Trade Fair Supermarkets

What Trade Fair Supermarkets does

Trade Fair Supermarkets is a privately held, full-service grocery retail chain founded in 1955 and headquartered in Astoria, Queens, New York. The company operates eight or more physical supermarket locations across Queens and Long Island City neighborhoods — including Astoria, Woodside, East Elmhurst, Jackson Heights, and Richmond Hills — with all stores operating 24 hours per day, seven days per week. Its core offering is a multi-department store experience anchored on authentic international foods spanning Middle Eastern, Greek, Indian, Bengali, Hispanic, Spanish, Caribbean, and European culinary traditions, supplemented by a private butcher shop with halal-certified meats, a full-service deli, fresh bakery, hot and cold buffet, fresh produce, and a natural and organic section. The company's stated positioning is "The Best Prices in Town," targeting value-conscious multicultural consumers who lack access to authentic specialty ingredients at generalist competitors.

The business model is primarily in-store point-of-sale retail, supplemented by digital channels. Online ordering is powered entirely by Instacart's white-label e-commerce platform (shop.tradefairny.com), with additional distribution through DoorDash and Uber Eats marketplaces. A dedicated online catering system supports event-based purchases (deli platters, sandwich trays, hot and cold buffet items). Ancillary monetization includes a free Rewards Club Card loyalty program, a 10% senior discount (weekdays 7AM-3PM at select locations), free phone delivery for orders over $100 (Monday-Friday), EBT/SNAP acceptance in-store and online, and OTC payment acceptance. The company appears to be founder- or family-controlled with no disclosed institutional investment, parent entity, or public listing.

Underlying technology is entirely non-proprietary. Operations run on standard retail POS and inventory systems; e-commerce, marketing automation, and analytics are delegated to third-party platforms (Instacart, Slick Text, Google Analytics). There is no evidence of in-house software development, proprietary data assets, or AI/ML capability. Headcount disclosures reference only 1-10 employees, which appears to capture corporate headcount rather than total store-level workforce, given the operational scale of eight-plus 24/7 full-service supermarkets.

Name

Trade Fair Supermarkets

Legal name

Trade Fair Supermarkets

Website

https://tradefairny.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

Trade Fair Supermarkets operates eight or more full-service 24/7 grocery stores across Queens and Long Island City, NY, specializing in international foods, halal meats, fresh departments, and online ordering via Instacart, DoorDash, and Uber Eats.

Ownership category

akta.pro rank

Product category

Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Grocery and Convenience Retailers (4451), Specialty Food Retailers (4452)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Supermarket Operators with In-Store Foodservice/Prepared Foods Focus (CRAHAAAJ)

akta.pro secondary industries

Ethnic Grocery + Butcher/Bakery/Hot Bar (Integrated Service Counters) (CRAHAFAM), Natural/Organic Supermarkets & Chains (CRAHAEAA), Halal & Middle Eastern Grocery Stores (CRAHAFAC)

Keywords

• Grocery retail
• International foods
• Supermarket chains
• Halal butcher
• Online grocery delivery

Headquarters

HQ city

Astoria

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. In-Store Retail Sales: Traditional brick-and-mortar grocery retail revenue from physical store locations selling fresh produce, meats, bakery items, deli products, international foods, natural/organic products, and general grocery merchandise. Revenue generated through point-of-sale transactions.
2. Online Delivery Orders: Revenue from online grocery orders fulfilled through Instacart platform with delivery fees and service charges. Also available via DoorDash and Uber Eats marketplaces.
3. Catering Services: Catering services for events including deli platters, hot and cold buffet items, custom sandwich trays, and party packages. Both in-store deli catering and dedicated online catering ordering available.
4. Club Card Program: Free rewards club card program driving customer loyalty and repeat purchases. While the card is free, it enables data collection and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Trade Fair Supermarkets operates full-service physical grocery stores across Queens and Long Island City, NY, selling fresh produce, meats from a private butcher shop (including halal options), bakery items, deli products, dairy, frozen foods, natural and organic items, and an extensive international food selection from Middle Eastern, Greek, Indian, Bengali, Hispanic, Caribbean, and European cuisines. The company supplements in-store retail with online shopping via Instacart, DoorDash, and Uber Eats, and offers event catering and a free rewards club card program. All locations operate 24 hours a day, 7 days a week.

Product overview

Trade Fair Supermarkets operates as a multi-department full-service grocery retail chain serving New York families for over 70 years. The core offering is in-store supermarket retail across nine locations in Queens and Long Island City, supported by digital channels including a white-label Instacart-powered online ordering platform (shop.tradefairny.com) plus DoorDash and Uber Eats marketplace listings, and a dedicated online catering service. The in-store experience is organized into specialized departments: a Private Butcher Shop (with custom cuts and Halal options), a Full-Service Deli, a Fresh Bakery, a Fresh Produce Department, a Natural & Organic section, an International Foods department, a Cheese Department, and a Hot & Cold Buffet. The company also offers a Free Rewards Club Card loyalty program and accepts EBT/SNAP for online and in-store purchases. The product portfolio is unified under the Trade Fair brand, with departments functioning as integrated modules within each store rather than standalone product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Shopping (Instacart-Powered) Online grocery ordering service for individual consumers and households, available 24/7 via shop.tradefairny.com with Instacart-powered pickup and delivery fulfillment across all Queens and Long Island City locations.
• Online Catering Dedicated online catering service for events, parties, and gatherings offering hot foods, cold foods, deli platters, custom sandwich trays, and party packages with free delivery or pickup.
• Free Rewards Club Card Free loyalty club card program for individual shoppers that unlocks rewards, exclusive discounts, and member-only specials and promotions across all Trade Fair locations.
• Private Butcher Shop Full-service in-store butcher department offering custom meat cuts of fresh beef, chicken, veal, lamb, and pork, including halal-certified chicken, lamb, and goat, with premium brands and choice beef selections for individual shoppers and families.
• International Foods Department In-store department stocking authentic imported foods, spices, sauces, frozen foods, and pantry essentials from Middle Eastern, Greek, Indian, Bengali, Hispanic, Spanish, Caribbean, and European culinary traditions for multicultural shoppers in Queens.
• Deli Department In-store full-service deli offering premium deli meats (oven-roasted turkey, honey ham, roast beef, salami) and specialty cheeses sliced to order, freshly prepared salads, sandwiches, and ready-to-enjoy meals, plus custom sandwich platters and party trays.
• Bakery Department In-store bakery offering freshly baked croissants, strudel sticks, breads, pastries, cakes, cookies, donuts, muffins, Danish, Italian pastries, Kosher baked goods, and Middle Eastern specialties, plus custom celebration cakes.
• Cheese Department In-store specialty cheese department offering one of the most extensive cheese selections in New York, with premium domestic and imported cheeses from cow, sheep, and goat milk across American, Italian, Greek, Spanish, Middle Eastern, and Brazilian traditions.
• Hot and Cold Buffet In-store self-serve hot and cold buffet featuring fried chicken, pasta dishes, beef dishes, grilled chicken, seafood, rice dishes, grilled vegetables, and a wide variety of homemade Mediterranean, Greek, Caesar, and specialty salads.
• Fresh Produce Department In-store fresh produce department stocking seasonal favorites, everyday essentials, and locally sourced fruits and vegetables at competitive prices to support healthy meal preparation.
• Natural & Organic Department In-store natural and organic foods section offering organic produce, natural snacks, gluten-free foods, plant-based products, organic dairy items, non-GMO products, vegan foods, and wholesome pantry staples from trusted brands.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered core, secondary and minor.

• InstacartcoreTechnology or IntegrationInstacart provides the white-label e-commerce platform powering Trade Fair Supermarkets' online shopping experience (shop.tradefairny.com). Enables online ordering, pickup, and delivery services with EBT/SNAP acceptance for online grocery orders.
• DoorDashsecondaryChannel Partner/ Reseller/ DistributorThird-party delivery partnership through DoorDash marketplace allowing customers to order Trade Fair products for delivery through the DoorDash platform.
• Uber EatssecondaryChannel Partner/ Reseller/ DistributorThird-party delivery partnership through Uber Eats marketplace enabling delivery of Trade Fair supermarket products to customers.
• Queens Basketball AcademyminorOthersCommunity sponsorship partnership supporting local youth sports programs. Trade Fair Supermarkets sponsors Queens Basketball Academy sessions at The Lexington School.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TradeFairNY
• LinkedInlinkedin.com/company/trade-fair-supermarkets-queens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trade Fair Supermarkets