports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peak Snowsports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peak Snowsports
What does Peak Snowsports do?
Peak Snowsports is a ski school that delivers private and group ski lessons, kids ski programs, off-piste and race coaching, adult ski camps, and a six-week GAP ski instructor training course. Instruction is organized around the proprietary PEAK 7-Level progression system and is delivered by BASI-qualified instructors holding French Carte Pro credentials across three resorts in the Portes du Soleil (Morzine-Avoriaz, Châtel, Les Gets).
Is Peak Snowsports a public or private company?
Peak Snowsports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Peak Snowsports founded?
Peak Snowsports was founded in 2018. It employs 1 to 10 people.
Where is Peak Snowsports based?
Peak Snowsports is headquartered in Guildford, United Kingdom, in the Europe region.
How does Peak Snowsports make money?
Three revenue lines are on record. Ski Lessons are the primary driver. The others are GAP Instructor Course and kids Ski Programs.
Who are Peak Snowsports's main competitors?
Broad incumbents on record are Oxygène Ski School, ESF (École du Ski Français) and Evolution 2. British Snowsports Training (BASI-aligned schools) is listed as an others. Direct peers are New Generation Ski School, Freeride France, Maison Sport and Progression Ski & Snowboard School.
Does Peak Snowsports have an API?
No public API is recorded for Peak Snowsports.
What industry is Peak Snowsports in?
Peak Snowsports's product category is Ski Instruction Services. Its primary akta.pro industry code is THAAAJAC, Ski & Snowboard Schools (Instruction & Coaching), with a secondary code of MPAKAJAI, Winter Sports & Snow Training Schools (Ski, Snowboard, Ice Sports). Its NAICS code is 61162 and its SIC code is 8200.