CASSON

What CASSON does

Casson Hardware is a Toronto-based, privately held e-commerce retailer founded in 2017 by Canadian architects Megan Cassidy and Jane Son. The company curates and distributes architectural hardware, door hardware, bathware, lighting, electrical components, architectural specialties (commercial sanitary and barrier-free products), and home accessories — selected through an architect's lens for craftsmanship, material integrity, and enduring design rather than catalog breadth. Casson aggregates 30+ premium European and Canadian brands (including its in-house CBH line manufactured in Toronto) on a Shopify storefront, supported by a Toronto warehouse, an appointment-only showroom, and dedicated specification assistance from the architect founders.

The business operates a dual go-to-market: direct-to-consumer e-commerce for homeowners and design enthusiasts, alongside a structured Trade Program for architects, interior designers, builders, and contractors offering tiered discounts (10% under $4,500 CAD, 15% above), sample discounts, and a self-serve trade portal. Casson sells in Canada and ships to the US from a single Toronto warehouse. The company is bootstrapped with 1-10 employees, no disclosed institutional funding, and no parent or subsidiary structure — the co-founders remain actively involved in operations and customer-facing specification support. Revenue is generated primarily through one-time product sales of curated hardware and accessories across residential and commercial project use cases including healthcare, education, hospitality, and public-sector builds.

Name

CASSON

Legal name

Casson Hardware

Website

https://cassonhardware.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Casson is a Toronto-based, bootstrapped e-commerce retailer founded in 2017 by architects Megan Cassidy and Jane Son, curating premium European and Canadian architectural hardware, bathware, lighting, and accessories for architects, interior designers, builders, and homeowners across Canada and the US.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of architectural hardware, lighting, bathware, and accessories through e-commerce platform. Products sourced from European and Canadian manufacturers and sold to architects, designers, builders, and homeowners.
2. Trade Program Membership: Trade accounts organized by company with tiered pricing based on order value: 10% discount under $4500 CAD, 15% discount for orders $4500 CAD and over. Sample program with 20% discount on finish samples and 15% on product samples for trade members.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Casson is a curated online retailer of architectural hardware, door hardware, bathware, lighting, electrical components, and architectural interior accessories sourced from European and Canadian manufacturers. Founded by architects in 2017, the platform offers coordinated finish families across categories and serves trade professionals through a dedicated Trade Program with tiered discounts (10-15% off) and specification support. Products are sold via a Shopify e-commerce portal, with a Toronto showroom available by appointment and a self-serve trade portal for project-based purchasing.

Product overview

CASSON is a curated e-commerce platform and architectural hardware retailer founded in 2017 by architects Megan Cassidy and Jane Son, based in Toronto, Canada. The company offers a unified platform combining cabinet hardware, door hardware, bathware, lighting, electrical components, and architectural specialties — all selected through an architect's lens for craftsmanship, material integrity, and enduring design. The core product categories include Cabinet Hardware (pulls, knobs, appliance pulls from Chapman & Bose, Furnipart, Spaces Within, CBH, Hapny Home, Mi & Gei), Door Hardware (levers, knobs, hinges, flush pulls, barn systems, frameless systems from d line, Formani, FritsJurgens, Vervloet), Bathware (residential and commercial fixtures from Dan Dryer, HEWI), Lighting (pendants, sconces, floor lamps from New Works, Anony, Milke Bau), Electrical (switches, outlets, dimmers from Forbes & Lomax, Bocci), and Architectural Specialties (barrier-free products, commercial sanitary fixtures, baby change stations). The company supports trade professionals through a Trade Program offering preferred pricing, specification support, and a self-serve portal. Products are sourced from European and Canadian manufacturers with emphasis on small-scale production and quality materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Cabinet Hardware Designer cabinet pulls, knobs, and appliance pulls for kitchen cabinets, bathroom vanities, wardrobes, and built-in millwork, sourced from European and Canadian manufacturers including Chapman & Bose, Furnipart, Spaces Within, and CBH. Designed for architects, interior designers, builders, and homeowners specifying residential and commercial interiors.
• Door Hardware Complete door hardware collection including levers, knobs, hinges, flush pulls, barn door hardware, bifold systems, sliding door hardware, frameless door systems, glass door hardware, and latching mechanisms from brands like d line, Formani, and Vervloet. Intended for residential and commercial door specifications.
• Bathware Residential and commercial bathware including bath shelving, faucets, fixtures, shower door handles, sink basins, soap dispensers, toilet accessories, towel hooks and bars, and waste bins from Dan Dryer, d line, and HEWI. Serves both residential renovations and commercial washroom specifications.
• Lighting and Electrical Architectural lighting including ceiling pendant lighting, floor and table lighting, wall lighting, and electrical components such as switches, outlets, dimmers, and components from Forbes & Lomax, Bocci, and New Works. Designed for residential and commercial interiors.
• Architectural Specialties Hardware for the built environment including commercial sanitary fixtures, barrier-free and accessibility products (grab bars, shower seats, support rails), baby change stations, hinges, and architectural accessories for education, healthcare, hospitality, and public projects.
• Interior and Exterior Accessories Interior and exterior accessories including decor, kitchen accessories, vases, planters, furniture, doorbells, door knockers, garden items, house numbers, and mailboxes. Sold to homeowners and design professionals.
• Trade Program Preferred pricing and specification service for architects, interior designers, builders, and contractors offering 10-15% discounts on orders, finish and product sample discounts (20% and 15% respectively), dedicated specification support via [email protected] with 1-3 business day response time, and a self-serve trade portal with login credentials for project-based purchasing.
• Finish Samples Material finish samples from multiple vendors available for reference or for enhancing client boards and presentations. Available at 20% discount for trade members via the trade portal.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core.

• Spaces WithincoreTechnology or IntegrationSpaces Within is a key brand partner whose products (Doyen cabinet pull, Sage knob, Pico Blunt knob, Luna cabinet pull, Suave cabinet pull, Limber cabinet pull, Burly cabinet pull, Blunt knob) are featured prominently in Casson's cabinet hardware collection.
• Mi & GeicoreTechnology or IntegrationMi & Gei is a featured brand partner offering Libre Forme collection including cabinet pulls, knobs, and towel bars. Products include Forme No. 16, 21, 22, 23, 24, 30, 32, 34, 37, 38, 39.
• CBHcoreTechnology or IntegrationCBH (Casson Brand Hardware) is Casson's house brand offering Charlie collection hardware including cabinet pulls, knobs, appliance pulls, hooks, door stops, and flush pulls. Made in Toronto, Canada.
• FritsJurgenscoreTechnology or IntegrationFritsJurgens supplies concealed pivot hinge systems including System One and System FX, featured in Casson's frameless door and architectural specialties sections.
• Forbes & LomaxcoreTechnology or IntegrationForbes & Lomax provides architectural electrical fixtures including toggle switches, rotary dimmers, and outlets. Featured in lighting and electrical sections with painted range options.
• HewicoreTechnology or IntegrationHewi is a commercial hardware partner offering door hardware, cabinet hardware, and the HEWI System 477 and 480 collections for barrier-free and commercial applications.
• d linecoreTechnology or Integrationd line supplies architectural hardware including Knud collection (coat hooks, towel bars, floor door stops), Euro mortise locks and latches, and sanitary accessories.
• Dan DryercoreTechnology or IntegrationDan Dryer is a commercial bathware partner providing toilet roll holders, wall hooks, toothbrush mugs, and sanitary components for commercial washrooms.
• Chapman & BosecoreTechnology or IntegrationChapman & Bose offers premium hardware including MINERAL collection (leather-wrapped and metal bar pulls, knobs), wood bar pulls, and leather strap/loop pulls. Handcrafted in Canada.
• BoccicoreTechnology or IntegrationBocci supplies architectural lighting including the Bocci 22 electrical system featured in the lighting and electrical collection.
• VervloetcoreTechnology or IntegrationVervloet provides French-designed hardware including Ballet pull and Tools door pull handle. Heritage hardware brand with traditional craftsmanship.
• New WorkscoreTechnology or IntegrationNew Works offers Scandinavian lighting including Kantarell floor lamp, pendant lamp, wall lamp, Kite pendant lamp, Tense pendant, and Knut furniture shelf systems.
• XinnixcoreTechnology or IntegrationXinnix provides frameless door systems enabling integration of doors in walls without visible frames. Featured in architectural specialties and frameless door sections.
• Maha AlavicoreTechnology or IntegrationMaha Alavi creates Cercle collection hardware including knobs, pulls, hooks, and Fauna bathroom accessories. Solid cast brass pieces in sophisticated finishes.
• Baccman BerglundcoreTechnology or IntegrationBaccman Berglund offers Scandinavian design hardware including Bridge, Dot, Caramel, and Bubble knob and pull collections. Based in Sweden.
• FurnipartcoreTechnology or IntegrationFurnipart provides Danish design cabinet hardware including Reev, Vibe, Tango, Brutus, Manta, Lounge, Luna, Colette, Lace, Punto, Carve, and Lounge leather collections.
• Urbi et OrbicoreTechnology or IntegrationUrbi et Orbi supplies concrete hardware including Demenico sphere/cone knobs, Marine knob/hook, Pomolo knob/hook, and Strata concrete knob/hook with erosion-inspired designs.
• Hapny HomecoreTechnology or IntegrationHapny Home offers Circe collection hardware including Duo Pull, Cloud Pull, Sweep Edge Pull, Trio Pull, and Knurled collection. Also provides marble cone knobs.
• Shayne FoxcoreTechnology or IntegrationShayne Fox creates hand-cast bronze hardware including Pyra and Geo collections. Made in Toronto with artisanal craftsmanship.
• Vivi LamarrecoreTechnology or IntegrationVivi Lamarre offers sculptural wood hardware including Flying Fish, Baby Flying Fish, Exocet, Coral, Mobula, Tobiko, and Aster pulls. Handcrafted in walnut and oak.
• Audo CopenhagencoreTechnology or IntegrationAudo Copenhagen (formerly Muuto) provides Scandinavian design including Collector wall lamp and furniture. Part of the lighting and furniture collections.
• TECTUScoreTechnology or IntegrationTECTUS supplies concealed hinge systems for frameless doors and architectural applications. Featured in the hinges section.
• AHIcoreTechnology or IntegrationAHI supplies Explore collection hardware including round flush pulls, passage sets, and privacy sets. Also provides ball bearing hinges.
• FormanicoreTechnology or IntegrationFormani supplies architectural hardware including INC PBI400 pull handle and other design-led door and cabinet hardware.
• Verum ItalycoreTechnology or IntegrationVerum Italy offers architectural hardware including Miles flush pull and Pure interior door lever set. Italian design with refined aesthetics.
• DesignModcoreTechnology or IntegrationDesignMod supplies Smoothline flush mount wall plates and electrical components for clean architectural installations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Schoolhouse: Design-led lighting, hardware, and home accessories retailer with a strong founder-brand narrative, curated independent-maker portfolio, and trade/contract program — directly comparable in go-to-market and customer base.
• Rocky Mountain Hardware: Premium solid bronze hardware maker/retailer for architectural doors, cabinets, and bath. Comparable on curated, maker-led architectural hardware positioning for high-end residential and commercial projects.
• Notting Hill Decorative Hardware: Specialty decorative hardware brand and retailer focused on statement knobs, pulls, and switch plates. Comparable to Casson on high-design cabinet and wall hardware with specifier appeal.
• Rejuvenation: Portland-based curated retailer of lighting, hardware, and home furnishings with strong brand-led positioning and trade-friendly support. Closest direct analog to Casson's curated, design-led hardware + lighting e-commerce model.
• Knobs4Less: Online specialty retailer focused on cabinet hardware (knobs, pulls) for residential projects. Less design-led than Casson but directly comparable on category and e-commerce model.

Broad incumbents

• Ferguson / Build.com: Large-scale home improvement and plumbing/hardware retailer owned by Ferguson Enterprises. Comparable as a broad-line destination for builders and designers, but at mass scale and far broader assortment.
• RH (Restoration Hardware): Premium home furnishings retailer with extensive hardware, lighting, and bath offering. Comparable on premium residential design positioning and trade outreach, but at massively broader assortment and scale.
• Anthropologie Home: Curated home and accessories retailer with a design-led aesthetic across hardware, lighting, and decor. Comparable on premium residential design positioning, though at far greater scale and broader assortment.

Emerging players

• Lightology: Design-led architectural lighting e-tailer carrying premium contemporary and decorative brands. Comparable to Casson's lighting vertical and to specifier audience, though narrower in scope (lighting only).
• Cedar & Moss: Independent, design-forward retailer of decorative lighting and home hardware with a curated, founder-led brand ethos. Comparable to Casson's curation-led positioning in the residential design audience.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cassonhardware
• Pinterestpinterest.ca/cassonhardware
• LinkedInlinkedin.com/company/casson

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CASSON