Zelig Sound Limited

What Zelig Sound Limited does

Zelig Sound Limited is a London-based boutique creative agency founded in 2010 that produces original music, sound design, sonic branding, and audio strategy for global brands. Its core services cover six product lines: Original Music and Sound Design for commercials, films, games, and installations; Sonic Branding and Strategy (sonic logos, mnemonics, brand sound guidelines); UI/X Sounds for digital products and applications; Technical Audio Services (stereo, surround, Dolby Atmos, VR/AR mixing, and voice-over recording); Idents for broadcast and streaming platforms; and Radio and Podcasts production. The studio operates as a B2B professional services firm on a project-by-project basis with bespoke pricing per engagement and no disclosed public rate card.

The firm is structured around a small 1-10 person team of composers and sound designers who are also trained in strategy, led by co-founders Matthew Wilcock (Creative Director) and Aleah Morrison-Basu (Managing Director). Its go-to-market is direct enterprise sales into major global brand teams, layered with a referral channel via core partnerships with top-tier creative and design agencies (DixonBaxi, BBC Creative, Wolff Olins, DesignStudio, Pentagram, M+C Saatchi). It engages clients through collaborative workshops and iterative development rather than self-serve or marketplace distribution, and reaches prospects through a portfolio-driven website, organic social, and earned media via industry awards.

Customer logos span broadcasting and streaming (BBC, Amazon Prime Video, Hulu, Tubi, Sky TV, Samsung TV Plus, IMAX, UKTV), transportation (Eurostar, Transport for London), sportswear (Nike x Lego, ASICS), consumer tech and software (Microsoft, Lenovo, Canva, Nothing, reMarkable, Coinbase), food and beverage (Coca-Cola, Kikkoman), automotive (Ferrari, MotoGP), and financial services (Robinhood). The studio has accumulated a notable award record including Cannes Lions (multiple wins in 2015 including Silver/Bronze for Best Sound Design, Future Impact Award, and a Palme d'Or for Waves '98), D&AD Wood Pencil (2025), Clio, MASA Best Sonic Brand (Tubi, 2020), and Mercury. It holds no external funding, has no parent company, and operates independently as a privately held UK limited company from its 26 Cowper Street headquarters.

Name

Zelig Sound Limited

Legal name

Zelig Sound Ltd

Website

https://zeligsound.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Zelig Sound Limited is a London-based boutique creative agency that produces original music, sound design, and sonic branding for global enterprise brands across broadcasting, streaming, automotive, sportswear, and consumer tech.

Ownership category

akta.pro rank

Product category

Audio Branding & Sound Design Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (512290)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Jingle & Brand Sonic Identity Studios (MPAIALAE)

akta.pro secondary industries

Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH)

Keywords

• Sonic branding services
• Original music composition
• Sound design studio
• Audio brand identity
• Dolby Atmos mixing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Original Music & Sound Design: Project-based original music composition and sound design services for commercials, brand films, film & TV, games, and installations
2. Sonic Branding & Strategy: Comprehensive sonic branding engagements including brand sound development, strategy, and asset creation for long-term brand use
3. Technical Audio Services: Mixing services including stereo, surround, Dolby Atmos for online, TV, cinema; VR/MR/AR audio; voice over recording
4. Music, Sound & Branding Products: Sale of music, sound, and branding assets to customers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Zelig Sound is a London-based creative audio agency that creates original music, sound design, sonic branding, UI/X sounds, and technical audio services (stereo, surround, Dolby Atmos, VR/AR mixing) for global brands across film, television, streaming, gaming, advertising, automotive, and interactive experiences. The company develops distinctive sonic brand identities—including soundmarks, brand music libraries, and UI sound systems—on a project-by-project basis for enterprise clients such as BBC, Amazon Prime Video, Samsung, Nike, Coca-Cola, and Ferrari.

Product overview

Zelig Sound Limited is a boundaryless creative agency providing original music, sound design, and sonic branding services. The core offerings include Original Music & Sound Design (for commercials, films, TV, games, and installations), Sonic Branding & Strategy (developing sonic logos and brand identities), UI/X Sounds (user interface audio), Technical Audio Services (Dolby Atmos, stereo, VR/AR mixing), Idents (broadcast visual identity pieces), and Radio & Podcasts production. The company collaborates with global brands including Vinted, Amazon Prime Video, BBC, Samsung, Hulu, Eurostar, and Transport for London to create distinctive sonic brand assets and music/sound design for various media.

Differentiator

Problem solved

Functional benefit

Products and services

• Sonic Branding & Strategy Development of distinctive sonic brand identities for global enterprises, including sonic logos, mnemonics, soundmarks, UI sounds, brand music libraries, and brand sound guidelines delivered via a four-step process from strategy through delivery and stewardship.
• Original Music & Sound Design Custom original music composition and sound design services for commercials, brand films, film and television, games, installations, and interactive experiences delivered by composers who also serve as sound designers.
• Technical Audio Services Professional audio mixing and recording services covering stereo, surround, and Dolby Atmos mixing for online, TV, and cinema, VR/MR/AR audio mixing, and voice over recording for enterprise media clients.
• UI/X Sound Design Custom sound design for user interface interactions, notification sounds, app sounds, and audio cues for digital products and applications such as Microsoft 365 Copilot redesign.
• Radio & Podcast Production Audio production services for radio advertising content and branded podcast series including the 20kHz podcast, aimed at enterprise brand and media clients.

Quantifiable outcome

• Strong/excellent BrandMatch and Recall validated through user testing for Skyscanner sonic brand
• +2 more outcomes

Named customers25 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DixonBaxicoreStrategic or Co-development PartnerOngoing creative partnership on multiple sonic branding projects including Samsung TV Plus, Hulu, and Tubi. DixonBaxi handles visual branding and design while Zelig Sound provides sonic brand development and creative direction.
• M+C Saatchi Sport & Entertainment LondonminorStrategic or Co-development PartnerAgency partnership for Coca-Cola Cherry Coke campaign. Zelig Sound provided sound design as part of the creative team's campaign execution.
• Future DeluxeminorStrategic or Co-development PartnerVisual production and design partner for Amazon Prime Video sonic brand 'The Ripple' project.
• PentagramminorStrategic or Co-development PartnerBranding agency partnership for Amazon Prime Video project.
• BBC CreativecoreStrategic or Co-development PartnerInternal creative agency partnership for BBC masterbrand sonic brand development.
• Wolff OlinscoreStrategic or Co-development PartnerDesign agency partnership for BBC masterbrand sonic brand, also worked with UKTV on U brand rebrand.
• DesignStudiocoreStrategic or Co-development PartnerVisual production, design, and branding agency partnership for Eurostar sonic brand 'The Spark'.
• Lost PropertyminorStrategic or Co-development PartnerWebsite design partner credited for the zeligsound.com website design.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MassiveMusic: Amsterdam-headquartered global sonic branding and music agency (now part of Songtradr) with a comparable service offering across sonic logos, brand music, and original composition for major brands. Direct competitor for the same enterprise rebrand briefs Zelig targets.
• Antfood: Brooklyn-based sonic branding, original music, and sound design studio serving global brands with a similar 'composer + sound designer' model. Competes directly with Zelig in US-based and global sonic branding pitches.
• Human: UK music and sound branding agency (formerly Hummingbird Music) with a comparable focus on sonic identity and brand music for enterprise clients across Europe.
• Butter Music and Sound: US-based original music and sound design studio with deep advertising pedigree. Comparable in serving global brands through original composition and sonic identity work, particularly for agency-helmed campaigns.
• String and Tins: London-based sound design and original music studio with strong advertising and brand work; near-twin geographic competitor to Zelig for UK agency briefs and global campaigns.
• JSM Music: New York-based music and sound agency producing original music, sonic branding, and sound design for global brands. Competes with Zelig on global sonic logo and brand music briefs.
• Man Made Music: New York-based agency specializing in sonic branding and original music for major brands (e.g., Disney, NBCUniversal). Closely comparable in discipline mix, brand-led positioning, and Fortune 500 client profile.
• Sixième Son: Paris-based sonic branding agency serving global brands with the same brand-strategy-led methodology. Closest European pure-play peer, competing head-to-head on multinational rebrand mandates.

Regional players

• Sundance London (music/sound for branded entertainment): UK/Europe-based original music and sound studio for branded entertainment. Less brand-strategy-led than Zelig but competes for the same regional original-composition briefs.

Broad incumbents

• Wieden+Kennedy (Audio / Music Practice): Large global creative agency with in-house audio/music capability for major brand clients. Represents the in-house/agency-network model that competes with Zelig's specialist offering at the agency end of the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/zeligsound
• LinkedInlinkedin.com/company/zeligsound
• Instagraminstagram.com/zeligsound

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zelig Sound Limited