Outcompete Marketing

What Outcompete Marketing does

Outcompete Marketing (legal entity Leap Tie, LLC) is a family-owned, full-service marketing agency founded in 2009 and headquartered in Sugar Hill, Georgia, that specializes exclusively in the funeral service and death care profession. The firm is co-founded and controlled by Sean Fagan (Owner) and Michele Fagan (Co-Founder and President), who maintain professional relationships in the niche dating to the early 1990s, and employs a 13-person team including a Lead Designer, Senior Marketing Operations Officer, Producer, Graphic Designers, Account Executive, Web Systems Manager, Promotional Products Specialist, and IT Administrator. The company operates under a direct sales go-to-market motion targeting family-owned and independently operated funeral homes, cemeteries, cremation companies, trade vendors/suppliers, and trade associations nationwide, with an explicit policy of refusing to serve corporate consolidators or competing firms in the same market.

The product portfolio is anchored by custom goal-based website development and supplemented by an integrated suite of digital and traditional marketing services, including Google Ads and local SEO, Facebook advertising, social media content management, geofencing, email marketing and newsletters, direct mail, photography and video/drone production, pre-planning seminars, television/OTT and billboard advertising, community relationship marketing, and brand/identity design. Proprietary tooling includes the We Care Assistant aftercare communication platform, the Hello Shopper price-shopper inquiry training tool, and a CRM with appointment setting and lead nurturing flows; these integrate with third-party platforms such as Constant Contact, MailChimp, Google Analytics, and Meta Pixel. Pricing is quote-based and organized around monthly product tiers including "Digital Dominance," "Solid Strategy," and "Digital Dominance + Superior Strategy," with revenue generated from a mix of one-time website projects and recurring monthly retainers.

The business is bootstrapped and family-controlled, having declined an approach from Providence Equity in 2018 to preserve independence, and currently serves customers across the United States with primary concentration in the Southeast. Distribution is entirely direct, with no resellers or channel partners, and customer engagement is supported by weekly momentum meetings and tailored strategy development. The company has no disclosed external funding, no public revenue figures, and no AI/ML capabilities documented in source materials.

Name

Outcompete Marketing

Legal name

Leap Tie, LLC

Website

https://outcompetemarketing.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Outcompete Marketing is a family-owned, full-service marketing agency specializing exclusively in funeral homes, cemeteries, cremation companies, and death care trade associations. The 13-person Georgia-based firm delivers custom websites, digital and traditional marketing, and proprietary aftercare and CRM tools nationwide.

Ownership category

akta.pro rank

Product category

Funeral Home Marketing Services

NAICS

Direct Mail Advertising (54186), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Funeral home marketing
• Death care marketing
• Custom website development
• Digital marketing services
• Brand management services

Headquarters

HQ city

Sugar Hill

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Custom Website Development: Goal-based custom website development for funeral homes, cemeteries, and cremation companies. Custom flower shop integration with zero commission on flower sales.
2. Digital Marketing Services: Ongoing services including Google Ads management, SEO, Facebook Ads, social media content, geofencing, email marketing, and newsletters. Billed on retainer or ongoing service basis.
3. Photography & Video Production: Professional photography, video, and drone services for funeral homes to create authentic brand content.
4. Pre-Planning Seminar Programs: Seminars for pre-planning education including Dine & Learn, Veterans seminars, and Cultural seminars with branded presentations.
5. Television, OTT & Billboard Advertising: Campaign-based TV advertising, over-the-top (OTT) targeting, and outdoor billboard placements.
6. Direct Mail & Postcards: Customized direct mail campaigns, letters, surveys, postcards, and event invitations on monthly basis.
7. Community Relationship Marketing: Onsite events, services of remembrance, veteran recognition programs, and community giving campaigns.
8. Brand Management & Logo Design: Brand strategy development, logo design, and brand consistency management across all touchpoints.
9. Social Media Content Management: Ongoing social media content creation and management for funeral homes.
10. Marketing Strategy Services: Comprehensive marketing strategy development with weekly momentum meetings and execution support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels12 records

Core offering

Outcompete Marketing provides specialized marketing and website services exclusively for funeral homes, cemeteries, cremation companies, and family-owned death care businesses. The firm delivers a full-service portfolio including custom website development, digital advertising (Google Ads, Facebook, SEO, geofencing), social media, email marketing, direct mail, video/photography, seminars, CRM and lead management, aftercare platforms, and brand strategy. All services are tailored to the death care profession and coordinated through weekly momentum meetings with each client.

Product overview

Outcompete Marketing is a family-owned, full-service marketing agency founded in 2009 (originally as Leap Tie, LLC) that specializes exclusively in the funeral service and death care profession. The company operates a unified service portfolio organized around a core website/product offering supplemented by multiple integrated digital and traditional marketing modules. The core platform is its Custom Websites offering, which is complemented by digital marketing add-ons including Google Ads & Local SEO, Facebook Advertising, Social Media Content, Geofencing, Newsletters & Email Marketing (leveraging Constant Contact and MailChimp), CRM & Appointment Setting, and Video & Photography. Traditional marketing modules encompass Direct Mail, Seminars, Television/OTT & Billboards, and Community Relationship Marketing. Specialized offerings include the We Care Assistant aftercare communication platform, Hello Shopper training tool, Stand Out Branding services, Trade Business Websites for industry vendors, and State Association Services for organizations like WVFDCOA. All services are coordinated through short weekly momentum meetings and a collaborative strategy approach tailored to each client's market and objectives.

Differentiator

Problem solved

Functional benefit

Brands

• We Care Assistant: Aftercare and reviews program that provides fully customizable messages and branding for funeral homes to stay connected with families
• Hello Shopper!

Products and services

• Custom Websites Goal-focused, custom-built websites for funeral homes, cemeteries, and cremation companies featuring responsive design, lead-generation optimization, custom flower shop integration with zero commission on flower sales, and local SEO architecture.
• Google Ads & Local SEO Pay-per-click advertising on Google with geographically targeted campaigns and local SEO/directory optimization designed to drive high-quality leads from search traffic for funeral homes and cemeteries.
• Facebook Advertising Custom Facebook ad campaigns for funeral homes and cemeteries designed to generate direct-response leads and event registrations, with demographic targeting by age group and pre-planning awareness campaigns.
• Social Media Content Branded, customized social media content management for Facebook and Instagram, including staff profiles, community event coverage, and educational posts tailored for funeral service businesses.
• Geofencing Location-based display advertising targeting users who have visited specific facilities such as hospitals, senior living communities, hospices, churches, or competitor locations, delivering hyper-local message reach.
• Newsletters & Email Marketing Done-for-you newsletter design and email marketing campaigns using platforms such as Constant Contact and MailChimp, with segmented list management for targeted messaging to families.
• Hello Shopper & Training Proprietary price-shopper inquiry training tool and communication center for client staff, including call tracking and shopper call logging designed to improve phone inquiry conversion rates for funeral homes.
• CRM & Appointment Setting CRM-based lead management with campaign tracking, automated lead nurturing flows, and appointment scheduling services for funeral home marketing campaigns, with secure lead storage.
• Video & Photography Professional video production, drone footage, photography, and local testimonial capture designed to differentiate funeral homes through authentic storytelling rather than stock media.
• Community Relationship Marketing Onsite events, remembrance programs, veteran recognition events, and community-giving campaigns that build affinity and brand trust for funeral homes within their local markets.
• Direct Mail Custom direct mail campaigns including letters, surveys, postcards, and event invitations, with Every Door Direct Mail and targeted list options for pre-planning lead generation on a monthly basis.
• Pre-Planning Seminars Pre-planning seminar programs including Dine & Learn events, veteran benefit seminars, and cultural community seminars with branded presentations and multi-channel promotion for funeral homes.
• Television, OTT & Billboards Television advertising campaigns with broadcast and cable/OTT targeting, plus strategic billboard and outdoor advertising placements for brand recognition and multi-channel campaign amplification.
• We Care Assistant Customizable aftercare communication platform for funeral homes that sends grief expert-authored messages to families through the first year after service, including review generation and SEO benefits.
• Stand Out Branding Brand strategy, logo design, and brand management services that create distinctive visual identities and consistent family touchpoints across all marketing materials.
• Trade Business Websites Website design, brand creation, and marketing strategy services tailored for funeral industry vendors, suppliers, and trade businesses, including convention booth design and B2B lead generation.
• State Association Services Comprehensive rebranding and marketing services for state funeral director associations, including logo redesign, website development, convention materials, and press release support.

Quantifiable outcome

• 20 New Members for WVFDCOA association after rebranding
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Batesville: Major supplier of funeral products (caskets, burial vaults) serving funeral homes. Comparable as a death-care vertical incumbent serving the same customer base, though in physical products rather than marketing services.
• Homesteaders Life Company: Death-care-focused insurance and preneed provider with member funeral home network. Comparable as a death-care vertical incumbent serving family-owned funeral homes, though in financial products rather than marketing.
• Foundation Partners Group: Large PE-backed funeral home consolidator and death-care services operator. Comparable because it is a major counterparty in the same end market, though it operates as a customer-side buyer of marketing services rather than a competing agency.
• Service Corporation International: Largest publicly traded death-care consolidator in North America. Comparable as the dominant corporate counterparty in Outcompete's end market, though not a marketing-services peer.

Direct peers

• Frazer Consultants: Provides websites, branding, and marketing technology specifically to funeral homes and family-owned death care businesses. Highly comparable offering mix and customer base to Outcompete.
• Disrupt Media: Digital marketing agency focused exclusively on the funeral profession, offering websites, social media, and lead generation. Comparable as a funeral-vertical direct competitor.
• Tribute Technology: Technology and marketing services company serving funeral homes with websites, CRM, and merchandising solutions. Comparable as a full-stack funeral-vertical provider.
• FuneralOne: Funeral industry-specific marketing and technology provider offering websites, social media, and digital marketing to funeral homes. Directly comparable to Outcompete as a niche vertical marketing agency serving the same end customer.
• FrontRunner Professional: Funeral-specific marketing and technology provider with websites, branding, and print/digital solutions for funeral homes. Directly comparable vertical focus and product set.

Emerging players

• Legacy.com: Online obituary and memorial platform with adjacent funeral home marketing partnerships. Comparable as an adjacent death-care marketing/advertising touchpoint, though focused on obituary media rather than full-service agency work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/outcompete-marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outcompete Marketing