Four Elements Organic Herbals, Llc

What Four Elements Organic Herbals, Llc does

Four Elements Organic Herbals, LLC is a privately held, bootstrapped organic herbal wellness company founded in 1987 by Jane Hawley Stevens and co-owned with her husband David Stevens. The company operates a 130-acre certified organic farm in North Freedom, Wisconsin (certified organic since 1990 through MOSA), where over 80 species of medicinal herbs are cultivated on under five acres using moon-cycle planting and harvesting practices. Production capacity exceeds 1,500 pounds of dried herbs annually, which feeds into a portfolio of 70+ organic herbal wellness products made fresh weekly by a small team (1-10 employees) of local artisans. The product line spans functional creams, facial toner and serum, handmade soaps, herbal teas, tinctures, salves/liniments/mists, lip balms, body oils, hydrosols, bath salts, and bundled product sets, with unit prices ranging from approximately $3.99 to $35+.

The business operates three revenue streams: (1) direct-to-consumer e-commerce at fourelementsherbals.com with nationwide shipping (free over $75) representing the primary channel; (2) a subscribe-and-save subscription program offering 10-15% discounts on monthly, bi-monthly, or quarterly delivery; and (3) wholesale distribution to health food stores and grocery retailers through the Faire marketplace platform, with primary concentration in the Midwest. Customer segments are health-conscious individual consumers seeking natural alternatives for immune, respiratory, skin, and musculoskeletal concerns, alongside wholesale/retail partners and wellness education seekers who attend farm-based classes and workshops. The company has received multiple industry recognitions including the 2020 MOSES Organic Farmers of the Year award, 2023 International Herb Symposium first-place awards for Wild Yam Balancing Cream and Calendula Toner, and the 2014 American Herbalists Guild Best Topical Skin Product award for Violet Burdock Cream. Supplementary revenue and brand extension come from educational offerings (Summer Herb Camp, farm classes), founder-authored publishing ('The Celestial Garden' book, Gardening By The Moon Wall Calendar), and curated bundles. There is no external funding, the ownership remains concentrated with the Stevens family, and there are no patents, no public M&A activity, and no disclosed financial figures.

Name

Four Elements Organic Herbals, Llc

Legal name

Four Elements Organic Herbals, LLC

Website

https://fourelementsherbals.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Four Elements Organic Herbals is a privately held, bootstrapped organic herbal wellness company founded in 1987, producing 70+ handcrafted products from a 130-acre certified organic farm in Wisconsin and selling primarily direct-to-consumer via its e-commerce site, with supplementary wholesale distribution through Faire and educational offerings.

Ownership category

akta.pro rank

Product category

Organic Herbal Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD), Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE), Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF)

Keywords

• Organic herbal products
• Herbal wellness
• Certified organic skincare
• Natural body care
• Small-batch herbal remedies

Headquarters

HQ city

North Freedom

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: The company generates revenue through direct-to-consumer sales of herbal wellness products including functional creams, tinctures, teas, soaps, body oils, and other botanical preparations. Products are sold at various price points ranging from approximately $3.99 to $35+.
2. Subscription (Subscribe and Save): Customers can subscribe to products with recurring delivery options (monthly, every 2 months, every 3 months) with discounts of 10-15% off. This provides predictable recurring revenue and customer retention.
3. Wholesale Distribution: Products are sold wholesale to retail partners through the Faire marketplace platform. This B2B channel enables distribution through health food stores and grocery outlets throughout the Midwest and beyond.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Four Elements Organic Herbals is a Wisconsin-based organic herbal wellness company that cultivates over 80 species of medicinal herbs on its own 130-acre certified organic farm and handcrafts more than 70 small-batch wellness products including functional creams, facial toners/serums, handmade soaps, herbal teas, herbal tinctures, salves, liniments, mists, lip balms, body oils, hydrosols, and bath salts. Products are sold nationwide via the company's own e-commerce storefront and through wholesale distribution to health food stores.

Product overview

Four Elements Organic Herbals is an organic herbal wellness company founded in 1987, producing over 70 organic herbal wellness products made fresh weekly on their 130-acre certified organic farm in Wisconsin. The company offers a diverse portfolio organized into product lines: Functional Creams (Wild Yam Balancing Cream, Arnica Capsicum Muscle and Joint Cream, Look Beautiful! line, etc.), Facial Toner & Serum (Look Beautiful! Calendula Toner, Facial Serum), Handmade Soaps (Herbal Shampoo Bar, Jewelweed Chickweed Soap), Herbal Teas (Minus Sinus Tea, Triple Lemon Tea, Peppermint Nettle Tea), Herbal Tinctures (Adapt!, Astragalus, Echinacea, Elderberry, Immune Blend, Nerve Support, White Pine), Salves/Liniments/Mists (Herbal First Aid Salve, Arnica Capsicum Liniment, Black & Blue Balm), Lip Balms (Calendula Orange, Lemon Balm), Body Oils (Activate, Detoxify, Love, Meditate, Relax), Hydrosols (Holy Basil, Lavender, Rose Geranium, White Sage), Bath Salts (Woodland Retreat, Soothing Soak, Breathe Better), plus specialty items including The Celestial Garden book by Jane Hawley Stevens, Gardening By The Moon Wall Calendar, Summer Herb Camp educational program, herbal syrups (Wild Cherry Bark, Elderberry), and curated product bundles (Look Beautiful! Bundle, Beauty Bundle, First Aid Bundle, Body In Motion Bundle). Products are handmade using herbs grown on the farm and sold nationwide through their e-commerce platform and wholesale accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Creams Topical herbal wellness creams including Wild Yam Balancing Cream, Look Beautiful! Moisture Cream, Look No X Ma! Skin Soothing Cream, Arnica Capsicum Muscle and Joint Cream, Rose Comfrey Moisture Cream, and other specialty creams for skin comfort and muscle/joint relief. Made with herbs grown on the company farm and sold to consumers nationwide.
• Facial Toner & Serum
• Handmade Soaps
• Herbal Tea
• Herbal Tinctures
• Salves, Liniments & Mists
• Lip Balms
• Body Oils
• Hydrosols
• Bath Salts
• The Celestial Garden Book

Quantifiable outcome

• Over 1,500 pounds of dried herbs produced annually from company farm
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• FairecoreChannel Partner/ Reseller/ DistributorFour Elements Organic Herbals launched a collaboration with Faire, a wholesale marketplace platform, to enable retail partners to order products wholesale. The platform provides a convenient channel for health food stores and other retailers to stock Four Elements products, expanding distribution beyond direct-to-consumer sales.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Frontier Co-op: Large wholesale organic herb, spice, and botanical product cooperative supplying natural food retailers nationwide. Comparable in organic herbs and botanical extracts with overlapping ingredient categories but at much larger scale and B2B focus.
• Weleda: Established biodynamic and natural personal care and wellness brand offering creams, tinctures, and body care across global retail. Comparable in natural botanical creams, body oils, and herbal wellness positioning at much larger scale.
• Burt's Bees: Mass-market natural personal care brand (Clorox-owned) with lip balms, soaps, body care, and skincare sold across drug, grocery, and natural channels. Comparable in herbal/natural personal care portfolio with overlapping SKU categories.

Direct peers

• Starwest Botanicals: Wholesale and DTC supplier of organic dried herbs, extracts, essential oils, and herbal ingredients to manufacturers and retailers. Comparable as organic herb supplier with overlapping ingredient and finished-product categories.
• Dr. Bronner's: Certified organic, fair-trade personal care brand selling soaps, body oils, and skincare via DTC and natural food retail. Comparable in handmade organic soap, lip balm, and body oil categories with similar ethical/organic positioning.
• Gaia Herbs: Vertically integrated organic herbal supplement brand producing tinctures, capsules, and teas from company-owned farms. Comparable in farm-to-bottle control, organic certification, and broad herbal wellness catalog including creams and tonics.
• Mountain Rose Herbs: Major direct-to-consumer and wholesale supplier of certified organic dried herbs, tinctures, essential oils, and herbal ingredients. Closely comparable to Four Elements in vertically integrated organic herb sourcing and broad botanical wellness product catalog.
• Herb Pharm: Certified organic herbal tincture and extract manufacturer selling DTC and through natural product retail. Highly comparable in extract/tincture focus, organic certification, and broad-spectrum herbal wellness positioning.
• Traditional Medicinals: Leading organic herbal tea brand with nationwide retail distribution. Closely comparable in medicinal herbal tea category, organic certification, and DTC-plus-grocery-channel strategy.
• Aura Cacia: Natural personal care brand offering essential oils, body oils, bath salts, and aromatherapy products in natural food and grocery channels. Closely comparable in body oils, hydrosols, and bath salt categories with overlapping DTC-and-natural-retail strategy.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCjCgStJzFSXalyH2lKY2a4Q
• Facebookfacebook.com/fourelementsorganicherbals
• Instagraminstagram.com/fourelementsherbals
• LinkedInlinkedin.com/company/four-elements-organic-herbals-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Four Elements Organic Herbals, Llc