Ilani

What Ilani does

ilani is a casino hotel resort operated by the Cowlitz Tribal Gaming Authority on behalf of the Cowlitz Indian Tribe, located at 1 Cowlitz Way in Ridgefield, Washington, roughly 17 miles north of Portland, Oregon, with direct access off I-5 at Exit 16. The property serves adults 21+ in the Portland–Vancouver metropolitan area and broader Pacific Northwest region through a fully integrated gaming, hospitality, dining, retail, and entertainment offering under one roof. It functions as a regional destination resort and as the Tribe's flagship economic development initiative, with operations governed under tribal sovereignty and state of Washington regulatory oversight.

The core product surface consists of a 24/7 casino floor with slot machines, table games (blackjack, craps, roulette), and a sportsbook, supported by a 289-room hotel with luxury rooms and suites, a state-of-the-art indoor/outdoor pool and patio, and over 15 food and beverage outlets ranging from fine dining (Sovereign steakhouse) and seafood (Line & Lure) to casual concepts (Smashburger, i.talia Pizzeria, Taco Cantina) and bars (360 Bar, Tom's Watch Bar, Rock & Brews). Entertainment infrastructure includes the 30,000-square-foot Cowlitz Ballroom, the Garage Rooftop venue on the sixth floor of the parking structure, Kids Quest & Cyber Quest family entertainment, and ticketed national touring acts routed through Ticketmaster. The technical backbone is standard casino gaming infrastructure, parking automation (LED wayfinding, license plate recognition, EV charging), the ilani Forever Rewards loyalty platform with five status tiers (Bronze through Titanium), and supporting systems for casino credit, front money, hotel reservations, and event registration. The principal technology-related infrastructure asset is the six-story, million-square-foot parking structure with 2,700+ spaces that enables high-volume regional visitation.

Revenue is generated across seven streams: gaming operations (transaction-fee model on slots, table games, and sportsbook wagering); hotel accommodations; food and beverage; retail (Cowlitz Trading Post, Marshall Rousso, Cowlitz Crossing convenience store); entertainment and event ticketing; the Forever Rewards loyalty program (subscription/recurring mechanics driving cross-property spend); and meeting and event space rental for corporate and private functions. Go-to-market is event-driven and destination-based: physical visitation is stimulated by live entertainment (concerts, comedy, festivals such as BrewFest, BBQ Fest, Holiday Crafts & Ale Festival, and the Wine & Food Festival), promotional tournaments and sweepstakes (e.g., the $90,000 Off-Road Sweepstakes with Dick Hannah Toyota), and the Forever Rewards loyalty program with tier-based promotions and senior-discount programming (Timeless Mondays, 15% off dining and retail for members 50+). Marketing operates across organic social (Facebook, X, YouTube, Instagram), email newsletter, the ilaniresort.com website with event calendar, and event-driven ticket sales. Pricing for gaming, hotel rooms, and most services is not publicly disclosed; the loyalty program is free to join, and promotional offers, free play, and discounts are the principal engagement mechanics. Customer segmentation is hybrid, spanning casino gaming enthusiasts (primary), resort guests, dining guests, entertainment seekers, and meeting and event planners.

Name

Ilani

Legal name

Cowlitz Tribal Gaming Authority

Website

https://ilaniresort.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ilani is a casino hotel resort operated by the Cowlitz Tribal Gaming Authority in Ridgefield, Washington, serving Pacific Northwest adults 21+ with gaming, a 289-room hotel, 15+ dining venues, entertainment, and meeting space under one property.

Ownership category

akta.pro rank

Product category

Casino & Resort Hospitality

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels & Motels (7011), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Luxury Casino Resorts (THAGACAJ), Convention & Events Casino Hotels (THAGAJAK)

Keywords

• Casino gaming resort
• Tribal gaming operations
• Hotel accommodations
• Live entertainment venue
• Loyalty rewards program

Headquarters

HQ city

Ridgefield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Gaming Operations: Core revenue from casino gaming including slot machines, table games, and sportsbook wagering
2. Hotel Accommodations: Room rentals from 289-room hotel with luxury rooms and suites
3. Food and Beverage: Revenue from multiple on-site restaurants including fine dining, casual dining, and bars
4. Retail: Shopping at on-site retail stores including Cowlitz Trading Post, Marshall Rousso, and Cowlitz Crossing convenience store
5. Entertainment and Events: Ticket sales for concerts, shows, and events at Cowlitz Ballroom and other venues
6. Loyalty Program Revenue: Forever Rewards program drives repeat visits and incremental spending across all revenue streams
7. Meeting and Event Space Rental: 30,000 square foot meeting and entertainment center available for corporate events and private functions

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ilani is a casino hotel resort that operates slot machines, table games, and a sportsbook alongside a 289-room hotel, more than 15 dining and bar venues, a 30,000-square-foot meeting and entertainment center, retail outlets, and a multi-tier loyalty program called Forever Rewards. The resort is owned and operated by the Cowlitz Indian Tribe through the Cowlitz Tribal Gaming Authority and serves regional gaming, hospitality, dining, and entertainment customers in the Portland-Vancouver metropolitan area.

Product overview

Ilani is a casino hotel resort operated by the Cowlitz Tribal Gaming Authority, located in Ridgefield, Washington near Portland. The property features a comprehensive gaming operation with slot machines, table games, and a sportsbook. The resort offers diverse dining options (ranging from fine dining at Sovereign to casual eateries like i.talia Pizzeria and Smashburger), entertainment venues (Cowlitz Ballroom, Rock & Brews, Line & Lure), a 289-room hotel with pool facilities, shopping destinations, meeting and event spaces, and a multi-story parking garage. The ilani Forever Rewards loyalty program provides tiered benefits across gaming, dining, and retail experiences. The property hosts regular entertainment events including concerts, comedy shows, and seasonal festivals like BrewFest, BBQ Fest, and Oktoberfest.

Differentiator

Problem solved

Functional benefit

Brands

• Sovereign: Fine dining steakhouse specializing in premium steaks, chops, and Pacific Northwest seafood, featuring Chairman's Reserve Angus Beef, USDA Prime, Mishima Reserve Wagyu, and dry-aged cuts.
• Forever Rewards
• Cowlitz Ballroom
• Line & Lure Seafood Kitchen & Tap
• Rock & Brews

Products and services

• Gaming (Slots & Table Games)
• ilani Sportsbook
• ilani Forever Rewards
• Hotel
• Cowlitz Ballroom
• Rock & Brews
• Line & Lure Seafood Kitchen & Tap
• Sovereign Steakhouse
• Kids Quest & Cyber Quest
• Shopping
• Meetings & Entertainment Center
• Parking Garage
• Casino Credit & Front Money

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor, core and former core.

• Dick Hannah ToyotaminorGTM or Marketing PartnerAutomotive sponsor for the $90,000 Off-Road Sweepstakes, providing a 2026 Toyota Sequoia TRD Pro as the grand prize. The sweepstakes runs July 5 - August 1 with entries earned through Forever Rewards card play.
• TicketmastercoreGTM or Marketing PartnerPrimary ticketing platform for concerts and events at Cowlitz Ballroom. Handles ticket sales for major shows including Los Lobos/Los Lonely Boys, ZZ Top, Gabriel Iglesias, Lee Brice, Nikki Glaser, Lynyrd Skynyrd, Brit Floyd, and Mannheim Steamroller.
• Beverage Sponsors (Coors Light, Miller Lite, White Claw, Blue Moon, Peroni, Modelo, Corona, Tito's Vodka, Jameson, etc.)minorGTM or Marketing PartnerMultiple beverage brand sponsors for ilani BrewFest, BBQ Fest, Holiday Crafts & Ale Festival, and other events. Sponsors receive brand visibility and sampling opportunities at events.
• Michael Jordan's Steak House (Former Partner)former coreGTM or Marketing PartnerAfter nearly a decade as a founding restaurant partner, Michael Jordan's Steak House closed and was replaced by Sovereign, the Cowlitz Indian Tribe's proprietary steakhouse concept.
• Cowlitz Indian TribecoreStrategic or Co-development PartnerThe Cowlitz Indian Tribe owns and operates ilani through the Cowlitz Tribal Gaming Authority. The Tribe developed the resort as its flagship gaming and hospitality destination.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PENN Entertainment: Regional gaming operator with a portfolio of casinos, racetracks, and sports betting properties across the U.S. Provides benchmark for tribal-comparable regional gaming operations, sportsbook execution, and loyalty economics relevant to ilani.
• Caesars Entertainment: Large publicly traded casino and hospitality operator with regional and destination casino resorts across the U.S. Overlaps with ilani in gaming, hotel, F&B, and loyalty programming (Caesars Rewards), but operates at much larger scale and broader geography.

Direct peers

• Foxwoods Resort Casino: Tribal casino resort in Connecticut operated by the Mashantucket Pequot Tribe, with gaming, multiple hotels, dining, retail, and entertainment. Comparable to ilani as a full-service tribal gaming resort with heavy entertainment programming.
• Muckleshoot Casino: Large tribal gaming and entertainment complex operated by the Muckleshoot Indian Tribe in Auburn, WA. Focuses heavily on gaming with concert and entertainment offerings, competing with ilani for Pacific Northwest regional gaming and entertainment spend.
• Mohegan Sun: Large tribal casino resort in Connecticut operated by the Mohegan Tribe, featuring gaming, hotel, dining, retail, and entertainment venues. Comparable as an integrated tribal-owned resort with diverse non-gaming amenities at scale.
• Chinook Winds Casino Resort: Tribal casino resort operated by the Siletz Tribe in Lincoln City, OR. Offers gaming, hotel, dining, and conference facilities, and competes for Oregon coastal destination trips and Portland-driven regional gaming demand alongside ilani.
• Spirit Mountain Casino: Tribal casino resort operated by the Confederated Tribes of Grand Ronde in western Oregon. Combines gaming, lodging, dining, and entertainment and competes for destination gaming trips from the same Portland metro catchment.
• Wind Creek Hospitality: Tribal gaming and hospitality operator owned by the Poarch Band of Indians with integrated casino resorts featuring gaming, hotel, dining, and entertainment. Comparable business model and integrated resort format to ilani.
• Emerald Queen Casino: Tribal casino operated by the Puyallup Tribe in Tacoma, WA, with gaming, hotel, and entertainment components. Competes with ilani for Pacific Northwest gaming and live entertainment visitation in the I-5 corridor.
• Tulalip Resort Casino: Tribal casino hotel resort operated by the Tulalip Tribes in Marysville, WA, approximately 60 miles north of ilani. Combines gaming, hotel, dining, and entertainment, and competes directly for the same Seattle-to-Portland regional drive market.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ilaniresort
• YouTubeyoutube.com/ilaniresort
• Facebookfacebook.com/ilaniresort
• Instagraminstagram.com/ilaniresort
• LinkedInlinkedin.com/company/ilani

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilani