Dick Hannah Dealerships

What Dick Hannah Dealerships does

Dick Hannah Dealerships is a privately held, family-owned automotive dealership group founded in 1949 and headquartered in Vancouver, Washington. The company operates 13 physical retail locations across the Pacific Northwest, specifically in Portland (OR), Vancouver (WA), Sandy (OR), and Kelso (WA), selling 14 new vehicle franchises spanning economy to luxury segments: Acura, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Kia, Nissan, Ram, Subaru, Toyota, and Volkswagen. Its current visible inventory consists of 2,049 new vehicles and 1,088 pre-owned vehicles, complemented by over 100 service bays supporting maintenance, repair, collision body work, and detailing across all makes and models.

The business is vertically integrated around the vehicle ownership lifecycle. Revenue streams include new vehicle sales, used vehicle sales (including certified pre-owned and over 1,000 units in inventory), service and repair, tire sales with a price-beat guarantee, OEM parts, auto body repair with a lifetime warranty, auto detailing, F&I financing products, and Allstate-branded insurance. The group also operates a dedicated Dick Says Yes sub-brand targeting credit-challenged buyers with specialized financing, a Dick Hannah Buying Center for direct consumer trade-ins, and an Electric Vehicle Hub that provides EV buyer education, charging maps, and home-charger information. Pricing is transaction-based on vehicles and unit-based on service/tires, with online credit applications, appraisal tools, and brand-specific websites supporting the omnichannel funnel before transactions close in person.

Dick Hannah is a multi-generational family business with approximately 1,000 employees, many of whom have tenures exceeding 15 years, and has been recognized as a The Oregonian Top Workplace for eleven consecutive years (2015-2025). The company uses standard third-party dealer management systems, CRM, and finance platforms with no proprietary technology stack. Adjacent operating subsidiaries include Pro Caliber Motorsports (powersports) and Piller Aimmco (tool and injection molding manufacturing), representing non-core diversification outside automotive retail. The company's revenue, ownership structure beyond the founding family, and detailed financial metrics are not publicly disclosed.

Name

Dick Hannah Dealerships

Legal name

Dick Hannah Dealerships

Website

https://dickhannah.com

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Dick Hannah Dealerships is a family-owned, private auto dealership group operating 13 locations across the Pacific Northwest, selling 14 new vehicle franchises plus used vehicles, service, parts, body repair, detailing, financing, and insurance to retail consumers in Oregon and Washington.

Ownership category

akta.pro rank

Headquarters

HQ city

Vancouver

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. New Vehicle Sales: Revenue from sale of new vehicles across 14 franchise brands including Acura, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Kia, Nissan, Ram, Subaru, Toyota, and Volkswagen. Prices range from economy to luxury segments.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned. Over 1,000 used vehicles in inventory spanning multiple brands and price points.
3. Service and Repair: Maintenance, repair, and collision services across all makes and models. Includes engine, transmission, brakes, oil changes, windshield repair. Over 100 service bays.
4. Tire Sales: Sale and installation of tires from major brands with price guarantee. Free flat repairs regardless of where tires were purchased.
5. Auto Parts and Accessories: Sale of OEM genuine parts and accessories for all brands serviced.
6. Auto Body Repair: Full service auto body repair with lifetime warranty for as long as customer owns the vehicle. Paint, dent repair, collision work.
7. Auto Detailing: Full detail, window tint, paint protection film, and headlight restoration services.
8. Financing and F&I Products: Auto loan financing through affiliations with credit unions, banks, and manufacturer finance companies. Extended warranties and insurance products sold through dealerships.
9. Insurance Products: Allstate Insurance agency offering auto, home, life, motorcycle, boat, and RV insurance.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Dick Hannah Dealerships is a family-owned multi-brand automotive dealership group that sells new vehicles from 14 franchise brands and pre-owned vehicles through 13 physical locations in the Pacific Northwest. The company also provides vehicle servicing including maintenance and repair across 100+ service bays, tire sales, auto body collision repair, vehicle detailing, OEM parts, in-house financing, special financing for credit-challenged buyers, and Allstate insurance products.

Product overview

Dick Hannah Dealerships operates as a multi-brand automotive dealership group offering new and pre-owned vehicles from 14 different brands (Acura, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Kia, Nissan, Ram, Subaru, Toyota, and Volkswagen) across Portland, OR, Vancouver, WA, Kelso, WA, and Sandy, OR. The company provides complementary services including auto repair and maintenance, tire sales, auto body repair, vehicle detailing, parts sales, financing services, vehicle appraisal, and insurance products. Special financing options are available through Dick Says Yes for credit-challenged customers. Pre-owned vehicles are backed by the Peace of Mind Pre-Owned Promise program featuring exchange policies and warranties. The company also maintains an Electric Vehicle Hub providing EV buyers guides, charging station maps, and related educational content.

Differentiator

Problem solved

Functional benefit

Products and services

• Dick Hannah Acura of Portland New and pre-owned Acura vehicle sales, factory-authorized service, and OEM parts for consumers in the Portland, OR area.
• Dick Hannah Chevrolet New and pre-owned Chevrolet vehicle sales, Chevrolet-authorized service, and OEM parts for consumers in the Sandy, OR area.
• Dick Hannah Chrysler Dodge Jeep Ram New and pre-owned Chrysler, Dodge, Jeep, and Ram vehicle sales, CDJR-authorized service, and OEM parts for consumers in the Vancouver, WA area.
• Dick Hannah Ford New and pre-owned Ford vehicle sales, Ford-authorized service, and OEM parts for consumers in the Sandy, OR area.
• Dick Hannah Honda New and pre-owned Honda vehicle sales, Honda-authorized service, and OEM parts for consumers in the Vancouver, WA area.
• Dick Hannah's Hyundai of Portland New and pre-owned Hyundai vehicle sales, Hyundai-authorized service, and OEM parts for consumers in the Portland, OR area.
• Dick Hannah Kia New and pre-owned Kia vehicle sales, Kia-authorized service, and OEM parts for consumers in the Vancouver, WA area.
• Dick Hannah Nissan New and pre-owned Nissan vehicle sales, Nissan-authorized service, and OEM parts for consumers in the Gladstone, OR area.
• Dick Hannah Subaru New and pre-owned Subaru vehicle sales, Subaru-authorized service, and OEM parts for consumers in the Vancouver, WA area.
• Dick Hannah Toyota New and pre-owned Toyota vehicle sales, Toyota-authorized service, and OEM parts for consumers in the Kelso, WA area.
• Dick Hannah VW of Portland New and pre-owned Volkswagen vehicle sales, VW-authorized service, and OEM parts for consumers in the Portland, OR area.
• Dick Hannah Volkswagen New and pre-owned Volkswagen vehicle sales, VW-authorized service, and OEM parts for consumers in the Vancouver, WA area.
• Dick Says Yes Specialized automobile dealership offering vehicle sales and financing options specifically for credit-challenged consumers, applying the same no-haggle Believe in Nice pricing and service quality as the main franchises, in Vancouver, WA.
• Auto Repair and Maintenance Services Comprehensive automotive repair and maintenance including engine, transmission, brake, oil change, and tire services across Portland, Vancouver, and Kelso locations, available for all vehicle makes and models.
• Tire Sales and Services Sale and installation of tires from 30+ major brands including Michelin, Goodyear, and Bridgestone, with a price beat guarantee and complimentary flat tire repair regardless of where tires were purchased.
• OEM Parts Center Retail sale of genuine OEM parts and accessories for all makes and models serviced, available for both DIY consumers and dealership service customers.
• Dick Hannah Vancouver Auto Body Shop Full-service collision repair, paint, and dent repair services with a lifetime warranty for as long as the customer owns the vehicle, located in Vancouver, WA.
• Dick Hannah Auto Detailing Auto detailing services including full detail, window tinting, paint protection film application, and headlight restoration for Dick Hannah customers in Vancouver, WA.
• Vehicle Financing and F&I Products Auto loan financing arranged through affiliations with credit unions, banks, and manufacturer finance companies, plus extended warranties and insurance products offered at the point of sale.
• Dick Hannah Allstate Insurance Allstate-branded insurance agency offering auto, home, life, motorcycle, boat, and RV insurance policies to Dick Hannah customers in the Pacific Northwest.
• Vehicle Appraisal and Cash Offer Online vehicle appraisal service that provides no-obligation real cash offers for trade-in or outright sale, valid for 7 days.
• Peace of Mind Pre-Owned Promise Quality assurance program for pre-owned vehicles that includes a 5-day/200-mile exchange policy, a 3-month/3,000-mile powertrain warranty, and a 12-month/12,000-mile wear-item guarantee.

Quantifiable outcome

• 5-day/200-mile exchange policy for used vehicles
• +5 more outcomes

Named customers3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Children's Cancer Association (JoyRx)coreStrategic or Co-development Partner · 1 January 2010Dick Hannah Donates vehicles for annual Valentine's Day Radiothon raffle. Employee volunteers staff phone banks. Partnership since 2010 with nearly $2 million in contributions to CCA programs bringing joy to seriously ill children and families.
• Arbor Day FoundationcoreStrategic or Co-development Partner · 1 January 2007Trees for the Future partnership - one tree planted for every vehicle sold. Over 280,034 trees planted since 2007, equivalent to 300+ football fields of greenery.
• American Red CrossminorStrategic or Co-development Partner · 1 January 1990Ongoing partnership since early 1990s hosting blood drives. 826 units of blood collected in 18 years, saving 2,478+ lives.
• Clark CollegecoreStrategic or Co-development PartnerHiTECC program (Dick Hannah Initiative for Technician Education with Clark College) enables students to earn Associate's Degree while gaining hands-on experience working at Dick Hannah Dealerships as automotive technicians.
• Foundation for Vancouver Public SchoolsminorStrategic or Co-development PartnerPresenting sponsor of Write From the Start annual initiative collecting school supplies and financial donations for students in need.
• Southwest Washington Humane SocietyminorStrategic or Co-development PartnerAnnual Walk/Run for Animals sponsorship supporting animal shelter life-saving medical care, shelter, and adoption services.
• Portland TimbersminorGTM or Marketing PartnerSponsorship partnership with Portland Timbers soccer team, community events and fan engagement.
• Waste Connections, Inc.minorStrategic or Co-development PartnerGreen Task Force collaboration on waste reduction strategies and sustainability initiatives.
• Clark Public UtilitiesminorStrategic or Co-development PartnerGreen Task Force collaboration on energy-saving techniques and environmental best practices for automotive dealerships.
• Local Credit Unions and BankscoreChannel Partner/ Reseller/ DistributorAffiliations with local credit unions, major banks, and manufacturer-supported finance companies enabling competitive loan terms and financing options for customers.
• Allstate InsuranceminorChannel Partner/ Reseller/ DistributorDick Hannah Allstate Insurance agency offering auto, home, life, motorcycle, boat, and RV insurance products to customers.
• Vehicle ManufacturerscoreChannel Partner/ Reseller/ Distributor14 franchise agreements with Acura, Chevrolet, Chrysler, Dodge, Ford, Honda, Hyundai, Jeep, Kia, Nissan, Ram, Subaru, Toyota, and Volkswagen for new vehicle sales.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lithia Motors: Largest US auto retailer, founded and headquartered in Medford, Oregon. Started as a family-owned Pacific Northwest dealership group and now operates hundreds of stores across the US, making it the most directly comparable multi-franchise peer with shared regional DNA.
• Holman Automotive: Family-owned, multi-brand automotive group with retail, fleet, and parts operations across multiple US states. Comparable in ownership structure, multi-brand franchise model, and mix of new/used/service revenue.
• Kendall Auto Group: Family-owned Pacific Northwest dealer group operating multiple franchises across Oregon, Washington, Idaho, and Alaska. Highly comparable in regional footprint, brand mix, and family-owned multi-franchise model.
• Group 1 Automotive: Public, US/international multi-franchise dealership group of similar size and brand mix. Closely comparable on operational model, F&I capture, and used-vehicle reconditioning economics.
• Sonic Automotive: Public multi-franchise US dealer group with a meaningful EchoPark used-vehicle business. Comparable in store-level P&L drivers, F&I product mix, and exposure to the same digital used-vehicle competitive threat.
• Asbury Automotive Group: Public US multi-franchise dealer group that has grown aggressively through acquisitions. Comparable in scale, brand mix, and reliance on same-store service and F&I economics for incremental margin.

Broad incumbents

• AutoNation: Largest US dealership group by store count, with national footprint and broad portfolio. Overlaps in every revenue stream (new, used, F&I, service) but operates at materially greater scale and on a national rather than regional basis.
• Penske Automotive Group: Public, large-cap multi-franchise dealer group with premium and luxury brand concentration. Comparable on F&I and service economics, but skewed toward higher-ASP brands and a broader geographic footprint.

Emerging players

• CarMax: Largest US used-vehicle retailer with proprietary technology, no-haggle pricing, and captive financing. Competes directly with Dick Hannah's used-vehicle and Dick Says Yes subprime businesses, and represents the digitally native model Dick Hannah does not have.

Regional players

• Ron Tonkin Dealerships: Long-established, family-owned multi-franchise dealer group in the Portland, Oregon metro. Direct regional competitor with similar brand mix, mass-market orientation, and family-ownership profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/DickHannahDealerships
• Facebookfacebook.com/dickhannahdealerships
• LinkedInlinkedin.com/company/dick-hannah-dealerships
• Instagraminstagram.com/dickhannahdealerships
• Xx.com/dickhannahcars

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dick Hannah Dealerships