What Cixi Xiatian Electrical Appliances CO., LTD does

Cixi Xiatian Electrical Appliances CO., LTD is a privately held Chinese OEM/ODM manufacturer founded in 2011 and headquartered in the West Industrial District of Guanhaiwei, Cixi, Zhejiang. The company operates a 30,000 square-meter workshop staffed by 200+ employees, including 60 senior engineers and technicians, and produces air purifiers, dehumidifiers, air washers, high-end fans, and PTC heaters, plus a growing line of small kitchen appliances (vacuum cleaners, UV-LED knife holders, egg cookers, yogurt makers, food dehydrators, mosquito killer lamps). Vertical integration is provided by in-house injection molding, stamping, and mold-making systems; differentiated technology platforms include PTC (Positive Temperature Coefficient) self-regulating heating elements, DC motor platforms, water-based air washing, and UV-C LED sterilization for kitchen products. Annual production capacity is reported at 3 million fans/heaters, 1 million air purifiers, and 250,000 air washers.

The business model is predominantly OEM/ODM manufacturing for international brands. Tier-1 named customers include ELECTROLUX, LG, SAMSUNG, and SK for which Xiatian manufactures branded fans, air purifiers, and other small appliances. The company simultaneously operates a direct wholesale export channel to importers and distributors across Europe, the Middle East, Japan, South Korea, and North America. Pricing is quote-based with minimum order quantities of 1,000+ units under FOB Ningbo terms (30% deposit, balance against BL copy). Commercial reach is supported by a five-language website (English, Korean, Spanish, Japanese, Russian) and an in-house international trade department that handles export directly. The company holds CE, KC, CB, and RoHS certifications on flagship products, enabling cross-border distribution into the EU, Korean, and broader IECEE markets. Revenue, ownership structure, and any external funding are not publicly disclosed.

Name

Cixi Xiatian Electrical Appliances CO., LTD

Legal name

CIXI XIATIAN ELECTRICAL APPLIANCES CO., LTD

Website

https://chinaxiongwei.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

Cixi Xiatian Electrical Appliances is a Cixi, China-based OEM/ODM manufacturer of air purifiers, dehumidifiers, high-end fans, PTC heaters, and small kitchen appliances. It produces for global brands including ELECTROLUX, LG, SAMSUNG, and SK, and exports to Europe, the Middle East, Japan, South Korea, and North America.

Ownership category

akta.pro rank

Product category

Small Household Appliances Manufacturing

NAICS

Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Household Appliance Manufacturing (3352), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)

SIC

Electric Housewares & Fans (3634), Industrial & Commercial Fans & Blowers & Air Purifing Equip (3564), Household Appliances (3630), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Ventilation, Ducting & Air Distribution Equipment (IMAHAKAG)

akta.pro secondary industry

Embedded & HMI Electronics Manufacturing (Industrial PCs, HMIs, Panel PCs) (IMAGAGAD)

Keywords

• Small home appliances
• OEM fan manufacturing
• Air purifier manufacturing
• PTC fan heaters
• Household appliance factory

Headquarters

HQ city

Ningbo

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. OEM/ODM Manufacturing: Custom manufacturing services for international brands, producing electric fans, air purifiers, air washers, and heaters under client brand names. Orders typically require minimum quantities of 1000+ units with FOB pricing terms.
2. Wholesale Product Sales: Direct wholesale of high-end fans and small household appliances including stand fans, circulator fans, wall fans, air purifiers, air washers, dehumidifiers, humidifiers, PTC heaters, oil heaters, and kitchen appliances. Products are exported to Europe, America, Japan, South Korea, and Middle East markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Cixi Xiatian Electrical Appliances CO., LTD is a Chinese OEM/ODM manufacturer of high-end small household appliances, producing air purifiers, air washers, humidifiers, dehumidifiers, electric fans (air circulators, stand fans, wall fans, camping fans, foldable fans), PTC fan heaters, industrial heaters, and kitchen appliances such as UV-LED knife holders, vacuum cleaners, yogurt makers, food dehydrators, and mosquito killer lamps. The company exports globally and accepts custom manufacturing orders with a minimum of 1,000 units per order for international brand clients.

Product overview

Cixi Xiatian Electrical Appliances CO., LTD is a China-based manufacturer specializing in high-end electric fans, air treatment appliances, and small household appliances. The company operates with over 200 employees across a 30,000 square meter workshop and produces approximately 3 million electric fans and heaters annually, 1 million air purifiers, and 250,000 air washing machines. The product portfolio is organized into five main categories: (1) Air Treatment products including air purifiers (RAP, AP, MAP series), air washers (LG series), humidifiers, and dehumidifiers that use water-based filtration and 360-degree rotation nozzles; (2) Electric Fans spanning air circulator fans (TS series), DC stand fans, rechargeable camping fans (CF series), wall fans (TS-3x series), stand fans, and foldable fans; (3) Heating solutions including PTC fan heaters (500W-3000W), industrial electric heaters (DF-168 series), and bathroom wall-mounted heaters; (4) Kitchen Appliances including UV LED knife sterilizers (KS series), vacuum cleaners (VC/CVC series), egg cookers, yogurt makers, food dehydrators, mosquito killer lamps, and slushie makers; (5) Smart Air Coolers. The company also offers OEM/ODM custom manufacturing services and exports to Europe, America, Japan, South Korea, and the Middle East.

Differentiator

Problem solved

Functional benefit

Products and services

• Rechargeable Air Purifier (RAP Series)

Quantifiable outcome

• Daily production capacity of 8,000 air purifiers, 10,000 electric fans, 6,000 heaters, and 1,500 air washing machines
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ELECTROLUXcoreOEM/ Whitelabel/ Licensing PartnerCixi Xiatian manufactures electric fans and small appliances for ELECTROLUX under OEM partnership. The company produces high-quality products meeting international standards for this major global appliance brand.
• LGcoreOEM/ Whitelabel/ Licensing PartnerCixi Xiatian provides OEM manufacturing services for LG, producing air purifiers and other small home appliances under LG brand name.
• SAMSUNGcoreOEM/ Whitelabel/ Licensing PartnerOEM manufacturing partnership with SAMSUNG for production of small household appliances including fans and air treatment products.
• SKminorOEM/ Whitelabel/ Licensing PartnerManufacturing partnership with SK for production of electrical appliances and home goods.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bear Electric Appliance: Chinese specialty small-appliance manufacturer known for yogurt makers, egg cookers, and kitchen gadgets. Closely comparable product portfolio, customer segment, and OEM/private-label hybrid model.
• Joyoung: Chinese small-appliance manufacturer focused on kitchen and household products with significant OEM/ODM exposure. Directly comparable in product mix (small kitchen/cleaning appliances), export orientation, and Chinese manufacturing base.
• Supor (SEB Group): China-based cookware and small-appliance manufacturer acquired by France's SEB Group. Comparable as a Chinese OEM partner serving a global brand owner and competing in overlapping small-appliance categories.
• Tsann Kuen (Shanghai) Enterprise: Taiwan-invested Chinese manufacturer of small home appliances with global OEM and OBM operations. Comparable OEM business model, product breadth across fans/heaters/kitchen, and Tier-1 brand customer relationships.
• Donlim Group: Major Chinese OEM manufacturer of small home appliances (baking, kitchen, cleaning) supplying global brands. Comparable in OEM/ODM focus, scale, and global brand customers.
• Xinbao Electrical Appliances: China-based OEM/ODM manufacturer of small household appliances with strong European export focus. Directly comparable in OEM business model, product categories, and international brand customer base.

Broad incumbents

• Gree Electric Appliances: Leading Chinese appliance manufacturer with strengths in air conditioning and broader home appliances. Comparable as a Chinese manufacturer competing for OEM volumes and competing in air-treatment and small-appliance categories.
• Haier Smart Home: Global white-goods leader headquartered in China with extensive OEM partnerships and own-brand small appliances. Comparable as a major Chinese appliance platform and as a competing supplier to global brand customers.
• Midea Group: China's largest home appliance manufacturer with global brand presence across HVAC, fans, kitchen, and small appliances. Comparable as both a competing Chinese OEM/ODM platform and as a buyer/competitor in the air-treatment and fan categories.

Regional players

• Royalstar (Joyoung/Royalstar Group): Chinese small-appliance manufacturer with focus on air treatment and home comfort products in domestic and Asian markets. Comparable product overlap in air purifiers, humidifiers, and dehumidifiers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cixi-xiatian-electrical-appliances-co-ltd

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cixi Xiatian Electrical Appliances CO., LTD