The Metub Company
The Metub Company is a Vietnam-based private creator economy platform founded in 2014 that operates an integrated ecosystem of seven sub-brands (metub network, mmusic, melive, thegem, mlabel, MGN, monoX), providing monetization, distribution, music, live-streaming, and label services to individual creators and brands.
- Company typePrivate
- Founded2014
- HeadquartersHo Chi Minh City, Vietnam
- Headcount—
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Metub Company does
The Metub Company is a privately held Vietnamese technology company founded in 2014 that operates a creator economy infrastructure platform. It powers a connected group of seven sub-brands — metub network (the core creator network platform), mmusic (music vertical), melive (live streaming), thegem (creator community platform), mlabel (label and artist services), MGN (multi-tenant creator platform), and monoX (single-creator monetization platform) — supplemented by the Passion Crew community initiative. The platform-plus-modules architecture is positioned around integration and interoperability across these sub-brands, and the stated differentiator is a unified ecosystem approach rather than any single standalone product.
The company targets two primary customer segments in roughly equal measure: individual content creators seeking infrastructure to turn creative output into sustainable careers, and brands seeking access to creator audiences for digital-era marketing. Value propositions are split accordingly — career-monetization tooling on the creator side, and access to a creator ecosystem on the brand side — though no specific product modules, pricing tiers, or service-level commitments are disclosed.
Business model, pricing, revenue mechanics, ownership, and headcount are not publicly disclosed. No external funding rounds, M&A activity, regulatory actions, leadership team details, partnerships, patents, certifications, app store listings, APIs, or third-party integrations are reported in the available source material. The company operates through five physical locations in Vietnam — headquarters in Ho Chi Minh City, a regional office in Hanoi, a secondary HCMC office, and two production studios — with all stated markets served confined to Vietnam, despite a publicly stated aspiration to "lead the global creator economy."
The Metub Company firmographics
Firmographics- Name
- The Metub Company
- Legal name
- The Metub Company
- Website
- https://themetub.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Short description
- The Metub Company is a Vietnam-based private creator economy platform founded in 2014 that operates an integrated ecosystem of seven sub-brands (metub network, mmusic, melive, thegem, mlabel, MGN, monoX), providing monetization, distribution, music, live-streaming, and label services to individual creators and brands.
- Ownership category
- akta.pro rank
The Metub Company industry classification
Industry- Product category
- Creator Economy Platform
- NAICS
- Music Publishers (512230)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Multi-Channel Networks (MCNs) & Creator Management Platforms (MPACABAH)
- akta.pro secondary industries
- Creator Marketplaces & Booking Platforms (MPACAGAB), Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG), Influencer/Creator Talent Agencies (Music Creators) (MPAIAGAK)
Keywords
Where The Metub Company is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
The Metub Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Distribution channels1 record
Marketing channels2 records
The Metub Company product offering
Product offeringCore offering
The Metub Company powers a connected group of digital platforms that help creators turn passion into sustainable careers. Its core offering is the metub network creator platform, which extends into multiple vertical-specific brands: mmusic for music creators, melive for live streaming, mlabel for label/artist management services, thegem and monoX as creator platforms, and MGN as a multi-tenant creator network. The platform also supports brand partnerships aimed at digital-era marketing collaborations.
Product overview
The Metub Company operates as a Creator Economy Powerhouse offering a platform-plus-modules architecture. The core offering is the metub network platform, which powers a connected group of businesses including mmusic (music vertical), melive (live streaming), thegem, mlabel (label services), MGN, and monoX — all designed to help creators turn passion into sustainable careers.
Differentiator
Problem solved
Functional benefit
Brands
- metub network: Creator network platform
- mmusic
- melive
- thegem
- mlabel
- MGN
- monoX
- Passion Crew
Products and services
- metub network
- mmusic
- melive
- thegem
- mlabel
- MGN
- monoX
Companies that use The Metub Company
Customer profileSegments2 records
Ideal customer profiles2 records
The Metub Company technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
The Metub Company partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights5 records
The Metub Company competitors and assessment
Company assessmentBroad incumbents
- YouTube: Global video platform with creator monetization programs. Comparable as the upstream platform ecosystem that Metub's creator network depends on, and which competes with Metub's MCN role.
- TikTok: Global short-form video platform with built-in creator monetization tools. Comparable as the broader incumbent ecosystem on which Metub's creators depend for distribution and audience access.
- CJ ENM: South Korean entertainment conglomerate with global MCN operations and creator management. Comparable to Metub as a larger incumbent in the creator economy space with broader portfolio and geographic reach.
Direct peers
- Yeah1 Group: Vietnamese multi-channel network and digital media company operating creator and content platforms across Southeast Asia. Directly comparable to Metub due to overlapping Vietnam-based MCN, music, and influencer marketing business.
- POPS Worldwide: Vietnam-headquartered digital entertainment company focused on short-form video, music, and creator content. Comparable to Metub as a Vietnam-based creator economy platform with multi-vertical content distribution.
- Vatoto: Vietnamese creator network and digital media platform serving creators and brands. Directly comparable to Metub's metub network in the Vietnam creator economy space.
- Hyena Entertainment: Vietnam-based entertainment and creator management company. Comparable as a regional player operating in the same creator economy and entertainment space as Metub's music and label verticals.
Regional players
- AfreecaTV: South Korea-based live streaming and creator platform with monetization tools. Comparable to Metub's melive streaming vertical and broader creator monetization model.
- bilibili: China-dominant video and creator community platform with music and live streaming verticals. Comparable to Metub as a regional creator platform combining video, music, and live streaming monetization.
- Bigo Live: Singapore-headquartered live streaming platform with strong Southeast Asia presence. Comparable to Metub's melive as a live streaming creator platform operating in overlapping SEA markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
The Metub Company social profiles
Digital presenceThe Metub Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Metub Company leadership team
Management profileNumber of profiles
The Metub Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Metub Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Metub Company
What does The Metub Company do?
The Metub Company powers a connected group of digital platforms that help creators turn passion into sustainable careers. Its core offering is the metub network creator platform, which extends into multiple vertical-specific brands: mmusic for music creators, melive for live streaming, mlabel for label/artist management services, thegem and monoX as creator platforms, and MGN as a multi-tenant creator network. The platform also supports brand partnerships aimed at digital-era marketing collaborations.
Is The Metub Company a public or private company?
The Metub Company is a private company. It is classified as unknown and is currently operating.
When was The Metub Company founded?
The Metub Company was founded in 2014.
Where is The Metub Company based?
The Metub Company is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
Who are The Metub Company's main competitors?
Broad incumbents on record are YouTube, TikTok and CJ ENM. Direct peers are Yeah1 Group, POPS Worldwide, Vatoto and Hyena Entertainment. Regional players are AfreecaTV, bilibili and Bigo Live.
Does The Metub Company have an API?
No public API is recorded for The Metub Company.
What industry is The Metub Company in?
The Metub Company's product category is Creator Economy Platform. Its primary akta.pro industry code is MPACABAH, Multi-Channel Networks (MCNs) & Creator Management Platforms, with a secondary code of MPACAGAB, Creator Marketplaces & Booking Platforms. Its NAICS code is 512230 and its SIC code is 7372.