The Epping Club

What The Epping Club does

The Epping Club is a private, member-owned registered club located at 45-47 Rawson Street in Epping, North Western Sydney, operating continuously since 1956. The club runs a multi-vertical hospitality business from a single premises, comprising three food and beverage outlets — 45 on Rawson (bistro/bar), Miss Yuè (Chinese fine dining with yum cha and banquet service, operated under partnership with Signature Catering), and The Sports Bar — alongside a gaming floor with poker machines operated under a Gaming Plan of Management, function and event spaces marketed through a dedicated Epping Events sub-brand, and ancillary services including a bottle shop, catering, and fitness facilities.

The business generates revenue across five streams: recurring membership subscriptions (ordinary $10/year, aged pensioner $5.50/year, RSL $2.20/year, and a $80 perpetual tier), gaming (usage-based, regulated), food and beverage (transaction-based across venues), events and functions (transaction-based venue hire), and loyalty redemptions through the E Plus tiered rewards program, which integrates with the Universal Card eftpos prepaid solution (via Next Payments and Cuscal Limited) allowing points to be converted to spending value at 325,000+ Australian retailers. Distribution is direct-to-consumer through the physical premises, with online event ticketing and a dedicated functions booking site.

The club is governed by a Board of Directors under CEO Peter Saez, with no venture capital, private equity, or parent-company ownership disclosed. It maintains a community reinvestment program (ClubGRANTS) distributing approximately $345,000 annually to charities, schools, and community groups within the Parramatta Local Government Area. The customer base is a long tail of individual members concentrated in the North Western Sydney catchment, supplemented by event bookers and Miss Yuè destination diners drawn from across Sydney. No proprietary technology, AI capabilities, app, or API surface is disclosed; operations rely on standard hospitality systems and third-party ticketing and payments infrastructure.

Name

The Epping Club

Legal name

The Epping Club Ltd

Website

https://eppingclub.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

The Epping Club is a member-owned registered club in Epping, NSW, operating dining venues (45 on Rawson, Miss Yuè, Sports Bar), a gaming floor, function spaces, and an E Plus loyalty program, serving the North Western Sydney community through a single premises with diversified F&B, gaming, and events revenue streams.

Ownership category

akta.pro rank

Headquarters

HQ city

Epping Forest

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Membership Subscriptions: Annual, 3-year, 5-year, and perpetual lifetime memberships generating recurring subscription revenue from members. Benefits include dining discounts, access to facilities, and loyalty rewards.
2. Gaming: Responsible gaming services including poker machines, operating under a Gaming Plan of Management with harm minimisation measures.
3. Food & Beverage: Revenue from three dining venues: 45 on Rawson (bistro/bar), Miss Yuè (Chinese restaurant with yum cha), and The Sports Bar. Also includes bottle shop and catering services.
4. Events & Functions: Venue hire for weddings, engagements, corporate events, cultural events, and social functions. Includes live entertainment shows and ticketed events.
5. Loyalty Program Redemptions: E Plus Star Rewards program where members earn points on purchases, redeemable for food, beverage, and transfers to Universal Cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Epping Club is a private registered hospitality club in North Western Sydney offering multiple dining venues (45 on Rawson, Miss Yuè, The Sports Bar), gaming facilities, live entertainment, function and event spaces, and a tiered membership and loyalty program (E Plus) with an eftpos-based Universal Card. Members pay annual or perpetual subscriptions and access discounts across food, beverage, entertainment, and gaming, while non-members can use certain venues and book events.

Product overview

The Epping Club is a hospitality venue offering a unified experience across multiple food, beverage, entertainment, and membership services. The core offerings include 45 On Rawson (main bar and dining), Miss Yuè Restaurant (signature Chinese dining with yum cha and à la carte), and The Sports Bar. These are supported by membership programs including E Plus Rewards (tiered loyalty) and the Universal Card (eftpos prepaid conversion). Event and function services for weddings and corporate events are provided through the dedicated Epping Events brand. Gaming facilities round out the venue's entertainment options.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Yuè: Chinese restaurant offering yum cha, à la carte, and banquet menus. Operated by Signature Catering. Named winner in 2026 AGFG Readers' Choice Awards.
• 45 on Rawson
• The Sports Bar

Products and services

• 45 On Rawson

Quantifiable outcome

• Awarded $345,000 in community grants supporting local charities and community groups
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Signature CateringcoreStrategic or Co-development PartnerSignature Catering operates Miss Yuè restaurant at The Epping Club. Miss Yuè has been recognized as a winner in the 2026 AGFG Readers' Choice Awards, establishing itself as a destination dining experience with contemporary Chinese cuisine, premium ingredients, and warm hospitality.
• Ekim Brewing CominorOthersLocal craft brewery featured in the 'We Love Local' program, with beer available during Happy Hour at 45 on Rawson.
• Cedar Creek CiderminorOthersLocal cider producer featured in the 'We Love Local' program.
• Convict BittersminorOthersLocal distillery brand featured in the 'We Love Local' program.
• The Primary Goods DistilleryminorOthersLocal distillery featured in the 'We Love Local' program.
• Next PaymentscoreTechnology or IntegrationNext Payments provides the Universal Card eftpos prepaid card solution enabling E Plus reward points to be converted to spending value at any merchant accepting eftpos in Australia (325,000+ retailers). Hotline: 1800 270 646.
• Cuscal LimitedminorOthersCuscal Limited ABN 95 087 822 455, AFSL 244116, is the issuer of the Universal Card Product. The Epping Club Limited is responsible for the EPlus Star Rewards program.
• ClubGRANTScoreOthersClubGRANTS is one of Australia's largest grant programs providing over $100 million in cash each year to worthy causes across NSW. The Epping Club participates by distributing $345,000 annually to community charities, sporting organisations and not-for-profit groups.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Merivale: Large Sydney hospitality group operating premium bars, restaurants, event venues, and hotels — useful benchmark for the events/dining verticals of The Epping Club, especially for function and premium-dining competitive dynamics.
• ALH Group (Australian Leisure & Hospitality): Largest pub, club and gaming venue operator in Australia (~330 venues, Woolworths-backed) — broad incumbent that competes with The Epping Club on dining, gaming and entertainment, though via hotels/pubs rather than registered clubs.

Direct peers

• Club Marconi (Bossley Park): Western Sydney registered club offering dining, gaming, entertainment, fitness, and large-scale event/functions business — direct peer in scale and product mix to The Epping Club, serving the same Greater Sydney membership demographic.
• Mounties Group: Large multi-venue NSW registered club group operating Mounties Pymble, Mounties Dee Why, Club Castlereagh, and Harbord Bowling Club with dining, gaming, events, and membership programs — directly comparable to The Epping Club's diversified hospitality club model in the Sydney metro.
• Canterbury-Hurlstone Park RSL Club: Sydney metro registered/RSL club offering dining, gaming, entertainment, and community engagement — comparable club-format peer for benchmarking member-club economics.
• Panthers Penrith: One of the largest registered clubs in NSW operating gaming, dining, sports, entertainment, and events — useful upper-bound benchmark for venue scale and revenue diversification relative to The Epping Club.
• Parramatta Leagues Club: Adjacent Parramatta-region registered club operating dining, gaming, sports, and entertainment — relevant peer given the Epping Club's ClubGRANTS catchment sits within the broader Parramatta LGA footprint.
• Castle Hill RSL Club: North Western Sydney registered club (Hills District) operating dining, gaming, entertainment and community programs — highly comparable geographic peer to The Epping Club, with similar membership-club model and suburban catchment.
• Rooty Hill RSL Club: Major Western Sydney RSL/registered club with multi-venue dining, poker machines, live entertainment, and events — closest comparable in geography (Western Sydney) and member-club structure to The Epping Club.
• Wests Ashfield Leagues: Inner-western Sydney registered club offering dining, gaming, entertainment, fitness, and event venues — direct peer in product mix and Sydney metro catchment, similar community-facing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eppingclub
• LinkedInlinkedin.com/company/the-epping-club

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Epping Club