What DUOMI GROUP LIMITED does

Guangdong Duomi Electric Technology Co., Ltd., operating as DUOMI GROUP LIMITED, is a privately held Chinese original equipment and design manufacturer (OEM/ODM) of small electrical home appliances headquartered in Shunde, Foshan, Guangdong Province. The company runs a vertically integrated 12,000-square-meter production campus with eight assembly lines, three professional laboratories, and an independent R&D center employing more than 300 staff across research, design, production, and execution. Its core technical competency is in high-speed air-circulation cooking systems used in turbo fryers and air fryers, supported by 170 registered national patents covering a portfolio of 10+ product categories and 150+ models spanning turbo fryers, air fryers, electric kettles, electric cups, lunch boxes, portable juicers, UV sterilizers, sandwich makers, breakfast makers, multi cookers, and rice cookers.

The business operates two commercial channels. The primary one is B2B manufacturing and export, in which international brand buyers and importers source turbo fryers, air fryers, and adjacent small appliances under OEM/ODM arrangements priced on a FOB basis in USD, with minimum order quantities of 2,000 units and volume discounts kicking in at 5,000 units. Pricing per unit typically ranges from $10 to $25 depending on product complexity, and products carry a broad set of international certifications including CE, CB, ROHS, KC, GS, ETL, TUV, SAA, FDA, LFGB, and FCC. The second channel is domestic Chinese distribution of the Life Element consumer sub-brand through an extensive nationwide distributor network that, per the company's self-description, makes it the leading turbo fryer supplier in China.

Go-to-market is sales-led and inquiry-driven, executed via a website catalog (duomigroup.com plus a Traditional Chinese mirror), supporting YouTube product demonstration videos, WeChat-syndicated blog content, and direct B2B contact via international, China-domestic, and after-sales phone lines plus dedicated sales emails. The company was established in 2015 with registered capital of RMB 10 million, has not publicly disclosed financial results, has undergone no reported acquisitions, IPOs, or external funding rounds, and is operated under the leadership of CEO Shaohua Xie.

Name

DUOMI GROUP LIMITED

Legal name

Guangdong Duomi Electric Technology Co., Ltd.

Website

https://duomigroup.com

Company type

Private

Founded year

2015

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. B2B Manufacturing Sales (OEM/ODM): Primary revenue stream from manufacturing and supplying small home appliances under OEM (Original Equipment Manufacturing) and ODM (Original Design Manufacturing) arrangements. Products sold in bulk to distributors, brand buyers, and international markets with minimum order quantities of 2000+ units. Pricing is FOB (Freight on Board) based, with tiered pricing that decreases at higher MOQ thresholds.
2. Domestic China Distribution: Sale of branded and private-label small home appliances through an extensive distributor network spread throughout China, serving both retail and consumer markets domestically.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Duomi Group manufactures small electrical home appliances—including turbo fryers, air fryers, electric kettles, electric lunch boxes, portable juicers, UV sterilizers, sandwich/breakfast makers, multi cookers, and vacuum cups—under its consumer brand Life Element. The company provides full OEM and ODM production services for international brand buyers and operates an extensive China-wide distributor network, shipping bulk orders with FOB pricing and minimum order quantities starting at 2,000 units.

Product overview

Guangdong Duomi Electric Technology Co., Ltd. (DUOMI GROUP LIMITED) is a professional small home appliance manufacturer established in 2015 with Registered Capital RMB 10 Million. The company operates a 12,000 square meter facility with over 300 employees, 3 professional laboratories, and 8 assembly line manufacturing plants. Under the Life Element brand, the company produces a diversified portfolio of over 150 models across 10 product categories, including turbo fryers and air fryers (Q5), electric kettles and healthy cups (I156, D60, I71, I150), electric cups and vacuum mugs (I139, I127), multi cookers (J16), breakfast makers (U2), sandwich makers (P9), electric lunch boxes (F35, F58, F100), portable juicers (K9, K15), UV toothbrush sterilizers (YS001), rice cookers, toasters, fans, and humidifiers. The company offers OEM/ODM manufacturing services alongside its branded product range, with products certified to KC, GS CERT, ETL, TUV, SAA, CB, CE, ROHS, LFGB, and FDA standards.

Differentiator

Problem solved

Functional benefit

Brands

• Life Element: Consumer-facing brand for small home appliances including electric kettles, health pots, electric lunch boxes, juice makers, and other creative appliances. The brand focuses on intelligent, miniaturized, and high-quality product design.

Products and services

• Turbo Fryer

Quantifiable outcome

• 99% bacteria kill rate in 5 minutes (UV sterilizer products)
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SEB Group: French global small appliance group (Tefal, Rowenta, Krups, Supor) and one of the world's largest small kitchen appliance operators. Broad incumbent peer to Duomi in small kitchen appliances, with Duomi positioned as a potential OEM/ODM supplier into SEB's global brand portfolio.
• Midea Group Co., Ltd. China's largest home appliance manufacturer with major OEM/ODM capabilities spanning kitchen, HVAC, and small appliances. Broader incumbent peer to Duomi with far larger scale but overlapping small kitchen appliance categories and global export reach.
• Haier Smart Home Co., Ltd. Global home appliance leader with significant small kitchen appliance offerings under multiple brands. Broader incumbent peer to Duomi in the same appliance category space, with substantially larger scale and broader product portfolio.

Emerging players

• Xiaomi Corporation (Mijia / Mi Home): Chinese smart hardware ecosystem operator with growing presence in smart kitchen appliances (rice cookers, kettles, juicers) via the Mijia ecosystem. Emerging player peer to Duomi given similar small kitchen appliance categories and focus on intelligent, miniaturized consumer products, though Xiaomi operates through a partner-driven manufacturing model.

Direct peers

• Joyoung Co., Ltd. Leading Chinese small kitchen appliance manufacturer (soy milk makers, blenders, rice cookers) with both branded and OEM/ODM operations. Highly comparable to Duomi in product categories (turbo fryers, kettles, multifunction cookers) and B2B + branded business model.
• Supor Co., Ltd. Major Chinese cookware and small kitchen appliance brand (controlled by France's SEB Group), with strong domestic brand and OEM capabilities. Highly comparable to Duomi given overlapping product categories (rice cookers, kettles, electric lunch boxes) and similar B2B plus consumer-brand positioning.
• Royalstar (Hefei Royalstar Electronics): Established Chinese small home appliance brand with broad kitchen appliance lineup (rice cookers, soy milk makers, juicers). Comparable to Duomi in target customer base, distribution model, and small appliance product mix, though with a stronger consumer brand than Duomi's Life Element.
• Guangdong Xinbao Electrical Appliances Holdings Co., Ltd. Largest pure-play OEM/ODM small appliance manufacturer in China (stock code 002705.SZ), operating the Donlim brand and supplying global brands. Highly comparable to Duomi as a Guangdong-based OEM/ODM peer with similar product categories (kettles, fryers, juicers, sandwich makers) and global B2B export focus.
• Cixi Res Fortune Industrial Co., Ltd. Zhejiang-based Chinese OEM/ODM small appliance manufacturer producing kettles, blenders, air fryers, and sandwich makers. Direct peer to Duomi as a similarly scaled Chinese export-oriented OEM/ODM serving global brand buyers with comparable product categories.
• Bear Electric Appliance Co., Ltd. Shunde-based Chinese small creative home appliance maker (stock code 002959.SZ) specializing in compact kitchen and lifestyle appliances under its own brand. Highly comparable to Duomi given identical Shunde cluster location, similar product categories (lunch boxes, kettles, juicers), and dual branded + OEM/ODM model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DUOMI GROUP LIMITED