Woolsey Auction Co.

What Woolsey Auction Co. does

Woolsey Auction Company is a family-owned, full-service auction house founded in 1999 and headquartered at 1700 Rainbow Drive, Canon City, Colorado. The company conducts live in-person, online-only, and simulcast auctions serving Fremont County, Pueblo, Colorado Springs, and Salida in southern Colorado. Its core technology is the MarkNet Alliance online bidding platform (bid.woolseyauction.com), which supports max bidding, soft-close auto-extensions, staggered lot closings, email and text outbid notifications, and invoice management. The company holds a licensed Federal Firearms License (FFL) dealer status, enabling a specialized firearms and sportsman auction category that also covers ammunition, knives, archery, and reloading components.

The business operates across multiple vertical product lines: firearms and sportsman auctions, equipment and tool auctions (heavy equipment, farm machinery, construction tools, ATVs/UTVs), real estate auctions (residential, commercial, land, multi-parcel), jewelry and gemstone auctions, general consignment auctions, and retail overstock auctions featuring Amazon, Home Depot, and Target closeouts. The company is a member of the MarkNet Alliance network, which provides shared bidding infrastructure, unified bidder registration, and cross-company auction access; the platform also surfaces auctions from out-of-state MarkNet partners such as Atterberry, West Central, Todd Morris, and Dempsey.

Revenue is generated primarily through transaction fees: a buyer's premium of 10% for cash payments and 12% for credit card payments (subject to a $2,500 card cap and 5% credit card fee), plus seller commissions on consigned property and shipping and handling fees on delivered items. Consignments are recruited via direct phone outreach and email to individuals and businesses. No external funding, parent company, or public listing is disclosed, and the company is controlled by the Woolsey family with no institutional investors identified.

Name

Woolsey Auction Co.

Legal name

Woolsey Auction Company

Website

https://woolseyauction.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Woolsey Auction Company is a family-owned, full-service auction house founded in 1999 in Canon City, Colorado, conducting live, online, and simulcast auctions of firearms, equipment, real estate, jewelry, estates, and retail overstock across southern Colorado via the MarkNet Alliance platform.

Ownership category

akta.pro rank

Product category

Auction Services

akta.pro industry

PRIMARYBPAJAEAB

Commercial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAA

Residential Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYBPAJAEAC

Industrial Real Estate Auctions

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Auction Services

SECONDARYCRAKAKAJ

Estate Jewelry & Collection Liquidation Services

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Pre-owned, Vintage & Resale Luxury

Keywords

• Auction services
• Online bidding platform
• Estate liquidation
• Firearms auctions
• Real estate auctions

Headquarters

HQ city

Canon City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Buyer's Premium: Commission charged to winning bidders on each purchase. Standard rate is 10% for cash payments and 12% for credit card or other payment methods. This is the primary revenue stream from each auction transaction.
2. Seller Commission: Commission earned from sellers/consignors for facilitating auction sales of their property, antiques, collectibles, and personal property.
3. Shipping and Handling Fees: Fees charged for packaging, processing, and shipping items to buyers who require delivery services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Woolsey Auction Company is a full-service, family-owned auction house that conducts live in-person auctions, online-only timed auctions, and simulcast hybrid auctions across categories such as firearms and sportsman items, equipment and tools, real estate, jewelry and gemstones, antiques, collectibles, and retail/Amazon overstock. Sellers consign items directly with the company, and buyers register on the MarkNet Alliance-powered bidding platform to participate remotely or on-site in Canon City, Colorado. The business collects buyer's premiums and seller commissions on each transaction.

Product overview

Woolsey Auction Company operates as a full-service auction house offering both a proprietary online bidding platform and live in-person auction events. The core offering consists of a web-based bidding system (bid.woolseyauction.com) that supports simulcast, live-only, and online-only auction formats. The company conducts multiple auction categories including firearms and sportsman auctions, equipment and tool auctions, real estate auctions, consignment auctions, jewelry and gemstone auctions, and retail overstock auctions. The platform supports features such as max bidding, soft-close extensions, staggered lot closings, email/text outbid notifications, and invoice management. The company operates as part of the MarkNet Alliance network, which provides shared auction infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Woolsey Auction Online Bidding Platform A web-based auction bidding platform where users register, place bids (including max bids and force bids), receive outbid notifications via email or text, and pay invoices. Supports simulcast (live plus online) and online-only auction formats. Built on the MarkNet Alliance infrastructure.
• Live In-Person Auctions Traditional on-site auction events held at Woolsey Auction's Canon City, CO location (1700 Rainbow Drive) or other venues, often combined with simulcast online bidding. Conducted with a live auctioneer.
• Online-Only Auctions Timed or soft-close auctions conducted entirely online through the bidding platform, without a live physical auctioneer present.
• Firearms and Sportsman Auctions Specialized auctions for rifles, pistols, shotguns, collectible arms, ammunition, knives, archery equipment, and sporting goods. Conducted as simulcast events under the company's licensed FFL dealer status.
• Equipment and Tool Auctions Auctions for heavy equipment, farm machinery, power tools, construction equipment, ATVs, UTVs, trailers, and motorcycles, typically conducted online only with scheduled closing.
• Consignment Auctions General consignment auctions accepting items across multiple categories, including antiques, collectibles, jewelry, coins, furniture, and personal property from sellers across the service area.
• Jewelry and Gemstone Auctions Auctions featuring fine jewelry, loose gemstones such as emeralds, rubies, and tanzanite, precious metals, and watches.
• Real Estate Auctions Auctions of residential properties, commercial buildings, land parcels, and multi-parcel properties, typically conducted as live or simulcast events.
• Retail Overstock Auctions Auctions of Amazon, Home Depot, Target, and similar retail overstock merchandise, including closeouts, shelf pulls, and customer returns.

Quantifiable outcome

• 4.7 star Google rating from 112 reviews indicating high customer satisfaction

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MarkNet AlliancecoreGTM or Marketing PartnerWoolsey Auction Company is a member of the MarkNet Alliance network of auction companies. This partnership enables shared bidding platform technology, cross-company auction access, and unified account registration that provides bidding access to all auctions within the MarkNet Alliance network.
• Dempsey Auction CominorGTM or Marketing PartnerThird-party auction company whose auctions are featured on Woolsey's platform. Woolsey hosts Dempsey's multi-property real estate auctions and other events through their MarkNet Alliance network listing.
• Atterberry Auction & Realty CompanyminorGTM or Marketing PartnerMissouri-based auction company featured on Woolsey's platform. Auctions include firearms, coin & currency, and estate sales.
• West Central Auction CompanyminorGTM or Marketing PartnerMissouri-based equipment auction company whose events are featured on Woolsey's platform through MarkNet Alliance.
• Todd Morris AuctionminorGTM or Marketing PartnerArkansas-based auction company featuring vintage and antique consignment sales, hosted on Woolsey's platform.
• National Auctioneers Association (NAA)minorOthersProfessional industry association membership providing credibility and adherence to auction industry standards.
• Colorado Auctioneers AssociationminorOthersState-level industry association membership demonstrating compliance with Colorado auction industry regulations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Copart: Large online vehicle and specialty-asset auction house with extensive simulcast/online bidding infrastructure. Comparable to Woolsey's online-only and simulcast mechanic for certain asset types, but vastly larger scale and focused on vehicles/salvage rather than estate/equipment mix.
• Bonhams: Established international auction house with simulcast live/online bidding across multiple collectibles categories. Comparable to Woolsey's jewelry, estate, and antiques verticals, but operates globally at materially higher price points and consignor volumes.
• Ritchie Bros. Auctioneers: Global auctioneer of heavy equipment, trucks, and agricultural machinery with strong online and simulcast bidding infrastructure. Overlaps with Woolsey's equipment/tool and farm-machinery auction vertical but operates at vastly larger scale and international scope.
• Heritage Auctions: Large national multi-category auction house operating across collectibles, firearms, jewelry, fine art, and real estate with simulcast live/online bidding. Comparable to Woolsey on category breadth and simulcast format, but vastly larger in scale, geographic reach, and consignor base.

Emerging players

• Proxibid: Online auction marketplace aggregating thousands of auctioneers and asset categories (heavy equipment, real estate, estate goods, vehicles). Comparable to Woolsey on simulcast/online-only mechanics and category breadth, but functions as a marketplace layer over many auctioneers including Woolsey's competitors.
• HiBid: Online auction platform serving hundreds of auctioneers across multiple asset categories with simulcast and timed-auction formats. Comparable to Woolsey via the simulcast + online-only infrastructure and shared multi-category auctioneer base.

Direct peers

• Atterberry Auction & Realty Company: MarkNet Alliance member running firearms, coin/currency, and estate auctions from a Midwestern base, with auctions cross-listed on shared network infrastructure. Closest direct comparable to Woolsey as a fellow regional MarkNet-affiliated multi-category auctioneer.
• Todd Morris Auction: Arkansas-based MarkNet Alliance member running vintage and antique consignment auctions on the shared network platform. Direct peer to Woolsey via the alliance, with overlapping consignment/antique vertical and shared online bidding infrastructure.
• West Central Auction Company: MarkNet Alliance member operating equipment-focused auctions featured on the shared network platform. Closely comparable to Woolsey on the equipment/tool auction vertical and shared MarkNet infrastructure.
• Dempsey Auction Co. MarkNet Alliance member running multi-property real estate and personal property auctions with cross-company bidder access via the shared network. Direct peer to Woolsey within the same MarkNet alliance footprint and auction format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/woolsey-auction-co.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Woolsey Auction Co.